Project presentation

1. Group 5
Youn, Keun
Kim, Yunhye
Sung, JunHyun
An, JunYoung
Xu, YingXin

2. Contents
 Project name
 Social problem description
 Proposed activities
 Message design

3. Project name
 SARANG해요(haeyo) Africa
 SARANG = LOVE♥
 해요(haeyo) = DO
 We do SARANG to Africa!
 Communication
 Very important in our life
 Africa : no systematic letter system
 Providing Hangeul to help Africa

4. Social problem description
 Illiteracy in Africa
 Very serious problem
 Illiteracy = low education
 Illiteracy causes many problems
 The most illiterate continent

5. Social problem description
Illiteracy rate Illiteracy rate
100%
80% 100%
60% 80%
40% 76.40% 76%
60%
74.30%
71.30% 70.50%
20%
40%
0%
1%
20%
19%
0%
World
average
United Nations Development Program 2007/2008 report UNESCO 2009 report

6. Social problem description

7. Proposed activities
 Build schools
 Provide education

8. Proposed activities
 Provide Hangeul
 Easy to learn(Scientific language)
 King Sejong Literacy Prize rewarded by UNESCO
 Given to a person or organization that has given effort
to eradicate illiteracy

9. Proposed activities
 Provide Life Straw
 For education, water pollution should be solved
 A portable water purification tool
 Cleanses surface water
 Makes it safe for human consumption

10. Message design
-Related to the situation
 Literacy
 Access to the education
 No alphabet = No education
 Education make society developed
 Africa suffers from illiteracy
 Lack of education
 No improvement

11. Message design
-Issue interconnection
 Illiteracy
 Isolation
from world
 Pushing children to a dismal future
Illiteracy
Poor environment
Hostility
Violence & civil war

12. Message design
-Value and impact of the work
 Africa
 Education > Sustainable development
 Local community to be the main agent
 High civic consciousness
 Changing society
 Sustainable development
 South Korea
 The national brand ↑
 Korean culture industry

13. Message design
-Concrete examples
 The BRIDGE Programme
 Public Private Partnership (PPP) project
 The Korean National Commission for UNESCO (KNC
U)
 The Korea International Cooperation Agency (KOICA)
 Samsung Electronics
 Eliminatingilliteracy
 Driving community-driven development in Africa

14. Message design
-Local stories
 Cia-Cia (바하사 찌아찌아 / Bahasa Ciacia)
 An Austronesian language
 Spoken by about 80,000 people in Buton Island
 Student were taught to write in Hanguel
 Since 2009

15. Message design
-New perspective
 Illiteracy > Total disaster
 Illiteracy
 Low education
 Low civic consciousness
 Obstacle to a development of nation
 Causing civil war
 Destruction of the nation
 Exterminating illiteracy = Saving a nation

16. Message design
- Social change
 Exterminate illiteracy
 Prevent total disaster
 Side effect caused by illiteracy is important
 Help solving fundamental problem
 Community-driven development

17. AFRICA