Question 2. How effectiveis the combination of yourmain product and ancillary texts?
Forms and conventions of existing soap opera magazines Large Date Masthead within the top left hand 1/3 of Price the page Large and easy to read font No colour scheme Tabs allow the reader toOther soaps are navigate throughreferred to in the magazinebox, using the easiernames of thecharacters Website
We decided that for our soap a cheap looking magazine would not suit ourbrand identity yet a magazine similar to that of the sun’s fabulous would go much better as it will appeal to my younger more glamorous demographic. Date and issueWebsite number Large Masthead within the Colour scheme top 1/3 of created by the the page. photography Large font Strap with Anchored onto extra features the characters face
ANCILLARY TEXT ONE MY MAGAZINE FRONT COVERDate Twitter ColourLarge schemeMasthead created bywithin the thetop 1/3 of photographythe page. Large font Anchored onto the characters face
Forms and conventions of existing soap opera billboardChannel 4 colours- black and white Stars of the soap Logo not in the corner like E4 billboards Channel 4 branding- Font Channel 4 branding- logo
ANCILLARY TEXT TWO BILLBOARDE4 colours- purple and white Stars of the soap E4 logo positioned in the corner of the E4 branding- Font billboard E4 branding- logo
BILLBOARD IDEA As a group we collectively decided that we did not want to create the conventional soapopera poster of the cast shown either in action or stood in a conformed triangular line, we wanted to challenge the conventions like Hollyoaks did on the previous slide. We took an element of our storyline and decided to interpret it in an abstractform, Nat’s character Sierra is controlling in a way the other characters withinthe trailer as she is the only one who knows everything. We thought it would be a good idea to show this by creating a puppet and master type image. This would be an image that would not only grab our demographic but a larger audience also.
I used the E4 off-air identity styleguide to make sure the colours,logos and font were correct whenmaking my ancillary products,especially the billboard.These two print- print screensallowed me to know theposition and size to have mylogo in order to match E4 brandidentity and allow my product tolook as real as possible.
This is the font E4 uses on everythingfrom billboards to title cards.
This showed me exactly where and how the banner should look on mybillboard in order for ancillary product to look professional and fit E4’s brand identity.
Audience representation in both ancillary products and trailerActors/actressesof the same or Up too date fashionssimilar age to thetarget audience(16-24) Clear fonts Make UpLively bright colours
Audience representation in both ancillary products and trailer USE OF TECHNOLOGY STORIES THAT APPEAL TO THE TARGET AUDIENCE ISSUES THAT MY TARGET AUDIENCE MAY BE EXPERIENCING SETTINGS SOCIALISING ROMANCE AND RELATIONSHIPS GOSSIP CHEATING
Audience representation in both ancillary products and trailer Within social groups there always seems to be the Many people within of one that knows everything primary audience and gossip. will be of the age where they feel something is controlling them in some way. e.g. educationRealistic issuesseen through allthreeproducts- how Issues are dramatised by theone person actors yet still real life issuesknowseverything and iscontrolling thesituation.
Audience representation in both ancillary products and trailerCharacters- People can relate to the characters or know somebody who reminds them of one of a few of themRealistic issues seen through all three products- how one person knows everything and is controlling the situation.