ICAI GMCS project report

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………Treasure of Unheard Tales
A PROJECT REPORT ON

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………Treasure of Unheard Tales
A PROJECT REPORT ON
PRESENTED BY:
THE INSTITUTE OF CHARTERED ACCOUNTANTS OF INDIA
GMCS TRAINING- CUFFE PARADE MARCH 2014

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BONAFIDE CERTIFICATE
This is to certify that that the ProjectReport titled “ROUGHPAD.COM” for
“YOUNG MINDS” is a bono fide work carried out under The Indian Instituteof
Chartered Accountants of India for the fulfillment of the General Management &
Communication Skills, Cuffe Parade; Western Region.

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ABOUT US
We believe that creativity has no boundaries, however theseartists surely
requires a platform for exibiting their artwork. We, at Roughpad.comgiveall
young, aspiring writers that platformto showcasetheir talent.
The history of this organization dates back during summer 2010 at the Jaipur
Literary Festival whereaspiring writers decided to create a platform others and
get an audience for their own work.
Itis here that wecame up with the novel idea to put down our hard-bound books
and usethe power of ITrevolution to publish our work and to meet people who
shareour interests.

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OBJECTIVES AND SCOPE
Unpublished and self-published authors have a hard time getting their quality
writing work recognized; also readers can't know which of the astonishing
number of self-published and unpublished books are actually worth reading.
Our Business idea is to provide an online platform for talented young and old
unpublished writers, with a better picture of who they are and what they are
about so that their talent is exploited to their fullest potential.
Firstly, India is new to such a concept, therefore there is a vast untapped
potential for our business to grow. Secondly and most importantly, being a multi-
lingual platform, we have a high impact means of expanding client base and
securing greater revenue/income.

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SetUp Of Business
Designing&Creating
Website
BookingDomain
AppointingITTeam
SettingupServer(Database)
SettingupEquipments(
Computer,Printer,Scanners,
Laptop)
ContactingUnpublished
Writers
AcquiringData
Proofreading&Traanslation
CopywritingThe Material
Classifyingaccordingto
language
Classifying asperthe genre
i.e.fictional,science,
mystery,religiousetc.
Advertising&Marketing
Strategy
Advertisingatseminars&
literaryfestival
Settingupaccountson social
mediasiteslike
( Facebook, Twitter)
PersonalisedGreetings
BusinessPlanSetUp

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OUR WORK TEAM
 Copywriter: Copywriter is will help us create direct mail pieces,
taglines, web page content, e-mail and other Internetcontent. He will also be
required to copyrightthe material broughtto us by the unpublished writers.
 Web designer: To help us create a website this is user friendly, less complex
and a multi user forum.
 ITPersonnel: The services of an ITpersonnal will be required only initially to set
up the systems.
 Proof Reader: A proof reader to point out mistakes and rectify them.
 Translator: Since we publish in various languages we need a translator to help
us in translating those various languanges in English to overcome various legal
issues.

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SWOT Analysis
S - Strengths
 Firstonline portal in India.
 Itwill add value to the identity of poets and writers.
 Itwill be available in multiple languages.
 Itwill be new in India, thereforeno competition.
 Itrequires low capital as compare to other business setup.
 Itwill be a link between new writers and readers.
W - Weakness
 Lack of Global Market Presence.
 Lack of trust fromReaders. (as new writers)
 Requires time to gain trustof writers towards website.

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O – Opportunities
 Scope for development of other areas like Film script, videos, songs,
paintings, etc.
 Tax benefits.
T – Threats
 There is scopefor competitors and new entrants in industry.
 Creditability of original writers can be affected in instance of hacking.
 There can be international Copyrightissues.
 There can be issues of virus on uploaded files of writers.
 There may be clashes between writer and reader on matters based on
religion, cast, language, etc.

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GESTATION PERIOD
Web site designing and setting up would take an approximate period of three
months. The estimated gestation period for realizing return on investments is
approximately two years. After achieving break even after two years; we expect
to make profits from the third year onwards.

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Financial Analysis
ESTIMATED
COST
TOTAL
ESTIMATED
COST
ONE TIME EXPENCES (DEFERRED EXPENDITURE)
CHARGES OF THE WEB DESIGNER 53000
COST OF PUCHASING COMPUTERS, SCANNERS,
SOFTWARES , PRINTERS ETC. 165000
CHARGES OF AQUIRING A DOMAIN 84000
CHARGES OF SETTING UP A SERVER 5000 307000
OFFICE AND ADMINISTRATION EXPENCES
INTERNET CHARGES 5000
ADVERTISING COST 6500
INTEREST ON LOAN (ON RS. 100000 AT 12.5% P.A) 125000
ELECTRICITY 7000
FREE GIFTS 45000
RENT 300000
CHARGES OF COPYWRITER 95000 583500
TOTALS 890500
APPLICABLE
ONLY FOR
FINANCIAL
YEAR 14-15,
15-16 AND 16-
17
M/S ROUGHPAD.COM
ESTIMATED COST SHEET FOR PERIOD 2014-15
PARTICULARS
APPLICABLE
ONLY FOR
FINANCIAL
YEAR 14-15

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M/S ROUGHPAD.COM
ESTIMATED PROFIT AND LOSS ACCOUNT FOR YEAR ENDED 31ST MARCH 2015
PARTICULARS
ESTIMATED
COST
TOTAL COST
INCOME
UPLOADINGCOST 125000
ADVERTISEMENT 60000
NET CREDITS 20000
SELLING COPYRIGHTS 37500 242500
EXPENCES
INTERNET CHARGES 5000
ADVERTISINGCOST 6500
INTEREST ON LOAN 125000
ELECTRICITY 7000
RENT 300000
FREE GIFTS 45000
CHARGES OF COPYWRITER 95000
DEFERRED EXPENDITURE 35500
DEPRECIATION ON FIXEDASSETS 24750 643750
PROFIT/LOSS -401250
NOTE:
1. IT IS AGREED THAT THE ONE TIME EXPENDITUREWILL BE TREATED ASDEFFERED
EXPENDITURE FOR4 YEARS.
2. ASSETS ARE DEPRECIATEDAT 15% P.A BY WRITTEN DOWN VALUE
METHOD
3. INTEREST ON LOAN AT 12.5% P.A ON RS. 100000

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M/S ROUGHPAD.COM
ESTIMATED PROFIT AND LOSS ACCOUNT FOR YEAR ENDED 31ST MARCH 2016
PARTICULARS ESTIMATED COST TOTAL COST
CARRIEDFORWARD LOSSES -401250
INCOME
UPLOADINGCOST 625000
ADVERTISEMENT 110000
NET CREDITS 35000
SELLING COPYRIGHTS 93000 863000
EXPENCES
INTERNET CHARGES 5000
ADVERTISINGCOST 6500
INTEREST ON LOAN 125000
ELECTRICITY 7000
RENT 300000
FREE GIFTS 45000
CHARGES OF COPYWRITER 95000
DEFERRED EXPENDITURE 35500
DEPRECIATION ON FIXEDASSETS 21038 640038
PROFIT/LOSS -178288
NOTE:
1. IT IS AGREED THAT THE ONE TIME EXPENDITUREWILL BE TREATED ASDEFFERED
EXPENDITURE FOR4 YEARS.
2. ASSETS ARE DEPRECIATEDAT 15% P.A BY WRITTEN DOWN VALUE METHOD
3. INTEREST ON LOAN AT 12.5% P.A ON
RS. 100000

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M/S ROUGHPAD.COM
ESTIMATED PROFIT AND LOSS ACCOUNT FOR YEAR ENDED 31ST MARCH 2016
PARTICULARS ESTIMATED COST TOTAL COST
CARRIEDFORWARD LOSSES -178288
INCOME
UPLOADINGFEES 1375000
ADVERTISEMENT 122000
NET CREDITS 50000
SELLING COPYRIGHTS 149000 1696000
EXPENCES
INTERNET CHARGES 5000
ADVERTISINGCOST 1500
INTEREST ON LOAN 125000
ELECTRICITY 11000
RENT 330000
FREE GIFTS 45000
CHARGES OF COPYWRITER 95000
DEFERRED EXPENDITURE 35500
DEPRECIATION ON FIXEDASSETS 17882 665882
PROFIT/LOSS 851830
NOTE:
1. IT IS AGREED THAT THE ONE TIME EXPENDITUREWILL BE TREATED ASDEFFERED
EXPENDITURE FOR4 YEARS.
2. ASSETS ARE DEPRECIATEDAT 15% P.A BY WRITTEN DOWN VALUE METHOD
3. INTEREST ON LOAN AT 12.5% P.A ON
RS.100000