Ensuring that your learners get off to the right start with your LMS is vital for its survival. Whether you are launching for the first time or simply looking to re-engage with existing users, we will help you take a fresh look at your site and answer the question – ‘Why should I visit the site today?’ Maeve and David shared their experiences of finding the right mix of internal communications, marketing for engagement, using champions effectively and much more.

2. Maeve McLaughlin & David Nichol
Cracking open the
Learner Engagement Toolkit

3. “Learner engagement is the product of
motivation and active learning. It is a product
rather than a sum because it will not occur if
either element is missing”. – Elizabeth F Berkley

4. • Getting the message out – The
communication strategy
• The Launch strategy
• Get the right people involved
The motivation bit

5. So how important is a
clear communication
strategy?
• Engage with the
communications team
• Decide who needs to
know what and when
• Understand what method
of communication will
work best
• Use us, take advantage
of our marketing pack
• Encourage conversation

6. What’s in a launch?
• Pick a date
• Decide on the approach,
big bang, soft, pilot –
what’s the difference?
• Involve staff pre launch
• Incentives, bribes or
brains?
• Be brave
• Use us!

7. • Pick your team,
administrators and
authors
• Know your
stakeholders
• Get senior
management buy in
• Identify champions and
use them wisely
The right people?

8. Welcoming
New
Starters
• Site Tour

9. • Induction Programme
• Pre Start
Good Impressions
Welcome video from
colleagues
• Required Checklist
Policy checklist
Mandatory courses
Welcoming
New
Starters

10. • Induction Programme
• Information
Quiz – Who’s who?
FAQ for employees
Variety of content
• Totara
Learning Plans
360 Feedback
Welcoming
New
Starters

11. 1. Less is
more
Make it
intuitive

12. 2. Help the
learner
Make it
intuitive

13. One Stop
Shop

14. 1. Communication strategy
2. Launch strategy
3. The right people
4. Welcome new starters
5. Make it intuitive
6. One stop shop
In summary

15. Questions