Social Media Basics - WordPress Definitions is a short slide show of the definitions of common terms associated with WordPress and blogging in general. Each definition is accompanied by images to further illustrate the meaning of the term. If you are a social media or blogging beginner, then you should definitely take a look at this show!

1. Social Media for Small Business
WordPress Basics -
Definitions

2. Social Media Basics - Definitions
 This show is the second in a series of shows called
Social Media Basics – Definitions.
 There are 21 definitions this week.
 Last week’s show was Facebook Definitions.
 You can find the coordinating blog post here.
 Next week – Twitter
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3. Akismet
This is a plug-in that you can add to WordPress to filter out the spam
comments. Spammers make a lot of comments on blogs and Akismet does a
great job of filtering those out so you don’t have to do it yourself. When you
activate it from WordPress, you will be taken to the Akismet site to set up an
account. The cost is minimal and there are several options to choose from.
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4. Avatar
This is the small profile
image that appears next
to your name when you
make a comment on
another blog through
WordPress. You can use
one of the options they
have or upload your own
image. You use
Discussion Settings to
allow other users avatars
on your Comments.
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5. Blog
When these first
appeared, the original
word was ‘weblog’ and
they are simply some sort
of journal that is
completely contained on
the Internet. It can be on
any subject you like –
even yourself!
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6. Blogosphere
The whole blogging community!!
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7. Blogroll
This is a list of links to other blogs that you like or that are relevant to
your own blog. This list can appear on your own blog (usually in the
sidebar or footer areas). You add the individual links in the Links
section of WordPress and you create the list using the Widgets section.
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8. Categories
Just like the name implies, these are the categories that you create to
organize your blog posts. A good way to figure out your categories is
to think of what you would call the different file folders that you might
use if you were filing each of your posts and you wanted to be able to
find them easily later. Categories can be created in the Categories
screen under Posts, but can also be done individually whenever you
write a post.
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9. Dashboard
This is the main information screen that appears whenever you sign
on to your WordPress account. You can configure it to show or not
show different pieces of information so it works better for you.
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10. Draft
A blog post that is in process and has not yet been published.
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11. Favicon
This is the miniature image that
appears in the address field of
your browser next to some
website addresses. Not every site
has a Favicon, but it’s easy to
make one.
www.html-kit.com/favicon is a
great place to make one ---------
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12. Nofollow
This is an HTML attribute that tells Google not to give credit for links
that someone posts in a blog comment. Spammers will post
comments with links back to their sites in an attempt to get credit for
having a lot of links to their site. WordPress automatically adds the
Nofollow attribute so that these links will not be credited by Google.
This is an attempt to discourage spammers from commenting and
some bloggers don’t really like it because it also discourages
legitimate links.
No picture on this one, folks – it’s more of a search engine concept.
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13. Pages
When you are setting
up your website with
WordPress instead of
just a blog, you will
use the Pages screen
to set up all your
individual web pages.
This is actually a great
way to set up a
website without
having to know any
code.
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14. Permalink
This is the permanent URL address of an individual blog post.
You can set the format in Permalink Settings.
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15. Pingback / Trackback
The notification you receive
when someone else has linked
to one of your blog posts from
another site or blog. This lets
you keep track of other sites
that are linking to your posts.
These will show up in your
Comments.
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16. Plug-in
Small programs usually created by
people outside of WordPress that
you can add to your blog to do
more. For example, you can add
slide shows and photo galleries,
sharing buttons, ads, email sign up
forms, and just about anything else
you can think of. The plug-ins are
only available if you are using
WordPress.org and not
WordPress.com, but it is the plug-
ins that make WordPress a terrific
option for creating web sites.
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17. Posts
Simply put, posts are the individual articles
that you write for your blog.
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18. RSS – Really Simple Syndication
Really Simple Syndication – this is what allows
someone to subscribe to your blog and be
notified of new posts. You can use a feed reader
or aggregator to subscribe to many feeds at once
if you don’t want them all in your email (Google
Reader is a good one). You can use a feed
burner (Google Feedburner, for example) to
create a feed for your website. If the theme you
choose for your blog doesn’t include a Subscribe
widget, there’s a plug-in for that.
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19. Tags
These are the keywords
and phrases that you use to
describe an individual blog
post. They can be created
in the Tags screen under
Posts or you can add them
for each post as you write
them. Think of words and
phrases that someone
might use in a search
engine to find your post.
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20. Template
The way that your
blog pages are
organized. When you
choose a theme in
WordPress, you may
have options as to
how the template is
set up – how many
sidebars and their
location, for example.
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21. Theme
The code that is applied to create
the template. You must choose a
theme for your WordPress
account and there are many,
many to choose from. Some are
created by WordPress and some
by others. Some are free and
some are premium themes which
you pay for. The premium
themes usually have more
options.
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22. Widget
A small application or program that can be installed on a website or
blog. WordPress has a Widgets area where you can choose which
widgets to install on your pages and posts. Plug-ins sometimes create
new widgets in this area.
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23. Thank You
 Thanks for taking the time to view my presentation. You can
find me at any of these web locations…
– www.launchitsocialmedia.com
– www.launchitsocialmedia.com/blog
– www.facebook.com/launchitsocialmedia
– www.twitter.com/launchitmedia
 These definitions (and all the others in the series to come) can
also be found in my upcoming kit, The Complete Social Media
Guide for Small Business. For more information on the guide,
please click the link…
– www.launchitsocialmedia.com/socialmediaguide.html
Ann Schutz, Launch It Social Media
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