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THE SOCIAL
NEXUS
FORCE
“According to Gartner the nexus of forces
is the convergence and mutual
reinforcement between social, mobility,
cloud and information patterns, this nexus
is the one that will lead to new business
scenarios
2
Consumerization
Cloud Computing
Mobility
Social Media
3
Big Data
Cloud Computing
4
The cloud brings
opportunities in agility,
costs, reduction of
complexity, flexibility,
qualities that result in an
added value to companies
Cloud
5
Social Media
6
Social media and its
different social media
variants, social
business and social
computing, are setting
up a new interactive
website where
collaboration between
users has become the
central element of
websites.
Social
Media
7
Mobility
8
Mobility defines
more every day
not only social
relationships, but
the customer's
environment in
companies where
the user
experience
becomes vital.
Mobility
9
Big Data
10
Big Data
refers to information and
its analysis, coming from
diverse internal and
external sources of the
organization and structured,
unstructured and semi-
structured data types. The
treatment of large volumes
of data is leading companies
to make many changes in
their traditional methods.
Big Data
11
Internet of things
This is a fifth transversal trend at four Gatner
12

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Social nexus force