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Veron WK Lai (@norev517)

European Health Future Forum (@EUHealthFutures)
A ‘RECONFIG’ FOR DIGITAL HEALTH 

THAT LIVES UP ...
1977
http://www.forbes.com/sites/larryhusten/2014/02/27/steve-jobs-rejected-the-first-medical-app-in-1977/#24bb75314ab6
Image source: http://www.vaxman.de/my_machines/texas_instruments/ti-59/front_2.jpg
Image source: http://www.theoldcomputer.com/roms/index.php?folder=Apple/II
This is something that nobody in the
world yet understands.
Steve Job, 1977
http://www.forbes.com/sites/larryhusten/2014/0...
Image source: https://s-media-cache-ak0.pinimg.com/236x/e4/8e/b7/e48eb721209f0184dda2e7b3c72790a2.jpg
165,000

↑106%
IMS Report 2016
233.3 billion 

U.S. dollars by
2020
http://www.statista.com/
250,000,000
WHO 2016
600,000,000
WHO 2016
https://medtechboston.medstro.com
Low usage
40% <5,000 downloads
IMS 2015
Outside the eco-system
2% integrate with Healthcare
system
IMS 2015
"THERE ARE TONS AND TONS OF APPS AND VERY LITTLE IN THE WAY OF
GUIDANCE FOR PHYSICIANS OR CONSUMERS ON HOW TO SEPARATE THE...
Lack of engagement
50 % people who start using a
digital health device stop using it
within 6 months.
http://endeavourpart...
Digital Health
Health
Digital Health
Health
No wait! that’s not my problem…
At least 1 in 10 (12%) respondents showed insufficient health literacy and
almost 1 in 2 (47%) had limited (insufficient or ...
Adherence is a widespread issue with
an estimated annual cost to the
healthcare system between 

$100 billion and $289 bil...
WHO 2016
We have set up a delivery system that is
fragmented, unsafe, not patient-centred, 

full of waste and unreliable.
Despite ...
Distracting injury
Susannah Fox, 

Chief Technology Officer at HHS
We’re living through this time right now where
technology is a Trojan Horse...
RECONFIG
DESIGN
RECONFIG #1
RECONFIG #1
RECONFIG #1
RECONFIG #1
“The single most unused person in
healthcare is the patient”
David Cutler, MIT Review.
RECONFIG #1
TOP 10 ASTHMA PATIENT APPS
RECONFIG #1
Diary
Reminder / Tracker
No specific intended audience
RECONFIG #1 33
RECONFIG #1
WHO 2015
USA ASTHMA UK SPAIN
235M
422M
DIETETICS
RECONFIG #1
Nothing you do matters to the healthcare
‘industry’. But a lot of what you do could matter to
specific stakehol...
Autism spectrum disorder (ASD) is a condition that
affects social interaction, communication, interests
and behaviour.
Est...
http://myclasp.org/about-clasp/
RECONFIG #1
http://myclasp.org/about-clasp/
RECONFIG #1
RECONFIG
WHERE HEALTH HAPPEN
RECONFIG #2
RECONFIG #2
A state of complete physical, mental and
social wellbeing and not merely the absence
of disease or infirmity.
WHO
RECONFIG ...
RECONFIG #2
RECONFIG #2
http://www.timebanking.org/
RECONFIG #2
RECONFIG #2
RECONFIG #2
RECONFIG #2
RECONFIG #2
RECONFIG
‘DISRUPTION’
RECONFIG #3
Ramotion. Palo Alto
Uber in Healthcare?
Ramotion. Palo Alto
Uber’s business model is about extracting
value for venture capitalist investors at all
costs …When other taxi firms have b...
1965
TED MED 2014
It’s not Digital Health, 

but it’s Health in the Digital Age
Veron WK LAI
Designed by Freepik and distributed by Flaticon
Designed by Freepik and distributed by Flaticon
Veron WK Lai (@norev517)

European Health Future Forum (@EUHealthFutures)
A ‘RECONFIG’ FOR DIGITAL HEALTH 
 THAT LIVES UP TO THE BUZZ
A ‘RECONFIG’ FOR DIGITAL HEALTH 
 THAT LIVES UP TO THE BUZZ
A ‘RECONFIG’ FOR DIGITAL HEALTH 
 THAT LIVES UP TO THE BUZZ
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A ‘RECONFIG’ FOR DIGITAL HEALTH 
 THAT LIVES UP TO THE BUZZ

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In the last few years, it seems you can’t turn a corner without hearing about digital health. From IoT pill reminders and gamified fitness apps to virtual counseling and doctor video consultations, digital continues to transform how we engage with healthcare. It’s shifted the focus of our interactions with health data, products and services from people centered to people powered.
However, despite the insights, innovation and buzz, digital solutions are falling short of expectations – largely due to poor implementation within the holistic healthcare system.
In this session, Veron will discuss how the relationships between 'Health' and human can be used to understand the current shortcomings of digital health. Drawing on her experience as a digital strategist for the healthcare and pharmaceutical industries, Veron explores how the role of design within digital health should ‘reconfig' in order to create innovations with greater impact in the future.

Published in: Health & Medicine
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A ‘RECONFIG’ FOR DIGITAL HEALTH 
 THAT LIVES UP TO THE BUZZ

  1. 1. Veron WK Lai (@norev517)
 European Health Future Forum (@EUHealthFutures) A ‘RECONFIG’ FOR DIGITAL HEALTH 
 THAT LIVES UP TO THE BUZZ
  2. 2. 1977 http://www.forbes.com/sites/larryhusten/2014/02/27/steve-jobs-rejected-the-first-medical-app-in-1977/#24bb75314ab6
  3. 3. Image source: http://www.vaxman.de/my_machines/texas_instruments/ti-59/front_2.jpg
  4. 4. Image source: http://www.theoldcomputer.com/roms/index.php?folder=Apple/II
  5. 5. This is something that nobody in the world yet understands. Steve Job, 1977 http://www.forbes.com/sites/larryhusten/2014/02/27/steve-jobs-rejected-the-first-medical-app-in-1977/#24bb75314ab6
  6. 6. Image source: https://s-media-cache-ak0.pinimg.com/236x/e4/8e/b7/e48eb721209f0184dda2e7b3c72790a2.jpg
  7. 7. 165,000
 ↑106% IMS Report 2016
  8. 8. 233.3 billion 
 U.S. dollars by 2020 http://www.statista.com/
  9. 9. 250,000,000 WHO 2016
  10. 10. 600,000,000 WHO 2016
  11. 11. https://medtechboston.medstro.com
  12. 12. Low usage 40% <5,000 downloads IMS 2015
  13. 13. Outside the eco-system 2% integrate with Healthcare system IMS 2015
  14. 14. "THERE ARE TONS AND TONS OF APPS AND VERY LITTLE IN THE WAY OF GUIDANCE FOR PHYSICIANS OR CONSUMERS ON HOW TO SEPARATE THE WHEAT FROM THE CHAFF," 
 
 AARON S. KESSELHEIM, M.D., 
 ASSOCIATE PROFESSOR AT HARVARD MEDICAL SCHOOL
  15. 15. Lack of engagement 50 % people who start using a digital health device stop using it within 6 months. http://endeavourpartners.net/assets/Endeavour-Partners-Wearables-and-the-Science-of-Human-Behavior-Change-Part-1-January-20141.pdf
  16. 16. Digital Health Health
  17. 17. Digital Health Health No wait! that’s not my problem…
  18. 18. At least 1 in 10 (12%) respondents showed insufficient health literacy and almost 1 in 2 (47%) had limited (insufficient or problematic) health literacy. Health literacy in Europe: comparative results of the European health literacy survey (HLS-EU),2015 European Health literacy survey 2015
  19. 19. Adherence is a widespread issue with an estimated annual cost to the healthcare system between 
 $100 billion and $289 billion in the US and €125 billion in the EU. WHO 2015
  20. 20. WHO 2016
  21. 21. We have set up a delivery system that is fragmented, unsafe, not patient-centred, 
 full of waste and unreliable. Despite the best efforts of the workforce, 
 we built it wrong Donald M. Berwick 
 Former Administrator of the Centres for Medicare and Medicaid Services
  22. 22. Distracting injury
  23. 23. Susannah Fox, 
 Chief Technology Officer at HHS We’re living through this time right now where technology is a Trojan Horse for change, We say technology, but we mean innovation. We say interoperability and open data, but we mean culture change.
  24. 24. RECONFIG DESIGN RECONFIG #1
  25. 25. RECONFIG #1
  26. 26. RECONFIG #1
  27. 27. RECONFIG #1 “The single most unused person in healthcare is the patient” David Cutler, MIT Review.
  28. 28. RECONFIG #1 TOP 10 ASTHMA PATIENT APPS
  29. 29. RECONFIG #1 Diary Reminder / Tracker No specific intended audience
  30. 30. RECONFIG #1 33
  31. 31. RECONFIG #1 WHO 2015 USA ASTHMA UK SPAIN 235M 422M DIETETICS
  32. 32. RECONFIG #1 Nothing you do matters to the healthcare ‘industry’. But a lot of what you do could matter to specific stakeholders. Shahid Shan
 GovTech & Digital Health Innovator
  33. 33. Autism spectrum disorder (ASD) is a condition that affects social interaction, communication, interests and behaviour. Estimated around 1 in every 100 (UK) and 1 in every 68 (US) has ASD. More boys are diagnosed with the condition than girls. RECONFIG #1
  34. 34. http://myclasp.org/about-clasp/ RECONFIG #1
  35. 35. http://myclasp.org/about-clasp/ RECONFIG #1
  36. 36. RECONFIG WHERE HEALTH HAPPEN RECONFIG #2
  37. 37. RECONFIG #2
  38. 38. A state of complete physical, mental and social wellbeing and not merely the absence of disease or infirmity. WHO RECONFIG #2
  39. 39. RECONFIG #2
  40. 40. RECONFIG #2
  41. 41. http://www.timebanking.org/ RECONFIG #2
  42. 42. RECONFIG #2
  43. 43. RECONFIG #2
  44. 44. RECONFIG #2
  45. 45. RECONFIG #2
  46. 46. RECONFIG ‘DISRUPTION’ RECONFIG #3
  47. 47. Ramotion. Palo Alto Uber in Healthcare?
  48. 48. Ramotion. Palo Alto
  49. 49. Uber’s business model is about extracting value for venture capitalist investors at all costs …When other taxi firms have been put out business, what does this mean for customers when all we have left is an Uber monopoly? Douglas Rushkoff, 
 Throwing Rocks at the Google Bus
  50. 50. 1965 TED MED 2014
  51. 51. It’s not Digital Health, 
 but it’s Health in the Digital Age Veron WK LAI
  52. 52. Designed by Freepik and distributed by Flaticon
  53. 53. Designed by Freepik and distributed by Flaticon
  54. 54. Veron WK Lai (@norev517)
 European Health Future Forum (@EUHealthFutures)

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