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Bharat Vistaar
Made for Indians
TEAM NAME – RAGING BULLS
COLLEGE – BIMTECH Greater Noida
TEAM MEMBERS – LAKSHAY SHARMA
KANISHKA SINGH
JAYANT NARBAR
CONTACT- 8373903003
What is the addressable market size?
What are the relevant segments?
Target Market share
within first three years is
3%
1. Phase1- targeting tier1
cities
2. Phase2- targeting tier2
and tier3 cities and
focusing more on
onboarding retailors
and gaining customers
Segment -Middle class
Upper Class
1. Advertising about Bharat
Vistaar with a dedicated
campaign focused on our
selected segments.
2. Using all major social
media platforms to make
retailors and customers
aware about us.
3. Providing special
discounts and offers for the
first 10,000 retailors and
customers who register and
start using our platform.
Bharat Vistaar
(Made for Indians)
MARKET
STRATEGY
Price point
Product
Technology
Adoption
Industry
Buying
Process
1. Handlooms
2. Handicraft
3. Furniture
Entering the new market
where the focus is on early
adopters, while making
ourselves visible in mature
market.
E-commerce(promoting make
in India through our services)
With an ease of a click through
PCs or a smartphone through
our e-commerce website
Keeping a competitive price in
comparison with competitors,
plus supporting local vendors
by charging less commission.

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Vocal for local

  • 1. Bharat Vistaar Made for Indians TEAM NAME – RAGING BULLS COLLEGE – BIMTECH Greater Noida TEAM MEMBERS – LAKSHAY SHARMA KANISHKA SINGH JAYANT NARBAR CONTACT- 8373903003
  • 2. What is the addressable market size? What are the relevant segments? Target Market share within first three years is 3% 1. Phase1- targeting tier1 cities 2. Phase2- targeting tier2 and tier3 cities and focusing more on onboarding retailors and gaining customers Segment -Middle class Upper Class 1. Advertising about Bharat Vistaar with a dedicated campaign focused on our selected segments. 2. Using all major social media platforms to make retailors and customers aware about us. 3. Providing special discounts and offers for the first 10,000 retailors and customers who register and start using our platform.
  • 3. Bharat Vistaar (Made for Indians) MARKET STRATEGY Price point Product Technology Adoption Industry Buying Process 1. Handlooms 2. Handicraft 3. Furniture Entering the new market where the focus is on early adopters, while making ourselves visible in mature market. E-commerce(promoting make in India through our services) With an ease of a click through PCs or a smartphone through our e-commerce website Keeping a competitive price in comparison with competitors, plus supporting local vendors by charging less commission.