Presenting to Investors and the Media, lecture by Drew Levinson, LifeSci Communications to mHealth Israel. Three sections: Making a good presentation, Handling interviews with reporters and Answers that resonate. PRESENTING TO INVESTORS AND THE MEDIA- Compelling delivery, Commanding a room, • Lasting Impact. A good presentation includes Information, Motivation and Excitement. Never put them to sleep. Audience impact includes content, credibility and delivery. Decisions are made leading to potential partnerships, winning business, so much more than a deck, your business, your brand, you. How to captivate begins with storytelling and conversation. More than features- benefits, humanize, positive impact. Don't complicate your message with jargon. Feel the passion- contagious, vision, determination. Know your audience- who are they, what do they know about you, how much do they know, interests, concerns. Articulate your vision- see it, feel it, believe in it. Take them on your journey- compelling narrative, make it personal, why are you doing this, inspiration. Your team- experienced, knowledgeable, aligned, execute. Risks and challenges- recognize, address, plan to mitigate. Test drive your room. What does it look like? Where is the podium? Where will I be standing? Where will you be sitting? Feel comfortable. Three parts to attention. The beginning- attention, interest, what's in it for them, entusiasm, preview. The middle- core, insights, challenges, solutions, relatable. The ending- summary, reinforce, messages, benefits, call to action, keep the momentum going. How to answer questions. The Four R's: repeat, reinforce, refer, remember. Talking to reporters- necessity; Good interview can enhance reputation; Bad interview can tarnish reputation; Preparation is vital. Shapes public opinion: Elevates your brand; Establishes authority; Showcases your business; A bridge; Reputation; Trust; Visibility. Know the reporter. Audience; What have they written; Previous stories; Questions asked. Concise- clear, succinct, engaging. Make it relatable: Stories; Anecdotes; Experiences; Examples; Metaphors; Connect. Honesty and transparency. It is okay not to know every answer. You don’t have to answer every question. Control the narrative. What not to do when talking to reporters. Come up with another way to say no comment. What to wear- solid colors, blues and grays, nothing distracting. Expertise, passion, vision, lasting impression, connections. High stakes, high rewards. Preparation; Know your audience; Deliver with confidence; Enthusiasm; Authenticity. Begin the journey. Engage in dialogue; Build relationships; Inspire trust and confidence; Valued; Enlightened; Motivated and excited.

1. Presenting to Investors & the Media
May 22, 2023

3. TODAY
3
Making a good
presentation
Handling
interviews with
reporters
Answers that
resonate

4. YOU ARE SHAPING THE WORLD
4

5. PRESENTING TO
INVESTORS AND
THE MEDIA
5

6. PRESENTING TO
INVESTORS AND
THE MEDIA
• Compelling delivery
6

7. PRESENTING TO
INVESTORS AND
THE MEDIA
• Compelling delivery
• Commanding a room
7

8. PRESENTING TO
INVESTORS AND
THE MEDIA
• Compelling delivery
• Commanding a room
• Lasting Impact
8

9. A GOOD PRESENTATION
INFORMATION

10. A GOOD PRESENTATION
INFORMATION
MOTIVATION

11. A GOOD PRESENTATION
INFORMATION
MOTIVATION
EXCITEMENT

12. NEVER
PUT THEM
TO SLEEP

13. 13

14. PRESENTING TO AN AUDIENCE
14

15. AUDIENCE IMPACT
15
CONTENT CREDIBILITY DELIVERY

16. AUDIENCE IMPACT
DELIVERY 53%
CREDIBILITY 40%
CONTENT 7%

17. 17

18. 18

19. WHY YOUR
PRESENTATION IS
SO IMPORTANT

20. WHY YOUR PRESENTATION IS SO IMPORTANT
20

21. WHY YOUR PRESENTATION IS SO IMPORTANT
21

22. WHY YOUR PRESENTATION IS SO IMPORTANT
22

23. DECISIONS ARE MADE
• Partnerships
• Winning business
• So much more than a deck
• Your business
• Your brand
• You
23

24. STANDING OUT
24

25. HOW TO
CAPITVATE

26. HOW TO CAPTIVATE
STORY TELLING
26

27. CONVERSATION
27

28. MORE THAN FEATURES
28
Benefits Humanize
Positive
Impact

29. DON’T
COMPLICATE
YOUR
MESSAGE
29

30. “IF YOU CAN’T
EXPLAIN IT
SIMPLY, THEN
YOU DON’T
UNDERSTAND IT
WELL ENOUGH”
-Albert Einstein
30

31. FEEL THE
PASSION
•Contagious
•Vision
•Determination
31

32. AUDIENCE
Best Practices

33. KNOW YOUR
AUDIENCE
33
•
•
•
•
•

34. ARTICULATE
YOUR VISION
•See it
•Feel it
•Believe in it
34

35. TAKE THEM ON YOUR JOURNEY
• Compelling narrative
• Make it personal
• Why you are doing this
• Inspiration
35

36. THE
PROBLEM
AND YOUR
SOLUTION
36

37. YOUR TEAM
•Experienced
•Knowledgeable
•Aligned
•Execute
37

38. •Recognize
•Address
•Plan to mitigate
38

39. PRACTICE!
PRACTICE!
PRACTICE!

40. TEST DRIVE YOUR ROOM
• What does it look like?
• Where is the podium?
• Where will I be standing?
• Where will you be sitting?
• Feel Comfortable
40

41. THREE PARTS TO PRESENTING

42. THE BEGINNING
• Attention
• Interest
• What’s in it for them
• Enthusiasm
• Preview
42

43. THE MIDDLE
•Core
•Insights
•Challenges
•Solutions
•Relatable
43

44. THE END
• Summary
• Reinforce messages
• Benefits
• Call to action
• Keep the momentum going
44

45. HOW TO ANSWER QUESTIONS

46. THE FOUR R’s
•Repeat
•Reinforce
•Refer
•Remember
46

47. TALKING TO THE MEDIA

48. TALKING TO REPORTERS
• Necessity
• Good interview can enhance reputation
• Bad interview can tarnish reputation
• Preparation is vital
48

49. SHAPES PUBLIC
OPINION
• Elevates your brand
• Establishes authority
• Showcases your business
• A bridge
• Reputation
• Trust
• Visibility
49

50. MEDIA BEST PRACTICES

51. “Failure to
prepare is
preparing to fail”
-John Wooden

52. KNOW THE REPORTER
• Audience
• What have they written
• Previous stories
• Questions asked

53. CONCISE
•
•
•

54. “The goal in communicating is not
to show everyone how smart you
are. The goal in communicating is
to have people understand what
you are talking about.”
-Dr. Anthony Fauci
54

55. RELATABLE
•Stories
•Anecdotes
•Experiences
•Examples
•Metaphors
•Connect
55

56. HONESTY AND
TRANSPARENCY
•It is okay not to know every answer
•You don’t have to answer every question
56

57. CONTROL THE
NARRATIVE
57

58. WHAT NOT TO
DO WHEN
TALKING TO
REPORTERS
58

59. COME UP WITH ANOTHER WAY TO SAY NO COMMENT
59

60. 60

61. WHAT TO WEAR
•Solid colors
•Blues and grays
•Nothing distracting
61

62. •
•
•
•
•

63. HIGH STAKES, HIGH REWARDS
63
PREPARATION KNOW YOUR
AUDIENCE
DELIVER WITH
CONFIDENCE
ENTHUSIASM AUTHENTICITY

64. BEGIN THE JOURNEY
•Engage in dialogue
•Build relationships
•Inspire trust and confidence
•Valued
•Enlightened
•Motivated and excited
64

65. Thank You!
May 22, 2023