John Alexander Rowley of Thorntons provides an overview of the multichannel strategy that's helping his company continue to grow online. Part of the Breakfast Bites series with Impression and Nottingham Council.
17. @JohnARowley
JohnAlexanderRowley.com
HOW TO DEFINE
MICRO-MOMENTS.
MAKE A MAP.
Identify moments you
want to / need to win.
UNDERSTAND NEEDS.
What would make the
moment easier / faster?
http://bit.ly/1hA55f2
PERSONALISE.
Create personalised
customer experiences.
BE SEAMLESS.
Ensure youâre there, quick
& useful on all devices.
18. @JohnARowley
JohnAlexanderRowley.com
EXAMPLES OF
MICRO-MOMENTS.
âI want to knowâ moments...
âHow are Easter
Eggs made?â
http://bit.ly/1HpdpVO
âI want to doâ moments...
âHow to melt
chocolateâ
âI want to buyâ moments...
âGifts for herâ
âI want to goâ moments...
âCafĂŠs near meâ