Advertisement as an industry is growing because of increasing competition between various brands who are to cater the same population. Many institutions are teaching advertisement as a branch of study. In the end, it all boils down to who can make the most of the available resources and acquire a larger share of the consumer market.

1. A BRIEF GUIDE
TO ADVERTISING

2. Pamphlets, brochures, posters, billboards,
leaflets; we often find these promotional print
materials stuck on our car’s windscreen wipers
or at our doorstep.
What does the content on those pieces of paper
imply?
What messages do they convey and to whom?
Why are they placed at such locations?

3. Such print documents are nothing but
advertisements that are designed to build
brand awareness and for marketing purpose.
They showcase to people the many products
and services available in the market.
Companies use public spaces to put up or
distribute their advertising materials, so it
catches the eye of a larger audience.
The aim is to influence people’s mind and
convince them to purchase a product or
service.

4. But how do
companies
decide where to
place their
advertisements?
Strategists analyse a space to locate spots
most visible to the eye.
Further, keeping in mind the target audience,
whether they are kids, mothers, job-seekers,
etc. locations like grocery stores, industrial
areas, cafes, are chosen to advertise.
The process also involves choosing the best
suitable medium of communication, e.g. via
radio, television, internet, billboards, etc.

5. How does a
company
make their
advertisement
stand out?
Advertisements are costly, and companies or
individuals make sure even a penny invested
in advertising counts.
For this, strategies like visual appeal through
colours, faces of famous personalities and
influencers, highlighting the company’s values,
using catchy quotes or imagery, etc. are
implemented.
Online advertisement marketing employs pop-
ups, paid reviews, click baits, selling ads
through famous blogs, and the like.

6. Advertisement as an industry is growing
because of increasing competition between
various brands who are to cater the same
population.
Many institutions are teaching
advertisement as a branch of study.
In the end, it all boils down to who can make
the most of the available resources and
acquire a larger share of the consumer
market.

7. Leigh Barker
Tangible
Assets
Disclaimer: Prepared by Leigh Barker Tangible
Assets, Accountant, Portfolio Finance,
Gordon, West Pennant Hills and MWC Group.
Note that all content of this blog is general in
nature and is not financial or investment
advice thus anyone intending to apply the
information to practical circumstances should
seek professional advice to independently
verify their interpretation and the
information’s applicability to their particular
circumstance.