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Futures beyond distribution

Keynote lecture delivered by Nik Baerten (Pantopicon) at the occasion of PostNL's 2016 GDP Masterclass Pharma & Care on Sep 15, 2016.

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Futures beyond distribution

  1. 1. F U T U R E S B E Y O N D D I S T R I B U T I O N N I K B A E R T E N - N I K @ PA N T O P I C O N . B E - @ PA N T O P I N I K
  2. 2. exploring the future to anticipate change“
  3. 3. "There is no reason anyone would want a computer in their home." “ Ken Olsen, 
 founder of Digital Equipment Corporation 1977
  4. 4. "Almost all of the many predictions now being made about 1996 hinge on the Internet's continuing exponential growth. But I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse." “ Robert Metcalfe, founder of 3Com, 1995
  5. 5. there can be no taboos
  6. 6. your business is 
 no well-organised island, 
 it’s a messy ecosystem
  7. 7. it’s all about asking 
 (the right) questions
  8. 8. the question is not what will, but what if?
  9. 9. WARNING If any of the following applies: this is ridiculous! why would anybody want this? maybe in a hundred years! what does this have to do with my business? maybe you’re not thinking hard enough.
  10. 10. “The future is already here, it is just unevenly distributed.” “ William Gibson
  11. 11. 01 what if medicine changes (even more)?
  12. 12. From stemcells to bladder Wake Forest Institute for Regenerative Medicine
  13. 13. Healseeker/Plan-It Commander J&J, Yulius Academie et al.
  14. 14. bacteriophage therapy
  15. 15. miDiagnostics nanopil
  16. 16. Diagnostics for All
  17. 17. OpenCareLab FlandersInShape with Pantopicon for Design Platform Flanders
  18. 18. 02 what if R&D, production & distribution get a baby?
  19. 19. Production/processing during transportation fishing industry
  20. 20. Smart caps Vitality | Enchanted Objects
  21. 21. 03 what if ownership & (human) control become liabilities?
  22. 22. Tesla factory Freemont, California (USA)
  23. 23. APM Terminal Rotterdam (The Netherlands)
  24. 24. ‘drone ship’ Rolls-Royce
  25. 25. Google (sharing)car Google
  26. 26. Autonomous truck (artist impression) Artem Smirnov & Vladimir Panchenko
  27. 27. Watson IBM
  28. 28. 04 what if data becomes more valuable than stuff?
  29. 29. Project title ClientQuantified self dataviz Databetic.com
  30. 30. Project title Clientimage via hbr.org
  31. 31. 05 what if customers become prosumers?
  32. 32. FDA approved 3D printed pill
  33. 33. Lee Chronin
  34. 34. LEGO prosthetic arm
  35. 35. Parents as citizen scientists Boston Children’s Hospital
  36. 36. 06 what if the network eats the tree?
  37. 37. dabbawalla delivery system India
  38. 38. Shifting network typologies
  39. 39. Open design & C2C services in Mobilotoop Design Platform Vlaanderen
  40. 40. DRIVEN BY DESTINATION cross-network, destination-based logistics
  41. 41. 07 what if pharma becomes less central to care?
  42. 42. Brain hacking tdcs
  43. 43. OpenCareLab FlandersInShape with Pantopicon for Design Platform Flanders
  44. 44. 08 what if cure & care become synonymous to failed prevention?
  45. 45. Behaviour change strategy cards Artefact Group
  46. 46. 09 what if the future makes the price of today’s distribution look like a free lunch?
  47. 47. Societal cost of transport (ecological, mobility, health, …)
  48. 48. Smog-free Tower Daan Roosegaarde
  49. 49. 10 what if the mosquito becomes an elephant?
  50. 50. Peter Piot “We are not prepared 
 for a new epidemic.”
  51. 51. Zipline International
  52. 52. RoboBee Harvard Microrobotics Lab
  53. 53. ‘drug delivery by’ genetically modified organisms using CRISPR
  54. 54. thank you nik baerten - nik@pantopicon.be - @pantopinik “ pantopicon.be @pantopiconbe

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