SXSW 2019 talk about Bias in AI

1. Bias in Artificial Intelligence John Tubert SXSW
The extreme
danger of bias
in Artificial
Intelligence
By John Tubert, Executive Technology Director

2. John Tubert
Executive Technology Director
Transformation at Speed
Bias in Artificial Intelligence John Tubert

3. Bias in Artificial Intelligence John Tubert SXSW
We have reinvented our business five times to capitalize on the disruption of technology
1977
1985
Pioneered computer-
assisted filmmaking
1986
1994
Pioneered an integrated
digital studio
1995
2003
Pioneered a new model for
an interactive agency
2004
2012
Pioneered a new
agency model
2013
Present
For the connected age

4. Unconscious
bias
Bias in Artificial Intelligence John Tubert SXSW

5. Affected people:
10
Bias in Artificial Intelligence John Tubert SXSW

6. Affected people:
500m
Bias in Artificial Intelligence John Tubert SXSW

7. Put yourself in
these 4 scenarios
Bias in Artificial Intelligence John Tubert SXSW

8. Amazon hiring
tool discriminated
against women
Imagine…
Bias in Artificial Intelligence John Tubert

9. Amazon hiring
tool discriminated
against women
Imagine…
Bias in Artificial Intelligence John Tubert

10. You are looking
for a home
Imagine…
Bias in Artificial Intelligence John Tubert

11. You are looking
for a home
Imagine…
Bias in Artificial Intelligence John Tubert

12. Imagine a self
driving car
doesn’t see you
as a human
because the
color of your skin
Imagine…
Bias in Artificial Intelligence John Tubert

13. Imagine a self
driving car
doesn’t see you
as a human
because the
color of your skin
Imagine…
Bias in Artificial Intelligence John Tubert

14. You are flagged
as twice as likely
to commit a crime
because you are
a part of a
minority group
Imagine…
Bias in Artificial Intelligence John Tubert

15. You are flagged
as twice as likely
to commit a crime
because you are
a part of a
minority group
Imagine…
Bias in Artificial Intelligence John Tubert

16. Bias in Artificial Intelligence John Tubert SXSW
Things companies can
do to fix these issues
Ford cars are using 50%
more female voice than
male to train GPS
Hiring more diverse teams

17. Bias in Artificial Intelligence John Tubert SXSW
Things companies can
do to fix these issues
Use existing image data sets Making the training
data public

18. Bias in Artificial Intelligence John Tubert SXSW
Things companies can
do to fix these issues
http://www.oneilrisk.com/
online risk consulting and
algorithms auditing
Adding bias testing to the
product’s development cycle

19. Bias in Artificial Intelligence John Tubert SXSW
Things companies can
do to fix these issues
IBM also is creating a tool called
“The Fairness 360 Kit” to detect
bias in algorithms
If you train using historical
data you will make the same
mistake, need to identify the
bias on the data

20. Thank you
Bias in Artificial Intelligence John Tubert SXSW
@jtubert