Research methodology
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This document outlines the key aspects of research methodology and sampling techniques. It discusses terminology related to sampling like population, sample size, sampling frame. It describes features of a reliable sample, steps to conduct a sample survey including defining objectives, population, sampling design. It also explains different probability sampling techniques like simple random sampling and non-probability sampling. Finally, it discusses errors that can occur in sample surveys.
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This document discusses research design and sampling in business research. It covers key concepts related to sampling such as the target population, sampling frame, sampling units, probability and non-probability sampling methods. Probability sampling methods discussed include simple random sampling, systematic sampling, and stratified sampling. Non-probability sampling methods discussed include convenience sampling, judgment sampling, quota sampling, and snowball sampling. The document also covers reasons for sampling, defining a valid sample size, and sources of error such as sampling error and non-sampling error.
Sampling in Market Research
1) The document discusses sampling in marketing research, which involves selecting a subset of individuals from a population to estimate characteristics of the whole population. It describes key concepts like sampling elements, population, sampling frame, and different sampling techniques.
2) It explains the advantages of sampling such as being economical, faster to execute, and able to provide comprehensive information. The sampling design process involves defining the target population, determining the sampling frame, selecting a technique, determining sample size, and executing the process.
3) Different sampling techniques are described such as probability and non-probability sampling. Types of errors in sampling like sampling error and non-sampling error are also outlined. Examples of sampling methods for different contexts like telephone surveys
Sampling design john ladaran
Sampling Design is a process of obtaining information from a subset (sample) of a larger group (population) (webster 1985). This presentation is a partial fulfillment for a requirement for PA 298 Research for Social Science under Dr. Maria Theresa P. Pelones.
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4 introduction to elementary sampling theory 17749
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Sampling - everything you need to know in the basics of sampling!!!!
Sampling - everything you need to know in the basics of sampling!!!!
SAMPLING METHODSS for research and gathering data.pptx
SAMPLING METHODSS for research and gathering data.pptx
Research methodology
- 2. Road map Introduction Sampling Terminologies Features of a reliable sample Steps in Conducting a Sample Survey Sampling Techniques Errors in Sample Surveys Conclusion 18/3/2011 2
- 4. Sampling Terminologies Population Sample Sample size Sampling Design Sampling Unit Sampling Frame Saturation Point Sampling Error 18/3/2011 4
- 5. Features of a reliable sample Goal oriented Accurate representative of the universe Proportional Random selection Economical Practical 18/3/2011 5
- 6. Steps in Conducting a Sample Survey 1. Objectives of the survey 2. Defining the Population to be sampled 3. Defining the Sampling Frame and Sampling Unit 18/3/2011 6
- 7. Steps in Conducting a Sample Survey 4. Data to be collected 5. Designing the questionnaire 18/3/2011 7
- 8. Steps in Conducting a Sample Survey 6. Selection of Proper Sampling Design 7. Conducting the Fieldwork 18/3/2011 8
- 10. Probability Sampling Simple Random Sampling Systematic Sampling 18/3/2011 10
- 11. Probability Sampling Stratified Random Sampling Cluster Sampling Multistage Sampling 18/3/2011 11
- 12. Non probability sampling Quota Sampling Convenience Sampling 18/3/2011 12
- 13. Non probability sampling Judgment Sampling Snowball Sampling 18/3/2011 13
- 14. Errors in Sample Surveys Sampling Error Non Sampling Error 18/3/2011 14
- 15. Types of Errors Population Specification Error Sampling Error Selection Error Frame Error Non Response Error Surrogate Information Error Measurement Error 18/3/2011 15
- 16. Conclusion Sampling Error Non-probability Probability 18/3/2011 16
- 17. 18/3/2011 17