International Data Corporation (IDC) today hosted the IDC Spain Predictions 2015, which highlighted the local predictions for the local market.

1. IDC Spain Predictions 2015
11 December 2014

2. The power of noticing
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Abstract
This book will examine the common failure to notice critical information due to bounded awareness. The book will document a decade of research showing that even successful people fail to notice the absence of critical and readily available information in their environment due to the human tendency to focus on a limited set of information.
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Desde las oficinas de Madrid, se encarga de reforzar el liderazgo de la compañía en el mercado cloud, así como del desarrollo de negocio de VMware en la región.
Es licenciada en Informática por la Universidad Politécnica de Madrid.
Anteriormente desarrolló su carrera en Lambda Internacional, IBM y Compuware.
Diego Segre, VP software IBM España, Portugal, Grecia e Israel
Lluís Altés, Director General de IDC
María José Talavera, Directora General de VMware Iberia
Colaborador del Executive Master en Digital Business de ESADE. Tiene formación en Administración y Dirección de Empresas, complementada con un Máster en Comercio Internacional.
Inició su carrera profesional en IDC en el año 2001. Durante estos años ha ocupado diferentes roles de responsabilidad en la compañía.
Es un reconocido orador, colaborador habitual de distintos medios de comunicación y miembro del jurado de varios premios sectoriales.
Graduado por la Universidad de Buenos Aires como Ingeniero Industrial.
Se incorporó a IBM como Ingeniero de Sistemas en 1994.
Ha ocupado distintos puestos de mando en la empresa, en América Latina y Europa. Actualmente tiene bajo su cargo a más de 600 empleados.
Participantes
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IDC Predictions 2014
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IDC FutureScape: CIO Agenda 2015
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6. IDC Spain Predictions 2015
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7. 1. IT Spending consolidating Growth in 2015
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IT spending will grow 1.7% in Spain in 2015 (+0.9% in 2014) fueled by IT Services, Tablets and Smartphones. Decline in Smartphones and Personal Systems (PCs and Tablets) will lead to a deceleration in 2016-2018 period.

8. 2. Financial and Business Services fostering IT
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Growth in IT Spending will be led by Financial and Business Services, with Retail also supporting it. Additional deficit reduction of €10 billion in 2015 will dramatically affect IT Spending in Government, Education and Health.
omni-channel experience Business Services
Compliance
Security
ERP
CRM
Mobility Digitalization
Project Management
-Customer centricity
-Regulatory compliance
-Mobile banking
Gov. budget deficit
€59.8 billion, 2014
€49.7 billion, 2015

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3. Cloud
Organisations will explore cloud expansion across the entire organisation, while suppliers in the ecosystem consolidate.
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4. Big Data
 Big Data unveils the data economy and a data supply chain is emerging
3D
Value
Chain
5 Year Horizon
Value of
Transformation
Now
Demand Oriented
Data Driven
Digitally Executed
Segmentation
Integrated Planning
Resilient SC
Optimized Customer
Experience
Strategic Partner
Management
Collaborative
Commerce
Networks
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5. Innovation
Knowledge-driven innovation activated by the third platform blurs boundaries among markets and facilitates the entry of new competitors
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12. 6. Third-platform Datacenters
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50%
70%
Workload-optimized systems on a chip
Vendor consolidation
As Cloud is progressively adopted by companies, datacenters will evolve to SDI mixed with workload- optimized equipment.

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7. Security as an Innovation Accelerator 2015
2020 Key Management Service
Encryption
Threat intelligence data feeds
Vendor focus in 3rd Platform security: data encryption for Cloud and biometric authentication in mobile access. Threat intelligence as a service will be developed as data-as-a-service practice is adopted.
2015
2018
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8. Internet of Everything
The invention of more and more intelligent and connected "things" will drive the development of thousands of new 3rd Platform solutions.
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9. Mobility becomes ubiquitous
Mobile devices and apps — the radically expanding edge of the 3rd Platform and unquestionably the front edge of its innovation — will continue to shake up the IT industry in 2015.
4.5US$ Bn
4.8US$ Bn
Spain, mobile Data connectivity Spending
2014
2015
Spain, M2M Spending
120US$ Mn
135US$ Mn
2014
2015
Source: IDC EMEA Telecoms Services Database 3Q14
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10. Telecoms Sector still Key
In a cloud- and mobile-dominated IT world, no segment of the industry will be more important than the telecom sector.
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17. IDC Expertise Award 2015
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18. IDC Expertise Award 2015
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Aprovechamos también este día para entregar el premio de IDC al mejor ponente, un reconocimiento a todos aquellos profesionales que contribuyen con su experiencia y aportación de conocimiento a que nuestras conferencias sean las mejor valoradas entre usuarios y proveedores del sector tecnológico. El diseño y la creación de IDC Expertise Award es obra del escultor Jorge Palacios - www.jorgepalacios.es, quien ha querido con esta obra reflejar la capacidad de nuestros ponentes para almacenar conocimiento así como su capacidad para transmitirlo.
José Rubén Gallardo Gómez Director de audiencias y clientes digitales de PRISA
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19. Feliz Navidad
y
Próspero Año 2015
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IDC Research España
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