MNGT432 CaseStudy3 Jolson

MNGT432 CaseStudy3 Jolson
Curry 1Brittany Curry
Dr. Taylor
MNGT 432
22 April 2014
Case Study #3:
Jolson Automotive Hoist: The Market–Entry Decision
Jolson Automotive Hoist, Inc. began in 1991 after Mark Jolson had left his previous employer to pursue a hoist design that he believed to be a
potential success. In 1992, Jolson hired
Pierre Gagnon to handle the marketing side of the operations. The Jolson Lift was a surface scissor lift, as opposed to the traditional in–ground single
and four post lifts, making it appealing due to its mobility and easily installable. After the original design was made, Jolson continually made
improvements to his product, including more safety features, such as safety locks, that other lifts did not have. The Jolson Lift soon ... Show more
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i. Mark Jolson is concerned of whether or not the reputation of quality will be maintained if they allow an outside company to build their product.
2. Joint Venture
a. This option would also be with Bar Maisse, but the two companies would share
50–50 in the risk, investment, and profits. Jolson Automotive Hoist could get involved in the further marketing of the lift through the Bar Maisse
distribution system. 3. Direct Investment
a. Jolson Automotive Hoist would establish a manufacturing facility and set up a management group to market the lift. Gagnon estimated the costs of
setting up a plant in Europe at $250,000 for capital equipment, $200,000 in incremental costs to set up the plant and carrying costs to cover $1,000,000
in inventory and accounts receivable. An additional cost of $80,000 is estimated for annual building rent including heat, light, and insurance.
Curry 4i. If the company were to joint venture or direct invest, Jolson would have to send Gagnon to head up the project. However, Gagnon was
instrumental in the operations of the company in their North American operations.
Mark Jolson has many concerns with the options to expand abroad. Some of his reservations are do to the difficulty to estimate the costs needed to
expand, the reliance of sales and profit upon uncontrollable elements such as the push and expertise of push by Bar Maisse, or
Bar Maisse could seek to take over the operation instead of cooperating.

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Ford Super Duty Benefits
Ford Super Duty benefits from Novelis aluminum.
"Vehicle lightweighting" is one of those industry buzzwords that doesn't easily roll off the tongue. Outside of the auto industry, few people are familiar
with the term. But if you mention "Ford F–150" then the recognition is instantaneous – nearly everyone knows the current generation model has an
aluminum body.
Well, like all other manufacturers the Ford Motor Company relies on suppliers to provide them with the materials to form vehicle bodies. Most
manufacturers use steel body panels and plastic front and rear fascias. Carbon fiber is also used, but in very limited quantities, while aluminum is now
used as never before.
Automotive Market Served Well
Novelis is the leader in all things ... Show more content on Helpwriting.net ...
"Automakers are seeking alternative materials to cut vehicle weight while maintaining strength and safety requirements. With investments in Asia,
Europe and North America, Novelis has the global footprint, assets and expertise to meet the needs of automakers in every major auto–producing
region."
Benefitting the 2017 Ford F–Series
Novelis says the third and newest automotive finishing line will produce aluminum sheet for the body and cargo box of the all–new 2017 F–Series
Super Duty lineup, enabling Ford to reduce the overall vehicle weight by up to 350 pounds. As a result, the new truck is expected to deliver improved
hauling and towing capabilities.
"Novelis works closely alongside our automotive customers to meet their precise and exact demands," said Marco Palmieri, SVP and President, Novelis
North America. "The passion for excellence among our employees in Oswego and throughout North America has made possible this latest automotive
expansion. It is a testament to our commitment to help our automotive customers bring to market the lightweight vehicles of the

Why Does It Exist?
Why does it exist? – e.g. Naturally available in abundance? Comparative advantage?
Germany is leading automobile producer in the world. The sector is one of the largest employers in Germany with an annual output of approximately 6
million. German–designed cars have gained recognition at various award events like Car of the century, European car of the year, the world car of the
year annual awards and the International car of the year.
Germany is the birthplace of the automobile as Karl Benz invented and registered his "car powered by a gas engine" on 29th January, 1886.And by
1901, Germany's automobile industry was producing approximately 900 cars per year.
The turnabout for the industry, from the severe crisis faced by the Great Depression in the 1930s, came with the election of the Nazi party to power
wherein the Nazis implemented a policy of Motorisierung ("motorization") to raise the common people 's living standards, under which the
Volkswagen project was conceived to produce inexpensive "people 's car".
But due to World War II, most of the factories had been badly damaged. At the end of the war, some like Maybach and Adler did start up again but
they no more produced passenger cars. Then Volkswagen began producing the Beetle in 1945 and by 1955 they produced one million Beetles and by
1965, ten million. Meanwhile the others rebuilt their plants and eventually resumed production. [ ] [ ]
Multiple geographical advantages favour the existence of the automobile

Case Study: Groupe Renault
Renault
Groupe Renault is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the
past has manufactured trucks, tractors, tanks, buses/coaches and auto–rail vehicles.
According to the Organisation Internationale des Constructeurs d'Automobiles, in 2013 Renault was the eleventh biggest automaker in the world by
production volume with 50.5% of sales coming outside of Europe. The Renault–Nissan Alliance is the fourth–largest automotive group.
The Renault group includes Renault marque and subsidiaries, Automobile Dacia from Romania, and Renault Samsung Motors from South Korea.
Renault enjoys a 43.4% controlling stake in Nissan of Japan, a 25% stake in AvtoVAZ of Russia, and a 1.55% stake in Daimler AG of Germany. Other
subsidiaries of Renault includes RCI Banque which deals in automotive financing, Renault Retail Group ... Show more content on Helpwriting.net ...
TV Sundram Iyengar and Sons is the holding company of the TVS Group.
Market Presence
TVS Motor Company Limited – Company Profile
TVS Motor Company is India's third largest two–wheeler manufacturer and one among the top ten in the world. The TVS group has today emerged as
India's leading player in the automobile and automotive components industries. The group has 30 companies employing a workforce of around 40,000
people. TVS Motor Company is the largest among the group companies in terms of size and turnover.
Today, TVS Motor Company has four manufacturing plants with one outside India. (Hosur in Tamilnadu, Mysore in Karnataka, Nalagarh in Himachal
Pradesh – India and Karawang – Indonesia. It has a 16% market share in the two–wheeler industry in India. TVS motors has product offerings in all
segments of the two–wheeler industry in India as well as three wheeler industry, with products exported to more than 50 countries

Globalization of the Automotive Industry Essays
Just like the other industries such as apparel, electronics, and consumer goods, the automobile industry has accelerated its foreign direct investment,
cross border trade and global production. The automobile industry has increased outsourcing and bundled value chain activities in major supplier
chains. As a result, more developed countries that serve as suppliers have increased their involvement in trade and FDI. With these increased supplier
capabilities, large national suppliers have become global suppliers and are now controlling multinational operations. This is because of their increased
capability of providing good and services to various lead firms all over the world. The automotive industry has a distinct firm structure. This ... Show
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Participation of developing economies in globalization of the automotive industry was enhanced by innovations in telecommunication, technology
development, and transportation. These elements made it possible for the industry to fragment its production processes and creation of smaller
assembling plants that were located in different regions of the world. This segmentation of production processes created multiple global production
networks and expanded the global market making many developing countries reap the benefits of globalizing the automotive industry (Maxcy 108).
The auto industry adopted new globalization trends that could steer the restructuring of global manufacturing in order to meet the challenges of global
economies. There was the need to improve on efficiency and maintain a competitive level in the automobile industry. Automotive manufacturers from
Asia, Europe, and the US adopted global trends such as integrating low– income countries into the global division of labor. The aim of the automobile
industry in adopting globalization was to enable it shift from the economies of scale to the economies of scope. The industry started focusing more on
manufacturing capabilities that could enable it meet the increasing marketing demands. The rapid changes in technology–forced automakers

Case Study Of BMW
BMW (U.S) Holding Corporation is a franchise of the high–end performance based global automotive company BMW. For the first time in its history,
BMW is to launch its first American made car, the BMW Z3 Roadster. Having only made cars in Germany, this time the car is to be assembled in
Spartanburg, South Carolina. BMW's objective is to expand its market share in the U.S., make the brand name more global and improve its dealer
network. With this in mind, the company developed a two phases launch plan for the BMW Z3 Roadster.
BMW used predominately non–traditional marketing methods such as product placement in the James Bond movie GoldenEye in phase 1. This
approach was successful and created excitement and anticipation among potential customers for the release of the car in March of next year.
In phase 2, the company faced the challenged of sustaining the hype around its new car and ensuring that potential customers actually purchase the Z3
when it is available. After reviewing the advantages and disadvantages of both marketing methods (traditional and non–traditional) and considering the
success of phase 1, it is recommended for BMW to continues use the non–traditional approach and use minimum traditional strategies.
Tactical recommendations for phase 2 include emphasis on the augmented product, special promotions on the dealership level while continue to work
with MGM to promote the Z3 through the James Bond image.
PEST Analysis
Political
Although the case study does

General Motors vs. Volkswagon
GENERAL MOTORS CORPORATION
& THE VOLKSWAGEN GROUP
INTERNATIONAL FINANCIAL STATEMENT ANALYSIS
Group Members
Jose Cervantes
Hilda Patricia Moreno
Aracelis Nass
Keila Urdaneta
Florida International University
ACG 6255 International Accounting
Professor Leonardo Rodriguez
Summer 2008
TABLE OF CONTENTS
Objectives ...........................................................................................................................................................................3
The Automotive Industry .................................................................................................................................................4 The Automotive Industry in the
United States ...............................................................................................5 The Automotive Industry in Germany
.............................................................................................................7
Company Backgrounds ....................................................................................................................................................8 General Motors Corporation ...
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The auto industry and area of commerce in which automobile models are planned, designed, manufactured, and marketed. The automobile industry is
concerned with profits and competition. And depending on the country consumer demands for styling, safety, and efficiency differ and with labor
relations and manufacturing efficiency too.

In the Automobile industry, many companies need to strive to make better and affordable cars. The automobile industry is concerned with profits and
competition, consumer demands for styling, safety, and efficiency and it is also involved with labor relations and manufacturing efficiency. For
example, in 2007, more than 73 million motor vehicles, including cars and commercial vehicles were produced worldwide. In 2007, a total of 71.9
million new automobiles were sold worldwide: 22.9 million in Europe, 21.4 million in Asia–Pacific, 19.4 million in North America, 4.4 million in Latin
America, 2.4 million in the Middle East and 1.4 million in Africa. The markets in North America and Japan were stagnant, while those in South
America and Asia grew strongly. Of the major markets, Russia, Brazil and China saw the most rapid growth. In 2008, with rapidly rising oil prices,
industries such as the automotive industry are experiencing a combination of pricing pressures from raw material costs and changes in consumer
buying habits. The industry is also facing increasing external

Expansion Of The Jyl Company Into Germany
Expansion of the JYL company into Germany
Jerry Lee
2015–06–01
BBB4M– Mrs. Zylber
Why Invest in Germany?
Germany is an excellent country to expand new products and services into as it is located in the heart of Europe, following a constitutional monarchy
with a parliamentary government and a Prime Minister which has the power to appoint and remove ministers. As a member of the G8, Germany
contributes significantly to the world 's economy. The Gross Domestic Product in Germany was valued at USD $3634.82 billion in 2013 which is
equivalent to 5.86% of the world's economy. In Germany, more than 95% of the population speaks German as their first language.
Germany is Canada's 8th largest trading partner. Canadian exports to Germany are mainly comprised of aircraft parts, iron ores, coal and copper.
Canada's trade to Germany is primarily resource based while Germany exports are mostly automotive parts. However, other major imports include
medicaments, medical instruments, and blood fractions.
Investing in Germany provides numerous businesses with large opportunities to expand their business into Germany. Germany has the largest
economy in all of Europe, with an access to 454 million consumers. Productivity has risen over 30% in the past 5 years. Adding on to that Germany is
also the world's second largest exporter. The geography of Germany plays a very important role for business opportunities. Germany is in the centre of

Cadillac's Marketing and Business Strategy
Cadillac's Marketing/Business Strategy Massachusetts Introduction The Cadillac belongs to a luxury car segment that was earlier dominated by
Packard in the US and by Benz in Europe. The positioning of the Cadillac and twenty years of struggle to make it number one has paid off today even
though General Motors is in trouble. The Cadillac survives as a separate entity in the luxury market and this again is the result of a most brilliant
strategy. History and Present Position America's most prestigious automobile manufacturers were the Packard in the segment that now is ruled by
Cadillac. With fifty–nine years of history Packard defined the market segment for luxury line of autos. However after World War II years in 1956
Packard folded and it happened ironically when the US was in the biggest automotive booms in history. The fall of the Packard could also be
attributed to the General Motor's strategy that with the Cadillac tried to knock off Packard. While Packard was the 'prestige car' the Cadillac was
offered as an alternate. During the 1930's and up to 50s the market for Cadillac was low, and nowhere near that of Packard. Cadillac was the second
car in the luxury market. Carefully the Ford offering was sustained in spite of loss. Then Packard made the fatal mistake of entering the low price car
segment, which was simply disastrous because it lost the 'prestige car' segment. (Ward, 1995) That prompted GM to take over the segment, and
Packard did not do well in the

Challenges Facing The American Automotive Industry Essay
CHALLENGES FACING THE AMERICAN AUTOMOTIVE INDUSTRY3 The American automotive industry faces several environmental challenges.
It has to stand up to foreign competition in the global market. Laws that regulate things such as emissions are always a concern. Automobiles produced
by the industry may not be many consumers' first choice based on the consumers' geographic whereabouts or that a certain foreign automobile brand
almost has a monopoly on a geographic area. The global automotive industry is constantly evolving, so the American automotive industry must evolve
alongside it. The American automotive industry must come up with creative ways in order to overcome these environmental challenges. The American
automotive industry always has to defend itself from foreign competition. For example, in 2012 only 21,150 vehicles – cars, trucks, and buses – were
imported from the United States into Japan, but 131,080 vehicles were imported from Germany (JAMA, 2013). This just goes to show that, at least in
certain geographical areas, the United States does not even come close to leading the market in industry sales. Since there is really nothing that the
industry can do to counteract this, it must establish itself as a market leader in the domestic market. One of the ways that the American automotive
industry has incentivized purchasing American–made vehicles as opposed to importing foreign–made vehicles is to impose a duty on most
foreign–made vehicles. Canadian–made vehicles are

Bmw : A Car Manufacturer
1.0 Introduction
We all know that when someone pronounce the word "BMW", people tend to think of one thing, a "branded" car manufacturer. It is indeed, one of the
top–selling luxury automakers in the world today but what does the word "BMW" actually stands for ? It's known as Bayerische Motoren Werk, or
also known as Bavarian Motor Works. BMW is founded on 1916, in Munich which is the capital of Bavaria, Germany. BMW is not only just a German
automobile company, but they also manufacture motorcycles under BMW Motorrad, which already established since 1923. Not only that, BMW has a
sub–brand called BMW i founded in 2011 producing plug–in electric car such as the BMW i8. This sub brand's mission is to produce a lighter, ... Show
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Diagram 1 : BMW Dixi
After some time, BMW again producing aircraft engines throughout the World War 2. On 1958, financial crisis occurred in the automotive division
of BMW. Shareholders meeting was held and they decided to carry on and fortunately the company able to get back on its feet after it has the right
to manufacture Iso Isetta, an Italian vehicle that is powered by BMW's very own motorcycle engine. In 1966, Hans Glass acquired by BMW to
access Glass's patent, the very first invented the timing belt with an overhead camshaft(OHC) technology in an automotive application which
commonly used by most car manufacturers worldwide today. Diagram 2 : OHC In 1994, BMW bought over The Rover Group and sell it off after
sometime due to certain confliction but MINI remains and develop by BMW until today. BMW known as reputable company in the world from Forbes
in the year 2012 and sustained its reputation until today.
1.2 Mission and Vision
Mission – "The BMW Group is the world 's leading provider of premium products and premium services for individual mobility."
Vision – "Uniqueness through diversity, leadership and taking risk, courteous." From BMW's mission and vision statements, we clearly understand that
they've two main targets to achieve in

Baxton Technology Case Analysis
Strategic Marketing
Baxton Technology
29. September 2011
Introduction
Baxton Technology Company manufactures surface automotive hoists which are used by garages, service stations and other repair shops to lift cars
for servicing. Because of its design, quality of workmanship, safety features, ease of installation and five–year warranty, Baxton Lifts achieved a
reputation as the "Mercedes" of the hoist industry and is considered a leader in automotive lift safety in Canada and United States.
There are sixteen firms competing in the automotive lift market in North America. AHV Lifts and Berne Manufacturing together held near 60 percent
of market. Baxton Technology has two competitors that manufactures scissor lifts. One is the ... Show more content on Helpwriting.net ...
Joint Venture
By involving ourselves more with the production and marketing processes of Bar Maisse, and starting a joint venture with the company, we would be
able to gain a far larger share of the profits of the sales of our hoists, and a far greater influence over the market compared to what we would have
through a licensing agreement. With our expertise in the field of hoist repair and production, and Bar Maisse's experience with the European market,
we will likely be able to gain a larger market share together than either of us would be able to alone.
Direct Investment
For Baxton Technology to make a direct investment, construct manufacturing plants and sales offices of its own in Europe, is a distinct possibility. The
company has the resources to go through with a large–scale operation such as this, and doing so would allow Baxton Technology retain all the profit
they make off their hoist sales. However, this would be a very expensive and risky venture, especially as Baxton Technology has no experience with the
European market.

Proposal
We propose Baxton Technology choose to enter a Joint Venture with Bar Maisse to get access to the European Market. The European Market offers
great opportunities for Baxton Technology because the European countries France, Germany, Italy and UK each have more than 20 million vehicles in
use, with Germany having the largest domestic fleet of 44 million vehicles followed by Italy, France and the UK. The

Marketing Strategy Of Volkswagen
The German automotive manufacturer Volkswagen also known as "the people's car company" was formed in wolfsbury, Germany in 1937. Over the
years the company has expanded, manufacturing both commercial and passenger vehicles, through the expansion the Volkswagen group were created.
The Volkswagen group today according to Volkswagen the group (2016) is one of the world's leading automotive manufacturers in Europe. Volkswagen
the group (2016) highlighted that the group encompass twelve brands from seven European countries. The company's brand portfolio include brand
such as:
Volkswagen
SEAT
MAN
SKODA
Audi
Porsche
Bugatti
Lamborghini
Bentley
Ducati
SCANIA
Volkswagen commercial vehicle
According to Volkswagen the... Show more content on Helpwriting.net ...
пЃ¶To be the leading employer in the market by employing a highly qualified, skilled and motived team
To maintain its success within the market according to Volkswagen annual report (2014) the company has focused on producing attractive
environmentally friendly vehicles by setting new ecological standards and it strong individual brand market positions worldwide has allowed the
Volkswagen to leverage its strengths to maintain it competitive advantage. However, due to Volkswagen diesel emission scandal in 2015, the company
has developed a new strategy according to Automotive News Europe (2015) called "TOGETHER – Strategy 2025". Automotive News Europe (2015)
indicated that Volkswagen CEO emphasised that the strategy will focus on profitably rather than on volume growth. According to Volkswagen the
group (2016) the new strategy entails the company transforming its automotive core business by a launching more than thirty (30) fully electric cars by
2025. Additionally, Volkswagen the group (2016) highlighted that the company intends to expand battery technology and autonomous driving as new
core competences as well as establishing a cross–brand business unit for intelligent mobility solutions. The success of Volkswagen future

transformation would rely on the company forming partnerships, acquisitions of other brands and strategic

Marketing on Ford Fiesta
FOM Study Programme
Master of Business Administration (MBA)
Module: Marketing Assignment: 1/2
Author: Christian Gondek
1st Academic Semester 2010/2011
Essen, 21.01.2011
Executive Summary – Part I
The Ford Motor Company (FMC) is one of the biggest and most successful automotive manufacturers in the world based on a long tradition of
automotive development. Since 1931, the plant in Cologne has produced more than forty million vehicles. The focus of this assignment is to analyse
the latest version of the product Ford Fiesta (FF) for the German market which has been introduced in 2008.
First of all, the product will be introduced followed by a market analysis including demographic, geographic and behavioural segmentation in order to
... Show more content on Helpwriting.net ...
During the analysis, FOG's positioning will be analysed and reasons for a close distance to competitors' prices will be assumed.
Within the automotive market, the place of distribution will be analysed, which demonstrates potential disadvantages to competitors due to the retailing
structure FOG uses in the complex market situation. Finally, communication has been analysed which has been a great advantage to the product launch.
However, as the model of four PвЂІs proofs advantages (price, promotion) as well as disadvantages (product in terms of branding and place) and
according to the author's point of view the model of four PвЂІs is not sufficient to analyse the FF's future positioning, a new model has been applied
which takes Customer Satisfaction and Loyalty into account based on the automotive loyalty pie in order to reinforce the customers repurchase
intention. Those approaches will need to be considered by FOG in the near future to remain their position which is the outcome of their successful
marketing mix. This assignment is based on publicly accessible data only. Table of Content– Part II
Executive Summary ... ii
Table of Content ... iii
List of Abbreviations... iv
List of Figures ... iv
1. Introduction ... 1
2. The four PвЂІs: Product ... 2

3. The four PвЂІs: Price ... 4
4. The four PвЂІs: Place ... 5
5. The four PвЂІs: Promotion ... 7
6. Beyond the four PвЂІs: The Loyalty

Swot Analysis Of ' The ' Ford '
Background Ford is experimenting with ride–sharing services that are similar to Uber and Lyft in order to obtain growing acceptance and to determine
new ways to expand its business. Uber has become a phenomenon that has transformed the market and is the go–to form of transportation for younger
individuals. Uber is an app–based service that is easy to use and convenient for consumers living in urban areas. Uber is changing the market and car
makers, such as Ford, fear that younger consumers will choose the convenience of ride–sharing services as opposed to purchasing a vehicle. The major
advantage for younger drivers is that "individuals gain the benefits of private vehicle use without the costs and responsibilities of ownership," which...
Promoting a car–specific ride–sharing service that is both national and international contributes to Ford's long term growth and its expanding business.
Problem Statement Consumers are changing their preferences on personal transportation by switching from purchasing vehicles to ride–sharing
services such as Uber and Lyft. The changing market is having an increasingly negative impact on passenger vehicle sales. Alternative Solutions
Developing and experimenting with competitive solutions for ride–sharing services in response to Uber and Lyft is the best strategy for automotive
companies such as Ford. Services such as "GoDrive" and similar programs have been launched by Ford in London and Germany and received positive
feedback "after a successful 100–driver pilot, where the company has opened the program to 1900 more drivers" (Feinburg, 2015). Due to the success
of Ford's "GoDrive" services, Ford currently remodels its ride–sharing services after each trial run to sustain its long term growth. An alternative
solution that Ford must consider is to provide consumers, particularly younger individuals, with incentives to use its ride–sharing services such as
"GoDrive" as opposed to Uber and Lyft. In order to create demand for Ford's new services, the incentives must be advertised, so consumers are aware
of the new "Uber–like" service. Once Ford's ride–sharing service is widespread and accepted by

Schaeffler Group Essay
The Schaeffler Group, consisting of 3 main divisions, INA–Schaeffler KG, FAG Automotive and Industrial & LuK GmbH together forms the leading
global integrated automotive and industrial supplier. The company manufactures high quality, innovative technological and high precision components
in Automotive and Industrial Applications. Schaeffler Group is one of the Europe's Largest Technology Companies with family ownership. The
Company comprises of two major divisions– Automotive and Industrial. Each divison is further classified based on manufacturing applications.
Certification: Groups certified according to international standards : DIN ISO 9001:2008, ISO TS 16 949:2009, AS 9100 ISO 14001, (EC) 761/2001
EMAS with regard to environmental... Show more content on Helpwriting.net ...
LuK made its name with a tagline as "Every 4th car leaving an automotive factory is fitted with LuK Clutch". INA expands its expertise with
acquisition of FAG Bearings in 2002. In 2003, INA, FAG and LuK formed together and were officially named as the "Schaeffler Group". In 2004,
Schaeffler group was awarded as the "Entrepreneur of the Year" and honored as Germany's largest family owned company. In 2006, FAG and INA
established the world's first catalogue for industrial products with approximately 40,000 standard products. In year 2006, Schaeffler Group took over
bid to the shareholders of Continental AG and in year 2009, Schaeffler concludes takeover of Continental AG with over 49 % share in the company
making Schaeffler the company's largest shareholder. In 2009, Schaeffler has entered the Hybrid products market, considering eMobilty as the future
for Schaeffler. In 2010, the company creates a massive innovation force to develop in the field of Hybrid modules and makes 1600 patents, making it
the 4th in rank in terms of Germany's most innovative companies. LuK GmbH celebrates its 50th Anniversary in June. Schaeffler participates in
International DTM series for the first time to denote its motor sport

How Did Honda Come To Canada?
Honda first arrived to Canada in 1969 as "a small company with a dream". The manufacturing facility in Alliston, Ontario was built in 1988. In
present day, Honda employs over 19,000 Canadians (Proudly Canadian, n.d.). The main mission of Honda is, "maintaining a global viewpoint, we are
dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction" (Jurevicius, 2013) . Several roles
were assigned to me at Honda, varying from completing physical demands analysis (PDAs) and ergonomic assessments, to assisting with contractor
orientation training and on plant wide projects (which were later presented to the president of Honda).
The automotive industry is involved with the manufacturing, ... Show more content on Helpwriting.net ...
Some examples include carpal tunnel syndrome, tendonitis, thoracic outlet syndrome, and tension neck syndromes (Government of Canada, Canadian
Centre, 2017). One major contribution to WMSDs are repetitive tasks. At Honda, and all the other automotive manufacturing companies, many
processes require the worker to perform tasks involving repetitiveness (focused in this report), manual material handling, whole body vibration, and
more. These processes involve automation, semi–auto, and manual repetitive tasks. Automation involves a robot performing the process, thus
removing the need for a human to do the heavy lifting. However, most of the processes still require manual assembly via a human (Nur et al., 2014).
The purpose of this report is to determine the prevalence of WMSDs DUE TO REPETITIVE TASKS (and mechanics as to how they occur?) and their
effects on workers AND COMPANY PRODUCTIVITY? This project was conducted at automotive manufacturing plants across the world. The major
articles examine plants in Malaysia and Germany. This report is non–empirical as formal reasoning and implementation of programs and procedures are

Case Study Of Mercedes-Benz Motors
Mercedes–Benz cars division includes a variety of luxury vehicles and its sub–brands such as Mercedes–AMG and Mercedes–Maybach. The wide
range of these vehicles the compact model of A–Class, B–Class, and C–Class to various sport utility vehicles, roadsters, coupes and convertibles, and
the luxury sedans S–Class. An additional product of a high quality small car, i.e. Smart Brand. Germany is the main country of manufacturing, but
some division has production facilities in the United States, China, France, Hungary, Romania, South Africa, India, Vietnam and Indonesia. Since
August 2013, Valmet Automotive in Finland has been produced the A
–Class models. Mercedes–Benz own now 18 production sites worldwide. In the
medium term, it anticipates significant growth in worldwide demand for automobiles and above–average growth in the luxury cars segment. The
company is looking forward to exploit their potential, in order to ... Show more content on Helpwriting.net ...
The product portfolio of the financial division primary consists of wide variety of tailored financing and leasing packages for customers and dealers,
and also it provides another types of services such as insurance, fleet management services, investment products and credit cards, as well as various
mobility services such as the "moovel" mobility platform, the "mytaxi" app and the flexible car2go car–sharing concept. The most important activities
of the division are in Western Europe and North America, and increasingly Asia as well. During the review of the year, Daimler Financial Services
financed or leased more than four out of ten vehicles sold by the Daimler Group. The division's contract volume of в‚¬99.0 billion covers more than
3.3 million vehicles. Daimler Financial Services also holds a 45% interest in the Toll Collect consortium, which operates an electronic road–charging
system for trucks on highways in

International Business: Volkswagen
The foundation of Volkswagen dates back to the Third Reich. For the opening of the international automobile show in Berlin 1934, Adolf Hitler
demanded the development of a car which should be priced at a maximum price of 1000 Reichsmark and thus remain affordable for the average
citizen. This car should be named 'Car of the people' (Volkswagen) and offer space for a family of four members. The first model was designed by
Ferdinand Porsche in 1934 and in May 1937, the "Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH" (a company for the preparation of
the German Volkswagen Ltd.) was established in Berlin (Volkswagen AG 2013). One year later, the company changed its name into "Volkswagenwerk
Gmbh": The beginning of today's popular ... Show more content on Helpwriting.net ...
Contrary to this, Germany shows a strong tendency for outward trade flows of both merchandise trade as well as services in the breadth dimension. In
this context, Germany's focus on manufacturing becomes evident with reference to higher scores obtained for both inward and outward merchandise
trade than for its equivalents in services. Overall, Germany displays an example of rising depth in its global exchange with other economies whilst
continuing to sharpen its global profile as expressed in an increasing score in the breadth dimension.
b) Volkswagen can be described as a truly home–region oriented company, given that the largest proportion of sales revenues is created in Europe
(table 1). However, it nearly achieved to attain 20% of its sales revenues in another region, namely South America, pointing towards Volkswagen's
objectives of further expanding globally (Volkswagen AG 2013).
Region| Europe| North America| Asia–Pacific| South America| Total| Sales revenues(mio)| 28.191| 6.554| 4.392| 7.429| 46.565| Percentage sales(sales
revenues/Total sales revenues)| 60.541%| 14.075 %| 9.431%| 15.954 %| 100%|
Table 1: Sales revenues by region (Interim Report 2013)
2a) One of VW's most important ownership advantages at the upstream end portrays its standardization in production practices, namely in terms of
MQB and MLB (Taylor 2012). These production systems allow for building different models from using the same

German Economy Essay
Economics
The German economy is the largest in Europe and worldwide Germany has the fifth largest economy ("World fact book", n.d.). It is clear that the
German economy holds a key position in the world marketplace. Gross domestic product (GDP) growth is an important consideration for foreign
investment as it speaks to the overall health of an economy. GDP growth can be attributed to spending and investments both on and from imports
and exports ("What is GDP", 2005). In 2014 the reported GDP growth rate in Germany was 1.4%, up .9 % from the prior year ("World fact book"
n.d.). The Eurozone was deeply affected by a recession stemming from the US and made worse by poor economic conditions in Greece and Spain,
among other countries in ... Show more content on Helpwriting.net ...
In 2014 trade as share of GDP was 70.8 percent, down less than three percent from the two years prior ("Merchandise trade", n.d.). This is one of those
areas in which only time will tell whether Germany will continue to prosper and be the financial backbone of the Eurozone.
GDP per capita is also an important indicator of economic health. GDP per capita takes the total output of a country and divides it by the number of
people in a countries population; this indicated the buying power of individuals. GDP per capita in Germany as reported for 2014 was slightly over
47,000 USD ("Countries with the largest", n.d.). Looking at GDP per capita when compared to other countries in the Eurozone Germany is not fairing
so well. Luxembourg leads the world wide GDP per capita and that of the Eurozone with a high rate of 116,750 USD ("Countries with the largest",
n.d.). Worldwide Germany ranks 16th in the Eurozone, Germany was beat out by Austria, Finland, Ireland, Luxembourg and the Netherlands in GDP
per capita ("Countries with the largest", n.d.). While the GDP per capita rate in Germany is stronger than many other countries it is not competitive
with other countries which have economies comparable in size to Germany nor economies centrally located in the Eurozone.
A low inflation rate averaging .91 percent for 2014 should help to increase purchases in Germany. This is because consumers can get more for the

Bmw Strategic Analysis
Table of Contents
Introduction1
1. Value Chain Analysis2
1.1 Primary Activities3
1.2 Supporting Activities7
2. External Analysis11
2.1 Porter 's Diamond11
2.2 Five Forces Framework14
3. SWOT17
4. Conclusion21
BibliographyIII Introduction
"Sheer driving pleasure" is what BMW remarks as the major attribute of itself, "sheer driving pleasure" is what BMW puts as it 's home country
slogan, but in what extend is it a pleasure to drive, or better run this multinational company in the aggressive automotive market? To answer this
question and give a future outlook on what could be the strategic driving direction not only for its cars, shall be the emphasis of this report. Within this
paper, one of the most successful ... Show more content on Helpwriting.net ...
This analysis will be limited to some certain main aspects because of the company 's high complexity. The outcomes will help to understand the
strategic position of the organisation.
Inbound logistics, operations, outbound logistics, marketing & sales and services are primary activities of the value chain and will therefore be discussed
first. Supporting activities such as procurement, technology development, human resource management and firm infrastructure refer to all of the
primary activities and will be discussed independently.
1.1 Primary Activities
Inbound logistics
A specific German characteristic of its supplier system is the so called "Automotive Cluster." "A cluster is a concentration of institutions and companies

in a particular branch of industry within a particular area." Companies can highly benefit from this factor through sharing competences, short delivery
times and close co–operations. These are major influences on BMW 's inbound logistics, meaning that most of its aspects, like storing and distributing,
are outsourced to their suppliers.
Two major clusters of BMW are Leipzig and the so called "Automobildreieck" (automotive triangular) which includes the cities Dingolfing/Landshut–
Regensburg – Ingolstadt. According to a research of the IWD (Cologne) about 20.7% of all social insurance registered employees work for the
automotive

Industry Profile Of The Automotive Industry
INDUSTRY PROFILE:
Automotive sector, as a business industry took shape, in the era of early nineteenth when Henry Ford started production of cars in bulk. And, this led to
the development of the industry. After then, the U.S. automotive companies dominated the automotive market around the globe with no notable
competitors. In 1945, after the Second World War, theautomotive industry of other technologically advanced nations such as Germany, Japan and
certain European nations got momentum, and started spreading in the world market.
During the British Raj, there were a few automotive assembly units in India. Following the independence, in 1947, the Government of India and the
private sector launched joint efforts to establish automotive manufacturing industry in India and Hindustan motors, Mahindra & Mahindra, Ashok
Leyland etc. came into picture.
Indian automotive industry is one of the largest automotive markets in the world. India 's commercial vehicle and passenger car manufacturing
industry is the sixth largest in the world, with an annual production volume of more than 3.9 million units. At present, Indian automotive industry is
flooded with major domestic manufactures such as Tata motors, Maruti Udyog, M&M, Ashok Leyland, and global players Ford, Hyundai, Renault,
Mitsubishi, Nissan, BMW, Hindustan Motors, Daimler, Caparo, Mini, and Datsun.
Ashok Leyland
Company Profile:
Ashok Leyland is an exclusively heavy vehicle manufacturing company founded in the year 1948. It

Economics And Competitive Strategies And Government Policies
Economics/ Competitive Strategies and Government Policies Paper
ECO
Khatija Moughal
Economics/ Competitive Strategies and Government Policies Paper
Over one hundred years ago in Germany and France the automotive industry has become a major source of industrial and economic stability
worldwide. In this report we will describe how the auto industry is affected by new companies entering the market, mergers, and globalization, on
pricing and the sustainability of profits. We will explore mergers and merger activity within the industry as well as current and expected government
policies and regulations in place to address issues related to externalities. We will also take a look at the effects of global competition on the decisions
made by management with regards to change in labor demand, supply, relations, unions, and rules and regulations in the auto industry. Considering the
aforementioned topic on the auto industry's competitive strategies and Government policies you will say that this report aims to explain how these two
areas have impacted the auto industry and will affect it going forward.
Globalization
Increasing globalization in the automotive industry is changing the way of traditional partnerships. Ten years ago, it was questionable to pursue business
in markets such as India and China because political and business conditions were not conducive to direct foreign investment (Emerging Markets,
Emerging Opportunities, 2012).As a result, many automotive

Career Assignment
What is next? Is the question that haunts adolescents throughout high school and college. Therefore, today I will offer information on possible job
opportunities in a few foreign countries. Given the nature of this paper, the audience who find it useful will be limited; furthermore, this essay is
designed to provide young Americans who are considering searching for employment overseas in Europe. Gross Domestic Product (GDP), "is the
best way to measure a country's economy. GDP is the total value of everything produced by all the people and companies in the country" (Amadeo),
so naturally GDP seemed to be the best choice for determining my countries of focus. I am going to talk about the two countries with the highest GDP
out of the... Show more content on Helpwriting.net ...
On another note, manufacturing engineers and quality engineers play a key role in the development of new vehicles. Manufacturing engineers work
with the design engineers to ensure the vehicle they have designed can be produced in a high volume environment. According to Automotive
Engineering HQ, an international headquarters for automotive engineering teams, "[Manufacturing engineers] will review how all the parts are
assembled to ensure that they can develop a process that will be able to assemble and install everything from the circuit boards in the radio all the way
to the bumper of the vehicle". Creating the most efficient method of assembly is the chief responsibility of the manufacturing team; additionally,
working alongside the manufacturing engineers, test engineers implement check points in the assembly process to guarantee correct assembly and
functionality. Comparatively, "Quality engineers are responsible for overseeing all aspects of the design, development and production processes to
make sure that the end product will be as robust and meet the highest quality standards possible" (Automotive). Particularly in the automotive industry,
the role of quality engineer is vital given that errors or flaws in the product can cause costly recalls or even death; in addition, quality engineers are
involved on all levels from supplier

Ferdinand Porsche was an Amazing Automotive Engineer
Ferdinand Porsche was an auto–motive engineer, who brought many marvelous inventions and designs to this world. He was a nazi war profiteer,
and a member of the SS. However, he had never any real connection to the Nazi party, being of a Serbian, austrian decent. Many of his great designs
came through his days in the SS, but his inventions before he joined where also of much respect and importance. Porsche starts his life out in a
company that designs motor vehicles for rich and famous people, the only people who could afford the luxury of owning a vehicle like that.
Nonetheless, he had been working on many successful designs for not only gasoline– driven cars, but electric, and electric hybrid cars as well. In this
age he had successfully developed the worlds first hybrid and fully electric cars. These cars still exist today, and where sold at the time to the prince
of Austria. Later though, during the heated Nazi occupation of Europe, he set his sights on not being a target to the Nazis, due to his Serbian
background. He moves to Germany to continue his work as an auto–manufacturer. As Hitlers rise to power commences in Germany, he is asked to
change his citizenship to Germany by many high ranking officials. This was due to the fact that they wanted to keep him alive and not persecute him,
for the had very valuable skills as an automotive designer. He reluctantly agrees, joining not only just the Socialist workers of Germany party, but the
SS as well. He starts his

Germany : Post War Anomaly
Germany: Post War Anomaly Germany has quite an interesting (and difficult) economic development history from World War II and the Nazis into
the modern EU power house it is today. Problems set into place by poor government management and an effects of war such as price controls and
inflation set by Hitler in 1936 left the German economy in shambles after World War II (Henderson). These policies were typical during war times
(also done by the United States and the United Kingdom), but had detrimental effects on the population. The end result was a currency that was almost
worthless, there was a mass shortage of goods because the suppliers did not find it worth their time to produce when they face price controls that keep
their products... Show more content on Helpwriting.net ...
This means that the members of this school of thought hated the totalitarian mindset that was the Nazi Party. The members of the school believed in
things such as free markets, with a basic income tax system, and limits on monopolies (Henderson). Two members of the school, Wilhelm RГ¶pke
and Ludwig Erhard, sought to try and fix this mess. RГ¶pke and Erhard were both in agreement that the best way to try and tackle the repressed
inflation was to undergo currency reform and to put an end to price controls (Henderson). This faced a lot of opposition because people were afraid
that this would lead to a large central government. However, Ludwig Erhard wins the debate because of his anti–Nazi views, this meant that in 1945
Erhard was appointed to Bavarian minister of finance, then in 1947 he became the director of the bizonal Office of Economic Opportunity, permitting
him to advise the U.S. General, Lucius D. Clay, governor of the U.S. Zone (Henderson). It was then that Erhard started down the road to a brilliant
currency reform. Essentially, his plan was to take the current currency, reichsmarks, and exchange it for a smaller number of deutsche marks (DM) as
the new legal currency. The currency reform took place Sunday, June 20, 1948 and was highly complex, after the change to DM many Germans saw
reductions in their overall wealth, the net results after the swap was about 93% contraction in money supply (Henderson). Another policy that Erhard
pushed on the same exact

The Porsche Automotive Group Firm
The Porsche Automotive Group firm has been considered to be a benchmark of precision within the market for decades. According to Henderson &
Reavis (2009), "By 2007, Porsche had become the world's most financially profitable automaker on an annual per unit basis." They then go on to
mention, "This is especially impressive when considering that Porsche produces over 100,000 vehicles annually." From Porsche's inception their focus
has been firmly placed on the finer points of engineering. Sinse the 1930s this firm has been translating their expertise of engineering into the esthetic
design of their vehicles. The quality and performance that Porsche has become known for has caused the public and private industries to consider their
... Show more content on Helpwriting.net ...
Continuing after this point, Porsche has consistently maintained a growth in revenue. According to Henderson & Reavis (2009), "Per unit produced,
Porsche records an average of $91,974, and by 2007 their annual income capped at $9.4 billion on revenue of $10 billion." With this growth it must be
mentioned that the firm has experience some down points. For example, in the mid–1990s due to poor production processes and a recession in the
United, which seriously affect sales nearly pushed Porsche Automotive Group into bankruptcy. In the end this led to a time when the firm was
vulnerable to takeover. Another such time would be in 2008 when the firm's business integrity would come into question due to their actions
surrounding the failed takeover of their former sub–division VW.
Porsche Automotive Group primarily specialized in luxury and sport models as well as other small scale ventures such as in the aeronautics industry.
The first vehicle produced by a Porsche subsidiary was the pre–runner to the VW Beetle, the VW Type 60. The firm's leading models during the
post–World War 11 (WW2), era were the 550 Spyder, 904
–6 GTS, and 911 Turbo in 1955, 1964, and 1975 respectively. In more current years
following the appointment of former Chief Executive Officer (CEO), Wendelin Wiedeking Porsche's forerunning model is the 2004 Carrera GT
(Porsche Holding GmbH., 2016).
In the

2016 Outlook For Automotive M & A
The 2016 Outlook for Automotive M&A
The easy–money policy of the Federal Reserve and the cash–swollen balance sheets of corporations and private equity firms alike contributed to an
explosion of deal–making in 2015. Long term growth in vehicle production and the positive outlook for vehicle sales over the next five years have
made automotive one of the leading sectors for M&A. We expect deal activity in the automotive sector to remain strong during 2016, but to taper off
from 2015 levels. The biggest factor that will suppress deal activity this year is the impending interest rate increase by the Federal Reserve. Other
deal–squelching factors include geopolitical instability (e.g., in the Middle East and Russia) and the relative scarcity of companies that can be
purchased at bargain prices.
Favorable Conditions Exist for Automotive M&A
Even though macroeconomic factors will have a chilling effect on deal activity, automotive is likely to remain one of the hottest sectors for M&A.
During its resurgence over the past five years, the automotive industry has been highly profitable. In addition, the growth prospects for the industry are
favorable, especially in light of the overall low–growth economic environment. Despite the recovery, economic growth in the U.S. and overseas has
been stagnant. Average GDP growth in the U.S. over the past five years is at 2.4 percent. Other leading world economies such as Japan, Germany, and
the United Kingdom have likewise experienced

Essay about Daimler Swot Analysis
COMPANY PROFILE
Daimler AG
REFERENCE CODE: 7CEED94C–204D–4E3F–87D0–B0BF9E4CED84 PUBLICATION DATE: 10 Sep 2012 www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.
Daimler AG
TABLE OF CONTENTS
TABLE OF CONTENTS
Company Overview..............................................................................................3 Key
Facts...............................................................................................................3 SWOT
Analysis.....................................................................................................4
Daimler AG © MarketLine
Page 2
Daimler AG
Company Overview
COMPANY OVERVIEW
Daimler AG ... Show more content on Helpwriting.net ...
For example, the company's Mercedes–Benz cars segment holds a 5% share of the Western European market, 1.9% share of the US market, 1.4% of
the Chinese market, and 0.9% in Japanese market. Similarly, Daimler Trucks hold 37.5% market share in Germany, 22.3% share of the Western
European market, 25.2% share of the Brazilian Market, and 20.8% share of the Japanese market. Mercedes–Benz Vans holds 18% of the Western

European market and 28.1% of the German market. Additionally, Daimler Buses has a market share of 27% in Western Europe, 50% market share in
Germany, and 43.1% market share in Brazil. Strong brand recognition allows Daimler to charge premium prices than its competitors and thus register
relatively higher margins. In addition, robust market share across different geographies gives Daimler a competitive advantage over its peers and
helps it to maintain a niche in the market place. Extensive production and sales network Daimler has a diversified geographic presence with
production facilities in 18 countries worldwide. Daimler operates a total of 66 production locations worldwide. The company owns 29 locations in
Europe, 17 locations in the North American Free Trade Agreement (NAFTA) region, six locations in Latin America (excluding Mexico) region, three
locations in Africa, and eight locations in Asia. The company is actively involved in manufacturing cars,

Economic Analysis : Forecasting The Health Of Economy Is...
One of the most influential economic indicators in forecasting the health of economy is Foreign Trade. Each month and each year, the U.S Bureau of
Economic Analysis provides a census of trades of goods and services and international transactions, and we can use those data to determine whether
we have been recovering or not from the most recent recession, if we are at the peak of recovery, or declining. To do that, we will also look at
international economies such as Germany, Japan, European Union, China, India and Brazil.
OVERVIEW In December 2015, The Bureau of Economic Analysis released its monthly report onInternational Trade in Goods and Services, and also
provided the annual goods and services deficit. In 2015, according to the ... Show more content on Helpwriting.net ...
Sometimes, trade deficits do not reflect other changes, such as the dollar value. In this case, the United States dollars have significantly increased over
the years, the stronger dollars allow the United States to import more with cheaper prices from many countries, such as Japan and China. Additionally,
below is the table comparing the balance of trade with the GDP since the Great Recession in 2007–2009. Even though there are some years that GDP
grew and BOT decreased, that only take up a small percent compared to the rest of the years, when BOP grew, real GDP also grew. This means, having
a trade deficit is not as bad as it looks, and trade deficit actually has been contributing to growing GDP over the years.
YearReal GDP (in trillion)Balance of Trade (in million)
200714.99–705375
200814.58–708726
200914.54–383774
201014.94–494658
201115.19–548625
201215.38–536773
201315.76–478394
201416.15–508324
201516.41–531503
(Source: US Bureau of Economic Analysis, US Census Bureau)
Additionally, in the third quarter of 2015 of U.S International Transactions, exports decreased mainly in industrials and capital goods, and increased
mainly in nonmonetary gold, automotive vehicles, engines, parts, etc. "mainly due to an increase in exports of passenger cars to areas other than
Canada" (Bureau of Economic Analysis).

Quarters I
(2014)II (2014)III (2014)IV (2014)I
(2015)II (2015)III (2015)
Automotive vehicles, parts and engines

Drivers For Automotive Manufacturing Industry
Drivers for automotive manufacturing industry
To secure and maintain the long term future of the automotive industry in terms of growing the share of the value chain and by getting ahead in the
field of research and development (R&D) on ultra–low emission vehicles. This strategy sets out the drivers for the automotive manufacturing industry.
Legislation: Governments all over the world is enforcing legislations to protect the environment based on the international agreement on climate change
(Kyoto Protocol, 1987) and legislation of the European Union. The UK and German manufacturing industries have to buy certificates to emit
greenhouse gases.
Innovation and technology: By 2040 almost none of Europe 's new cars will be powered solely ... Show more content on Helpwriting.net ...
Supply chain: The top five global supply chain challenges are – visibility, cost containment, risk management, increasing customer demands and
globalization (IBM, 2009). Supply chain consists of different suppliers and distributors, interacting with each other. In UK the domestic supply chain
is relatively weak. On average only a third of the parts that go into vehicles manufactured are sourced from the UK. Stepping up the amount of UK
content is dependent on a stronger automotive supply chain in the UK. The UK suppliers could take a bigger share of the market with ВЈ3 billion of
opportunities identified by the Automotive Council.
Skills: Future opportunities and meeting increasing production demand has highlighted a shortage of engineers and other skilled workers. Compare to
Germany, the UK needs to build up a comprehensive talent pipeline including in the supply chain, starting in schools and encouraging a career path to
apprenticeships, graduates and post graduates. Failure to do this will make the UK less attractive as a place to invest and will restrict supply chain
growth.
Competitiveness: Another economic driver is the increased competitiveness of companies implementing green manufacturing technologies (Dwyer J,
2007). The UK faces stiff competition from Germany and other

N Demand Side Benefits Of Scale
В· Demand–side benefits of scale (network effect): For a crucial products like vehicles, the buyer will trust more to larger automotive company which
have already been in the industry. The long–lasting and well known automotive companies such as General Motors, Chrysler, and Toyota create
network effect among the potential buyers, which is they will more likely to purchase the trusted brands instead of new entrants. The purchase intention
graph above shows that most consumers in the US still want to purchase major brands such as Toyota, Honda, GM, and Ford consecutively on the last
year. While the other existing automotive brands have purchase intention below average, it will be difficult for new entrants to fight competitors to
capture the market.
В· Unequal access to distribution channels: The new entrants in auto industry must deal with the distribution channels for selling their products. With
the high entry barriers from incumbents, entrants usually have to put high investment to build their own distribution channels.
Automotive Industry Online notices that the existing loyalty to major brands has eroded. At the same time, foreign low–cost and high quality
automotive producers such as Kia and Tata have the potential of taking market share from domestic producers especially from the growing low–end
market. The domestic automakers should anticipate this situation by utilizing customer switching cost and emphasizing brand loyalty program.
However, with

Jolson Automotive Case Analysis
Kimbell 1
Emily Kimbell
3/25/13
MK 4900
Jolson Automotive Hoist, Inc. Case
I. Situation Analysis
Industry
Size of Industry – Sales Dollars/Units
п‚· About 49,000 hoists are sold each year in North America
п‚· The price of a single hoist ranges from $3,000 to $15,000 making the purchase a capital investment o Using these price ranges, total industry sales
can be estimated at $147,000,000 (if each hoist is $3,000) to $735,000,000 (if each hoist is $15,000)
п‚· Hoists are purchased by automotive outlets that service and repair cars. This includes: o New–Car Dealers
п‚§ New–Car Dealers account for an estimated 30% of all units sold in a given year or 14,700 units per year. o Used–Car Dealers o Specialty Shops o
Chains o Independent Garages
п‚· The hoist ... Show more content on Helpwriting.net ...
o The Jolson Lift is a scissor style, surface lift knows for its safety o The product earned a reputation as a costly, yet competitively superior product.
п‚· Jolson Automotive Hoist, Inc only sells this product in addition to a number of versions of the product
Market Share
п‚· In 1999, Jolson Automotive Hoist had the following market shares (Appendix 1g) o 2.15% of total hoist unit sales in North America o 2.72% of
surface hoist unit sales in North America o 45.51% of scissor style hoist unit sales in North America
Competitors
Jolson Hoist competes with both Direct and Indirect Competitors.
п‚· Direct Competitors – Jolson Hoist's direct competitors include those that sell any type of hoist and specifically those that sell scissor style hoists. o
Hoist (Generic)
п‚§ Berne Manufacturing
п‚§ AHV Lifts
п‚§ 4 Canadian Firms

п‚§ 12 U.S. Firms o Hoist (Scissor Style)
п‚§ AHV Lift (Sells a scissor style hoist)
п‚§ Mete Lift (Sells a very similar scissor style hoist in local regions)
Kimbell 4
п‚·
Indirect Competitors – Jolson Hoist's indirect competitors include any company who sells other automotive equipment

The American Auto Industry : The United States
THE AMERICAN AUTO INDUSTRY
The American auto industry is one of the largest in the world, with fourteen major auto manufacturers (that produce a combined 55 brands) making the
US home, including the big three; General Motors, Ford Motor Company and Chrysler. In 2010, the automotive industry was America's top exporter,
generating over $100 billion in exports and producing nearly 8 million automobiles. Auto manufacturing is leading in innovation and technology with
auto companies, occupying 8 positions of the world's top 25 spenders list for research and development. We now have driverless cars, Connected and
Smart Cars that offer internet connectivity, can alert you if there are any problems with your vehicle, and speak to other cars. With the advancement of
technology in the automotive industry, scholars have noted that carmakers are now heading the military and space industries in technological
innovations. Congress' aim was for a third of the military's combat fleet to consist of autonomous vehicles by 2015, The New York Times reports the
U.S. armed forces is lagging behind today's auto manufacturers. Even with all of the successes and advancements of the automotive industry, there are
still very real environmental challenges that plague them; such as global competition in the industry, new technology for powering the product that this
industry produces, the effect of emissions on the environment and government reactions and consumer opinions about the product the

Business Relationship Between Germany And Germany
Germany is a close contact of American businesses. With millions of people driving BMWs and Volkswagens in the United States, Americans are
strongly connected to business relations with Germany. Germany is in western/central Europe, the geographic region running along the Baltic coast
where it is sandy, with dunes and small hills. Germans do not use the standard American dollar; their main currency is called a Euro. On the other
side of the coast are forest ridges and many lakes of the Mecklenburg lake plateau. Berlin, the capital of Germany, has less hills which is correlated
more civilians live there. Germany's climate is moderate and has no extended periods of cold or hot weather. Northwest, and the coast along Germany,
have a... Show more content on Helpwriting.net ...
The federal legislative power is in the Bundestag and the Bundesrat. The current president of Germany is Frank–Walter Steinmeier who is now 61
years old, and has been in office since March 19, 2017 as reported by the CIA. Some of the most popular and current trends are Cologne's Anuga Food
Fair and Biotechnology. At the Anuga Food Fair David Martin states that insect meatballs are a current trend. Germany is diligently developing its
biotechnology industry. Biotechnology is the study of a multitude of biological processes for industrial purposes, genetic mutations of micro–organisms
to produce medications. The government has spent millions of dollars on infrastructure, fund research, development, and recruitment of scientists.
Germany has a plethora of business norms and trends among businesses operations that differentiate from American institutions, including the fact
that working hours are very flexible for most careers in Germany. Under German labor law; employees can work eight hours per day adding up to
48 hours per week on average. Saturday is generally considered to be a normal work day. Like the United States, the permitted weekly working time
totals 40 hours on average with a 5–day week. Like America, Germany's people work all day and night but on average most work during the day
time. In Germany, however they receive an average of 24 paid vacation days. In Germany certain goods, such as

Porter Diamond Theory Case Study: German Car Industry
Abdullahi Miriam 0917517 PO3034 The EU and the Global Economy
PORTER DIAMOND THEORY Case study: German car industry
Date of submission: 16 November 2009
The luxury cars industry is one of the most prestigious mass–production industries in Germany. The country is recognised by many as the native land
of the automobile; in fact in 1901 900 vehicles a year were already produced.
Throughout the century the sector turned out to be the pillar of the national economy. Germany's famous premier brands such as Porsche, Audi,
Volkswagen, Mercedes–Benz ... Show more content on Helpwriting.net ...
In addiction we can find above–average productivity of labour and working flexible hours.
Transportation is another key factor for the German automotive industry. Germany is the geographic and economic centre of Europe: any part of the
continent can be reached in one day by truck or three hours by plane.
The transportation system is well structured and railways are connected with a network of ports and delivery points all over Europe. Besides having
excellent transport the country is in the forefront in telecommunications infrastructure. Germany not for nothing took first place for infrastructure in the
World Economic Forum's (WEF) Global Competitiveness Report 2008.
Spatial concentrations of the automobile firms and their suppliers can be found in Lower Saxony (Wolfsburg, Hannover and Emden), North
Rhine–Westphalia (Cologne, Bochum), Baden–Wurttemberg (Stuttgart, Sindelfingen), Hesse (Baunatal, RГјsselsheim) and Bavaria (Ingolstadt,
Regensburg).
(The automotive industry in Germany – Driving performance through technology
Industry overview 2008)
DEMAND CONDITIONS
The second element of the model is known as demand condition which arises from buyer needs.
The demand for cars is subject to strong fluctuations. During the year, sales tend to increase in spring and droop in winter. Most importantly,

Statement Of Purpose In Engineering
Statement Of Purpose As a young boy, I would often dismantle my small toy cars and re–model them. The activity never lost its zest and as I grew up,
It is very fascinating to watch different cars passing by me day and night. I always wonder how cars are designed and developed and I dreamed
that one day I wished to become an engineer and work towards my dream of designing cars for the best names in the world. It is this pursuit of
knowledge that has been my motivation and has made me to apply for masters program in your esteemed university. I was confident about my choice
and knew that it was the best way forward...till destiny took me to Germany. Engineering has been my passion from the start. I took the first step to
become an engineer by securing 80.3% in SSC and 91% in HSC. Graduating with 8.755 CGPA in my undergraduate studies is proof that I have a
strong foundation in Mechanical Engineering. During the studies, the subjects Internal Combustion Engines, Automobile Engineering,
Thermodynamics, Kinematics and Dynamics of Machines, design of transmission systems captivated my interest and also I had the opportunity to ...
This inspired me to want to pursue a specialization in Automotive Engineering. As a result of the experiences during my undergraduate years, my
inclination towards the auto sector increased substantially which led me to reading some fundamental yet enlightening books such as 'Fundamentals
of I.C. Engines' by J.B Heywood and 'Automotive Engineering Fundamentals' by Richard Stone and Jeffrey K. Ball. It also had me browsing
through the pages of periodicals and magazines in the college library. I keep reading a lot of car magazines as well like Autocar, Overdrive, Car and
Bike. Apart from that I often surf the

International Competitiveness Of The Computer And Software...
2.1Nowadays the Internet market is dominated by companies based in the United States. This is due to a series of factors and conditions as in order
for a company to strive in Market it requires a variety of factors in its home base. In the United States there are a range of factors, which support the
Internet industry as well as generalized advantages that span across domestic industries. A high GDP per capita joint with being the country the 3rd
largest population meant that many American citizens had large disposable income, which could be spent on expensive computer hardware and
monthly Internet fees. This rich supply of capital, entrepreneurial orientation, and world–class educational computer technology facilities explain the
national competitiveness of the computer and software industry in the United States.
Due to the potential of growth of this Industry within the nation many businesses and consumers promptly adopted the Internet. An increase in income
meant that the demand for online goods rapidly increased, as consumers were able to spend more. These demand conditions allowed online
multinational companies such as Google to innovate and thrive in the U.S. market due to the rich environment.
Factors such as related and supporting industries have a great influence on the national competitiveness of the United States in the computer and
software industry. The presence clusters with a dense population of high–tech companies, in particular the Silicon Valley, not only

Mercedes Benz : The World 's Most Successful German...
When you think of the terms luxury, sophistication, quality, class, and excellence as they relate to the automotive industry, none other than
Mercedes–Benz should come to mind. Headquartered in Stuttgart, Germany, Mercedes–Benz is one of the world's most successful German automobile
manufacturing companies owned by a parent company known as Daimler AG. Daimler AG is also the owner of the car brand known as Smart. The
German automotive giant prides itself on its innovative and luxurious automobiles, trucks, buses, and coaches. In addition to the main Mercedes–Benz
vehicles, the company owns a high performance division known as AMG, which independently manufactures, engineers, and customizes ultra–high
performance Mercedes–Benz AMG vehicles. They produce both upgraded Mercedes–Benz vehicles as well as their own unique vehicles, such as the
SLS AMG, that aren't based on standard Mercedes–Benz cars.
History of Mercedes–Benz The roots of Mercedes–Benz can be traced back to Karl Benz, a German man who in 1886 invented and patented the
world's first automobile to be powered by gasoline. This automobile resembled a tricycle in appearance with two rear wheels and one front wheel with
a rear mounted single cylinder engine. In a few short months, Gottlieb Daimler in cooperation with his partner Wilhelm Maybach, invented the first
four–wheeled vehicle propelled by an engine designed by Daimler. The first Mercedes was built nearly 15 years later in 1901 by Maybach, then
commissioned by

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