1. Research Methodology
18/3/2011 1

2. Road map
Introduction
Sampling Terminologies
Features of a reliable sample
Steps in Conducting a Sample Survey
Sampling Techniques
Errors in Sample Surveys
Conclusion
18/3/2011 2

3. introduction
18/3/2011 3

4. Sampling Terminologies
Population
Sample
Sample size
Sampling Design
Sampling Unit
Sampling Frame
Saturation Point
Sampling Error
18/3/2011 4

5. Features of a reliable
sample
Goal oriented
Accurate representative of the universe
Proportional
Random selection
Economical
Practical
18/3/2011 5

6. Steps in Conducting a Sample
Survey
1. Objectives of the survey
2. Defining the Population to be sampled
3. Defining the Sampling Frame and Sampling Unit
18/3/2011 6

7. Steps in Conducting a Sample
Survey
4. Data to be collected
5. Designing the questionnaire
18/3/2011 7

8. Steps in Conducting a Sample
Survey
6. Selection of Proper Sampling Design
7. Conducting the Fieldwork
18/3/2011 8

9. Sampling Techniques
18/3/2011 9

10. Probability Sampling
Simple Random Sampling
Systematic Sampling
18/3/2011 10

11. Probability Sampling
Stratified Random Sampling
Cluster Sampling
Multistage Sampling
18/3/2011 11

12. Non probability sampling
Quota Sampling
Convenience Sampling
18/3/2011 12

13. Non probability sampling
Judgment Sampling
Snowball Sampling
18/3/2011 13

14. Errors in Sample Surveys
Sampling Error
Non Sampling Error
18/3/2011 14

15. Types of Errors
Population Specification Error
Sampling Error
Selection Error
Frame Error
Non Response Error
Surrogate Information Error
Measurement Error
18/3/2011 15

16. Conclusion
Sampling Error
Non-probability
Probability
18/3/2011 16

17. 18/3/2011 17