Personal Information
Organization / Workplace
Berlin Area, Germany, Berlin Germany
Occupation
Digital healthcare consultant
Industry
Medical / Health Care / Pharmaceuticals
Website
twitter.com/lenstarnes
About
After 17 years in the pharma industry working in global and regional digital marketing positions I became an independent digital healthcare consultant in 2011.
The benefits of working within the pharma industry include deep knowledge of what works in digital marketing, what doesn’t – and most importantly, why. As an independent consultant I enjoy the luxury of supporting not only the biopharma industry but also medtechs, medical societies, HCPs’ social networks, healthcare startups, VCs, and national health authorities, among others.
I’m also a patient, or rather an ePatient, not by choice but being one has given me some equally deep knowledge of what generally annoys and frustrates t...
Tags
pharma
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medical societies
medical education
multichannel
pharma marketing
emerging markets
digital
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Presentations
(52)Likes
(86)26 Disruptive & Technology Trends 2016 - 2018
Brian Solis
•
8 years ago
Healthcare Industry Taxonomy for the Population Health Era
Dave Chase
•
8 years ago
Disease specific hashtags for communication about cancer care
Matthew Katz
•
8 years ago
A Community Designing the Future
Joyce Lee
•
8 years ago
"Twitter and Healthcare Conferences : Current and Future Impact!" #doctors20 2015
Bernadette Keefe
•
8 years ago
Social Media and Academic Oncology
Matthew Katz
•
9 years ago
Connecting The Dots: Which pharma companies are succeeding in the social media space?
Ogilvy Health
•
9 years ago
AACR Social Media 4-14-15 final version
Wafik El-Deiry, MD PhD FACP
•
9 years ago
Social Media for Time-Strapped Entrepreneurs
We Are Social Singapore
•
9 years ago
Social media in medical education - final deck for acehp15
Brian S. McGowan, PhD, FACEhp
•
9 years ago
Professional medical internet in 2014. iVrach member survey
Oxana Kolosova
•
9 years ago
Wikipedia Pharma Disease Analysis in EU5 Countries
Gary Monk
•
9 years ago
Sketchnotes by Anna Tamasi
Blue Latitude Health
•
9 years ago
The Future of Digital Health
Monty C. M. Metzger
•
9 years ago
20 small changes to modernise the workplace learning experience
Jane Hart
•
9 years ago
The 2014 MDigitalLIfe Social Oncology Project Report
W2O Group
•
9 years ago
Getting started in social media for healthcare professionals
Matthew Katz
•
10 years ago
Pharma Twitterama Redux (2014): LatAm Edition
Shwen Gwee
•
9 years ago
Philly Edtech RETHINK session final
Brian S. McGowan, PhD, FACEhp
•
10 years ago
Wikipedia - How Should Pharma go about editing?
Gary Monk
•
10 years ago
Pharma Brand Wikipedia Analysis and Influential Editors
Gary Monk
•
10 years ago
Pharma new bus model St Petersburg Russia
A.R.J. (Rob) Halkes
•
10 years ago
Introduction to social learning theory - mini lecture #acehp14
Brian S. McGowan, PhD, FACEhp
•
10 years ago
Chapter 8 - Blood Pressure
escardio
•
10 years ago
Why does a twittering doctor tweet? - 10 reasons for a social media presence
Anne Marie Cunningham
•
10 years ago
Current Learning Technology Trends
Jane Hart
•
10 years ago
The Social Learning Revolution: What it means for Higher Education
Jane Hart
•
10 years ago
Impact of social media on patient adherence
Silja Chouquet
•
10 years ago
Lessons of Steve Jobs
Guy Kawasaki
•
10 years ago
Digital Health Technology: The Ultimate Patient Advocate
David Lee Scher, MD
•
11 years ago
Personal Information
Organization / Workplace
Berlin Area, Germany, Berlin Germany
Occupation
Digital healthcare consultant
Industry
Medical / Health Care / Pharmaceuticals
Website
twitter.com/lenstarnes
About
After 17 years in the pharma industry working in global and regional digital marketing positions I became an independent digital healthcare consultant in 2011.
The benefits of working within the pharma industry include deep knowledge of what works in digital marketing, what doesn’t – and most importantly, why. As an independent consultant I enjoy the luxury of supporting not only the biopharma industry but also medtechs, medical societies, HCPs’ social networks, healthcare startups, VCs, and national health authorities, among others.
I’m also a patient, or rather an ePatient, not by choice but being one has given me some equally deep knowledge of what generally annoys and frustrates t...
Tags
pharma
social media
healthcare
medicine
marketing
doctors
digital marketing
patients
health
conferences
social networks
emarketing
medical conferences
cardiology
internet
china
coronavirus
medical societies
medical education
multichannel
pharma marketing
emerging markets
digital
climate change
epharma
epatients
russia
physicians
sales
millennials
generation z
virtualevents
hybridevents
covid19
pandemics
gcc region
twitter
korea
patient organizations
market research
social networking
networks
social
pcos
digitaltransformation
public health
mena region
publichealth
ai
cancer
digital health
crm
social media marketing
participatory medicine
ehealth
turkey
india
oncology
media
2020
professionals
inflation
covid
hybrid events
virtual events
digital transformation
hybrid
virtual
italy
medtech
events
information technology
science
disruption
machine learning
nlp
socialmedia
infectious diseases
pharmaceutical
esccongress
big data
digital strategy
infertility ivf gynaecology embryology obstetrics
neuroendocrine tumours
rare diseases
enets
mobile marketing
business
contagion
mena
saudi arabia
himss
medfical education
hashtags
edetailing
ipad detailing
clm
socail media
cme
afib
stroke
pharmamarketing
reporting
datenexport
segmentierung
analytik
prognosemodelle
focus groups
panels
surveys
ephmra
analytics
channels
segmentation
patient advocacy
social media strategy
russian
emering markets
advocacy
pharma.
deutschland
hcps social networks
soziale Ärztenetzwerke
epatient
health 2.0
medicine 2.0
e7
brasil
mexico
asia pacific
australia
medicine 20
health20
chinese health reform
asia
web
20
forces
rep
global
wikis
medical
enterprise
2.0
networking
See more