Pathways to Patient Engagement:
MD Insights
#PatientEngagement
Kelley Connors, MPH, Founder KC Health
The Brand Engagement
Champion for Health
Innovators
Host/Producer
“Pathways to Pati...
Patient Engagement:
The actions that people take to
better control their health and
benefit from care

#PatientEngagement
Why Patient
Engagement?
60%
Of all healthcare costs are
influenced by the behavior and
decisions of individual patients

#PatientEngagement
From e-patient, Jamia Marisha Crockett:

“I don’t want to be engaged… I
want a partnership with my
healthcare team.”

#Pat...
As Laura Kersting-Barre said:

“We also need to give equal weight
to provider engagement. I have seen
a few providers that...
Patient Engagement Goals Vary By Sector
Pharma:
Improve
Compliance

Health
Insurers:
Wellness &
Prevention

Patient
Engage...
Kathleen Poulos, CMO and Co-Founder of InCrowd, Inc.

@katseyemedia
linkedin.com/in/kathleenpoulos
google.com/+KathleenPou...
#PatientEngagement

Pathways to Patient Engagement:
State of the Union

Tuesday November 19, 2013
Background
Understand the current ‘state of the union’ in
terms of patient engagement
Highlight gaps and opportunities

Us...
Current State of Patient Engagement
61% of surveyed physicians participate in patient
engagement activities

Practice webs...
Do you currently participate in
patient engagement activities?

#PatientEngagement
Almost 40% of PCPs stated they currently participate
in NO patient engagement activities

No

39%
116 PCPs
61%
184 PCPs

D...
44% of those 116 non-active PCPs state they are not
familiar with the term patient engagement

No
116 PCPs
Yes
184 PCPs

D...
I don’t know what
I have no idea what this means.
this would be.
Sounds like a silly buzzword.
No idea what that is.
I’m o...
Which statement best defines the
concept of patient engagement?

#PatientEngagement
Patient Engagement Statements
Technology, mobile
applications
and online
communities that
provide patients
access to medic...
Which of the following patient
engagement activities and tools
do you currently offer?

#PatientEngagement
Websites and patient portals top the list of current
patient engagement tools being offered
Other (describe in comments)

...
What do you see as the most
significant benefits resulting from
patient engagement?
Please rank the options below from gre...
Benefits of Patient Engagement
Active PCPs Selected
as #1 Benefit

Non Active PCPs
Selected as #1
Benefit

80

49

31

3.8...
What do you consider to be the
greatest potential barriers to
implementing a patient engagement
program at your practice?
...
Barriers to Patient Engagement
Barriers to Implementing Patient
Engagement Programs

Overall
Ranking

PCPs Selected as #1
...
Gaps & Opportunities
No clear understanding of patient engagement
Broader list of patient engagement offerings
Uncertainty...
Fard
Johnmar, President, Enspektos

Twitter @Enspektos
Web Site Enspektos.com

#PatientEngagement
Featured Blogger:
Katie McCurdy: E-Patient

Katie McCurdy's thoughts on the intersection of
user experience, healthcare an...
KC-Health.com
InCrowdNow.com
Enspektos.com
Upcoming with KC Health
Patient Engagement Webinars:
December 10th
January 14th
#PatientEngagement
Thank you for attending!

#PatientEngagement
MD Insights for Patient Engagement
MD Insights for Patient Engagement
MD Insights for Patient Engagement
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MD Insights for Patient Engagement

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What do MDs think about patient engagement? What's the gap between today's healthcare marketplace and the marketplace of the future? What is pathway to patient engagement?
Join us for our 4-part webinar series with the latest real time market intelligence on patient engagement.

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MD Insights for Patient Engagement

  1. 1. Pathways to Patient Engagement: MD Insights #PatientEngagement
  2. 2. Kelley Connors, MPH, Founder KC Health The Brand Engagement Champion for Health Innovators Host/Producer “Pathways to Patient Engagement” Twitter @kelleyconnors LinkedIn @linkedin.com/in/kelleyconnors
  3. 3. Patient Engagement: The actions that people take to better control their health and benefit from care #PatientEngagement
  4. 4. Why Patient Engagement?
  5. 5. 60% Of all healthcare costs are influenced by the behavior and decisions of individual patients #PatientEngagement
  6. 6. From e-patient, Jamia Marisha Crockett: “I don’t want to be engaged… I want a partnership with my healthcare team.” #PatientEngagement
  7. 7. As Laura Kersting-Barre said: “We also need to give equal weight to provider engagement. I have seen a few providers that were much less engaged in my treatment than me.” #PatientEngagement
  8. 8. Patient Engagement Goals Vary By Sector Pharma: Improve Compliance Health Insurers: Wellness & Prevention Patient Engagement Workplace Wellness: Higher Productivity Hospitals: Reduce Readmission #PatientEngagement
  9. 9. Kathleen Poulos, CMO and Co-Founder of InCrowd, Inc. @katseyemedia linkedin.com/in/kathleenpoulos google.com/+KathleenPoulos InCrowdNow.com Kathleen.poulos@incrowdnow.com #PatientEngagement
  10. 10. #PatientEngagement Pathways to Patient Engagement: State of the Union Tuesday November 19, 2013
  11. 11. Background Understand the current ‘state of the union’ in terms of patient engagement Highlight gaps and opportunities Using the InCrowd platform, surveyed 300 US based primary care physicians #PatientEngagement
  12. 12. Current State of Patient Engagement 61% of surveyed physicians participate in patient engagement activities Practice website containing educational information is leading patient engagement activity Increased patient involvement in their care and health, cited as the major benefit Time required to implement and execute was most common barrier #PatientEngagement “A meaningful collaboration between patients and clinicians, working together to help the patient progress towards mutually agreed upon health goals”
  13. 13. Do you currently participate in patient engagement activities? #PatientEngagement
  14. 14. Almost 40% of PCPs stated they currently participate in NO patient engagement activities No 39% 116 PCPs 61% 184 PCPs Do you currently participate in patient engagement activities? n = 300 PCPs Yes
  15. 15. 44% of those 116 non-active PCPs state they are not familiar with the term patient engagement No 116 PCPs Yes 184 PCPs Do you currently participate in patient engagement activities? n = 300 PCPs 51 PCPs indicated they had no idea what ‘patient engagement’ meant
  16. 16. I don’t know what I have no idea what this means. this would be. Sounds like a silly buzzword. No idea what that is. I’m out of the loop here. I’m not sure what you are referring to. Support groups? Diet groups? I can’t say I know what is meant by that moniker. Don’t know what you mean. Satisfaction surveys? Educational sessions? Unsure what that is. #PatientEngagement
  17. 17. Which statement best defines the concept of patient engagement? #PatientEngagement
  18. 18. Patient Engagement Statements Technology, mobile applications and online communities that provide patients access to medical information Enhanced physicianpatient communications, both in person and via technology Secure communication tools that give the patient easy access to their medical information A meaningful collaboration between patients and clinicians, working together to help patient progress towards mutually agreed upon health goals Nothing more than a buzz word for things we have been doing for years Other (please define) 18 / 300 PCPs 53 / 300 PCPs 13 / 300 PCPs 161 / 300 PCPs 48 / 300 PCPs 7/ 300 PCPs 6% 18% 4% 54% 16% 2% 8 / 116 PCPs 18 / 116 PCPs 3 / 116 PCPs 50 / 116 PCPs 31 / 116 PCPs 6 / 116 PCPs 7% 16% 3% 43% 27% 5% Which statement best defines the concept of patient engagement? n = 300 PCPs
  19. 19. Which of the following patient engagement activities and tools do you currently offer? #PatientEngagement
  20. 20. Websites and patient portals top the list of current patient engagement tools being offered Other (describe in comments) 7%, 22/300 Mobile health apps Non Active PCPs 5 11%, 32/300 6 20%, 61/300 None of the above 46 Schedule appointments via website 26%, 78/300 Secure communication via email / text 17 36%, 108/300 Patient portal 42%, 125/300 Website with educational information 49%, 147/300 0% Which of the following patient engagement activities and tools do you currently offer? Select all that apply. n = 300 PCPs 20% 40% 60% 24 31 46 80%
  21. 21. What do you see as the most significant benefits resulting from patient engagement? Please rank the options below from greatest potential benefit to lowest potential benefit. #PatientEngagement
  22. 22. Benefits of Patient Engagement Active PCPs Selected as #1 Benefit Non Active PCPs Selected as #1 Benefit 80 49 31 3.8 65 43 22 Improved communications with office and healthcare staff 3.6 44 22 22 Allows physicians to be proactive, planning around patient needs prior to appointment 3.4 31 25 6 Patients given easier access to their personal medical records 3.2 50 29 21 Minimized underuse or overuse of medical services resulting in reduced health care costs 3.0 30 16 14 Overall Ranking PCPs Selected as #1 Benefit Increased patient involvement in their care and health 4.0 Better patient adherence to their treatment plans Benefits of Patient Engagement What do you see as the most significant benefits resulting from patient engagement? Please rank the options below from greatest potential benefit to lowest potential benefit. n = 300 PCPs
  23. 23. What do you consider to be the greatest potential barriers to implementing a patient engagement program at your practice? Please rank the options below from greatest potential barrier to lowest potential barrier. #PatientEngagement
  24. 24. Barriers to Patient Engagement Barriers to Implementing Patient Engagement Programs Overall Ranking PCPs Selected as #1 Barrier Active PCPs Selected as #1 Barrier Non Active PCPs Selected as #1 Barrier Time required to implement and execute 4.2 90 55 35 Cost required to implement and execute 4.2 74 46 28 Lack of patient interest in engagement 3.4 40 28 12 Positive results of engagement not worth the effort 3.1 39 23 16 Don’t have the technology/software needed for patient engagement 3.1 31 17 14 Unsure what to offer 2.9 26 15 11 What do you consider to be the greatest potential barriers to implementing a patient engagement program at your practice? Please rank the options below from greatest potential barrier to lowest potential barrier. n = 300 PCPs
  25. 25. Gaps & Opportunities No clear understanding of patient engagement Broader list of patient engagement offerings Uncertainty around patient engagement – Technology, appropriate content, risks, benefits #PatientEngagement
  26. 26. Fard Johnmar, President, Enspektos Twitter @Enspektos Web Site Enspektos.com #PatientEngagement
  27. 27. Featured Blogger: Katie McCurdy: E-Patient Katie McCurdy's thoughts on the intersection of user experience, healthcare and data visualization #PatientEngagement
  28. 28. KC-Health.com InCrowdNow.com Enspektos.com
  29. 29. Upcoming with KC Health Patient Engagement Webinars: December 10th January 14th #PatientEngagement
  30. 30. Thank you for attending! #PatientEngagement

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