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Engaging Disengaged Learners

Using data from learners in the workplace to challenge
our assumptions

Lauraoverton
44%

of L&D leaders say
their staff are reluctant to
engage with online learning

But do staff agree?
We conduct an annual study with L&D professionals and for some years they have been
complaining! Download the full report at www.towardsmaturity.org/2013benchmark
Lauraoverton
Managers
Non Managers

2000+ learners
in the Towards
Maturity Learning
Landscape

Sales
Under 30
Over 50
New in Company (<6 months)
Established in company (>5 years)

So we thought we’d ask the learners themselves – for more information on the Learning
Landscape go to www.towardsmarturity.org/learner
lauraoverton
Networks
How do staff
learn what
they need to
do their job?

• 86% working in team collaboration
• 83% general conversations

Managers

• 70% support from line managers

Support
Courses

• 70% google or other search engines
• 64% courses
• 51% self paced e-learning

Clear that staff are actively learning , is the engagement issue more about technology?
lauraoverton
75% of learners are happy to engage
with online learning without prompting

But what about sharing? 95% of L&D staff are looking to improve sharing of good practice
in the organisations but only 22% are achieving this – surely that is down to learner
reluctance to share online?
lauraoverton
84% staff potentially willing to use
technology to share what they know
with others
22% doing it already

Image courtesy of pakorn via freedigitalphoto

Lauraoverton
Yet only 18% L&D

professionals believe their
staff have the ability to
connect and share online

Lauraoverton
So are our
staff reluctant
learners?

lauraoverton

Or are
they just
reluctant
to engage
with our
solutions?
What is stopping staff from
learning on line?

45% Uninspiring content
37% Lack of somewhere
appropriate to study

33% Can’t find what they need

lauraoverton
• 3 in 5 L&D professionals
think that their programmes
are relevant

#1 Barrier Uninspiring content

lauraoverton
• 40% say their

manager has the
most influence on
how they learn

(Rising to 58% for

under 6 months)

• 7% say L&D influence
them

Lauraoverton
Recognition is also important

66% staff say recognition that
they have completed online learning
is important
regardless of role

Lauraoverton
Only 17% of L&D
equip managers to
support their staff
Only 23%
recognise
achievements

Lauraoverton
#2 Barrier - appropriate place

• 62% already using
mobile phones/tablets to
access resources to help
them do their job

lauraoverton
• 15% encourage
users to use their
own devices for
learning

lauraoverton
#3 Barrier – can’t find what they need

• ONLY

52%

learners believe
their company
clearly
communicates
with them where
to find it

lauraoverton
• 44% L&D
professionals agree
that they have a
communications plan
that engages all
stakeholders

• 18% publicise
success of individuals

• 25% communicate
successes to
management

lauraoverton
Engaging learners
There are some things we can control!

Top learning companies following a new type of Learning Agenda that is bringing HR, Individuals
and company needs together. One aspect of that is
having a truly customer activated learning strategy
Lauraoverton
Top learning companies report more engagement:

Managers agree that e-learning delivers additional business
benefit
We have noticed positive changes in staff behaviour
Learners recommend e-learning to colleagues to improve job
performance
Learners put what they learn into practice quickly
0%

Bottom quartile

Sample average

20%

40%

60%

80%

Top learning companies

By understanding and responding specifically to learner needs , top learning companies
are also reporting more engagement than average- across the board
Lauraoverton
Turning Data into Insight and Insight into action

Engaging disengaged
learners - what action will
you take today?
www.towardsmaturity.org/2013benchmark
www.towardsmaturity.org/learner
Laura@towardsmaturity.org
lauraoverton
The Towards Maturity Benchmark study
is made possible thanks to Towards
Maturity’s Ambassadors:

Leading learning organisations who share our passion that independent
research should be freely available to all.
To join or find out more go to:

Lauraoverton

www.towardsmaturity.org/ambassadors
About Us

Towards Maturity is a benchmarking
practice that provides authoritative
research and expert consultancy
services to help assess and improve
the effectiveness and consistency of
L&D performance within
organisations. It leverages the data
gathered from the largest learning
technology benchmark in Europe.
Download our case studies to support
your business case for change at

Contact us via:

Lauraoverton
Towardsmaturity
New Learning Benchmarksn

www.towardsmaturity.org
Find out your own Towards Maturity
Index to see if you are amongst the
top learning companies at
http://mybenchmark.towardsmaturity.org/

Lauraoverton

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Engaging disengaged Learners

  • 1. Engaging Disengaged Learners Using data from learners in the workplace to challenge our assumptions Lauraoverton
  • 2. 44% of L&D leaders say their staff are reluctant to engage with online learning But do staff agree? We conduct an annual study with L&D professionals and for some years they have been complaining! Download the full report at www.towardsmaturity.org/2013benchmark Lauraoverton
  • 3. Managers Non Managers 2000+ learners in the Towards Maturity Learning Landscape Sales Under 30 Over 50 New in Company (<6 months) Established in company (>5 years) So we thought we’d ask the learners themselves – for more information on the Learning Landscape go to www.towardsmarturity.org/learner lauraoverton
  • 4. Networks How do staff learn what they need to do their job? • 86% working in team collaboration • 83% general conversations Managers • 70% support from line managers Support Courses • 70% google or other search engines • 64% courses • 51% self paced e-learning Clear that staff are actively learning , is the engagement issue more about technology? lauraoverton
  • 5. 75% of learners are happy to engage with online learning without prompting But what about sharing? 95% of L&D staff are looking to improve sharing of good practice in the organisations but only 22% are achieving this – surely that is down to learner reluctance to share online? lauraoverton
  • 6. 84% staff potentially willing to use technology to share what they know with others 22% doing it already Image courtesy of pakorn via freedigitalphoto Lauraoverton
  • 7. Yet only 18% L&D professionals believe their staff have the ability to connect and share online Lauraoverton
  • 8. So are our staff reluctant learners? lauraoverton Or are they just reluctant to engage with our solutions?
  • 9. What is stopping staff from learning on line? 45% Uninspiring content 37% Lack of somewhere appropriate to study 33% Can’t find what they need lauraoverton
  • 10. • 3 in 5 L&D professionals think that their programmes are relevant #1 Barrier Uninspiring content lauraoverton
  • 11. • 40% say their manager has the most influence on how they learn (Rising to 58% for under 6 months) • 7% say L&D influence them Lauraoverton
  • 12. Recognition is also important 66% staff say recognition that they have completed online learning is important regardless of role Lauraoverton
  • 13. Only 17% of L&D equip managers to support their staff Only 23% recognise achievements Lauraoverton
  • 14. #2 Barrier - appropriate place • 62% already using mobile phones/tablets to access resources to help them do their job lauraoverton
  • 15. • 15% encourage users to use their own devices for learning lauraoverton
  • 16. #3 Barrier – can’t find what they need • ONLY 52% learners believe their company clearly communicates with them where to find it lauraoverton
  • 17. • 44% L&D professionals agree that they have a communications plan that engages all stakeholders • 18% publicise success of individuals • 25% communicate successes to management lauraoverton
  • 18. Engaging learners There are some things we can control! Top learning companies following a new type of Learning Agenda that is bringing HR, Individuals and company needs together. One aspect of that is having a truly customer activated learning strategy Lauraoverton
  • 19. Top learning companies report more engagement: Managers agree that e-learning delivers additional business benefit We have noticed positive changes in staff behaviour Learners recommend e-learning to colleagues to improve job performance Learners put what they learn into practice quickly 0% Bottom quartile Sample average 20% 40% 60% 80% Top learning companies By understanding and responding specifically to learner needs , top learning companies are also reporting more engagement than average- across the board Lauraoverton
  • 20. Turning Data into Insight and Insight into action Engaging disengaged learners - what action will you take today? www.towardsmaturity.org/2013benchmark www.towardsmaturity.org/learner Laura@towardsmaturity.org lauraoverton
  • 21. The Towards Maturity Benchmark study is made possible thanks to Towards Maturity’s Ambassadors: Leading learning organisations who share our passion that independent research should be freely available to all. To join or find out more go to: Lauraoverton www.towardsmaturity.org/ambassadors
  • 22. About Us Towards Maturity is a benchmarking practice that provides authoritative research and expert consultancy services to help assess and improve the effectiveness and consistency of L&D performance within organisations. It leverages the data gathered from the largest learning technology benchmark in Europe. Download our case studies to support your business case for change at Contact us via: Lauraoverton Towardsmaturity New Learning Benchmarksn www.towardsmaturity.org Find out your own Towards Maturity Index to see if you are amongst the top learning companies at http://mybenchmark.towardsmaturity.org/ Lauraoverton

Editor's Notes

  1. Staff are willing to share to
  2. Despite
  3. Who inspires us??Rises to 52% of those 21-30 years old and 58% to under 6 months