Strategic Communication Plan Of Cocacola

Strategic Communication Plan of Cocacola
Strategic Communications Plan for
2010
Leyla Jafarova
Alexander TEI Thessaloniki, Instructor: Mrs. Milona
12/10/2010
Introduction
Like all functional areas of a company, the Communication Department plays a key role in helping an organization reach its objectives. It makes an
organization understandable; it emphasizes its differences; it prioritizes messages for its key audiences. Ultimately, Communications works to package
and position an organization – to make sure its messages are clear, coherent and consistent only then, can stakeholders be most supportive.
Strategic communications plan helps you integrate all the organization's programs, public education and advocacy efforts. By planning a long–term
strategy for your efforts, ... Show more content on Helpwriting.net ...
All these rumors about Coca–Cola of course damaged the image of the company very much and caused many problems. Sales were going down each
year. More and more people didn't trust Coca–Cola anymore.
Also, Coca–Cola has very strong rivalries. The main one is of course PepsiCo, which is very famous all over the world and has a great variety of
products. Thus, Coca–cola can't afford its image to be damaged because if that happens PepsiCo will become the leader of the industry very fast. Right
now Coca–Cola needs a new Strategic Communication Plan to try to overcome the issues.
Strategic Communications Plan for Coca–Cola
Background statement:
Last year, Coca–cola saw its sales decreased in the European market. In order to increase the sales, Coca–Cola needs to define a new strategic
communications plan. As mentioned above the image of Coca–Cola has been damaged quite a lot for the past 2 years by different factors. A hard work
needed to deal with consequences of this damage in the image of the company.
Rivalries are always close, that's why Coca–Cola has to be alert to stay competitive. New Strategic Communications plan is going to help the company
to deal with problems both inside and outside the company. It will help Coca–Cola to use the strength and opportunities to overcome weaknesses and
threats.
Corporate or Business/Functional Objectives: * Accelerate carbonated soft–drink growth, led by Coca–Cola *

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Strategic Integration Of Marketing Communication
Introduction
Intensified competition in the contemporary business highlights the importance of intensive marketing communication to convince target customers of
the benefits of desired purchase actions, so as to boost sales. Advertisement is no longer enough for this purpose. Firms now strive for a strategic
integration of diverse promotional tools and techniques to strengthen the communication impact, giving rise to the concept of integrated marketing
communication (IMC) and the communication mix in the marketing field. This essay focuses merely on interactive marketing, a rising element which
has drawn tremendous attention from both the academia and practitioners. Based on latest digital technologies, it provides new approaches to ... Show
more content on Helpwriting.net ...
The advent of interactive marketing is seldom attributed exclusively to technical advance. It is more a result of changed customer behaviour, especially
media consumption behaviour and exchanges with the businesses. The Millennials now has become the largest consumer group across countries. They
are so famous for their heavy exposure to digital, interactive media that they are also known as digital immigrants (usually those born before 1990) and
digital native (usually born after 1990) (Moore, 2012). Interactive media have penetrated deep into every aspect of their daily life, ranging from
socializing and keeping connected with others, through shopping and settling payment, to sourcing entertainments and information. Therefore, to get
them covered by a planned marketing effort, marketing via interactive media is a must. In addition, marketing management currently has evolved from
a production–oriented era to an experience/relationship–oriented era when customers expect total experience with the selected brands, and the brand
owners expect a long–term strong relationship with their customers to withstand the intense competition (Dagger & O 'Brien, 2010). Interactive
marketing represents an ideal tool to provide customers with additional experiences, and allows the firms to intensify the connection with their
customers. For example, a birthday coupon sent through an e–mail from a company offers additional surprise for its customers, and

Strategic Brand Management And Integrated Marketing...
Preliminary Brand Audit
EA Engineering, Science & Technology, Inc. PBC
Prepared for
MKT 654 – Strategic Brand Management and Integrated Marketing Communications
Professor: Jim Wills
University of HawaiК»i at MДЃnoa Shidler School of Business
Prepared by
Group #4: Crystal Souza, Phil Potter, Amy Shiroma & Tanya Tarampi
June 2015 TABLE OF CONTENTS
Page
LIST OF FIGURESiii
LIST OF TABLESiii
1.Introduction1
1.1WHY PROFESSIONAL SERVICE FIRMS (PSF) ARE DIFFERENT2
1.2BACKGROUND AND HISTORY OF EA2
2.Brand Inventory4
2.1NAMES4

2.2LOGOS & SYMBOLS4
2.3SLOGANS AND OTHER TRADEMARKS6
2.4INTERNAL BRANDING6
2.5INHERENT CHARACTERISTICS OF THE BRAND8
2.6COMMUNICATIONS & ADVERTISING9
2.7SUSTAINABILITY, PHILANTHOPIC AND OUTREACH INITIATIVES13
2.8SECONDARY ASSOCIATIONS14
3.Brand Exploratory Best Practices15
4.Conclusions & Recommendations17
5.References20
LIST OF FIGURES
NumberTitlePage
1Four Key Parts of a PSF Brand1
2Transformation of the EA Logo5
3Sustainability Logos5
4Screenshot of Company Intranet (InsideEA)7
5EA's LEED Platinum Headquarters9
6Evolution of the EA Website Homepage11
7Press Releases on the EA Homepage13
8Conferences and Events13
9Types of Secondary Associations14
10Ship in a Harbor Analogy17
11Building Value Cathedrals19
1.Introduction
DO PLAGUERISM CHECK. WATCH FOR TENSE (OUR vs EA's)
The purpose of this paper is to provide a high–level summary of best

Strategic Communication Plan
Individual Strategic Communication Plan Power/Politics Communication OL610 (Paula DeMaio) Quinnipiac University Community Access Imaging
Grant: A Progress Report for the Seedlings Foundation and Quinnipiac University December 19, 2015 Executive Summary: Renewal of Community
Access Imaging Grant: A Progress Report for Quinnipiac University and the Seedlings Foundation Community Access Imaging (CAI) is a free clinic
operating in conjunction with Quinnipiac University, the Seedlings Foundation and community health care partners. This clinic provides highly
supervised, specialized diagnostic imaging exams to uninsured individuals of the surrounding communities. The clinic is currently funded for three
years. Annual clinical... Show more content on Helpwriting.net ...
Quinnipiac medical students and health science students have the opportunity to develop skills that can be acquired only in the clinical setting and
implement effective communication and professional behaviors with patients and healthcare providers. Students are exposed to a variety of healthcare
settings as well as the variety of diagnoses/conditions radiologists encounter. Subsequently, the funding the Seedlings Foundation has provided to
support the CAI Clinic has leveraged significant donations of medical equipment to the University. The equipment is to be used for the CAI clinic and
for teaching purposes. Equipment includes, state–of–the–art bone densitometry and breast imaging equipment from Hologic. The donated equipment is
valued at more than $433,000. The new technology will be used in the clinic and permit more patients to be screened. This catalyzed new
negotiations, potential strategic educational partnerships with Philips and GE that will help to advance excellence in diagnostic imaging education
at QU. Community Access Imaging has inspired students and faculty from the School of Law to create a new pro bono legal clinic that provides
services to address urgent social and legal needs of CAI patients. Increase in Patient volume: Community Access Imaging has seen an increase in the
number of patients within the last year. The clinic has seen an increase of 39.3% of exams performed compared to last year. See appendix 3 and 4 for
exact

A Plan-Based Theory Of Strategic Communication Analysis
As a building principal, I am in a perpetual state of building relationships. Each day I cope with the uncertain outcome of daily conversations with a
variety of stakeholders. Reading the chapter on uncertainty reduction theory (URT), I recognized many approaches I use when meeting a new person.
Charles Berger's URT addresses cognitive rather than behavioraluncertainty reduction. Behavioral reduction regards questions related to how to act
when first meeting someone. Cognitive reduction has to do with ways to gather information when you first meet someone. Berger developed 8 axioms,
key variables to grow relationships. Additionally, he generated twenty–eight theorems based on the outcomes of combined axioms. Both the axioms
and the 28 extensions provide the background for Berger's work "A Plan–Based Theory of Strategic Communication". This plan seeks to help guide one
through the process of using communication to reduce uncertainty. ... Show more content on Helpwriting.net ...
They are goal–driven. Because of this, Berger suggests strategies, message plans, that can be used to help us deal with the uncertainty. Plan complexity,
seeking information (passive, active, or through interactions), and hedging are all strategies. These are all strategies I have used, most often, due to the
spontaneity of many of my conversations, I use the interactive strategy. Often, I will use humor in an attempt to hedge. I have found a smile to be
extremely helpful in reducing uncertainty when engaging in that first conversation. None of Berger's theory surprised me. Reading the Afifi's critique
of Berger, the idea that we are more motivated reduce anxiety rather than uncertainty during first time encounters. I may be missing something, but I
think anxiety and uncertain y go hand in

A Strategic Way Internal Communications Support Ethical...
Healthcare organizations have a moral and social responsibility to ensure that their communications are conducted using an outlined code of ethics.
Whether the communication is an internal message to employees or mission outreach in the community, it must reflect the values and beliefs of the
organization. Therefore, in order to establish and maintain the standard of ethical behavior and social responsibility, our organization requires all
employees to complete new employee orientation sessions that define the policies and expectations. This orientation introduces our mission and values
and it develops the foundation for our success as an organization. Our focus on encouraging and communicating ethical practices helps to reinforce our
values to employees and the community. Furthermore, there should be a process in place that monitors and enforces the policies to safeguard against
potential errors that would reflect poorly on the organization's mission.
A strategic way internal communications support ethical behavior within our organization is by incorporating and reinforcing the values and mission
through accountability training, also referred to as Mission Integration. The values that permeate all of our endeavors are justice, compassion, integrity,
teamwork, employee well–being, supportive work environment, trust, stewardship, and leadership. These key standards describe our purpose and
mission and are the focus for the healthcare professions and tradition that we are

Strategic Communication Campaign Essay
Introduction Media writing authors, K. McAdams and J. Yopp (2013), discuss implementing a strategic communication campaign, writing: "It requires
input and planning for all aspects of message delivery from advertising to direct marketing to news releases whatever is necessary to get a clients
message to the audience." Accordingly, the media release direction sheet andadvertising strategy describes our efforts to promote financial literacy with
a new mobile app.
The Real Deal Tax Lady app Majors 1–On–1 Tax Service is introducing, The Real Deal Tax Lady app, available for download on Google Play and The
App Store. The app is the one–stop platform for receiving tax law changes and tips for next year's tax filing. Currently, lawmakers ... Show more content
on Helpwriting.net ...
However, we specifically target individuals who are homeowners, landlords with rental property, business owners and the self–employed. As a result,
this audience benefits the most from being informed of tax issues. Our communication strategy is to reach audiences on a variation of traditional and
non–traditional media markets. Therefore, employing several different platforms including television, radio, website, social media, and more produces
this result.
The Message "Strategic communicators generally divide writing into two categories; informational and persuasive (McAdams & Yopp, 2013, p
274)." Our message, mobile financial literacy in a click, seduces taxpayers to discover and use this mobile resource in dealing with their own tax
issues. The Real Deal Tax Lady mobile app provides an easy to navigate, wealth of information. Additionally, we provide support for engaging taxpayer
questions and clearing the fog through the process of changing tax law.
Media Format According to the textbook Reaching Audiences: A Guide to Media Writing (2013, 6th ed.): "Among the primary tools PR practitioners
use to reach the publics through media are news releases, fact sheets, brochures, public service announcements, websites, and microblogs (p 279)." The
company's advertising efforts include both traditional and non–traditional media formats utilized to promote the new mobile app. Including, but not
limited to:
Purchase advertisements for television and radio

The Death Of A Student On A College Campus
The death of a student on a college campus is difficult. Processing such a tragedy becomes even more challenging when your college campus is where
the incident occurred. Many factors come into play when briefing students, faculty, and possibly even the press. I never thought it would happen to my
university until it did.
During my undergraduate studies, I had the opportunity of representing my university as a campus Orientation Leader and a Resident Assistant. In more
ways than one, I was considered the face of my university. With much power and influence, came much responsibility. In both positions my time
predominately was spent assuring parents and students that the safety of their child was our number one concern. The importance of doing so
heightened immensely after the passing of a young woman my sophomore year. It was at that very moment I learned the utmost importance of strategic
communication. At the front and center of controversy, I was still required to effectively communicate the safety of our students. I would speak with
countless concerned parents and their daughters about safety protocol on campus. As they clung to each word I spoke, I knew our conversation
would play a vital role regarding their final decision of admittance. I began asking myself the tough questions about whether there was more we could
have communicated to our students regarding safety. I also wondered if that were the case, what was the most effective way to do so. It was at this time

Strategic, Communication, Opportunity, Recognition,...
Performance management is an active role a manager can take in his/her relationship with employees. Traditional methods of providing feedback to
employees, most usually through an annual review, which actually serves to increase tension in both the manager and employee, are rarely
constructive. Instead, performance management should be an on–going process. The most effective performance management styles, according to
Pharmacy Management, Leadership, Marketing and Finance (Chisolm–Burns et al. 2011), can be described with the acronym SCORE: Strategic,
Communication, Opportunity, Recognition, Engagement. Following is a detailed summary of each tactic.
Strategic: Firstly, an effective performance management plan should be strategic in ... Show more content on Helpwriting.net ...
Communication: A good plan should also offer open communication between the manager and employee, so that both are free to share thoughts at any
time regarding the employee's development. The book details a case study involving a manager who is fed up with an employee who appeared to be
an outstanding candidate when hired, but later proved to disappoint him in many areas. However, the manager failed to communicate his expectations
to the employee, who was earnestly performing to what she believed to be the expectations. In her annual review, he verbalized for the first time what a
poor job she was doing, which shocked her. Had he been communicating with this employee regularly and addressing his concerns, he would have
sooner learned in what areas she had been mistrained, and about which issues she was just uninformed. To avoid these dysfunctional relationships
between employees and management, an employee should feel comfortable to ask for feedback at any time, and a manager should feel comfortable
questioning an employee without creating a negative confrontation. Thomas et al. (2009) elaborate on the issue of communication and employee
performance. The relationship between trust and managerial effectiveness has been well–researched and documented, but the authors in this study
aimed to explore the relationship between trust and communication. The authors posited that employee engagement, highly correlated with positive
employee performance, would be

Why Does Communication with Employee Matter
–––––––––––––––––––––––––––––––––––––––––––––––––
Why does communication with employees matter?
This factsheet looks at internal communication rather than external communication (for example, with customers, investors or other stakeholders). It
may be helpful to read it in conjunction with our factsheet on 'employee voice' which covers the history of employee involvement, the mechanisms of
two–way communications, and its potential benefits. Our factsheets on employee voice, engagement and branding are also relevant. * Go to our
Employee voice factsheet * Go to our Employee engagement factsheet * Go to our Employer brand factsheet
Two–way communication involves management talking to employees, and listening to responses and ... Show more content on Helpwriting.net ...
In developing the shared sense of purpose there is a need to ensure mutual trust between the employer and employees.
Implicit in there being mutual trust is the process of sharing information. So good communication is not simply about passing information down; it is
also about sharing information, trusting people to interpret that information, and listening to what people say (and then, if necessary, acting upon what
has been said or explaining why no action has been taken).
Despite the need for communication to be high up the agenda in the organisation, successive Employee Outlook surveys from the CIPD have shown
that only around one in ten employees feels fully informed about what is happening in their organisation. * Find out more about our Employee Outlook
series
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Roles and responsibilities in communication
To develop a culture where there is openness and trust requires the involvement of senior management. They should be responsible for the overall tone
and direction of the communication strategy.
All managers have a central role in executing a communications strategy. This requires management to be: * equipped with effective people
management skills that emphasise the importance of communication * trained in effective communication and listening skills * able to enter into a
dialogue with

The Importance Of Communication In The Healthcare Environment
Communication plays a very crucial role in the overall development of important aspects of healthcare environment. The communication strategy that is
adopted focuses on creating a significant environment where the quality of healthcare can be improved. Program planning processes within healthcare
environment are crucial in the sense that there is need to ensure that they are developed focusing on key factors, which are upheld by a healthcare
organization. The communication aspect of program planning needs to be effectively considered to ensure that there is a positive development of
processes, which are considered (Coombs, 2014). Communication is the existing link between individuals within a given environment, and thus it is
important to understand the program planning process incorporates some stakeholders in the healthcare industry where they can have a significant
focus on the issues, which are being addressed. There are significant functions of communication in strategic program planning in a healthcare
organization.
Key concepts related to an effective and efficient strategic plan for organizational communication dissemination
The healthcare environment is very sensitive and thus there exist need to ensure significant focus in a place where the developed strategic programs
reflect effectively on the needs of all stakeholders within the industry to have quality health care. Planning and communication are two things, which
work together since planning, cannot be done

The Typology Of Three Components Of A Strategic Frame
Strategic Frame is a proprietary to communications practice and researches that pay close attention to the publics deeply help worldview and widely
help assumptions. Strategic frame recognize that there is more than one way to tell a story. Strategic frame taps into decades of research on how
communicate and how people think. The result is an empirically–driven communications process that makes academic research interesting, usable to
help people solve social problems, and understandable. In 1970's media framing has been receiving attention. This constructed employer's to understand
communication as a wide range of disciplines that includes economics, speeches, political science, sociology, organizational behavioral, and psychology
. Strategic frame involves the technique by communications professionals, retort, and social advocates in fields such as public advertisers and relations.
Strategic frame goals are to focus audience attention on particular portions of aspects and message ... Show more content on Helpwriting.net ...
It applies negotiation, discourse analysis, and other interactions along with providing structure for communication. Strategic frame can be defined as
schemata of interpretation which provides understanding information that would enable an individual to label, identify, perceive, and locate the contest
of framing.
Framing of Attributes
Framing of attributes is described as a situation people find in their everyday life and literature. There are three different framing of attributes:
Semantic framing focus on particular attributes that maybe derogatory or flattering and it may or may not have a negative disadvantage or a positive
advantage to message sponsors in persuasive communications. Picture framing is used to describe ads that would accompany a photo use to prime the
cognitive process of attention to a particular

Strategic Communication Plan: Company Culture, Background,...
Strategic Communication Plan Company Culture, Background, and Team Members The company culture is difficult to determine, because it is
very mixed and somewhat confused. In other words, there are people of various nationalities working in the company. Some of them bring cultural
viewpoints to the company that are based on their backgrounds. Other people provide viewpoints that are not as strongly tied to culture, because
they focus more on their past experiences with other companies. They are able to separate their culture from their work. The company as a whole,
however, has a culture of seriousness. The company does not joke around, and all who work in the higher levels of the company are very clear on
the fact that the company is there to succeed. When cultures come into play, that can be difficult to convey to others. As for the team members, Dr.
Koch and the head of the firm should both be included. They are the two who are working most effectively when it comes to the new personnel
selection system. If they are not included, it would be very easy for key issues with which they are both familiar to get ignored or overlooked.
Because of that, many of the ways in which the personnel could be (and should be) selected might actually be ignored – and that will not be good news
for the company. It can be very hard to bring departments and companies together when the personnel have been selected haphazardly, based on criteria
that might not be important to more than one

Elements of Strategic Communication Plan.
Elements of a Strategic Communications Plan
Determine Goal Identify and Profile Audience Develop Messages Select Communication Channels Choose Activities and Materials Establish
Partnerships Implement the Plan Evaluate and Make Mid–Course Corrections
Step 1: Determine Goal
To initiate a successful and effective communications effort, start with an assessment of your current organizational goals. Examine what your
organization stands for–its mission, values and beliefs. Look closely at who your organization is serving. This process will help narrow and sharpen the
focus for your communication initiative(s). What issue is most important to your organization right now? ... Show more content on Helpwriting.net ...
How have they been educated? What are the language considerations? What or who are they influenced by? What makes new information credible
for them? What or who could motivate change or action? _____________________________________________________________________
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Step 3: Develop Messages
Your messages are closely tied to your goal and objectives. They deliver important information about the issue and compel the targetedaudience to
think, feel, or act. They can: Show the importance, urgency, or magnitude of the issue Show the relevance of the issue Put a "face" on the issue Be

tied to specific audience values, beliefs, or interests of the audience Reflect an

Business Model and Strategic Plan Part III Balanced...
Business Model and Strategic Plan Part III: Balanced Scorecard and Communication Plan Jeannie Gilmore BUS/475 July 6, 2015 Maria Rutledge
Shareholder Value or Financial Perspective Balanced Scorecard Market share Anytime Fitness can increase their market share for the new division by
focusing on gaining new customers through advertising online, email, physical promotions (billboards or commercials). Revenues and costs The
spending on for the new division can be considerably low by shopping for reasonably priced equipment and manufacturing. Profitability Anytime fitness
can boost the profitability of the division by convincing current members of purchasing the program by adding it at a lower price because their member
status... Show more content on Helpwriting.net ...
Process or Internal Operations Perspective If customers are able to work out in their home, without technical difficulty with the software or equipment
there will not be many calls to technical support for the service. Monitoring complaints about the service can be a good measure of the new division
performance. This new division will build on Anytime Fitness ability to help members meet their goal of wellness in a convenient and exciting
manner, and the online virtual training is yet another method members can use to achieve their objectives. The convenience that this division offer
customers should give the organization a profitable and popularity boost, allow them to expand globally, and make the company a leader in
innovation in its industry. Learning and Growth (Employee) Perspective The new division will provide opportunities for employees to earn incentives
for promoting the new service while carrying out their workday. The new division will draw more customers to the business, whether it is to utilize
the online virtual program or become a member of the gym, because Anytime Fitness commitment to provide consumers with schedule flexibility, at an
affordable cost, and be an exciting new experience. The new division will start a trend because smart wristband, digital scale, and the artificial

The Role Of Public Relations At Usa Pharma And Tsao...
In reference to our previous conversation about the role public relations can play in meeting the unique challenges USA Pharma and Tsao Industries
now face, I have provided my recommendations for the Public Relations Department moving forward. These recommendations will help to alleviate
some of the concerns the public has expressed regarding the acquisitions of USA Pharma, while rebuilding the company, and establishing new
standards of communication. The contained information is based on a combination of research, theory and modern strategic communications
management with special attention to updates on Grunig's characteristics of "Excellence."
Background
Noted Public Relations Theorist James Grunig and his team first examined public ... Show more content on Helpwriting.net ...
This study led to the creation of the Excellence Theory, which promotes organizational and communication effectiveness through use of the
characteristics of "Excellent".
This theory defines communication excellence as the knowledgeable communicators need to perform the strategic management of organizations and
obtain symmetrical relations with target publics. Symmetrical relationships are mutually beneficial. Organizations that apply two–way symmetrical
communication take into account the interest of the public and negotiate common ground, where both the organization and stakeholders receive their
needs. Involvement in strategic communications management is also an essential characteristic of excellent public relations. Successful
communication through this theory delivers forms of tangible value, such as reducing costs, increasing sales and/or establishing a positive reputation.
When comparing the previous efforts of the Public Relations Department to this theory, we can see that the department was largely ineffective in
communicating, both on an internal and external level.
USA Pharma suffered from financial challenges, and questionable ability to sustain facilities, illustrating poor strategic risk management and failure to

Strategic Planning for Digital Marketing and Communication
Alice Barat 11073006
SPDMC Ms Marketing Communication
Msc Internet Retailing Assessment
Unit 5G41 SPDMC
Strategic Planning for Digital
Marketing Communications
Alice Barat : 11073006
Monsoon.co.uk/Accessorize.co.uk
1
Section 1: Challenges and Objectives
Section 1a: Challenges within the Business and Marketing communication
1a (I) Business Challenges – The Economy
The UK economy has been affected hugely by the recession since 2009. The current economic down turn made consumer behaviour change their
shopping habits, and they priorities their spending on necessities. The changes in consumer behaviour that we have seen have a wide–ranging set of
implications ... Show more content on Helpwriting.net ...
2

1a (iv) Industry Challenges – Competition
In the UK today, the fashion industry is highly competitive, with many retail stores, trying to put out the latest trends at the most convenient prices for
the consumers. The recession has affected the retail market hugely, especially in 2012, as many of the general public have less disposable income,
due to increases in bills, taxes and standard cost of living. Having the latest clothes, shoes...etc is seen as a luxury and not a necessity.
The UK fashion industry is at an odd peak at the moment, especially for high–end high street retailers.
During the recession Monsoon/Accessorize survived the recession, however the challenges they are facing are the high prices of their product and
change of the quality of the garments. In 2012 the business was expected to have full price sale through by 70%, but due to high street competition
and many promotions they had to launch their mid season sale earlier then they expected as their full price Autumn winter ranges were not producing
enough sales to meet their sales target. Monsoon may need to consider to review their price positioning and brand USPs message to be able to
compete with rest of the retailer in the high street for store and online. For any company to survive the recession and to remain successful through hard
times, they need to focus on working with the right

Strategic And Financial Management Style Of Comcast...
Executive Summary
This report examines the strategic and financial management style of Comcast Communications and proposes methods for financial monitoring and
control. Material reviewed includes corporate reports, newspaper articles, and peer reviewed journals that offer insight into the strategy and expansion
plans of Comcast. Results of the analysis showed that Comcast tends to expand by means of acquisition, and that the company has recently shifted its
focus to emphasize customer service. The limitations of this report included the inability to comprehensively forecast the direction of emerging
technologies and the direction of the telecommunications industry within the next five years, and the trend of executive compensation in ... Show more
content on Helpwriting.net ...
As part of this new strategy, the company has dedicated itself to the hiring of 5,500 new customer service representatives (CSRs) over the next three
years, as well as boosting training for current and future CSRs. The company also plans to roll out technological upgrades to enhance the customer
experience, including the ability to fix problems onsite immediately and offering customers a callback service to eliminate the need to stay on hold for
long periods of time. Implementing financial monitoring and control strategies will also play a pivotal role in implementing these strategies.
Problem Areas of Monitoring and Control
Management Reserves and Contingency Reserves
Management reserves and contingency reserves are portions of the total project budget that is set–aside and typically controlled by the project manager
to cover the unplanned problems that are likely to occur but cannot be defined or planned for in advance. These funds can also be used to mitigate
previously identified risk. The lack of management reserves and contingency reserves has been an issue for Comcast. Project manages become overly
optimistic with their budget estimates. Comcast, does not have a process in place where project teams go through the project plan/budget and evaluate
any possible risk.
Real–Time Data Monitoring
Real–time data monitoring allows information to be delivered immediately

Communication Audit
EXECUTIVE SUMMARY
This report was commissioned to examine the effectiveness of internal communication of a reputed consulting firm that has widespread reach on
domains such as media intelligence, PR, consulting and training to undergraduate students. The research process included conducting in depth
interviews with two of the department heads and also with a reporting subordinate. Other sources include organizational statements posted online and
the behavioural aspects of employees as monitored before and during the interview process.
The research draws attention to key findings that the organisation fosters open communication and there is a strong commitment from top management
towards employees. The communication channels applied most ... Show more content on Helpwriting.net ...
Fig.1.1 Organizational Communication Balance
This study tries to evaluate the communication between verticals of the firm as well as practices within a vertical. Furthermore, this report pays
attention to formal and informal communication practices within teams. Johnson et al. (1994) defined formal and informal communication, while the
audit goes one step further and analyse the pros and cons of the two models within the limits of our study and provide suitable recommendations.
The audit was approached in three stages. Initially the audit critically analysed the mission statements and appraised the same. The next step proceeded
by conducting in–depth interviews of two department heads and a subordinate employee to identify the gaps in communication. Also as secondary
analysis we monitored the behavioural attributes of the employees. Later in the audit various 'gaps' were analysed and suggested recommendations that
on implementation can fill these gaps.
2. RESEARCH METHODOLOGY:
Although this study might bring out certain drawbacks in the existing communication structure, this exercise is an internal consultation process drawn
to motivate employees (Furnham and Gunter 1993, P204 Sreejith). The structure of this study was to use a mix of personal interviews of 30 minutes
each as the primary data, backed by analysing the behavioural traits of employees and the company's mission statements. The long personal interviews
were considered primary as they

The Strategic Planning Process Requires Effective...
SmartDraw –Communicate Visually
Contents: ( arey ekada topics n page nos petuko)
Introduction:
SmartDraw is a visual processor used to create flow charts, organization charts, mind maps, project charts and other visuals.
Developer(s): SmartDraw, LLC
SmartDraw White Paper Description:
The strategic planning process requires effective communication and clear thinking.
Gathering and analyzing data from inside and outside of an organization and subsequently turning those data into information requires clear and concise
communication between all of the involved parties. Likewise, taking the acquired information and developing an understanding of it such that
appropriate strategies can be developed and actions taken requires extreme clarity of thought. The best way to synthesize data into information and
information into strategy is by thinking and communicating visually during the planning process.
SmartDraw is a visual processor used to create flow charts, organization charts, mind maps, project charts and other visuals.
No matter what type of visual you need to create, SmartDraw has a quick–start template to help you create your graphic in minutes.
The above diagrams give us a perfect scenario of all the functions which can be easily accessed by a user to make the different diagrams.
This are the sample templates.
A flowchart is a type of diagram that

Strategic Pl Balanced Scorecard And Communication Plan
Strategic Plan Part III: Balanced Scorecard and Communication Plan
RoseAlisa Campbell
BUS/475
11/21/2016
Nels Holmgren Strategic Plan Part III: Balanced Scorecard and Communication Pan
With the development of the Operations Department, Brink's will develop a balanced scorecard and communication plan. The balanced scorecard will
provide Brink's meaningful integration of this new department and provide management with a comprehensive view of their business. "It will measure
the customer satisfaction, the internal processes and the organization's innovation and improvement activities" (Dess, Eisner, Lumpkin, McNamara,
2014). These are all operational measures that are needed to drive the future financial performance of Brinks.
Balanced Scorecard
Shareholder Value or Financial Perspective
Market ShareBrink's can increase their market share for this new division by maintaining a strong focus on their customers through advertising online,
emails, and physical promotions.
Revenue and CostsTo keep costs low, Brink 's will need to shop for reasonably priced equipment.
ProfitabilityThis new division of Brink's will need to convince their current customers to continue contracts by offering renewals at a discounted rate.
This will enable existing customers to see the benefit of this new division.
Competitive PositionBrink's will remain a strong competitor by focusing their efforts on this new division and the uniqueness it brings to their
company when compared to others in the

Critical Thinking : The Characteristics Of Oral And...
Writing is one of the most foundational yet expressive forms of communication shared among mankind. The creativity of thought and the subsequent
written transmission of that thought can have a powerful, transformative effect. In today's busy world of 24/7 news cycles, the hustle and bustle of the
average work day, and the hovering attitudes of getting things done quickly has watered down that act of individual thought, the ability to think, and the
importance of thinking critically. Leaders in any organization must possess, and are expected to have the professional acumen and intellectual aptitude
to master the art of communication. Sound communication skills take on the form of bringing ideas and thoughts to life with the intended tasks of those
thoughts being received in its purest form, analyzed and internalized for deductive reasoning. Strategic leaders rely on the methodical process of oral
and written communication to articulate organizational or operational objectives at the macro level – guiding the future direction or strategic vision for
the organization. While written communication is not the more dominant characteristic of an effective strategic leader, it does function as a necessary
tool to define and shape strategy, establish clear guidance, and formally document guidance. Undoubtedly, critical thinking and the ability to write well
are characteristics of a strategic leader. The relationship between critical thinking, written communication and a strategic

Organizational Development Is A Strategic Tool For...
This week's chapters focus on "Trends in Employee Engagement". The topics range from the employer/employee relationship, employees being treated
as partners in the organization, work–life balance, HR's role in promoting employee performance and retention, and methods of communication. The
messages from the assigned chapters were indicative of what is observed daily within my workplace. So much that I could not disagree with any of
them. However, the one message that I agree with the most is organizational development being a strategic tool in Human Resources. According to the
Society for Human Resource Management, one of the most effective tools to promote successful change is organization development (OD) (Human
Resource, 2011). Key to promoting successful change within an organization, to me, is choosing the correct OD practitioner(s). My company uses both
external and internal practitioners to assist in addressing any problems, improvements and changes that we want to conquer. Both act as change agents
and assist in guiding the process of change. Internal practitioners (usually HR staff) are already members of the organization and external practitioners
are brought from in from outside the organization (Brown, pp.88–89). Both are beneficial to our organization in their own respects and have
advantages and disadvantages. The external practitioner(s) is beneficial to the organization because he/she is knowledgeable in many areas of OD and
are objective in their

U.s. Army's Strategic Communication
Organizational Structure
A major issue for the U.S. Army to execute strategic communication is that the functional areas delegated the task to execute the U.S. Army's strategic
communication program all have different primary missions. This organizational structure tends to produce strategic communications that are not
integrated into a broad organizational objective, there leading to the potential of contradicting messages. Public affairs and civil affairs have the
functional mission centered on delivering messages that "inform". The mission of Army public affairs is to inform internal and external publics, and
fulfill the Army's obligation to keep the American people and the Army informed as established in Title 10, United States Code... Show more content
on Helpwriting.net ...
While inform and influence cannot be meaningfully separated, truth and falsehood can. (Paul, 2011). Every action, utterance, message, depiction, and
movement of a nation's military forces influences the perceptions and opinions of populations that witness them, both in the area of operations (first
hand), and in the broader world (Paul, 2011).
Another problem for the U.S. Army is that information operations, psychological operations, public affairs and civil affairs, defense support to public
diplomacy (DSPD), military diplomacy, and visual information all fall under different command structures which are scattered throughout the U.S.
Army's formation. The fact that these functional areas are under different commands allows each element to create its own theme and messages. Paul
(2011) claims that if every representative of the government says whatever they feel like saying, each becomes a potential loose cannon on the ship of
communication. But, regardless of decentralization, full integration is possible. Along with the urgency to execute strategic communication, the U.S.
Army is moving toward more conducive command structure for complex environments. The military is adapting a "mission command" philosophy.
Mission command relies on the human ability to take action in a timely manner based on analysis of the environment and what is necessary for the
achievement of an assigned task or goal. For effective mission command to

Situational Analysis Paper
The approach that I would use to conduct research and interpret the situational analysis for my hometown would entail that the strategic
communication provides an important message that "reflects my agency's overall strategy, values, purpose, and mission to persuade key
stakeholders and enhance positioning" (Hoover, pp. 17). Due to the complexity of the world in which we live in, we as leaders are unable to create
a policy, force it amongst the chain of command and expect it to come to life. So many messages bombard people every day, but when a strategic
message is delivered, it will resonate a lot better with employees. My core strategic communication will carry an intense communication that will not
only reflect my agency's strategy; it will ... Show more content on Helpwriting.net ...
21). Also, in order for my police department to gain an understanding of the many elements that are communicated, the department needs to learn
appropriate strategic communication behaviors as well as learning how to match those behaviors to the many situations that are amongst them on a
daily basis. If my department exhibits poor strategic communication skills, it will not only have an impact on the department itself, but will also affect
who they come into contact with as

Nokia's Use Of Social Media Tend To Eliminate Barriers To...
1. To what extent is Nokia's use of social media consistent with recommendations about matching the richness of media to the situation at hand?
Speaking about using social media, Nokia uses it in every part of their business, to monitor employees and their productivity. Communication richness
varies depending on situations. As we know, there are rich and lean richness's of media, Rich medium is best for non–routine situations. Referring to
Nokia's communication strategies, as an example of rich medium there are communications tools like Live Meeting and Video conferencing. Lean
medium is the most effective for routine situations. BlogHub and VideoHub are Lean Medium for the Nokia company.
2. How does Nokia's use of social media tend to eliminate barriers to communication? Explain.
Since the company created a Social Media Communications Team to improve communications, there was a goal to engage in social media externally
and internally, contributing to product and service announcements by opening up a dialogue and driving online engagement and bringing out the
company's unique authentic voice. Thereby the company eliminates barriers to communication, such as sender barrier, encoding barrier, medium
barrier, decoding barrier, receiver barrier, and feedback barrier. Particularly in this case, Nokia company uses unique programs VideoHub and BlogHub,
which help to reject barriers by fostering collaboration and enabling horizontal and vertical communication.
3. To what

Communication Organization Goals And Strategic Goals Essay
Regrettably, most organizations become misunderstood by the problem of miscommunication regarding organizations goals; often taking for granted
that leadership concepts or communicated down to departments within organizations; however, this is not true. Only by implying strategic goals and
tactical goals can organizations create strategic communication. Strategic goals within organizations, let leaders set goals for overall objectives for their
organization; therefore, communication organization goals. While tactical goals are used to fulfill departmental objectives in the context of overall
strategic goals. One of the utmost important direction is leadership to employee communication.
Strategic goals should link into their organization mission or vision statement; therefore, helping with the direction for writing strategic goals. The
development of strategic goal describes how their organization will complete their objectives. One basic but insightful practices that can be helpful for
determining strategic goals is the strengths, weakness, opportunities and threats (SWOT) analysis. Who it SWOT analysis? It is a structured way to
look at internal company principles and external business environment as an instrument for determining objectives. The idea is to express opportunities
and threats, formula strengths and weakness as they relate to opportunities and threats. In addition, another tool for helping to define a strategic goal is
Defensive/Offensive Evaluation (DOE)

How Strategic Ambiguity Is Used To Create Favorable...
How strategic ambiguity is used to create favorable impressions organizational policies First, the present uncertainty definition is a straight outcome of
relative perception of meaning. Being a strategy in Organizational Communication outlook, ambiguity remains essential to some consistent observation.
Perception, Language as well as knowledge are wholly symbiotic. The reality experience if it is due to language, perception, memory, or something
else, is a product of skipping outside the provided information. Hence, Strategic ambiguity entails making a claim through language that eliminates
specifics. It can also be referred to as intentionally being vague as a way of deriving individual or organizational advantage. Hence, Strategic ... Show
more content on Helpwriting.net ...
Hence, it helps to create favorable impressions organizational policies. Strategic ambiguity finds the advantage of different meanings that different
individuals can give to a universal message. They think for tactically vague information can make employees provide different sense to the common
message, but concurrently, the organization makes feelings of unity. The workers' organizational culture attracts a variety of ambiguity that keeps the
form of agreement as well as relative representation of views in an organization. Ambiguity as a Strategy in OrganizationalCommunication structures
allows vagueness in the intellectual as well as the preservation of a diversity of viewpoints. For instance, if the organizational culture develops an
ambiguous communication, the employees may end up understanding the message in different ways, but, the message may end up resulting in
employee's unity understanding. Hence, it facilitates change and strengthens the existing communication source. Strategic ambiguity is also used to
create favorable impressions organizational policies regarding long–term advantage (Larson, 2013). This involves the facilitation of organizational
change as well as the creativity of corporate culture which influences success for change initiatives. It also provides some means of communication
utilized by employees. Therefore strategic ambiguity creates vagueness which helps organization communicators to

International Journal Of Strategic Communication
When looking at big brands and companies, such as fast food industries, one can think of a couple of favorite go–to places. Places like these have
strong marketing strategies to get customers to keep coming back for more and become favorable to the public. It is in the hands of public relations
to handle a company's brand image to get people hooked to a business's products and to keep a positive relationship with its consumers. On the other
hand, it is also the duty of public relations to handle the company's image when it is ruined or in a crisis. One example of a company that has a great
brand image, but also dealt with a crisis is Chipotle and it's E. coli crisis. If it wasn't for Chipotle's powerful public image and integrity towards its
customers when in crisis, the business would've shut down completely. In this scenario, the power of public relations was Chipotle's hero.
In the scholarly journal, International Journal of Strategic Communication, a particular article called, "Communicating Corporate Social
Responsibility and Brand Sincerity: A Case Study of Chipotle Mexican Grill 's 'Food with Integrity' Program" by Matthew W. Ragas and Marilyn S.
Roberts and the trade article, "Chipotle, Edelman Split amid E. coli Crisis" both portray the power of public relations within the brand, Chipotle in
good and bad times. Both articles look at the pathos, ethos, and logos to explain why the use of public relations was so powerful for the company. In
the article,

Strategic Communication Plan
When instituting a stratgic plan for effective communication this requires the combined effort of all members of an organization to collectively
improve productivity and innovation through adoption of new tools, techniques, procedures, and processes.
This lasting and effective effort is challenging work. However, it is a way of life for organizations that want to maximize financial success, innovation,
and employee engagement. Strategic communication theory requires obtaining all of the knowledge needed to have effective results.
In Managerial Communication: Strategies and Applications, Hynes points our the different levels of strategic methods to succeed in managerial
communication. ( pp. 30–35).The first example is a combination of understanding communication climate and the cultural background. Communication
climate is contingent by the history of deealings between managers and their emplooyees. If you have good practices in your organization because of a
positive communication environment, tthat will end the possiblity of negative behaviors towards the culture ... Show more content on Helpwriting.net ...
The plan will have draft messages for different crisis types and what information will remain proprietary, even in an emergency. Planning your
communications during a crisis is imperative, immediate sites for sending information have to a priority. A coal mining company in West Virginia
learned the lesson that, without a communications plan in place, cell phone calls and email may release information prematurely and inaccurately
could have terrible consequences.
Responsible communication from top management is essential. Scandals at Enron, WorldCom, and others is a reminder that accountability with regard
to providing the accurate information to the public is crucial. Organizations have a ethical responsibiitiy in implementing that executives must be
honest and informative when

The State Department 's Center For Strategic...
The excerpt above is the caption from the notorious video, "Welcome to the Islamic State Land," released by the State Department 's Center for
Strategic Counterterrorism Communications on July 23, 2014. The State Department's video vividly depicts graphic images and short clips of the
Islamic State in action. It portrays the way the group treats people on the ground and urges Muslims not to join the Islamic State. The video is one of
the strategic releases by the State Department 's Think Again Turn Away media campaign to frame the Islamic State as inconsistent in its ideology, and
as a dangerous place for Muslims whom follow the terrorist group. This notable propaganda counter–offensive effort by the CSCC uses raw material
gathered from... Show more content on Helpwriting.net ...
Specifically, its mission is "to identify, confront, and undermine the communications of al–Qaeda affiliates." To achieve its goals, the CSCC is divided
into three entities: intelligence and analysis, plans and operations, and a Digital Outreach team (DOT). Within its intelligence and analysis section, the
CSCC coordinates its efforts with various U.S. intelligence agencies. There are two guiding principles the intelligence and analysis section follows.
First, it must ensure all of its efforts are interagency coordinated. Prior to the launching of the CSCC, there was very little interdepartmental
coordination. Within the U.S. government, there were multiple agencies with overlapping responsibilities within the counterterrorism/counter violent
extremist realm, yet their efforts were uncoordinated. Second, the intelligence and analysis section attempts to make the best use of information
provided by intelligence agencies and academic analysis of the adversary of interest. The plans and operations team is responsible for designing and
implementing all non–digital counter violent extremist communication tools. These tools are used to counter terrorist groups' ability to gain support
and to recruit new members. The materials produced by this section are available to be used by all U.S government agencies. The third section of the
CSCC is its Digital Outreach Team. This team is responsible for

Strategic Communication Working Group Meeting
I was in a strategic communication working group meeting yesterday with the 11 AF public affairs officer Capt Schmidt (formerly Capt. Wassem(
she got married a few weeks ago)). She stated to Col. Maxon, the ALCOM Deputy Chief of Staff, that Jeff Douglas would be very helpful if he
could come up and help them prepare their strategy that they are to present to Lt. Gen. Wilsbach. Capt. Schmidt stated how Jeff had been very
helpful in previous efforts and that he had the advantage of a PA rather than IO background. Col. Maxon also has a public affairs background and
is very leery of information operations being in a leadership role in policy formation. It was a bit awkward as I didn't want to appear as an overt
salesman for Booz Allen, but I mentioned that I would see what options were available and also stated that there might be other options within the firm
that could provide assistance/expertise similar to Jeff Douglas if he were not available.... Show more content on Helpwriting.net ...
Col Maxon also remarked that this suggestion needed to incorporated into their "contract review meeting". Let me know if there's anything you want
me to follow up on, but it might be a bit of a minefield to engage of my level as I'm involved in the strategic communications project directly. We
already have a tremendous amount of goodwill and testimonial expertise generated by Jeff Douglas and a Booz Allen solution might be exactly what
Col Maxon is looking for to solve his Strat Comm

The Journalism And Strategic Communications Careers
Since I was small, I have always had a secret dream of becoming an anchorwoman to read and report the news to the audience. Unfortunately, my
dream did not become a reality when I had to choose a career in business. Until taking this class, my knowledge about journalism was very limited.
However, I am glad that I have a chance to explore a vast area of careers in journalism area. Since I am specifically interested in business, a career in
business reporting sparked my interest among other journalism and strategic communications careers. I particularly explored a career of Jim
Hammerand, an alumni of the University of Minnesota–Twin Cities, who obtained degrees in print journalism and management. He is currently a legal
and financial reporter covering banking, finance, courts as well as professional services at the Minneapolis/St. Paul Business Journal's MSPBJ.com.
Throughout his college career, he actively participated and produced content for several news agencies including the Northfield News, Faribault
Daily News and ABC News ("Journalism Careers: Business Reporter"). While I was exploring his career, I realized that I could still pursue
journalism career, even though I have a different major like business. This was something that surprised me and gave me a hope of my dream at the
same time. There were not many things that I found less interesting about this job; however, the intensive research and deadline to produce the report
seems a bit stressful. Thanks to this

Communication Is A Very Intricate Part Of A Successful...
Communication is a very intricate part of a successful strategic plan. Collaboration with the board, executive leaders, management team all the way to
front–line staff must be informed what the strategic plan is and how it relates to the mission and vision. The mission, vision, values, goals and
objectives of the organization must be organizational–wide dissemination. In order to have an effective and efficient strategic plan one must first select
a strategic leader to help decide what their mission and vision will be. "Strategic leadership involves creating a vision and strategy that helps the
organization succeed at its mission in both the short and the long term" (Spath, Abraham, 2014). Communication in the strategic program planning
process must cover the strengths and weakness analysis, and the objectives of the organization. It starts with the board members who agree on the plan.
Then the executive leaders will communicate to the management team. The management team will communicate to the front–line staff with the goals,
mission and values of the organization. This can be done through e–mail or face to face meetings individual or in groups. Communication in the
healthcare organization is imperative for collaboration and teamwork of the strategic plan (VanVactor, 2011). The mission is what the organization
represents. Why they exist. It stands for who, what and how they serve (Spath, Abraham, 2014). This representation must be known by everyone who
works at the

Management communication and knowledge Essay
HND in Business (Management and Human Resource) Managing Communications, Knowledge and Information Group members Name: Shabraz
Mohamed, Mariyam Shazaina, Sanari Karunathilaka, Abdulla Nazeef, Aneega Ibrahim, Akib Musthafa Submitted To: Ms. H A M Hasanthika
Managing Communications, Knowledge and Information Group Acknowledgement A praise is due to almighty Allah for compassion and
mercifulness to allow us finalizing this assignment. This assignment has been done with lots of efforts of the group members. However, it would not
have been possible without the kind support and help of many individuals. We would like to take this opportunity to show our gratitude to all the
people who have helped and supported us immensely... Show more content on Helpwriting.net ...
These stakeholders have been classified in a Batch NO 52 Page 2 Managing Communications, Knowledge and Information Group stakeholder matrix
based on their interest and power towards the organization. The significance of making network with stakeholders towards Villa College has been
discussed. It will give clear ideas about different ways to contact with the stakeholders of the organization and build long term relationships and they
can be involved in the decision making of the organization. Some of the means and ways of involving stakeholders in decision making were further
discussed. The report discuses on a new implementation of a strategy in order to improve the business network of Villa College. Batch NO 52 Page 3
Managing Communications, Knowledge and Information Group Table of Contents Acknowledgement
..................................................................................................................... 1 Executive Summary
................................................................................................................... 2 Introduction
................................................................................................................................ 6 Section – 1 1.The organizational flow chart of Villa College
...................................................................... 7 1.1 Decision making process of in the organization

Communication of Values and Ethics in Strategic...
Starbucks organizational structure has been rearranged to better accommodate customer satisfaction. Schultz, CEO of Starbucks announced the
expansion of their matrix organization structure. They will operate under four U.S. divisions: Western/Pacific, Southeast/Plains, Northeast/Atlantic and
Northwest/Mountain (Schultz, 2008). There are some major advantages for this kind of organizational structure which include maximized
communication channels. Once the appropriate adjustments are made, Schultz believes that Starbucks will be able to develop products specifically to
market appeal. The continual support in the Starbucks organizational structure support functions operating being their own department and supporting
shared visions and goals ... Show more content on Helpwriting.net ...
Public relations are exceptional with the Starbucks Coffee Company. They have several outlets in communicating to them any questions or concerns
and a hotline phone number to be contacted. The company responds within 24 hours most times and they answer all comments no matter how small or
large and resolves conflicts as quickly as possible.
Starbucks Mission: Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
References:
Ball, D., McCulloch Jr., W., Geringer, J., Minor, M., & McNett, J. (2005) (11th ed.) International Business: The Challenge of Global Competition.
McGraw–Hill.
The Express Online. (n.d.) Corporate Report: Unilever goes all out in Tanzania. Retrieved August 18, 2012, from http://www.theexpress.com
/express155/business/corporate_report.htm
Japan External Trade Organization. (2006). Starbucks' green tea success with Japanese consumers leads to worldwide popularity. Retrieved August 19,
2012, from http://www.jetro.org/content/353
Shultz, H. (2008) Starbucks makes organizational changes to enhance customer experience. Retrieved August 18, 2008, from, http:/
/www.starbucks.com/aboutus/pressdesc.asp?id=831
Starbucks. (2008) Starbucks Coffee International. Retrieved August 19, 2012, from

The Importance Of Communication And Its Strategic Benefits
The Importance of Communication
Christina L Young, Student
Grantham University
Option 3: Traditional Paper
Abstract In this paper, I approach what is the importance of communication. Miscommunication can be upsetting for lots of people, but with effective
communication, we can start to minimize any frustrations. In this paper, I explain what communication is and the different types of communication that
there are. Noted in my paper are the different communication styles and why communication is so vital to organizations. Whether you wish to
communicate on a personal or professional level, good communication is the key to everything in life. In conclusion, you will learn why it is so
beneficial to use good ... Show more content on Helpwriting.net ...
In any professional place of business, proper etiquette is used. Communication etiquette is a set of rules, forms, and practices established for behavior in
a polite society. Such as thinking of all the things you might do to make a positive impression on someone. There are five benefits of good
communication in an organization. The first benefit of good communication is that the communication is clear, meaning there is nothing being
misunderstood. The second benefit of good communication is that employee morale is high. The third benefit of good communication is that managers
implement team building by letting employees share thoughts and ideas. The fourth benefit of good communication is that employees understand the
shared vision and goals of the company. The fifth benefit of good communication is that there are fewer mistakes made while working on the job.
The Grounds of Good Communication
There are many means of communication available in today 's world. Communication can be presented either formally or informally. Formal
communication includes three types of communication inside an organization. The first type of communication inside an organization is downward
communication which is messages flow downward through the chain of command– i.e., from manager to employee. The second type of
communication inside an organization is upward communication which is messages flow upward through the chain of command– i.e., from employee
to boss. The third

An Evaluation of the Strategic Application of Integrated...
An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove
Introduction
The pace of change in the marketing communications industry has accelerated with the advent of the Internet and new media technologies. New
technologies create new ways for marketers to reach consumers and are having an impact on the more traditional media, in terms of greater
fragmentation of these media (Belch & Belch). For the purpose of this report, the official website of Dove will be critically evaluated. With effective
use of the response hierarchy models, an analysis will be conducted on how Dove is exploiting the Web for influencing consumers.
The Role of Integrated Marketing Communications (IMC)
"Marketing communications ... Show more content on Helpwriting.net ...
The stages in all three models are represented by the cognitive, affective and behavioural stage. The hierarchy of effects model is based on the
assumption that a consumer passes through a sequence of steps, which include awareness, knowledge, liking, preference, conviction and purchase.
While most of the steps in the information–processing model are similar to those of the hierarchy of effects model, a new step introduced is that of
retention, which pertains to a customer retaining relevant information.
The hierarchy of effects model is known to be effective in advertising (Belch & Belch, 2004; Fill, 2005) and Huizingh et al (2003) has proven through
experiments, the effectiveness of the model to websites as a marketing tool.
Linking Marketing Communications Tools to Response Stages
An analysis is undertaken below to identify the tools that appear to be the most effective at each stage of response.
Advertising
The core theme of the website is to inform the target audience about Dove's philosophy of beauty, which is that, "beauty comes in different shapes,
sizes and colours". The philosophy is aimed at touching a nerve of females of all age groups and is in stark contrast with the popular culture which
bombards us with unrealistic

Capital Budgeting Is Important For Developing Strategic...
All components of the budgeting process hinge on each other and must be carefully coordinated by the district to prevent wasted time and money at the
taxpayer's expense. Capital budgeting is important for developing strategic goals, facilitating communication, and justifying decisions (https:/
/www.schooldude.com/content/capital–budgeting–importance).
Compare and Contrast the Capital and Operating Budgets
& Their Relationship to Debt Service According to Thompson et al., "In contrast to the complex formulas developed to provide state aid to the general
fund, special education, transportation, and several other school services, infrastructure has been neglected a state and local levels" (2008, p. 270).
When a district has a capital expense, they need to expect their operational budget to increase because the project will require maintenance and repair,
therefore, growth will be limited if a district spends all of the money in their operating budget (http://www.fmlink.com
/article.cgi?type=How%20To&pub=BOMI%20International&id=31144&mode=source). The capital budget (Fund 30), is mostly, if not entirely, funded
through bonding, but debt accrued to finance capital projects is repaid from the Debt Service Fund (Fund 40). The capital budget includes additions,
renovations, expansions, and land acquisition of large amounts of money that usually need financing through bonding. Within the operating budget,
there are three funds, which are the ones that are often discussed in the

Strategic Communication Plan Of Cocacola

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