The Effects Of Advertising On Our Society

The Effects Of Advertising On Our Society
Introduction:
Communication is one of the crucial ways to send your message across or enhance your knowledge. And now we have several options available to us
to get connected to this world and to know what is going on. And one of the most popular and common method to convey your message to an audience
is advertisement. Advertising is a form of art that advertisers used to persuade a common mind and change the opinion of that person about particular
product or to introduce him with a new product. As living this fast pace life when nobody can afford to spend their precious time to look for new
trends and impressive innovation, but at the same time want to meet the standards of society by owning and acknowledging about these trends, then
advertising is the most convenient way to seek information about anything new in market or new trends. This is the reason that ads are getting a huge
amount of popularity in our society and they are everywhere, does not matter whether we are in a public place or at home, does not matter you are
interested in these ads and message they are conveying you, there is always something or someone chasing us for giving unwanted suggestions or
information. According to the corporation that sponsored these ads, they merely want people to now about their product that is better than the other
one. But all these efforts and billions of dollars being spend just to communicate or giving a moment of think wisely? Do these advertisements are
really not having
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The Uniqueness Of Puma
Uniqueness:
The advertisement has its own personality, it is different from the others and is elegant it is creative and it is unique no one has ever seen an
advertisement like that. the advertisement should have uniqueness to be success full one your advertisement has to be diverse.
e.g.
This advert is a very unique one it gives different ways of how you should work together to get strength since no one has made a type of advertisement
like this it is unique.
Psychology:
Psychology is what use does it make to the world so it could target audience if they would want or need that thing for e.g: everyone likes and buys r
boards (electronic–skateboard) so you could attract people to your advertisement that want a Flo board and will eventually ... Show more content on
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Have a nice description about the advertisement
These things will help promote the advertisement and send a message to people how it is useful to them especially if a celebrity has sent a good
review about this product or has used that product.
This shows that Puma grew in its businesses because of Usain Bolt (the fastest man) wears their shoes while he runs.
Brand and Product Category Experience:
Brand and product experience is also one of the important factors if the product is new you can add some trials or you can show them how it works
and all its features or if the brand is new you would add a unique slogan to make it sound unique so people could by it. if youre selling a phone for
example and the last one you sold was not that good because of peoples experiences you would make a better new version of it that so people would
buy it.
You can let them try the product so they can experience how it is and if they like it therefore they will buy it.
Teasers:
Teasers are advertising in different areas like on buses , trucks , taxis,building,billboards and etc. to express or to show it while people are driving or
going somewhere so they could see it for

The Safety Regulations Of The Automobile Industry
Now days the automobile industry has to stick to a large list of government regulations. While some of them may just be focus on the driver comfort
and an avoiding unnecessary distractions. The government also has safety regulations which has to be strictly impose on every vehicle. Within these
safety regulations there is The Clean Air Act; an act to improve, strengthens, and accelerates programs for the prevention and abatement ofair pollution.
But we always had criminals breaking the rules of society. VW (Volkswagen) committed fraud by having their software engineers programing the
onboard engine management module (ECM) in order to obtain higher profits.
Of course they did not care about the consequences neither the harm they will be ... Show more content on Helpwriting.net ...
Aristotle made clear that all humans seek to flourish. Well, Volkswagen, as a corporation, was trying to flourish once more but not by good means.
Also Aristotle pronounced that "man is a rational creature who lives in poleis" and what make society are rules, rational rules. Is these are violated
there is going to be a possibility of encountering a highly corrupted society. Aristotle thinks we should be upset if people do well undeservedly. This
engineers fooled government authorities and the public for more than five years. And this case is an indignant outcome of how low big corporation can
behave.
The Aristotelian ethics seeks Eudaimonia or what is call happiness. This is the goal of every human being. The executives, who elaborated this fraud,
mandate to have bigger profits because they want to be happier or perhaps they just are vicious men. The software engineer's, that decide to obey,
want to keep their jobs in order to be happy. Also they thought that the public will be happier with their new revolutionary product. It is good to know
that criminal behavior is a sign that the resource is lacking. Aristotle did raise a set of ethical questions that are directly relevant to corporate leaders
who wish to behave in ethical ways, even when Aristotle didn't know anything about

Essay about Analysis of an Advertisement
Analysis of an Advertisement
In this piece of writing we will be analysing adverts published by Guinness. Guinness itself has, according to one of its adverts, been around since
1759. If this is true then this would make Guinness one of the oldest drinks around today, except, of course, water. What really matters for us is that
Guinness has been at the forefront of advertising since the 1920s. Guinness' adverts have constantly changed to both influence and keep up with
changing ideas on gender, as well as giving us a few surprises along the way. In fact Guinness' adverts have been so consistently good that there are
books detailing all of Guinness' adverts. One such book is where this piece gets ... Show more content on Helpwriting.net ...
This again draws the reader's attention to the top and the word Guinness. This is emphasizing the product name and, in collaboration with the picture,
makes sure that the reader cannot forget what the advert is advertising, as is the case in some more modern adverts. There is a slight pun in the words
"Guinness by–the–sea" as it depicts Guinness as a holiday resort instead of a drink. This lightens the advert up and may make the reader laugh. This is
to make the advert stick in readers' memories, as you are more likely to remember something that you laughed at than something that you found dull
and boring. Also the color helps to achieve this by being very bright.
I believe that the target audience of this advert is the young adults because it shows that drinking Guinness is cool. In this way it appeals to snobbery
and the desire to be cool and to keep up with what is fashionable. It also challenges popular notions of gender by showing women drinking with the
men. In this way it depicts women as equal.
The second advert that we will look at is a T.V commercial from 1996. It is broken up into eight slides. It shows women at work in what were
traditionally considered as men's jobs, like working down a mine and driving a lorry. It also shows a woman beating a man in an arm wrestle and an
empty maternity ward. This is showing that women

Economic And Demographic Segmentation Of Volkswagen
VOLKSWAGEN
History About Volkswagen
Volkswagenwerk was moved to increase the military power of Germany after 1940's and its industrial power was given into the order of the army in
order to produce long missiles, vehicles. The control of the company was given to an executive comitee which included members from the company
itself, The Ministry of Economics, Federal Republic of Germany and Administration of Saxony.Volkswagenproduced the first engine with air cooling
system as proving its motto "We produce technology, others apply". Main reason of that development depends on problems Germans faced during the
Second World War in Russia because of lack of performance of engines with water cooling system. The company was reorganized by Heinz Nordhoff
... Show more content on Helpwriting.net ...
The prices of Volkswagen cars is changing by the customers needs. Volkswagen has products for every type, every price, every power of engine and
for every options. However the prices of Volkswagen are quite cheaper than the other components. Of course the prices are changing by the engine and
the performance of cars. Each car types has different marketing strategies for presenting and specialize it in different countries. These are the countries,
factory names and model Specialization You can see it in that

Volkswagens' Management Strategies
Executive Summary
Volkswagen has been one of the leading motor vehicle manufacturer for a long time. With all the competition in the automotive industry, it has been
challenging for Volkswagen to get into the position that they are in now. They are involved in almost every type of car market out. Teenagers can
enjoy the VolkswagenJetta, while parents would love the Tourareg. Volkswagen has even put a foot into the exotic car industry with expensive
automobiles such as the Bentleys and Lamborghinis.
The management of Volkswagen is responsible for turning Volkswagen into a global manufacturer. Dr. Bernd Pischetsrieder, former CEO of
Volkswagen, implemented his model strategy and with their various business strategies, the management team... Show more content on Helpwriting.net
...
Product Development and Module Strategy
The product development and module strategy is the use of modules, or platforms, to communize the unique brands in VW 's portfolio. This approach
is implemented within the production phase where similar parts, technology and systems designs, equipment and knowledge are used in various VW
brands to attain cost savings in procurement, research and development, worker training. This platform strategy was implemented primarily in Europe
where production costs were soaring and profits decreasing. It eliminated various corporate redundancies that had caused the sagging profits. By
borrowing design ideas from VW 's other brands, they were able to utilize common suppliers and eliminate unique sub–structures that added
considerable cost in money, time or technology. This strategy allowed a strong technology/knowledge transfer between plants.
Multi–brand Strategy
The multi–brand strategy was produced from the desire to have a presence in multiple automotive markets, and therefore capture a full range of the
customer spectrum. In addition, it is a solution for one of the negative consequences of the module strategy; it was found that by "commonizing"
(www.forbes.com) some of the lower VW brands (Seat and Skoda) that the VW brands were no longer differentiated. Acquisition of Bentley and
Bugatti in 1997 was a response to this issue, as well as recent financial growth.

Case Study Of Swagen Emissions Scandal
Chapter 4: Case Studies
The best way to understand the numerous problems that have come as a consequence of corporate misconduct in this modern world is through
understanding and studying about the various cases of high profile corporate misconduct that have occurred in recent times. In this project, the
researcher shall focus on the Satyam scandal, Volkswagenemissions scandal and the ENRON scandal.
Satyam scandal:
The Satyam scam occurred as a result of fraudulent auditing practices and poor corporate governance regimes eventually resulting in corporate
misconduct and one of the biggest scams India has ever seen. The company misrepresented its accounts both to its board, stock exchanges, regulators,
investors and all other stakeholders. It was a case of fraud that misled the market and various other stakeholders by lying about the company's financial
health. Even basic facts such as revenues, operating profits, interest liabilities and cash balances were grossly ... Show more content on Helpwriting.net
...
The Environmental Protection Agency (EPA) found that many VW cars being sold in America had a "defeat device"– or software – in diesel engines
that could detect when they were being tested, changing the performance accordingly to improve results. The German car giant has since admitted
cheating emissions tests in the US.
VW has had a major push to sell diesel cars in the US, backed by a huge marketing campaign trumpeting its cars' low emissions. The EPA's findings
cover 482,000 cars in the US only, including the VW–manufactured Audi A3, and the VW models Jetta, Beetle, Golf and Passat. But VW has admitted
that about 11 million cars worldwide, including eight million in Europe, are fitted with the so–called "defeat device".
The company has also been accused by the EPA of modifying software on the 3 litre diesel engines fitted to some Porsche and Audi as well as VW
models. VW has denied the claims, which affect at least 10,000

Auto Deals Of The United States Automobile Industry Essay
November 2014 automobile deals increment by 5 percent. The great times are proceeding for the US automobile industry, now nearing the end of
its fifth year of recuperation from 2009 's depressively low deals numbers. Most automakers guaranteed sound increments for November 2014,
headed by the Chrysler Group 's 20 percent expansion over a year prior. Deals for Chrysler, Ford and GM additionally expanded while Nissan and
Ford enrolled slight decreases for the month. Jeep deals keep on paing the Chrysler Group. Chrysler, Ford and GM GM keeps on leadding the
business sector, appreciating a 6 percent deals increment for November. Buick and GMC paced deals with Chevrolet deals increasing an
unassuming 3 percent. Nonetheless, Cadillac deals keep on pulling back, falling 19 percent for the month. GM acknowledged Black Friday deals
for boosting is numbers. Said Kurt Mcneil, U.s. VP of Sales Operations, "The buzz around Black Friday helped drive solid showroom movement
however there was a ton more at work in the business sector." Mcneil noted that more individuals have employments, family unit riches are on the
bounce back and gas costs are falling. Ford deals succumbed to the third back to back month as the automaker retools to deliver its all–new 2015 Ford
F–150 pickup truck. Ford additionally said that it is increasing creation for two different models – Mustang and Transit – and anticipates that brand
deals will stay discouraged for the short term. Indeed in this way, Ford

Example Of Semiotic Connotation
The following semiotic deconstruction analysis will advance through three stages, that being description, interpretation and evaluation. However prior
to this it is important to discuss the fact that we are now living in an era of an attention economy. In today's age, consumers are "overwhelmed by the
paradox of choice – so many choices to make, and no easy way to distinguish among the offerings" (Davenport, Harris 2009). Furthermore, since
consumers are bombarded with advert offering its important to avail of whatever attention a brand gets. Thus an attention economy is an approach of
management that treat human attention as scare resources and applies an economic theory to make use of that attention; hence the ability of the brand
to channel ... Show more content on Helpwriting.net ...
In such respect, a semiotic interpretation would first consist of a description of an image as noted by Schroeder (2002). In principle, the description of
the image would involve studying the aspects of the ad such as the layout, brand blocks used, imagery, tag line, language and among other traits can be
discussed. Volkswagenwas established in Wolfsburg in 1937, it is a German car manufacturer, which has uniquely adopted a wide spectrum of target
audiences. This spectrum goes from college students to professionals as well as to customers in the commercial area. Captivatingly, during the
1960–1970's much of Volkswagen'sadvertising was known to be very thought provoking while illustrating the utilitarian aspects of their vehicles,
however not going beyond the emotional meaning associated with owning a Volkswagen vehicle at that time. As you move through the years
Volkswagen has adopted a strategy in which they want to make people not only feel special if they own a Volkswagen but hoping to build an emotional
connection with their

Case Study Vw/Porsche
Volkswagen and Porsche
One Family, Two Car Companies, & a Battle for Corporate Control
Dr. Heike Nolte University of Applied Sciences Emden–Leer Constantiaplatz 4 26723 Emden, Germany Tel: +49 4921 807 1007 Fax: +49 4821 807
1228 heike.nolte@hs–emden–leer.de Dr. Alva Wright Butcher School of Business and Leadership University of Puget Sound 1500 N. Warner St.
#1032 Tacoma, WA 98416
–1032 Tel: 253– 879–3349 Fax: 253–879–3156 butcher@pugetsound.edu Supported by a 2011 NIBEN Curriculum
Development Grant September 2011
Volkswagenand Porsche: One Family, Two Car Companies, & a Battle for Corporate Control
Page 1
Electronic copy available at: http://ssrn.com/abstract=1996386
Introduction Over the past several years, Porsche and ... Show more content on Helpwriting.net ...
Mommsen & Grieger (1996) Hawranek (2009)
Volkswagen and Porsche: One Family, Two Car Companies, & a Battle for Corporate Control
Page 3
Electronic copy available at: http://ssrn.com/abstract=1996386
Ferry Porsche designed the firm's first car, the Porsche 356. Although its body was an original design many Volkswagen parts were used to save
costs. The original car was fast and very light weight, gaining attention by taking first place in the Innsbruck city race. Production was transferred
from Austria to Stuttgart in 1950. The firm focused on performance and continued to reengineer and refine the car. By the late 1950's the Porsche 356
utilized far fewer parts from Volkswagen. Figure 3 shows a 1951 split windshield 356 Cabriolet.

Porsche/ PiГ«ch Families The history of Porsche and Volkswagen

Volkswagen 's The Environmental Protection Agency
Volkswagen has found itself entangled in one of the most serious automotive scandals today. On September 18th, 2015 Volkswagen was accused of
installing defective devices into their V6 diesel automobiles; the cars of Audi, Porsche, and Volkswagen, all owned by Volkswagen AG (Customer
Report, customerreports.org) were all affected. When the Environmental Protection Agency (EPA) was informed of this allegation, they set out an
investigation to see whether this was true or false.
The news broke when the US Environmental Protection Agency (EPA) had determined thatVolkswagenhad installed a "defeat device," otherwise
known as a software code used to cheat on emissions tests, on approximately 11 million vehicles in the US and Germany (Jason Bisnoff,
NYDailyNews.com). This device would enable the Nitrogen Oxides (NOx) to be trapped during the testing phase, and at the point it was taken off
the dynamometer test device the vehicle would pick up signals that the car is going on the road and the trap would shutoff. By Volkswagen making
this horrific adjustment, they have supported one of the key ingredients in the release of a highly poisonous gas into the environment which produces
smog, contributes to cardiovascular problems, and respiratory problems, such as asthma, and also produces acid rain. This is a bigger issue for the
people who live in Silicon Valley, and all around Southern California; this is very important as people who have these existing medical issues are in

Case Study Of Cozychick
1What is CozyChick?
CozyChick is the trademark (Brand) of a new, innovative and patented egg packaging system. The product is unique and will be introduced to the
market during the current year of 2016. It is the result of a decade of intensive R&D and investment.
The product was born in Switzerland and Sweden by a joint effort of a few top design and industrial companies. CozyChick design is fully patented
and protected under WIPO for most countries worldwide.
2Target Customers
Egg packaging is usually sold by egg packaging producers to companies in the business of packing, branding and distribution of eggs. Therefore, the
primary target customers are egg packaging companies. Our secondary customers are consumers at home who are buying packed eggs from the egg
packaging companies. ... Show more content on Helpwriting.net ...
The details of the superior functional design are explained later in this document. Excellence in function of a product is key to its success. Great
functional design in every aspect will help with the ease of use, will give the comfort and make the product work the way it should. A great design
is not only one that is functional, the beauty and feeling of a design is a key for us to feel good about a product. A great product with no feeling will
fail. A beautiful design helps to create a relation between us and a product. A car with the same specification as aVolkswagenBeatle will never make
the same connection to a Beatle lover. People simply buy an iPhone not just A PHONE with similar functional specification, the feeling matters.
During our R&D, we have watched carefully the reaction of consumers the first time they got their hands on CozyChick. They looked like they fell in
love with something beautiful, something that they never expected, something that naturally should be there and should feel that way, but had always
been

Bridal Table Essay
Your Aunt Carole and Uncle Earl have been feuding since the 80s, your last single girlfriend is hypersensitive to being seated at the "wrong" table,
and you have one couple coming from out of the country who only know you. Or perhaps your parents are divorced. How can you please
everyone? Seating dilemmas have cost brides and grooms many sleepless nights before the big day. You want every guest to feel special, but if you
have to rearrange that seating chart one more time, you 're going to lose it. What to do? With a little tact, diplomacy and common sense (along with
those deep breathing exercises you learned in yoga), you can create a seating plan that will make almost everyone happy.
gift giving and receiving Why A Formal Seating... Show more content on Helpwriting.net ...
Speak to your caterer or wedding coordinator to determine this. If not, you might simply designate the bridal table with place cards, and allow the other
guests to seat themselves. Some couples opt to have a cocktail party or buffet with a few tables, in hopes that guests will "alternate" sitting and eating.
If this is what you plan to do, make sure that your elderly guests have a place to sit down, possibly even by designating a separate table for them.
Who Sits Where?
The Bridal Table. The bride and groom may sit at a long rectangular head table or round table at the focal point of the room, or alternatively, at their
very own "sweetheart" table. Some couples choose to have no table at all, but to leave a few seats empty at every table so they can mingle
throughout the reception. No matter which configuration you choose, the bridal table is usually set apart from the others by some type of decoration,
such as flowers. Classically, the groom sits to the bride 's right and the best man sits to her left. The maid of honor sits to the groom 's right. Depending
on how large the table is, the other attendants should be scattered around. In the old days, spouses and significant others were relegated to different
tables, but let 's think about that for a minute... It seems rather unfair to separate couples during an entire wedding dinner and dance, so be sensitive. If
you can only fit the best man and maid of honor –– along with their significant

Ethical Dilemmas In The Volkswagen Company
The German automobile manufacturer, Volkswagen, knowingly jeopardized their company to cheat emission tests, result producing a cleaner type of
diesel. The actions leading to the unethical decisions by German automaker was not the fault of an individual, but rather problems throughout the entire
corporation. For a greater understanding of the event that took place within Volkswagenit is best to examine the different divisions of the organization
and the individuals' decision, which was the leading cause in one of the biggest consumer class–action settlements in the United States (Judge approves
$15B Volkswagen, 2015). We will look at how the scandal could have been avoided in addition to what measures can be implemented to prevent future
unethical scandals.
The Volkswagen Company made numerous unethical decisions resulting in one of the worst corporate scandal in modern times (Where were the
lawyers, 2015). Who was involved in the scandal? What were those unethical decisions, and what are the results of immoral decision? To properly
examine the scandal it is best to critically analyze the situation based on legal factors. "If anyone, then, knows the good they ought to do and doesn't do
it, it is sin for them" (James 4:17, New International Version). An illegal program was installed in 11 million Volkswagen vehicles worldwide, which
allowed the manipulation of results in pollution tests. Despite knowing this was unethical, Volkswagen knowingly made a

Porsche Changes Tack
"Yes, of course we have heard of shareholder value. But that does not change the fact that we put customers first, then workers, then business partners,
suppliers and dealers, and then shareholders."
Dr. Wendelin Wiedeking, CEO, Porsche
An Overview of Porsche AG, 2005
Porsche is a publicly traded family controlled company Porsche is a relatively simple company by product line, having three existing and one newly
proposed products:
911 – the only model produced and assembled completely by Porsche Boxster – licensed manufacturing with Valmet of Finland Cayenne–
co–manufactured with Volkswagenof Germany Panamera – to be completely Porsche (at least that's the plan)
Will Porsche's new strategy actually ... Show more content on Helpwriting.net ...
Exhibit 2 Return on Invested Capital (ROIC) for European Automakers, 2004
ROIC =
Operating Profits After–tax Sales
Sales
X
Invested Capital
Operating Margin
Velocity

In both cases, bigger is better. The larger the operating margin and the greater the velocity, the greater the return on invested capital. Traditionally, most
companies focus on the operating margin, often concluding they have little capability to alter their basic velocity value. Velocity itself will change only
with changes in corporate strategy – including licensing and out–sourcing at Porsche, or the growing influence of in–sourcing in other industries.
1–7
1–8
Exhibit 3 Porsche's Velocity, Margin, and ROIC
What is Invested Capital?
Porsche's Managerial Balance Sheet, 2003 Assets Cash NWC Net fixed assets Liabilities & Net Worth Interest bearing debt в‚¬ 407 Other liabilities
3,816 Shareholders' equity 1,755 в‚¬ 5,978 в‚¬ 1,766 996 3,216 в‚¬ 5,978
Porsche's problem in recent years is that it has accumulated a very large cash balance. 'Cash' is not free; it must be funded on the righthand–side of the
balance sheet. If Porsche had dispensed the excess cash rather than retaining it, its invested capital base would not have grown, undermining its ROIC.
Porsche has one other complicating factor: it possesses a large amount of non–interest bearing long–term liabilities, a feature of traditional German
business practices.
Invested capital = Shareholders' equity + Interest bearing debt = 1,755 +

Volkswagen's Emission Scandal: Utilitarian Philosophy Of...
This philosophical study will analyze the Volkswagen emissions scandal as a an ethical business study in the context of the utilitarian philosophy of
John Stuart Mill. Traditionally, the Volkswagen has been known to be a environmentally safe vehicle due to high levels of performance standards in
terms of carbon emissions. However, Volkswagenhad illegally programmed the turbocharged direct injection (TDI) controls in the car to only work
when the car was being tested by the Environmental Protection Agency (EPA). In 2015, Volkswagen was charged with emitting high levels of carbon
emissions in its diesel automobiles, which illustrates a cost–cutting method that led to higher air pollution rates. The Utilitarian ethical argument
identifies the highly individualistic role that Volkswagen executives brought forth by deceiving the customer that they were buying an environmental
friendly product. This deviation from the "happiness principle" defines why the individual selfishness of Volkswagen brought... Show more content on
Helpwriting.net ...
The VW corporation was found to be guilty of falsifying programming for the emissions system, but the executives that were responsible for this
corporate action are protected by corporate law for damages to the environment and to the health of human beings. In highly unregulated system of
corporate law, it is very difficult to punish or remove the executives that were responsible for this unethical act. Many corporate legal cases end up
being settled out of court with financial compensation for damages. However, the ramifications of air pollution related to VW's emissions violations
prove to be a much harder case to prove in the courts. This is part of the brazen disregard for the greater good that the VW executives possessed when
deliberately programming the TDI controllers during the initial testing

My Opinion Volkswagen ( Vw ) Made A Very Wise Decision By...
In my opinion Volkswagen (VW) made a very wise decision by choosing Deutsch LA agency to market themselves. The agency focused on informing
customers by different advertising techniques such as direct–marketing and digital/interactive marketing. VW used direct–marketing by sending
brochures and promotional offers or coupons to the targeted customers (Belch & Belch, 2015, p. 21). There was also use of various TV
commercials to let the customers know about different VW models and changing the view of the customers (Belch & Belch, 2015, p. 68). Today,
people is engaged most of the time in social media or looking for certain information in Google. Deutsch LA agency took advantage of it and made
VW reachable to the customers through Facebook and Twitter which allowed the customers to follow them, get information regarding the vehicles
and interact directly with the company. Besides, the YouTube video too helped to increase the followers in the social media largely which was a plus
point for them (Belch & Belch, 2015, p. 68). Advertising is very important for an automotive company such as VW because customers needs to be
informed time and again what products have been launched and what offers are they getting. As, advertising is one of the best way to attract customers
and interact with them so the automotive companies should be careful while investing their every penny. For example, we can learn a good lesson
from VW. There was a time when people didn't even knew what products

Volkswagen Market Research
Executive summary
Volkswagen is one of the biggest German automobiles manufacturing company, which operate all over the world. The main aim of the company is to
become the first automobile manufacturer by 2018 and India became one of the key "element" in this strategy, since India the second fastest growing
automobile market. VolkswagenIndia operates since 2001 when they presented Skoda brand to the Indian car market.
Methodology
For the following research was implemented realism philosophy, which means that both positivism and interpretivism approaches were used. The main
tool, which was used in this particular research, was secondary data, as India country was chosen as a research area, so collecting primary data was ...
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Beetle year 2008Beetle 2012
Business mission and vision of Volkswagen India:
To offer safe, environmentally friendly and mobile cars for the tough Indian market and represent the global benchmark. (Volkswagen.co.in)
Volkswagen achieving their goals during introducing new cars with the absolutely new generation of cars that are eco–friendly technologies and still
fast and safe in one time, that means that goals and aims of Volkswagen India interrelated companies mission and vision.
Review of current marketing strategy and performance
Volkswagen Group India offers different types of cars for all price segments. Bellow described different layers of the Indian family's budget and cars
offered by Volkswagen. Volkswagen India's strategy is to offer product oriented to the environmentally friendly vehicles and with the high level of
efficiency. Excellent example might be the BLUEMOTION Technologies incorporated in the Volkswagen cars. The main idea of this technology is to
mix mobility and sustainability, product mainly oriented for the customers who care about the environment but still do not ready to ignore the
economical features and the original meaning of the car.
Product
The hatchback Polo one of the best selling car Volkswagen Polo, mainly used by medium class customers. For the luxury segment the Volkswagen
Vento, it should be mentioned that both of this

Swot And Evaluating Volkswagens Business Strategy
STRATEGIC MANAGEMENT
Introduction
The purpose of the assignment is to analyse and evaluate Volkswagens business strategy's currently being pursued by using Porter's generic strategic
framework. Also, identifying the resources and capabilities that reinforces the value chain and analyse the implication of Volkswagenstrategic decision
using suitability, feasibility and acceptability.
Volkswagen installed software in vehicle to cheat in emission test showing the cars emission was safer and cleaner to the environment than they
were. Installing false software 's into 11 million cars around the world. They did this for at least 6 years. (Telegraph, 2015). Once the scandal was
discovered some of the issue which Volkswagen faced were: Switzerland banned the sale of VW's diesel cars. Australia halted sales of some
Volkswagen models. After Volkswagen confessed to the emission scandal within hours of opening to thestock market ВЈ12.7bn was erased of
Volkswagens value. Shares dropped more than 30% in two days (BBC News, 2015).
Strategies
A business strategy is a set of important choices which outline long term aim and objective for the business, its value proposal in the market, how the
company plans to build and sustain a competitive advantage and organisation of themselves (Lasserre, 2012, pg.29). The determination of business
strategies is to develop and maintain a competitive business scheme in selecting the right market which can lead to economic value establishment.
Economic

Play Golf Research Paper
Would you say golf is a sport? What makes people say it's it a sport? People say anyone can play golf. It's a game everyone can play. People say it's not
a sport because you're not going against someone so there's no wining or losing. I say that golf is a sport because people put a lot of effort in to golf and
you're outside for a really long time.
Many people say golf is not a sport. They say it's not a sport because most people say it's a " game" than a " sport". They say it's a "game" because you
don't really need physical activity. Also you can be overweight and still can play golf. Many of the people that play golf like to call themselves " golf
fans" instead of " golfers". Lastly you are not playing against anyone in golf. That why people say golf is not a sport ( golf.procon.org). ... Show more
content on Helpwriting.net ...
There are three skills you need to play golf. The first skill you need is balance. I know it sounds funny but it's very important. You need to maintain
your balance when you're swinging at the ball. You need to be lose at the top and firmer at the your feet. The second skill is tempo. You need to
time your swings before you swing at the ball. The third skill you need is tension awareness. You can't have tension. If you have tension it's hard to
get the swing you want. To release that tension is to take some deep breaths before you go. You need these three skills to play golf (

Porsche And Volkswagen Group Case Study
Unit 4 Team Exercise
The invention of automobiles had been dated long back in history. From that day till now, it had not only made our lives easier but also simpler. From
times back then till now many big automobile companies had came into existence, some of them were successful and some were not, thus going out of
market and competition. Among them, Porsche and Volkswagen Group(VW) have emerged as one of the world leaders in automobile industry.
Through years of hardwork and sheer use of technology and engineering developments, both of these companies have carved a name for themselves in
their respective markets. But sometimes, bad management and several areas of conflict arise between two companies that can lead to its downfall. In
this case too the CEO of Porsche, just wanted to administer each and everything according to his own ways and rules, but on the other hand the CEO of
Volkswagen, even after facing huge loses wanted to continue on with his strategy because he was quite confident about his strategy and clearly had a
broader outlook of the scenario. Therefore, due to having different mindsets, there was a conflict between the ideas of two which led to the decline of
one of them. These conflicts can be summed up in the following couple of questions:
1.Identify and discuss the sources of conflict between Porsche and Volkswagen executives.
Well, throughout this case there was a sense of internal war between the executives of two of the world's largest automobile companies. Wiedeking, the
CEO of Porsche, can be seen as a dominating personality throughout this case. Wiedeking was famous for his efficient production and astute marketing,
which turned Porsche into world's most profitable car company. Therefore, keeping this same attitude in mind, he wanted to make some major changes
in the Volkswagen group(VW) because he was aiming to achieve something big. He wanted to remove inefficient operations and also insisted on
shutting down the production lines of some cars like 'Phaeton' and 'Buggati', which according to him were not highly profitable and were a commercial
failure. On the other hand, Ferdinand Piech, the CEO of Volkswagen group, had something else in his mind. Unlike Wiedeking, who only focused

The future communicator Essay
IMB 443
SEEMA GUPTA
VOLKSWAGEN IN INDIA
In just 4 years since Volkswagen (VW) set up its India operations, it had captured a 3.6% market share– something the Detroit giants had not been able
to do after more than a decade in the country (Exhibit 1). VW was the flagship brand of the Volkswagengroup, which also owned Audi, Bentley,
Bugatti, Lamborghini, Porsche, SEAT, and
Skoda. In India, the group was present with Skoda, Audi, and VW.1 Maik Stephan, Managing Director, Volkswagen
Group Sales India said:
While three brands give us the collective power, we have to be careful to market them uniquely so that we are not chasing the same customer.i
In 2011, the group's worldwide revenues and net profit were Euro 159 billion and 15.8 ... Show more content on Helpwriting.net ...
Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860.
Volkswagen in India
Page 2 of 33
Jetta was launched in 1983 and Phaeton in 2002. Thereafter, New Beetle was launched to recreate the magic of the original Beetle.
The group entered India in 2001 with Skoda. Its plant in Aurangabad assembled a few models of Audi and
Volkswagen as well. Audi and Volkswagen were launched in India in 2004 and 2007, respectively. In 2010, a stateof
–the–art production facility was
set up at Chakan near Pune with an investment of Rs. 35 billion to manufacture Polo and Vento indigenously. The plant also manufactured Skoda Fabia
and Skoda Rapid as they were built on the Polo platform. Despite sharing common product platforms, the three brands were distinctly positioned.
Skoda was positioned as less premium than VW which was positioned as more premium than even Honda and
Toyota. Audi was positioned at par with BMW and Mercedes in the luxury category (see Exhibit 2 for positioning of various players). While the group
integrated the back–end of technology, human resource, and finance across the three brands, the front–end of dealers was scrupulously kept separate.
Despite its careful planning, there existed an anomaly. Skoda was perceived to be a more up–market label than VW in
India. This was owing to Skoda's history in India. Skoda was launched in 2001 with the Octavia, a premium car.

Porsche Changes Tack Essay
Yes, of course, we have heard of shareholder value. But that does not change the fact that we put customers first, then workers, then business partners,
suppliers and dealers, and then shareholders. Dr. Wendelin Wiedeking, CEO, Porsche, Die Zeit, April 17, 2005.
Porsche had always been different. Statements by Porsche leadership, like the one above, always made Veselina (Vesi) Dinova nervous about the
company's attitude about creating shareholder value. The company was a paradox. Porsche's attitudes and activities were like that of a family–owned
firm, but it had succeeded in creating substantial shareholder value for more than a decade. Porsche's CEO, Dr. Wendelin Wiedeking, had been
credited with clarity of ... Show more content on Helpwriting.net ...
Efficiency is not really critical because the firm's financial goals are not exclusively shareholder–oriented since they are constrained by the other
stakeholders. In any case, stakeholder capitalism assumes that long–term "loyal" shareholders–typically, controlling shareholders–rather than the
transient portfolio investor should influence corporate strategy. Although both philosophies have their strengths and weaknesses, two trends in recent
years have led to an increasing focus on shareholder wealth. First, as more of the non–Anglo–American markets have increasingly privatized their
industries, the shareholder wealth focus is seemingly needed to attract international capital from outside investors, many of whom are from other
countries. Second, and still quite controversial, many analysts believe that shareholder–based multinationals are increasingly dominating their global
industry segments.
Porsche AG
I know exactly what I want and what must happen. I am the real one. You can be sure. Dr. Wendelin Wiedeking
Porsche AG was a publicly traded, closely held, German–based auto manufacturer. Porsche's President and Chief Executive Officer, Dr. Wendelin
Wiedeking, had returned the company to both status and profitability since taking over the company in 1993. Wiedeking's background was in
production, and many had questioned whether he was the right man for the job. Immediately after taking over Porsche, he had killed the 928 and 968
model platforms to reduce

Hrm 531 Week 2
4. The reason that I would separate myself from this engagement is if the organization fails to be Truthful, Unwilling to change, Washes its hands of
the fault. The key to recovery for the organization is to be truthful and hiding facts from stakeholders would create a negative feedback loop that would
just push the organization backwards instead of forward to recovery.
The second item is if VW would be unwilling to change its ways and value sales and profit over integrity to stakeholders. VW was already caught
cheating just to win awards and surpass its completion, but if its willing to continually do this and not change for the better it would be best not to
continue the engagement with the organization.
Lastly, if the company continues to put the blame on individuals who aren't with the organization anymore or continually say that the decision wasn't
made during their tenure. Owning up to the mistake as an organization will show sincerity and would keep people closer to the organization than just
completely being distrusted. Overall, the fault was made by VW and VW as an organization and not who ever individual was managing the
organization, basically if it doesn't own up to its mistakes then the engagement will be broken. ... Show more content on Helpwriting.net ...
The impact that the scandal has created goes beyond most employees; I personally think that those at the lower level jobs have more empathy and love
for the brand as compared to those in higher management. From my standpoint of working with a car company, the love that employees who could stay
with companies longer than those who are at higher positions and could easily switch to another organization are at different levels. There is more
loyalty for people at the bottom, they essentially live and breathe the brand thus this scandal would hurt them very much because they feel that they
themselves cheated, unlike those at higher positions who could easily wash their hands of the

Exercise 4
Used Car – Exercise 4 Our issue is that we need a new vehicle because ours was wrecked and the rental car we were given to use after the wreck by
the insurance company is about to expire, leaving us no mode of transportation. We are looking into buying a used vehicle from an advertisement in
the local paper. We weren't sure if the vehicle was still available so we have called the owner and inquired. We do not know who we are buying the
car from but we are interested in purchasing the VolkswagenJetta because of the advertisement in our local newspaper. Just from reading the car ad;
we deem that the car fits all our needs and we need to get in touch with the owner fast in order to make sure they don't sell it to someone else. In order
... Show more content on Helpwriting.net ...
To accomplish our goal of getting the transportation we need, we intend to spend a minimum of $3,500.00, depending on the vehicle's conditions;
however, we are considering to pay for this car up to $4,100.00 as settlement, with at least six month warranty from the seller, and if the negotiation
fails, our best alternative(BETNA) will be to purchase a 1999 Jeep Grand Cherokee, listed for $3,800.00; despite its high mileage, the Jeeps is a US
made vehicle of low maintenance and easy fix, with a good reputation in the vehicle market. Our preferred settlement would ideally be to purchase
the Jetta since it seems it would fit into what we need for our job at this time. We are willing to trade off on possibly a couple of hundred dollars
but we must see what the car needs, it could possiblly need new tires, brakes or other things where we could ask for some leeway to try to save
ourselves some money. By calling and getting to know the seller of the Jetta we realize that the other person isn't just trying to get rid of the car
just for the sake of getting rid of it. They are selling this vehicle because they are in need of something else too. We are trying to access were they
are coming from, but they aren't giving us much to go on, other than they need to sell the car. This party is required to be involved in this process,
they are the ones selling the car and if we can get it for less than

Advertisement from Debuting Directors at the Young...
The Young Director's Award is an award that supports and promotes debuting international talent in film production. These advertisements are from the
debuting directors, who are nominated for the award. These advertisements primarily focus on the talent and creativity of young directors by portraying
young girls that would make up stories and create drama
This "Born To Create Drama" advertisement for YoungDirector Award.com starts off with agirl on the swing. Her father is swinging her, and he gets a
phone call.
He moves a little behind the girl to receive the phone call, and is portrayed a little busy with the call afterwards in this advertisement. The girl then
notices a wedding ceremony taking place in the garden in front of her. The bride, and the groom are singing and dancing along with their friends and
family. They are here portrayed as any usual newly weds.
They all look very happy and there is a festive mood around the wedding.
Then everyone starts gathering in the middle of the garden to get a group photograph taken. Everyone is looking up to the camera, and smiling. The
bride and groom are standing next to each other holding each other. As everyone's ready for the photograph, and are looking up to the camera, the girl
comes running towards the groom, and starts calling him daddy. Everyone gets awestruck especially the bride.
The young girl then looks towards the camera giving an evil smile as she has just surprised everyone around her. This suggests she was able

Bean Trees by Barbara Kingsolver Essay
Within the novel Bean Trees, by Barbara Kingsolver, the reader is introduced to a young women named Marietta, Missy, and she later on renames
herself Taylor. Taylor story is much like a coming of age story, and she many new lessons along the roads of life. She learns how to deal with
unforeseen troubles, phobias, and the many forms of love, and because these inner actions she learned to see a new outlook on life.>>>> Taylor started
off as a young country girl in Pittman Country, and was traumatized by the mishap of Newt Hardbine's fathers over fulled tire incident. Taylor said "a
tractor tire blow up and throw Newt Hardbine father over the top of the Standard Oil sign. (1) Kingsolver" It was more than enough to in steel an
internal fear ... Show more content on Helpwriting.net ...
She quickly found shelter and seized the opportunity to stay dry. There she was accosted by some lack of a gentleman who made some sharp remarks
about her car, calling it "A buck two–eighty... bucket of bolts" (39) Kingsolver. She took her misfortune in stride and found miss Mattie.>>>>>
Taylor is a smart girl, she didn't believe it but she is. Taylor always had this thing of not having kids like the other girls she knew growing up. Yet
some how this baby, later on in the story named Turtle, is dropped literally in her lap. The women who give the baby up said "Take this baby" (18)
Kingsolver. Taylor is pretty apprehensive about her ability of taking care of the small child let alone her self. She still takes up the responsibility
of being a parent, and to her luck shes becomes a real good one. The surrogate family she found herself immerse in even encouraged and support her
with her actions on taking care of Turtle, saying "You can't promise a kid that. All you can promise is that you'll take care of them the best you can
(177) Kingsolver.>>>> In the later half of the story Taylor comes across a smooth talking gentleman named Estevan. He's a friend of Mattie and right
away he starts to make an impression on Taylor. He develops a strong enough relationship with her, to where she feels comfortable expressing emotions
with him. A point in the book show a drastic truth to that, when Estevan explains hard choices he made and emotions start to run hot for Taylor.

Porsche Case Study
Summary
1 | INTRODUCTION .......................................................................................................... 2
2 | PRESENTATION OF THE GROUP...................................................................................... 2
The company's history ..................................................................................................... 2
Present situation | Porsche in numbers.............................................................................. 3
3 | THE MACRO–ENVIRONMENTAL FACTORS (PESTEL ANALYSIS) ............................................... 4
4 | ANALYSIS OF THE INDUSTRY......................................................................................... 5
Porter's 5(+1) ... Show more content on Helpwriting.net ...
Her husband, Anton PiГ«ch, was factory manager and director of the VolkswagenGmbH in
Wolfsburg, Germany during the Nazi regime.
Over time, the personal interaction of the family members and their management functions led to controversy and family conflicts. Therefore in 1972,
Ferry Porsche and Louise PiГ«ch decided for future generations that no family members were allowed to participate in the management any more. The
Dr. Ing. h.c. F. Porsche KG was transformed into a corporation
(German: Aktiengesellschaft AG).
One of the founders' grandsons, the young engineer Ferdinand PiГ«ch, was forced to quit his service for the development of Porsche and needed to
found his own construction office.
Shortly after, he preceded his professional career at Audi and Volkswagen where he became chairman of the supervisory board.
Present situation | Porsche in numbers
The equity capital of 45,5 million Euros is divided into two halves: 8.750.000 ordinaries – held in equal parts by the members of the families Porsche
and PiГ«ch – and 8.750.000 preference shares listed on the stock exchange.
In autumn 2005 Porsche became the biggest shareholder of Volkswagen with a 25.1 % stake.
On January 26th, 2007 Porsche will ask for the increase of the shares from the recent 27.4 % to
29.9 % at the annual shareholders meeting. The acquisition costs of over 4 billion Euros were financed from Porsche's company assets.
The German

Volkswagen Ad Comparison
1)The print advertisement I choose for this assignment was the 1960 Volkswagen ad "Lemon" by DDB. This advertisement used by Volkswagen was
predominantly a reminding advertisement to show the public that there's more to Hitler's favorite car. This ad reminded people not only of the Beetle,
but all VW's are in fact held to superior forms of quality, and craftsmanship. The ad itself right away draws your attention, you see a black–and–white
beetle over the words, lemon. At the moment you think is this a comparative ad from one of Volkswagencompetitors, but it's not. Deeper into the ad
you see why they call it a lemon; the car may look perfect to the naked, but to VW's standards it's not. This ad draws your attention in, and it engages
you to think just, why is VW calling one of their cars a lemon? It communicates to you that not only VW, but in the grand scheme of things German
engineering or craftsmanship, is held above all else.
2) ... Show more content on Helpwriting.net ...
I choose this ad unparticular because its new, and in a short video says a lot about Volkswagen. One thing VW does is that their commercial is
always weird, and unconventional, but they work, because people remember them. In this commercial I believe predominantly it is a comparative
ad, but not most of it. In the commercial it states and shows how well equipped the Passat is in standard equipment compared to other vehicles in
its class. The ads are bright, colorful, and informative about the car, making sound like it's a great deal, but it also brings up memories. In the ad
the song "On The Road Again" by Willie Nelson is playing, and he also makes a cameo driving an old VW thing. The song and cameo sparks a
nostalgic feel within the commercial to the people who experienced the 60's. I think this ad is a good one it information the public on how well
equipped the car is by engaging the viewer in a nice communicable

Takata Airbag Controversy
Takata Latest News & Update: Aggressive Recall To 42 Million Vehicles With Defective Airbags Including Tesla, Ferrari, McLaren The U.S.
government asked automakers to speed up in fixing 42 million vehicles that were recalled due to a potentially defective Takata airbag inflators.
The National Highway Traffic Safety Administration (NHTSA) released an order to automakers to set a deadline for replacements. Takata, an
automated parts company based in Japan, is the major supplier of airbags installed in cars from year 2002 model to 2015 model. Apparently, Takata
knew the risk of its airbags since 2004 and hid the information to the public while designing a possible fix for its airbags. Takata Airbag issue sparked
Takata airbag controversy sparked when New York Times reported that two former employees of Takata revealed that the company
... Show more
content on Helpwriting.net ...
Recently, the Department of Transportation released a more aggressive recall schedule which will impact 42 million vehicles in the United States
out of 64 to 69 million total airbags. According to Fox News, the officials in NHTSA will require 19 automakers to follow the released schedule
and to submit plans on how the automakers plan to replace Takata airbags. NHTSA believes that the automakers were not doing enough with the
recall as only 12.5 million or 18 percent of the inflators were replaced. 500,000 and Luxury vehicles with Takata airbag A civic and community
leaders from North Texas calls out the attention of thousands of motorists to comply with the government massive recall of their vehicles with
defective Takata airbags. According to Dallas News, an estimated 500,000 vehicles in North Texas may be affected with the recall. This includes even
the luxury cars like the Tesla, Ferrari and McLaren as an updated list of affected car brands was

A Bad Movie : What Makes A Movie Bad?
I don't know about you, but I love going to the movies. The smell of the popcorn, a crowded theater and a hopefully great movie can make for an
enjoyable experience. However, there are those times where someone in your theater makes the experience horrible. It can make a great movie
into a terrible experience, and it can make a bad movie worse. With this paper, I intend to give you some helpful pointers on how to avoid making a
movie bad for those around you. Hopefully if you don't already follow some of these hints you will in the future. Good theater etiquette starts
before you even get to the theater. Some of the worst experiences I have had have involved people coming into the movie after the movie has
started. It is never great when someone comes in late and either must walk in front of you or try to squeeze around you to get to a seat. If you
come in late then you must choose your battle. If its close enough to the beginning of the movie then hopefully you can manage to get to a seat
during the opening credits. If you come late, try to get to a seat while disturbing as few people as you can. Do not try squeezing into the middle of
the row when there are seats available on the end. One time I was sitting and trying to pay attention as the movie started when someone decided to
squeeze down the row. Being tall that means I need to stand up, instead of just moving my legs. There I was, as the movie is starting, standing up and
blocking the view of people behind me as

Case Study: Police Respond
On 10/22/16 at approximately 0205 hrs, Vivint Alarm company called to report that they had Audible residential alarm at 1716 66th ST SE. This
address is located in the city of Auburn, County of Pierce, and State of Washington. Vivint advised that the alarm trip covered the interior garage door,
with a trip time of 0203 hrs. The alarm company further advised that they were speaking with the homeowner on site, Armando Mejia, who was
requesting that Police Respond.
I was dispatched the call at approximately 0207 hrs. At approximately 0208 hrs,
Vivint advised that the homeowner had gone out to check and found his car door open inside his garage and that the interior garage door had also been
open.
At approximately 0216 hrs, Valley Comm. advised that they were speaking... Show more content on Helpwriting.net ...
While doing this, OFC Nunn advised that he could see the suspects, checking all the vehicle door handles on 66th ST SE as they walked
westbound. OFC Nunn later advised that there were 2 subjects checking vehicles on one side of the road, while a another subject checked the door
handles on the other side. The 3 subjects were being followed by a white passenger sporty style vehicle. OFC Nunn advised that it appears the
subjects get to Kelly's and Jeffrey's residence at approximately 1202 hrs. At 1212 hrs, their vehicle is seen leaving the area eastbound on 66th ST SE
and then northbound Udall Ave SE, followed by the white sporty passenger car. OFC Nunn also advised that Abdulqadir stated that his neighbor
directly behind him
(northside), also has surveillance cameras. This residence was identified as
2110 65th ST SE. OFC Nunn also indicated that a female named Marisa J. Liepman lived at this residence. I was able to locate her contact information
through our in house records and contacted her by telephone. I provided Marisa with the information about the vehicle theft and the case number.
Marisa stated that she would review her surveillance footage and call if she located

Visual Ad Analysis Essay
Peden Wright
Profesor Quigley
September 2, 2015
Visual Ad Analysis America; a country that revolves around technology. From smartphones to social media, we cannot escape the digital world
lurking around us at every moment of the day. One of the takeaways of the digital age that we are living is the effect on America's youth. They are
constantly being bombarded with pixels on a screen. As video games and television become more and more violent and realistic, adolescents
become wrapped up in the virtual world instead of reality. A quote from Tom Bissell reads,"We are no longer worried that children are missing class
because of video games, though. We are worried that they are murdering their classmates because of video games." One prime example of the effects
of video games and television is illustrated in a lego ad created by DDB Communications Group in early 2009. The ad uses numerous strategies
such as violent images and thought provoking captions to not only appeal to the audience's values, but also to create an impactful impression that
pushes their product to the next level. The ad pictures a man who appears to be in his late teens, early twenties, sitting on a couch with a pixelated
gun to his temple. His eyes are screwed shut as if he is struggling and the collar of his shirt is drenched in sweat. To the right of him, on the coffee
table, sits a bottle of liquor and a glass tipped over; indicating that he has been drinking. There also is newspaper crumpled

The Importance Of Lust In Philomeda ', 'Tales From Ovid'
Lust is a strong feeling of desire for someone or something which can turn into a dangerous feeling if it is not handled in the right manner. Lust can
cause one to do things that they wouldn't normally do, especially if it overwhelms one's mind set. It is a hard feeling to ignore, but ignoring it is for
the best because then dangerous situations will be avoided. In the myth "Tereus", Tereus is overwhelmed by lust for Philomela, which leads him torape
and abuse. In the myth "Castillo and Arcas", Jupiter has a deep desire for Castillo, so he rapes her and leaves Castillo pregnant and alone. In the myth
"Phaethon", his lust for power causes him to put the entire earth in danger. In Tales From Ovid, byTed Hughes, Ovid conveys that when one is
consumed by a deep feeling of lust, their morals shift. In the myth "Tereus", Tereus, the protagonist, is overcome by lust for his wife's sister,
Philomela, which makes him do gruesome things. His wife's only desire was to see her sister. Tereus was able to fulfill her desires, but the
moment he laid eyes on her, he couldn't help his feelings of lust. This deep and demented feeling of lust drove him to kidnap her, abuse her, and
rape her. Ovid shows his change in morals by saying, "The lust that took hold of him now combined the elemental forces of his national character and
his own" (Hughes page 215). Ovid then goes on to conveys how strongly he desires Philomela by using the simile, "His lust was like an iron furnace–
first black,

Slim Wallets Research Paper
Why Slim Wallets are Great Clutch Replacements for Women During the day, the average woman can easily get away with carrying a purse that is
big enough to carry virtually anything needed. This includes a thick clutch or wallet filled with cash, I.D. cards, and credit or debit cards. Then
there are things like hairbrushes, makeup, tissues, keys, and everything but the kitchen sink. When going out for a night on the town, no one wants
to carry this kind of load around. Slim wallets make a much better option and here is why. Slim Wallets Let You Ditch the Load When you spend
your day carrying a purse that weighs nearly as much as a small suitcase, the last thing you want to deal with is carrying this load around at night.
Face it, when you are going out for a meal or dancing, you need something much smaller to carry around with you. Clutches are handy, but may not be
the best wallets for that night out. Even if you try to get away with pulling your clutch out of your purse, you are likely to still be stuck with more of a
load than you need.... Show more content on Helpwriting.net ...
Slim wallets such as those in our catalog give you the opportunity to do just that. Depending on the one you choose, you should have room for your
I.D., up to 4 credit or debit cards, and a little cash. Some of our designs also have a convenient pocket where there is enough room for a small amount
of change, your car key, and house

How Did Volkswagen Change Canada
ast night, the headline in a prominent German paper read that the Volkswagen compliance chief, Mrs. Hohmann–Dennhardt, will receive 12 million
euro payout for quitting her job that was to run until the end of 2018. She had been hired to clean up Volkswagen's damaged image brought about by
diesel emissions scandal. A challenging undertaking with millions of disgruntled customers spread across the globe. Hohmann–Dennhardt, justifies the
payout with her claim that she fulfilled the contract (Germis & Knop, 2017). The same week, the local CBC radio station in Ottawa announced, that
the province has approved a new merit–pay program that could see top executives in Ontario gain up to 50% wage increase in the next couple of
years. In contrast,... Show more content on Helpwriting.net ...
The Canadian innovation & commercialization program was developed in 2012 (Government Services Canada, 2017). To develop leadership and talent
for innovation, the think tank also suggested a national learning strategy to raise the average competency level of Canadians. This policy suggestion
has not been put into action which may give support to the forum discussion, where it was suggested that countries are shifting their educational
responsibility towards greater privatization and commercialization (Regmi, 2017, February 1). By handing over educational responsibilities to
commercial forces, Canada may evade the long–established responsibility of OECD countries to follow fundamental educational values based on
social justice and equality (Brown & Tannok, 2009). At a local level and as an educator and parent, I see no indication that schooling is preparing
students for innovation and creativity. Even when influenced by constructivist or universal design ideas, school tasks – starting in elementary school,
up until CEGEP– are generally highly structured, predictable and offered in cookie cutter format. There is little room for creativity and few subjects
are regularly offered, such as music or visual arts, that support creativity and out of the box thinking to allow for a more well–rounded approach to
education as suggested in the discussion forum (Hector,

How the Advertiser Presents the Product to the Consumer...
How the Advertiser Presents the Product to the Consumer and Comparing the Adverts in Mercedes–Benz and Chrysler Voyagers Ads
I have chosen to compare two adverts on cars. They are for a Mercedes–Benz and a Chrysler Voyager. I will be looking at all aspects of my chosen
adverts and comparing them to each other.
The advert for the Mercedes–Benz is very personal, and is constantly putting the reader in the driver's seat. It is laid out like a cinema screen, and that
comparison continues throughout the advert. The picture is very passive and immediately places the reader at the centre of the advert, and the whole
layout is calming. In comparison, in the Chrysler Voyageradvert the attention of the ... Show more content on Helpwriting.net ...
It then reinforces that message by saying 'I sat back in my seat and watched the world outside'. It gives the feeling that the reader is in the car. It
also reinforces the feeling of a cinema screen by saying 'watched the world outside unfold upon the screen as if it were a silent movie'. This makes
the reader feel important, and detached from the outside of the car. This is the feeling that the writers want to convey, as it presents a positive
picture of what being in the car would feel like. This image that has been presented, of the reader in the driver's seat, is backed up by the picture of
the view, through the windscreen, from the driver's point of view. The language used in the top section is very flowing, as the ride in the car would
be, and it has been made smoother by use of alliteration such as 'watched the world', and 'unfold upon'.
The bottom section of text starts by saying 'Picture the scene'. This immediately makes the reader think of a scene in a movie, and then it backs that
up by saying 'set against the evenings pale and chaotic backdrop'. It also makes the reader the most important person in this scene by saying that
everything is pale and boring, and chaotic in comparison to the Mercedes and its owner. The text then goes on to make the car seem more that just a
machine by using a

Porsche Case Study Essay
Executive Review
Porsche is a company that prides itself in quality and customer satisfaction. Because of this customers are always considered to be first priority for the
company. The only issue with this business method is that the shareholders do not feel valued. Porsche operates more like a family–owned firm instead
of focusing mainly on shareholder value. While operating like a family–owned firm may be admired by some, it also has a downside. The company has
been somewhat infamous for occasional stubbornness when it comes to disclosure and compliance with reporting requirements. Following these
guidelines is a very important when trading publicly not only because it is a requirement, but also to establish trust with investors. ... Show more content
on Helpwriting.net ...
2.Vesi wondered if her position on Porsche might have to distinguish between the company's ability to generate results for stockholders versus its
willingness to do so. What do you think?
We think all companies should take shareholders' value into consideration as long as they issue stocks publicly traded, and thus need to have some
ability to at least stimulate the shareholders' interest or curiosity. Yet a company still has a choice whether to actually focus on its shareholders' value
like other companies do. This Porsche's case clearly explains its unique managerial/marketing strategy that the company essentially focuses on cost
control, development of new products, and brand loyalty and high quality of its automobiles that arouse customers' desire to possess. Therefore, in our
opinion, Porsche doesn't put its shareholders' value on the first priority, but it still has to show some returns (results) for its shareholders.
3.Is pursuing the interests of Porsche's controlling families different from maximizing the return to its public share owners?
"Pursuing the interests of Porsche's controlling families" seems different from "maximizing the return to its public share owners" because in general
increasing owner's interests doesn't necessarily mean maximizing shareholders' interests. Like other companies

Kyocera Essay
1. Would Kyocera be a good company to work for? Why or why not?
I feel that Kyocera would be a great company to work for. I believe that the company practices not only to the firms business but its employees as
well. This is the very least I can say about companies in America. Everyday you turn on the T.V you hear about mass layoffs and ethics not be
pursued correctly in our country. I think that Kyocera should be a model firm that all businesses should admire and strive to be after. Just the simple
facts that Mr. Inamori would stay late working at his own business are phenomenal, and a practice should be rewarded.
2. Is Inamori's leadership style linked to Kyocera's core competencies? Why or why not?
Yes, I believe it is ... Show more content on Helpwriting.net ...
Do you think Americans would respond differently than Europeans? Why or why not?
Both of the ad campaigns for "We, On Death Row", and earlier controversial campaigns of the 1990's where advertisements that were sometimes
disturbing and received a lot of criticisms from their audiences, but were still very influential. The earlier ads of the company focused more on world
issues, while the "Death Row" ads focused more on the issues that are in the United States alone, and that's our prison system.
Yes, I think the Europeans and Americans would have a different response because Europeans come across as more liberal in the fact and matters
regarding social issues. Americans sometimes appear more rigid and easily offended because they care more about the well being and image of our
country.
3.There is a saying in the marketing world that "there is no such thing as bad publicity." Does that apply in the Benetton case?
Yes, that statement very well applies to the Benetton case. Even though this company is best known for its controversial campaigns and advertisements,
this company has still been a staple and a well known name in not only the clothing marketing industry, but in the product marketing industry as a
whole.
I believe if they marketed their products like other companies, they too would be lost in the limelight of thousands of other

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