Direct mail marketing is one of the most effective ways to get in touch with potential customers. By utilizing direct mail marketing services to advertise products and services you gain the ability to directly target a particular group of consumers that may need your products or services.

1. Direct Mail Marketing: An Affordable way of Advertising
Direct mail marketing is one of the most effective ways to get in touch with potential
customers. By utilizing direct mail marketing services to advertise products and services
you gain the ability to directly target a particular group of consumers that may need your
products or services. Of course, this means that list selection must be made carefully and
with consideration of your targeted audience. Direct mail marketing services are widely
available and mailing lists should be purchased directly from a reputable list vendor.
Choose a list vendor who updates their mailing list regularly and scrubs the addresses
against the (NCOA) National Change of Address list to correct or remove any addresses
that are no longer deliverable addresses. Companies who offer direct mail marketing
services will usually be able to offer their customer all of the necessary resources needed
to complete an entire job including mailing list, and printing and mailing services, as well
as consulting and graphic design.
Direct mail marketing services are a cost effective and are an economical option for
small to medium sized companies who may not need to use more expensive types of
advertising such as TV, newspaper or radio. You have a considerable amount of control
over the cost of your printing and mailing project because you have many choices when
creating your mailing piece. For example, you can mail postcards instead of letters, or you
can mail a company brochure instead of a newsletter. Postage types and costs must also
be considered as well as the volume of your mailing. Using a high quality targeted mailing
list will increase your ROI considerably.
There are many different types of mail pieces that can be used by different types of
companies. Personal letters can be mailed by industry professionals such as lawyers,
doctors, mortgage and insurance companies to personally address matters of private
nature. Postcards can be used for general sales promotions; avoid using postcards for
private matters - this will produce lots of complaints and unhappy people. Real estate
companies for example, may use postcard advertising to promote homes for sale or a
restaurant may advertise dinner specials by using a graphical presentation. Using pictures
on a postcard can attract the reader to be more interested in what you may be selling.
Newsletter marketing is a softer sales approach. You can generate business by informing
existing customers about new product or company information that is now available in their
marketplace.
One of the biggest advantages of direct mail marketing versus other forms of advertising is
the ability to address your potential customer directly by their individual name and to
mention specific facts about them or their situation without invading their personal space or
time. Targeted direct mail marketing can gain you an immediate positive status with the
customer versus mass junk mail, TV or radio advertising.
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