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Laura Arber
1425 Southlyn Drive • Kettering, Ohio • 45409
Phone (937) 329- 0113 • Email laura.arber@gmail.com
LinkedIn Profile • www.linkedin.com/in/lauraarber
Project Managing Bing Design’s marketing collateral rebranding for Teradata Corporation the world’s best-performing tech
companies” and Fortune’s 1000.
Bing Company profile
• Bing Design a privately held LLC, established in 2000, a marketing communication firm based in Yellow Springs, Ohio, with clients
across United States
• Estimated Gross Revenue for rebranding project - $800,000.00
Business situation
Teradata Corporation spun off from NCR Corporation and required a new branding initiative. Which included a Logo, tag-line, and updated
colors. Once approved all marketing collateral (brochures, flyers, postcards, and advertisements) needed to be updated. The new brand was
approved in August and 300 pieces of collateral needed to be updated by October 30 – 90 days.
Bing submitted the winning logo design and won the re-branding project. In the history of Bing Design this was their largest project.
Including myself the project team included 5 designers, 2 account managers, a proof reader, and the creative director.
Technical situation
Additionally to the branding updates Teradata needed to update verbiage, pictures, and graphs in approximately 50% of the collateral.
The agency had not used any project management plans, kick-off meetings or post project meetings. For this project and on future projects I
implemented these processes. I met with each of the teams to understand their issues and concerns. While this project was being completed
all other client work had to continue with the same attention to detail..
Two of the designers were virtual and worked off business hours. I worked with IT to make sure the virtual systems were ready for the
project and there would be no impact with the additional downloading and uploading of files.
Solution
I created and presented a project plan that was approved by the president. The plan included –
• Processes for collateral with only brand updates. Process for collateral with brand updates and text and/or graphics.
• Processes for moving collateral from client to account manager, to designers, to the proofreader, and back to the client.
• Processes of tracking collateral -- we used job jackets, the agency had not used software to track projects and I did not want to
introduce an application during this project. After this project was completed I implemented Google Applications.
• Process of when to engage a free-lance designers to assist with projects to release the resources to continue on the Teradata rebrand
• I created a spreadsheet to track the collateral through the process. Allowing me to create status reports for the president.

2. LA
Software and hardware used for the project
• Quark/InDesign – designers software • Instant Messaging
• VPN • Video Conferencing
• FTP • Excel
• Email • Word
• PC’s and Apple Computers
Benefits
The project was completed on time and under budget additionally all other client work was completed and not impacted by the rebranding
project.
By implementing the new processes we were able to complete the project on-time and under budget. One of the reasons we came in under
budget we never used the overtime dollars. All work was completed during business hours. The new processes were implemented for future
projects allowing them to run smoother and faster - saving the agency money, resources, and time.
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