SlideShare a Scribd company logo

Getting started in social media for healthcare professionals

Many doctors are already online. Many don't know where to begin. The purpose of this presentation is to help you start your professional use of social media.

1 of 37
Download to read offline
Getting Started
In Social Media
What to Do Before You Join
Matthew Katz, MD
May 2014
Conflict of Interest
 External advisor, Mayo Clinic Center for Social
Media
 No financial links, leadership position with
any healthcare or social media company
Overview
 Social Media
 Definition
 Risks and Benefits in Medicine
 What do you want to do?
 POST Method
 CORPS
 Branding
 Expectations
 Pick a Brand
Overview
 Planning
 What to have ready
 Passwords
 Tips
 Internet Readiness Checklist
 Summary
Definition of Social Media
“Social media are web-based tools for
interaction that, in addition to conversation,
allow users to share content such as photos,
videos, and links to resources.”
-- Meredith Gould, The Social Media Gospel
Risks of Social Media
 Patient
 Loss of boundaries
 Misinterpreted/bad communication
 Professional
 Reputation
 Malpractice
 Personal
 Identity integration (personal vs. professional)
 Burnout
Ad

Recommended

Twitter 102 Account Settings
Twitter 102   Account SettingsTwitter 102   Account Settings
Twitter 102 Account SettingsMatthew Katz
 
How to Make Your Work Visible
How to Make Your Work VisibleHow to Make Your Work Visible
How to Make Your Work VisibleMatthew Katz
 
Physician Use of Social Media
Physician Use of Social MediaPhysician Use of Social Media
Physician Use of Social MediaMatthew Katz
 
AITP: What every student needs to know about LinkedIn to get their first job
AITP: What every student needs to know about LinkedIn to get their first jobAITP: What every student needs to know about LinkedIn to get their first job
AITP: What every student needs to know about LinkedIn to get their first jobDavid Strom
 
12 Steps to Claiming and Completing Your Doximity Profile
12 Steps to Claiming and Completing Your Doximity Profile12 Steps to Claiming and Completing Your Doximity Profile
12 Steps to Claiming and Completing Your Doximity ProfileMayo Clinic
 
LinkedIn and Doximity - Tirath Patel - RSNA 2014 Hands on Introduction to Soc...
LinkedIn and Doximity - Tirath Patel - RSNA 2014 Hands on Introduction to Soc...LinkedIn and Doximity - Tirath Patel - RSNA 2014 Hands on Introduction to Soc...
LinkedIn and Doximity - Tirath Patel - RSNA 2014 Hands on Introduction to Soc...Neil Lall
 
Making Connections Through Online Networks & Tools
Making Connections Through Online Networks & ToolsMaking Connections Through Online Networks & Tools
Making Connections Through Online Networks & ToolsSandra Fernandez
 

More Related Content

Similar to Getting started in social media for healthcare professionals

Social Networking Strategies Internet Research Tools Ccm 6 Dec11
Social Networking Strategies Internet Research Tools Ccm 6 Dec11Social Networking Strategies Internet Research Tools Ccm 6 Dec11
Social Networking Strategies Internet Research Tools Ccm 6 Dec11steveallen
 
Corporate Social Media Strategy
Corporate Social Media StrategyCorporate Social Media Strategy
Corporate Social Media StrategyCT Moore
 
Social Media: Creating an Effective Digital Strategy
Social Media: Creating an Effective Digital StrategySocial Media: Creating an Effective Digital Strategy
Social Media: Creating an Effective Digital StrategyBare Knuckle Digital
 
Social Media for B2B
Social Media for B2BSocial Media for B2B
Social Media for B2BAmit Klein
 
Social Media & Personal Branding for Career Advancement
Social Media & Personal Branding for Career AdvancementSocial Media & Personal Branding for Career Advancement
Social Media & Personal Branding for Career AdvancementCT Moore
 
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117Thomas Lassandro
 
Dc Bar Assn Social Media Legal Overview Suzanne Turner
Dc Bar Assn  Social Media Legal Overview Suzanne TurnerDc Bar Assn  Social Media Legal Overview Suzanne Turner
Dc Bar Assn Social Media Legal Overview Suzanne TurnerSuzanne Turner
 
What is Social Media and Why Should I Care?
What is Social Media and Why Should I Care?What is Social Media and Why Should I Care?
What is Social Media and Why Should I Care?Pete Codella
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comTopRank Marketing Agency
 
Using Social Media In A Job Search
Using Social Media In A Job SearchUsing Social Media In A Job Search
Using Social Media In A Job Searchcssceo
 
Social Networking for Business
Social Networking for BusinessSocial Networking for Business
Social Networking for BusinessInfoTrends
 
Social Media Education Workshop for AAMGA University West
Social Media Education Workshop for AAMGA University WestSocial Media Education Workshop for AAMGA University West
Social Media Education Workshop for AAMGA University WestSandra Masters
 
Council on Foundations Presentation
Council on Foundations PresentationCouncil on Foundations Presentation
Council on Foundations PresentationBeth Kanter
 
Social Media: How To & Best Practices - Pt1
Social Media: How To & Best Practices - Pt1Social Media: How To & Best Practices - Pt1
Social Media: How To & Best Practices - Pt1Laura Lee Dooley
 
Social Media: Legal & Business Issues
Social Media: Legal & Business IssuesSocial Media: Legal & Business Issues
Social Media: Legal & Business IssuesJeff Johnson
 
Social Networking For Business Students
Social Networking For Business StudentsSocial Networking For Business Students
Social Networking For Business Studentsrsgray
 

Similar to Getting started in social media for healthcare professionals (20)

Social Networking Strategies Internet Research Tools Ccm 6 Dec11
Social Networking Strategies Internet Research Tools Ccm 6 Dec11Social Networking Strategies Internet Research Tools Ccm 6 Dec11
Social Networking Strategies Internet Research Tools Ccm 6 Dec11
 
Corporate Social Media Strategy
Corporate Social Media StrategyCorporate Social Media Strategy
Corporate Social Media Strategy
 
Social Media in HR
Social Media in HRSocial Media in HR
Social Media in HR
 
Social Media: Creating an Effective Digital Strategy
Social Media: Creating an Effective Digital StrategySocial Media: Creating an Effective Digital Strategy
Social Media: Creating an Effective Digital Strategy
 
Social Media for B2B
Social Media for B2BSocial Media for B2B
Social Media for B2B
 
Social Media & Personal Branding for Career Advancement
Social Media & Personal Branding for Career AdvancementSocial Media & Personal Branding for Career Advancement
Social Media & Personal Branding for Career Advancement
 
Social media in HR 2011
Social media in HR   2011Social media in HR   2011
Social media in HR 2011
 
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
 
Dc Bar Assn Social Media Legal Overview Suzanne Turner
Dc Bar Assn  Social Media Legal Overview Suzanne TurnerDc Bar Assn  Social Media Legal Overview Suzanne Turner
Dc Bar Assn Social Media Legal Overview Suzanne Turner
 
What is Social Media and Why Should I Care?
What is Social Media and Why Should I Care?What is Social Media and Why Should I Care?
What is Social Media and Why Should I Care?
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.com
 
Using Social Media In A Job Search
Using Social Media In A Job SearchUsing Social Media In A Job Search
Using Social Media In A Job Search
 
Social Networking for Business
Social Networking for BusinessSocial Networking for Business
Social Networking for Business
 
Social media for biz dev
Social media for biz devSocial media for biz dev
Social media for biz dev
 
Social Media Education Workshop for AAMGA University West
Social Media Education Workshop for AAMGA University WestSocial Media Education Workshop for AAMGA University West
Social Media Education Workshop for AAMGA University West
 
Council on Foundations Presentation
Council on Foundations PresentationCouncil on Foundations Presentation
Council on Foundations Presentation
 
Social Media: How To & Best Practices - Pt1
Social Media: How To & Best Practices - Pt1Social Media: How To & Best Practices - Pt1
Social Media: How To & Best Practices - Pt1
 
Social Media: Legal & Business Issues
Social Media: Legal & Business IssuesSocial Media: Legal & Business Issues
Social Media: Legal & Business Issues
 
Social media 101
Social media 101Social media 101
Social media 101
 
Social Networking For Business Students
Social Networking For Business StudentsSocial Networking For Business Students
Social Networking For Business Students
 

More from Matthew Katz

Hydrogel use in prostate cancer radiation therapy
Hydrogel use in prostate cancer radiation therapyHydrogel use in prostate cancer radiation therapy
Hydrogel use in prostate cancer radiation therapyMatthew Katz
 
Low Dose Radiation Therapy (LDRT) for COVID-19 Pneumonia
Low Dose Radiation Therapy (LDRT) for COVID-19 PneumoniaLow Dose Radiation Therapy (LDRT) for COVID-19 Pneumonia
Low Dose Radiation Therapy (LDRT) for COVID-19 PneumoniaMatthew Katz
 
Low dose radiation for COVID-19
Low dose radiation for COVID-19Low dose radiation for COVID-19
Low dose radiation for COVID-19Matthew Katz
 
Trastuzumab + low dose radiation for HER2+ CNS progression in metastatic brea...
Trastuzumab + low dose radiation for HER2+ CNS progression in metastatic brea...Trastuzumab + low dose radiation for HER2+ CNS progression in metastatic brea...
Trastuzumab + low dose radiation for HER2+ CNS progression in metastatic brea...Matthew Katz
 
Radiation Therapy as a Drug and Use in Metastatic Disease
Radiation Therapy as a Drug and Use in Metastatic DiseaseRadiation Therapy as a Drug and Use in Metastatic Disease
Radiation Therapy as a Drug and Use in Metastatic DiseaseMatthew Katz
 
Protecting Informed Decision Making
Protecting Informed Decision Making Protecting Informed Decision Making
Protecting Informed Decision Making Matthew Katz
 
Nomogram based estimate of axillary nodal involvement in acosog z0011
Nomogram based estimate of axillary nodal involvement in acosog z0011Nomogram based estimate of axillary nodal involvement in acosog z0011
Nomogram based estimate of axillary nodal involvement in acosog z0011Matthew Katz
 
Risks versus Benefits: Using Social Media Safely
Risks versus Benefits: Using Social Media SafelyRisks versus Benefits: Using Social Media Safely
Risks versus Benefits: Using Social Media SafelyMatthew Katz
 
Draft Gabapentin protocol for head and neck cancer radiation
Draft Gabapentin protocol for head and neck cancer radiationDraft Gabapentin protocol for head and neck cancer radiation
Draft Gabapentin protocol for head and neck cancer radiationMatthew Katz
 
Cancer Care in a Post Truth World
Cancer Care in a Post Truth World Cancer Care in a Post Truth World
Cancer Care in a Post Truth World Matthew Katz
 
Radiation Nation - Frugal, Global and Mobile Collaboration
Radiation Nation - Frugal, Global and Mobile CollaborationRadiation Nation - Frugal, Global and Mobile Collaboration
Radiation Nation - Frugal, Global and Mobile CollaborationMatthew Katz
 
#radonc Journal Club on Twitter
#radonc Journal Club on Twitter#radonc Journal Club on Twitter
#radonc Journal Club on TwitterMatthew Katz
 
SEOR 2015: Hashtags, #radonc and building community
SEOR 2015:  Hashtags, #radonc and building communitySEOR 2015:  Hashtags, #radonc and building community
SEOR 2015: Hashtags, #radonc and building communityMatthew Katz
 
Disease specific hashtags for communication about cancer care
Disease specific hashtags for communication about cancer careDisease specific hashtags for communication about cancer care
Disease specific hashtags for communication about cancer careMatthew Katz
 
TROG: Twitter Use in Research and Clinical Care
TROG: Twitter Use in Research and Clinical CareTROG: Twitter Use in Research and Clinical Care
TROG: Twitter Use in Research and Clinical CareMatthew Katz
 
Social Media and Academic Oncology
Social Media and Academic OncologySocial Media and Academic Oncology
Social Media and Academic OncologyMatthew Katz
 
Stereotactic radiation
Stereotactic radiationStereotactic radiation
Stereotactic radiationMatthew Katz
 
Social media and cancer communities
Social media and cancer communitiesSocial media and cancer communities
Social media and cancer communitiesMatthew Katz
 
Twitter 103 Trolls, Malware and Spam
Twitter 103   Trolls, Malware and SpamTwitter 103   Trolls, Malware and Spam
Twitter 103 Trolls, Malware and SpamMatthew Katz
 
Twitter 101 Signing up: A Tutorial for Oncologists
Twitter 101  Signing up: A Tutorial for OncologistsTwitter 101  Signing up: A Tutorial for Oncologists
Twitter 101 Signing up: A Tutorial for OncologistsMatthew Katz
 

More from Matthew Katz (20)

Hydrogel use in prostate cancer radiation therapy
Hydrogel use in prostate cancer radiation therapyHydrogel use in prostate cancer radiation therapy
Hydrogel use in prostate cancer radiation therapy
 
Low Dose Radiation Therapy (LDRT) for COVID-19 Pneumonia
Low Dose Radiation Therapy (LDRT) for COVID-19 PneumoniaLow Dose Radiation Therapy (LDRT) for COVID-19 Pneumonia
Low Dose Radiation Therapy (LDRT) for COVID-19 Pneumonia
 
Low dose radiation for COVID-19
Low dose radiation for COVID-19Low dose radiation for COVID-19
Low dose radiation for COVID-19
 
Trastuzumab + low dose radiation for HER2+ CNS progression in metastatic brea...
Trastuzumab + low dose radiation for HER2+ CNS progression in metastatic brea...Trastuzumab + low dose radiation for HER2+ CNS progression in metastatic brea...
Trastuzumab + low dose radiation for HER2+ CNS progression in metastatic brea...
 
Radiation Therapy as a Drug and Use in Metastatic Disease
Radiation Therapy as a Drug and Use in Metastatic DiseaseRadiation Therapy as a Drug and Use in Metastatic Disease
Radiation Therapy as a Drug and Use in Metastatic Disease
 
Protecting Informed Decision Making
Protecting Informed Decision Making Protecting Informed Decision Making
Protecting Informed Decision Making
 
Nomogram based estimate of axillary nodal involvement in acosog z0011
Nomogram based estimate of axillary nodal involvement in acosog z0011Nomogram based estimate of axillary nodal involvement in acosog z0011
Nomogram based estimate of axillary nodal involvement in acosog z0011
 
Risks versus Benefits: Using Social Media Safely
Risks versus Benefits: Using Social Media SafelyRisks versus Benefits: Using Social Media Safely
Risks versus Benefits: Using Social Media Safely
 
Draft Gabapentin protocol for head and neck cancer radiation
Draft Gabapentin protocol for head and neck cancer radiationDraft Gabapentin protocol for head and neck cancer radiation
Draft Gabapentin protocol for head and neck cancer radiation
 
Cancer Care in a Post Truth World
Cancer Care in a Post Truth World Cancer Care in a Post Truth World
Cancer Care in a Post Truth World
 
Radiation Nation - Frugal, Global and Mobile Collaboration
Radiation Nation - Frugal, Global and Mobile CollaborationRadiation Nation - Frugal, Global and Mobile Collaboration
Radiation Nation - Frugal, Global and Mobile Collaboration
 
#radonc Journal Club on Twitter
#radonc Journal Club on Twitter#radonc Journal Club on Twitter
#radonc Journal Club on Twitter
 
SEOR 2015: Hashtags, #radonc and building community
SEOR 2015:  Hashtags, #radonc and building communitySEOR 2015:  Hashtags, #radonc and building community
SEOR 2015: Hashtags, #radonc and building community
 
Disease specific hashtags for communication about cancer care
Disease specific hashtags for communication about cancer careDisease specific hashtags for communication about cancer care
Disease specific hashtags for communication about cancer care
 
TROG: Twitter Use in Research and Clinical Care
TROG: Twitter Use in Research and Clinical CareTROG: Twitter Use in Research and Clinical Care
TROG: Twitter Use in Research and Clinical Care
 
Social Media and Academic Oncology
Social Media and Academic OncologySocial Media and Academic Oncology
Social Media and Academic Oncology
 
Stereotactic radiation
Stereotactic radiationStereotactic radiation
Stereotactic radiation
 
Social media and cancer communities
Social media and cancer communitiesSocial media and cancer communities
Social media and cancer communities
 
Twitter 103 Trolls, Malware and Spam
Twitter 103   Trolls, Malware and SpamTwitter 103   Trolls, Malware and Spam
Twitter 103 Trolls, Malware and Spam
 
Twitter 101 Signing up: A Tutorial for Oncologists
Twitter 101  Signing up: A Tutorial for OncologistsTwitter 101  Signing up: A Tutorial for Oncologists
Twitter 101 Signing up: A Tutorial for Oncologists
 

Recently uploaded

Cell locomotion (Ameboid/ciliary/flagellar movement)
Cell locomotion (Ameboid/ciliary/flagellar movement)Cell locomotion (Ameboid/ciliary/flagellar movement)
Cell locomotion (Ameboid/ciliary/flagellar movement)MedicoseAcademics
 
SCIENTIFIC APPROACH OF DIET IN MASANUMASIKA GARBINI PARICHARYA – FOR A HEALTH...
SCIENTIFIC APPROACH OF DIET IN MASANUMASIKA GARBINI PARICHARYA – FOR A HEALTH...SCIENTIFIC APPROACH OF DIET IN MASANUMASIKA GARBINI PARICHARYA – FOR A HEALTH...
SCIENTIFIC APPROACH OF DIET IN MASANUMASIKA GARBINI PARICHARYA – FOR A HEALTH...Dr. Madduru Muni Haritha
 
Seminario biología molecular Kevin Duque
Seminario biología molecular Kevin DuqueSeminario biología molecular Kevin Duque
Seminario biología molecular Kevin Duquekevinestebanduque
 
Approach to maternal collapse and cardiac arrest.pptx
Approach to maternal collapse and cardiac arrest.pptxApproach to maternal collapse and cardiac arrest.pptx
Approach to maternal collapse and cardiac arrest.pptxKTD Priyadarshani
 
How to be a successful physician intrapreneur
How to be a successful physician intrapreneurHow to be a successful physician intrapreneur
How to be a successful physician intrapreneurArlen Meyers, MD, MBA
 
Scanning electron microscope - SEM , Its applicability in rasashastra
Scanning electron microscope - SEM , Its applicability in rasashastraScanning electron microscope - SEM , Its applicability in rasashastra
Scanning electron microscope - SEM , Its applicability in rasashastraDr. Madduru Muni Haritha
 
Health powerpoint for catch -up fridays.
Health powerpoint for catch -up fridays.Health powerpoint for catch -up fridays.
Health powerpoint for catch -up fridays.JohnMarckySeoTeriomp
 
Tolerance Hydra10P Avene trainings blink
Tolerance Hydra10P Avene trainings blinkTolerance Hydra10P Avene trainings blink
Tolerance Hydra10P Avene trainings blinkClinicians
 
Staphylococcus.ppt.........ali.rasool.badr
Staphylococcus.ppt.........ali.rasool.badrStaphylococcus.ppt.........ali.rasool.badr
Staphylococcus.ppt.........ali.rasool.badrssuser06f49d
 
Introducing amazing Healthy habits and fitness
Introducing amazing Healthy habits and fitnessIntroducing amazing Healthy habits and fitness
Introducing amazing Healthy habits and fitnessFredrick Amos
 
HEPATIKA 6 Nutritional supplement, six ingredients supported by clinical studies
HEPATIKA 6 Nutritional supplement, six ingredients supported by clinical studiesHEPATIKA 6 Nutritional supplement, six ingredients supported by clinical studies
HEPATIKA 6 Nutritional supplement, six ingredients supported by clinical studiesRichard Clement
 
1. GP Chi trên hay lạ khó cần xem nhiều.pdf
1. GP Chi trên hay lạ khó cần xem nhiều.pdf1. GP Chi trên hay lạ khó cần xem nhiều.pdf
1. GP Chi trên hay lạ khó cần xem nhiều.pdfHongBiThi1
 
Population of India and Family welfare programme.pptx
Population of India and Family welfare programme.pptxPopulation of India and Family welfare programme.pptx
Population of India and Family welfare programme.pptxDr. Dheeraj Kumar
 
Renal Regulation of Potassium, Calcium, Magnesium and Phosphorus
Renal Regulation of Potassium, Calcium, Magnesium and PhosphorusRenal Regulation of Potassium, Calcium, Magnesium and Phosphorus
Renal Regulation of Potassium, Calcium, Magnesium and PhosphorusMedicoseAcademics
 
Work-role of Radiation Therapists in the Consequences of Adaptive Radiotherap...
Work-role of Radiation Therapists in the Consequences of Adaptive Radiotherap...Work-role of Radiation Therapists in the Consequences of Adaptive Radiotherap...
Work-role of Radiation Therapists in the Consequences of Adaptive Radiotherap...Subrata Roy
 
Seminario Biología Molecular - Susana Cano V.pdf
Seminario Biología Molecular - Susana Cano V.pdfSeminario Biología Molecular - Susana Cano V.pdf
Seminario Biología Molecular - Susana Cano V.pdfsusiedapp
 
Anesthesia Implications in cannabis Users.pptx
Anesthesia Implications in cannabis Users.pptxAnesthesia Implications in cannabis Users.pptx
Anesthesia Implications in cannabis Users.pptxhrowshan
 
Psychedelic Treatment Planning: Opportunities in Integrated Care
Psychedelic Treatment Planning: Opportunities in Integrated CarePsychedelic Treatment Planning: Opportunities in Integrated Care
Psychedelic Treatment Planning: Opportunities in Integrated CareBrian Peacock
 
Seminario Biología Molecular Manuela Álvarez Ramírez
Seminario Biología Molecular Manuela Álvarez RamírezSeminario Biología Molecular Manuela Álvarez Ramírez
Seminario Biología Molecular Manuela Álvarez Ramírezmanuelaalvarezr
 

Recently uploaded (20)

Cell locomotion (Ameboid/ciliary/flagellar movement)
Cell locomotion (Ameboid/ciliary/flagellar movement)Cell locomotion (Ameboid/ciliary/flagellar movement)
Cell locomotion (Ameboid/ciliary/flagellar movement)
 
SCIENTIFIC APPROACH OF DIET IN MASANUMASIKA GARBINI PARICHARYA – FOR A HEALTH...
SCIENTIFIC APPROACH OF DIET IN MASANUMASIKA GARBINI PARICHARYA – FOR A HEALTH...SCIENTIFIC APPROACH OF DIET IN MASANUMASIKA GARBINI PARICHARYA – FOR A HEALTH...
SCIENTIFIC APPROACH OF DIET IN MASANUMASIKA GARBINI PARICHARYA – FOR A HEALTH...
 
Seminario biología molecular Kevin Duque
Seminario biología molecular Kevin DuqueSeminario biología molecular Kevin Duque
Seminario biología molecular Kevin Duque
 
Approach to maternal collapse and cardiac arrest.pptx
Approach to maternal collapse and cardiac arrest.pptxApproach to maternal collapse and cardiac arrest.pptx
Approach to maternal collapse and cardiac arrest.pptx
 
How to be a successful physician intrapreneur
How to be a successful physician intrapreneurHow to be a successful physician intrapreneur
How to be a successful physician intrapreneur
 
Anti-interferon-gamma autoantibody associated immunodeficiency
Anti-interferon-gamma autoantibody associated immunodeficiencyAnti-interferon-gamma autoantibody associated immunodeficiency
Anti-interferon-gamma autoantibody associated immunodeficiency
 
Scanning electron microscope - SEM , Its applicability in rasashastra
Scanning electron microscope - SEM , Its applicability in rasashastraScanning electron microscope - SEM , Its applicability in rasashastra
Scanning electron microscope - SEM , Its applicability in rasashastra
 
Health powerpoint for catch -up fridays.
Health powerpoint for catch -up fridays.Health powerpoint for catch -up fridays.
Health powerpoint for catch -up fridays.
 
Tolerance Hydra10P Avene trainings blink
Tolerance Hydra10P Avene trainings blinkTolerance Hydra10P Avene trainings blink
Tolerance Hydra10P Avene trainings blink
 
Staphylococcus.ppt.........ali.rasool.badr
Staphylococcus.ppt.........ali.rasool.badrStaphylococcus.ppt.........ali.rasool.badr
Staphylococcus.ppt.........ali.rasool.badr
 
Introducing amazing Healthy habits and fitness
Introducing amazing Healthy habits and fitnessIntroducing amazing Healthy habits and fitness
Introducing amazing Healthy habits and fitness
 
HEPATIKA 6 Nutritional supplement, six ingredients supported by clinical studies
HEPATIKA 6 Nutritional supplement, six ingredients supported by clinical studiesHEPATIKA 6 Nutritional supplement, six ingredients supported by clinical studies
HEPATIKA 6 Nutritional supplement, six ingredients supported by clinical studies
 
1. GP Chi trên hay lạ khó cần xem nhiều.pdf
1. GP Chi trên hay lạ khó cần xem nhiều.pdf1. GP Chi trên hay lạ khó cần xem nhiều.pdf
1. GP Chi trên hay lạ khó cần xem nhiều.pdf
 
Population of India and Family welfare programme.pptx
Population of India and Family welfare programme.pptxPopulation of India and Family welfare programme.pptx
Population of India and Family welfare programme.pptx
 
Renal Regulation of Potassium, Calcium, Magnesium and Phosphorus
Renal Regulation of Potassium, Calcium, Magnesium and PhosphorusRenal Regulation of Potassium, Calcium, Magnesium and Phosphorus
Renal Regulation of Potassium, Calcium, Magnesium and Phosphorus
 
Work-role of Radiation Therapists in the Consequences of Adaptive Radiotherap...
Work-role of Radiation Therapists in the Consequences of Adaptive Radiotherap...Work-role of Radiation Therapists in the Consequences of Adaptive Radiotherap...
Work-role of Radiation Therapists in the Consequences of Adaptive Radiotherap...
 
Seminario Biología Molecular - Susana Cano V.pdf
Seminario Biología Molecular - Susana Cano V.pdfSeminario Biología Molecular - Susana Cano V.pdf
Seminario Biología Molecular - Susana Cano V.pdf
 
Anesthesia Implications in cannabis Users.pptx
Anesthesia Implications in cannabis Users.pptxAnesthesia Implications in cannabis Users.pptx
Anesthesia Implications in cannabis Users.pptx
 
Psychedelic Treatment Planning: Opportunities in Integrated Care
Psychedelic Treatment Planning: Opportunities in Integrated CarePsychedelic Treatment Planning: Opportunities in Integrated Care
Psychedelic Treatment Planning: Opportunities in Integrated Care
 
Seminario Biología Molecular Manuela Álvarez Ramírez
Seminario Biología Molecular Manuela Álvarez RamírezSeminario Biología Molecular Manuela Álvarez Ramírez
Seminario Biología Molecular Manuela Álvarez Ramírez
 

Getting started in social media for healthcare professionals

  • 1. Getting Started In Social Media What to Do Before You Join Matthew Katz, MD May 2014
  • 2. Conflict of Interest  External advisor, Mayo Clinic Center for Social Media  No financial links, leadership position with any healthcare or social media company
  • 3. Overview  Social Media  Definition  Risks and Benefits in Medicine  What do you want to do?  POST Method  CORPS  Branding  Expectations  Pick a Brand
  • 4. Overview  Planning  What to have ready  Passwords  Tips  Internet Readiness Checklist  Summary
  • 5. Definition of Social Media “Social media are web-based tools for interaction that, in addition to conversation, allow users to share content such as photos, videos, and links to resources.” -- Meredith Gould, The Social Media Gospel
  • 6. Risks of Social Media  Patient  Loss of boundaries  Misinterpreted/bad communication  Professional  Reputation  Malpractice  Personal  Identity integration (personal vs. professional)  Burnout
  • 7. Benefits of Social Media  Patients  Coordinate Care  Improved communication  Career  Networking  Education  Career Advancement  Reputation Management  Research  Collaboration  Funding
  • 8. POST Methodology People: Know your audience. Objectives: Define goals/endpoints. Strategy: Plan how you want to interact with others online. Technologies: Pick a platform that works for your strategy Source: Forrester Research http://bit.ly/1nm0KtN
  • 9. Write it down - POST Component Options Your Answers People Patients, doctors, researchers, nurses, hospitals, insurers, health technologists, legislators, other Objectives Get news, education, network, collaborate, coordinate care, reputation management, career advancement Strategy Define a role you want online Technologies Look at the options (slide 14) Consider turning POST method into POSTR R = Resources you’re willing to commit (time, money)
  • 10. CORPS Method Cognitive Style: Know how you learn and interact best. Objectives: Define goals/endpoints. Resources: Estimate time, energy commitment. People: Know your audience. Strategy: Plan how you want to interact with others online.
  • 11. VAK Model of Learning  Individualized approach Platform Visual See/Read Auditory Listen/Speak Kinesthetic Touch/Do Blogs X Twitter X X Facebook X Instagram/Pinterest X Tumblr X X X YouTube/Vimeo X Google + X X X Learning Styles Adapted from: Meredith Gould, The Social Media Gospel
  • 12. Write it down - CORPS Component Options Your Answers Cognitive Style Visual, Auditory, Kinesthetic Objectives Get news, education, network, collaborate, coordinate care, reputation management, career advancement Resources Time, energy, money People Patients, doctors, researchers, nurses, hospitals, insurers,health technologists, legislators, other Strategy Define your role online
  • 13. Top Social Media Sites in 2014 Site Type Blogger, WordPress Blogging Disqus Commenting system for blogs Twitter, Tumblr Microblogging LinkedIn, Doximity Professional social network YouTube, Vimeo Video Pinterest, Instagram, Vine, Flickr Social images Google+, Facebook Social network Reddit News sharing StumbleUpon Social bookmarking Foursquare Social geolocation Blue = recommendations for health professionals just starting online Some like Google+ for Hangouts, private communities but less essential
  • 14. Professional Branding  Whether you like it or not, people will talk about you online  Ratings websites  Colleagues
  • 15. Health professionals are public figures  UK survey of 953 respondents in general public  Professionalism based upon:  clinician  workmanship  citizenship  Respondents expect doctors to be:  confident  reliable  composed  accountable  dedicated Chandratilake et al, Clin Med 2010
  • 16. You are not Anonymous IP Address = Identity
  • 17. Pick a Brand  Find a unique user name that works on multiple platforms  Brand = you  Don’t make it anonymous, in most cases  Free to sign up, don’t have to use all  First come, first serve
  • 18. • Caveat surfor: If you like it grab it when you see it! • Other options = Knowem.com, namechecklist.com
  • 20. Before you finalize it…  Consider a matching URL for your brand  URL = uniform resource locator  Unique web address for website  Worthwhile for those planning on content development  Low cost of renting for 1 year to decide  .com ~ $13  If you get another type (.org, .net) get the .com  you won’t get a 2nd chance [squatters]  has better ranking on Google, search engines
  • 21. Hang your digital shingle  Get a website domain with your name and your brand  Brands may fail, but save a place for you to tell your story and achievements  Build a “moat” to defend your reputation http://www.matthewkatzmd.com Type into domain registrar searchHyperText Transfer Protocol
  • 24. Domain Considerations  Public domain?  Costs more to keep ownership/stewardship privacy  Duration of purchase  You don’t own it, just renting  Longer time periods may = better SEO
  • 25. Starting social media services* * Applies to most platforms
  • 26. Before signing on  Have your username and alternatives ready  Have a photo ready for you and profile background  No “party hearty” or “fuzzy family” photos  Avoid online white coat syndrome  Prepare a 140 character (or less) bio  Brevity wins even on platforms other than Twitter
  • 27. Photo Sizes for Profiles Platform Profile Cover Facebook 180 x 180 851 x 315 Google+ 250 x 250 2120 x 1192 (920 x 520 minimum) Instagram 110 x 110 LinkedIn 100 x 60 646 x 220 Pinterest 165 x 165 Twitter 400 x 400 1500 x 500 Optimal photo size (pixels) Sources: Time, http://ti.me/1fLrpeO Hubspot, http://bit.ly/1kglTmM
  • 28. Random Password Generators Website URL Random.org http://www.random.org/passwords Norton/Symantec https://identitysafe.norton.com/password -generator Strong Password Generator http://strongpasswordgenerator.com Free Password Generator http://www.freepasswordgenerator.com Source: Mashable.com, http://on.mash.to/1iqXD3B You can also generate your own in five simple steps Source: netforbeginners.about.com, http://abt.cm/1nEOdEG
  • 29. Planning before you join  Twitter: Include hyperlink w/profile fi available  LinkedIn: CV on hand to add professional content  MD-based networks: also may need NPI, medical license information  Consider a personal ‘test’ account for tinkering rather than on professional account
  • 30. Read the Terms of Service!  Legal information relevant to how information about you will be shared  Guides decisions about:  Account settings  Privacy, data mining  Who/What you follow  What you share about yourself  What content you produce  Do you own content, or do they?
  • 31. Use a unique password  Protecting your online identity is important  Robust passwords lessen risk of:  damage to your reputation  spam or malware sent to followers/contacts
  • 32. Being Public, Privately  Give place of work as your location  Don’t include your birthday on public profile  Professional, non-medical photos  Not overly medical  Not too personal  Turn off geolocation settings  But know how to turn back on in case of crisis
  • 33. Internet Readiness Checklist Platform User Name/URL Strong Password Profile Bio Picture (s) for profile Establish privacy settings DISQUS LinkedIn Pinterest Twitter YouTube Add others: Facebook, Blogger, Flickr, Foursquare, Google+, Instagram, Reddit, StumbleUpon, Tumblr, Vimeo, Vine, Wordpress
  • 34. Internet Readiness Checklist Platform User Name/URL Strong Password Profile Bio Picture (s) for profile Establish privacy settings doc2doc Doximity Healthtap Ozmosis Sermo
  • 35. Summary  Social media are pervasive, powerful communications tools  More connected = more risk and reward  Plan, start slowly on strategically chosen platforms
  • 36. Special Thanks  Patricia Anderson @pfanderson  Meredith Gould @meredithgould
  • 37. Questions?  Contact me  Twitter @subatomicdoc  Website http://www.subatomicdoc.com/social-media.html