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PROTOTYPE AND TEST
PROBLEM STATEMENT
Iain is an articulate, creative and reflective Digital Culture
student who is connected to his classmates as well as being
collaborative through social media. He needs to influence
his Digital Culture course design, because Iain needs to
develop a clear career path.
CHOICE 1 FOR PROTOTYPING
ii. the most disruptive idea (one that would make a
huge impact, regardless of how feasible or affordable
it is)…
…redesign entire course
…this would cause much heartache for those invested in
what is already a new venture. It could be intensely
personal and thwart creative ideation. It is a blue sky idea
for some and ultra-conservative to others.
SINEK’S ‘START WITH WHY’
When looking at a disruptive idea there is value in starting by looking at the
original ‘why?’ from the foundational decision. The course director’s therefore
get a voice in the process. I presented a very simple diagram which we then
put through a SAMR. The diagram comes on the next slide.
USE SAMR
SUBSTITUTION
AUGMENTATION
MODIFICATION
REDEFINITION
test outcome
Interesting that the thought of facing a problem with a
plan rather than a solution was much discussed. Feedback
about the prototype led to a whole new set of discussions
with a much more optimistic tone.

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Prototype and test

  • 2. PROBLEM STATEMENT Iain is an articulate, creative and reflective Digital Culture student who is connected to his classmates as well as being collaborative through social media. He needs to influence his Digital Culture course design, because Iain needs to develop a clear career path.
  • 3. CHOICE 1 FOR PROTOTYPING ii. the most disruptive idea (one that would make a huge impact, regardless of how feasible or affordable it is)… …redesign entire course …this would cause much heartache for those invested in what is already a new venture. It could be intensely personal and thwart creative ideation. It is a blue sky idea for some and ultra-conservative to others.
  • 4. SINEK’S ‘START WITH WHY’ When looking at a disruptive idea there is value in starting by looking at the original ‘why?’ from the foundational decision. The course director’s therefore get a voice in the process. I presented a very simple diagram which we then put through a SAMR. The diagram comes on the next slide.
  • 5.
  • 7.
  • 8. test outcome Interesting that the thought of facing a problem with a plan rather than a solution was much discussed. Feedback about the prototype led to a whole new set of discussions with a much more optimistic tone.