4. DATE
TABS: COLOUR
MASTHEAD: CODED FOR EASY
IN TOP 3RD ACCESS TO READERS
PRICE EYE CONTACT:
CHARACTER ENGAGES
WITH READER
ANCHORING
REFERENCES TO
OTHER SOAPS
PRICE AND
BARCODE

5. MAIN CHARACTERS
LARGE, CLEAR E4 LOGO
PICTURE PURPLE TAPE

6. DATE
MASTHEAD:
TABS: COLOUR
IN TOP 3RD
CODED FOR EASY
ACCESS TO READERS
PRICE
EYE CONTACT:
CHARACTER ENGAGES
WITH READER
ANCHORING
WEBSITE AND
TWITTER FEED
REFERENCES TO
OTHER SOAPS PRICE AND
BARCODE

7. MAIN CHARACTERS PURPLE TAPE E4 LOGO
CLEAR
PICTURES

8. We created a MASTHEAD
which stood out and when on
a shelf would be EASILY
NOTICED. The masthead is in
the TOP THIRD of the page to
again make is noticeable.
Other stories are used on the cover, these are used to HINT at the reader what else
FEATURES in the magazine. They are ANCHORED by the name of their soap, and a short
slogan to GRIP the reader.

9. Our cover star gives EYE CONTACT to the
reader, just like the example from an
already existing product. The eye contact
helps to ENGAGE the reader and to show
clear EMOTION which helps to INTRIGUE
the reader and want them to read more
about the soap.
The cover star is ANCHORED
by a SLOGAN which gives a
brief idea of the story line.
These are joined by a
SUBHEADING to give extra
information on the story line.

10. The magazine includes the DATE, PRICE and
WEBSITE. To add to these, we added #TVBUZZ
which is a TWITTER reference, to the front cover
of our magazine. We did this to help reach out to
a YOUNGER audience, giving them another way
to keep UPDATED with our magazine and also so
they can SOCIALISE with other people interested
in the magazine.

11. The billboard shows the characters
displaying their own EMOTION by
using FACIAL EXPRESSION.
By doing this, the reader can create
an UNDERSTANDING of each character
and create and IMPRESSION of their
PERSONALITY.
The purple tape
helps to create
BRAND
IDENTITY, we
chose to use E4
as it broadcast
programmes
aimed at a similar
AUDIENCE to our
soap.

13. The characters are all of a SIMILAR AGE, this can be
shown by FASHION: basic trends, accessories etc.
Rhino, with his TATTOO
and STERN look, gives the
‘HARD MAN’ impression.
Also his Ralph Lauren shirt
shows that he is up to date
The FEATHER BOA gives the audience
with FASHION and takes
a hint of the characters
care in his APPEARANCE.
PERSONALITY. It creates HUMOUR
and INTRIGUES the audience.