2. 1. AGE?
The people that answered our questionnaire ranged
from 16 years old to 63 years old. The responses
received from such a diverse age range allowed us to
analyse who is the most suitable target audience for
the documentary on our chosen topic.
3. 2. WHAT TIME OF DAY ARE YOU MOST LIKELY TO WATCH TV?
This pie chart clearly shows that the majority of people
watch television in the evening, with over half of the
respondents saying this is when they’re most likely to tune
in. However, those that said they watch TV at this time
were all under the age of 25, whereas the older
generation who will make up our target audience said they
watch TV earlier. Therefore, we will consider airing our
documentary in the late afternoon as at this time our
target audience is likely to be home from work watching
TV.
4. 3. WHAT CHANNEL DO YOU TUNE IN TO THE MOST?
These responses show that BBC was the most popular channel among those that took
our questionnaire, with channel 4 coming in second. Therefore, we will consider airing
our show on one of these channels as evidently they are well known and will help attract
many viewers.
5. 4. DO YOU KNOW WHERE YOU BOUGHT YOUR CUTLERY
FROM?
0 2 4 6 8 10 12 14
Ikea
Asda
Tesco
Wilkos
Unsure Most people we asked
bought their cutlery from
Ikea so we may consider
including this department
store within our
documentary as clearly
this is a place people
have visited and are
familiar with and so may
want to find out more
about the shop.
6. 5. WHERE WAS YOUR CUTLERY MADE?
Sweden China Italy Unsure
One of the most popular answers to
this question was ‘unsure’
suggesting that many people are
unaware of where there cutlery has
came from. Hence, we may include
within our documentary where
cutlery is made around the world as
most people don’t seem to know
much about this.
7. 6. DOES YOUR CUTLERY HAVE A CERTAIN DESIGN?
0
2
4
6
8
10
12
14
16
18
20
Yes No
19 people said their cutlery
does have a certain design
whereas 9 people said
theirs doesn’t. As more
people said that theirs
does, we may include
archive footage in our
documentary of differently
designed knives, forks,
spoons etc…
8. 7. DO YOU KNOW WHAT YOUR CUTLERY IS MADE OF?
0
2
4
6
8
10
12
14
16
18
Yes No
Over 50% of those we asked said they don’t know what
their cutlery is made of and so this may be indicative of
how some people may find it helpful if we include what
materials are used to make cutlery in our documentary
9. 8. DO YOU OFTEN REPLACE /BUY NEW CUTLERY?
0
5
10
15
20
25
Yes No
This graph shows that 23 out of 28
people said they don’t buy new
cutlery very often. As the majority of
people keep the same cutlery for a
long time, we may consider
including in our documentary why
cutlery is so long lasting and what
allows us to preserve it for a long
period of time.
10. 9. WHEN HAVING DINNER, DO YOU LAY THE TABLE?
50% 50%
When asked this question, 14 people responded yes and the other 14 people
responded no, giving an even split. This implicates that on average only 50% of
people carry on with this tradition and so we may not include this in our documentary.
11. 10. DO YOU HAVE ANY SPECIAL CUTLERY FOR CERTAIN
OCCASIONS?
Yes No
Our results from this question show
that quite a few people do have
special cutlery for certain occasions
and so this may be something we
include within our documentary
whether it’s during an interview, in
archive footage etc.
12. 11. DO YOU HAVE A KNIFE BLOCK?
0 5 10 15 20 25
Yes
No
25 out of 28 people said they do own a knife block suggesting this is quite a
popular kitchen item that may be useful to include in our documentary.
13. 12. DO YOU USE SCISSORS WHEN PREPARING FOOD?
0
5
10
15
20
25
Yes
No
4 people responded ‘yes’ to this question
and the remaining 24 responded ‘no’. This
implies that a lot of people avoid the use
of scissors whilst preparing food so they
may not be an interesting point of
discussion for our documentary.
14. 13. DO YOU USE ANY ALTERNATIVE FORMS OF
CUTLERY/EATING UTENSILS?
Yes No
Over 75% of people answered no to this
question suggesting how most people
just stick to using a basic knife and fork.
Therefore, our group may consider
exploring alternative forms of cutlery in
our documentary as clearly this is a
topic not many people know much
about and may find intriguing.
15. 14. DO YOU HAVE ANY SPECIALIST CUTLERY FOR SPECIFIC
FOOD ITEMS?
0
2
4
6
8
10
12
14
16
18
Yes No
Again, most people answered no to this
question and so specialist cutlery may also
be explored within our documentary.
16. 15. DO YOU FEEL MORE INCLINED TO BUY A CERTAIN FOOD IF
THEY OFFER FREE CUTLERY?
12
12.5
13
13.5
14
14.5
15
15.5
Yes No
More people responded yes than no to
this question suggesting how the
majority of people appreciate free add
ons of cutlery. Thus, we may
investigate the use of special offers
involving cutlery in our documentary.
17. 16. WHICH PIECE OF CUTLERY DO YOU USE MOST
FREQUENTLY?
0
2
4
6
8
10
12
14
16
18
Knife Fork Spoon
The above chart reveals how fork was the most popular answer to this question
and so we may chose to focus on this piece of cutlery in our documentary as it is
the most widely used.
18. 17. DO YOU EVER USE CUTLERY FOR ANYTHING OTHER THAN
ITS INTENDED PURPOSE?
Yes No
Although most people responded
no to this question, a few people
did say yes and so this could be a
topic explored in our documentary
as evidently some people do find
other uses for cutlery.
19. 18. DO YOU KNOW ANYONE WITH A PHOBIA OF CUTLERY?
= 6
= 22
6 people did say they know
someone with a phobia of
cutlery which may come in
useful for our documentary as
possibly we could look at the
psychological issues some
people may have towards
cutlery and how such fears
are obtained.
20. 19.DO YOU KNOW MUCH ABOUT CUTLERY?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes No
100% of people said they don’t know
much about cutlery which helps to
promote our idea of creating a
documentary on the subject as clearly
this is something that has never been
done before. This may give it an edge
on other documentaries as it is a new
idea that is likely to intrigue the
audience and make them want to
enhance their knowledge.
21. 20. DO YOU THINK CUTLERY IS AN INTERESTING TOPIC?
0
2
4
6
8
10
12
14
16
Yes No
Just over half of people responded yes to this
question suggesting how it is likely to gain
viewers as many people will find it interesting.
However, a number of people did say no and so
this means we must ensure to do everything we
can to make our product seem interesting and
worthwhile and to draw in viewers.
22. 21. WOULD YOU WATCH A DOCUMENTARY ABOUT CUTLERY?
Yes No
Although 16 people said they wouldn’t watch a
documentary about cutlery, those that gave
this response tended to be under the age of 25
which is outside of our target audience.
Moreover, every person asked this question
that is within our target age range said yes
implying that the programme will receive
viewers, but they will be of an older
generation.
23. 22. HOW MANY SETS OF CUTLERY DO YOU OWN?
0
2
4
6
8
10
12
14
16
18
One Two Three Four
This bar chart depicts how most people have between 3 and 4 sets of
cutlery which may come of use when creating our documentary e.g. if
we have a voiceover they may narrate this as a fact.
24. 23. DO YOU EVER USE ANY OTHER CUTLERY OTHER THAN
THE BASIC KNIFE, FORK AND SPOON?
Yes No
Only 3 people said that they do use
other cutlery, hinting at how many people
may be unaware of the less traditional
utensils and so we may include this in
our documentary to inform people what
other equipment is on offer.
25. 24. DO YOU KNOW MUCH ABOUT THE HISTORY OF CUTLERY?
0 5 10 15 20 25 30
Yes
No
Unsurprisingly, only one person claimed to
know much about the history of cutlery
demonstrating how the vast majority of people
do not know anything about this topic.
Therefore, we will include in our documentary
about the origins of cutlery as clearly it is
something that is not well known and perhaps a
point of interest.
26. 25. DO YOU KNOW MUCH ABOUT THE USE OF CUTLERY IN
OTHER CULTURES?
Yes No
Likewise, only a small number of
people responded yes to this
question suggesting it may be useful
to explore the use of cutlery in other
cultures and how this differs from our
own.
