1. CONNECTICUT
Fine Art & Artists

2. 2
@ctstateoftheart

3. PEOPLE
• Sharing of artwork
• Posting with commentary on popular art events, trends, and
captivating news
• Become a model for engaging followers by sharing news, events, and
content
OPPORTUNITIES
• Engage other artists and arts patrons
• Share and promote events
• Cultivate interest in artwork
STRATEGY
• Networking opportunities and information available to my community
via social media
1. Talking: Monitor conversations and find deeper connections to
members of the community. Join conversations and broaden my
community connections in real-world and online.
2. Embracing: Filter information found online and in-person and share
Converting: Respond to Facebook comments, blog posts, and twitter
posts to share my own unique perspective.
3. Converting: Respond to inquiries, comments, and posts to share my
own unique perspective. 3
POS on Twitter: I’m
posting more often
than I do on my blog

4. 4
Susan Dunne- CT journalist with
very active Twitter account and a
lot of arts updates.
CT ArtList- focus on arts and artists
in CT, focusing on events

5. 5
INFLUENCERS- Tweet often and have good conversations. Also a good amount of
followers

6. 6
List I followed, because it was strictly “CT Art + Artists”

7. 7
My tweets:
• Coverage of
exhibitions and
events
• Upcoming events
and deadlines
• Grant/fellowship/r
esidency
opportunities

8. 8
Ow.ly results

9. Twitter: Deep Thoughts
• Lots of arts organizations on Twitter
• Not so many individuals (or they’re hard to
find)
• My community doesn’t use a lot of hashtags
TACTIC:
• Post and share often
• Build trust in my brand and my support to the
community
9