Five force of marketing

1. Exodus Futura Knit Pvt. Ltd.
A project report on Porter five forces model
 Submitted By-
 Abhishek Dasgupta
 Arkodyuti Sengupta
 Kuldeep Saha
 Abhinandan Karmakar
 Shyamaprasad
Mukherjee

2. Company History
 Exodus Futura Knit Private Limited was
registered on 18 October, 2000. Exodus
Futura Knit Private Limited's Corporate
Identification Number (CIN) is
U52322WB2000PTC092523, Registration
Number is 092523.
 Exodus Futura Knit Private Limited currently
have 2 Active Directors / Partners: Bajrang
Lohia, Anil Bagaria, and there are no other
Active Directors / Partners in the company.

3.  Examples of illegal practices are price-fixing
conspiracies, corporate mergers likely to reduce
the competitive vigor of particular markets,
and predatory acts designed to achieve or
maintain monopoly power.
Microsoft, ATT, and J.D. Rockefeller Oil are
companies who have been convicted of
antitrust practices.

4. Threat of New Entry
• the existence of barriers to entry
• economies of product differences
• brand equity
• switching costs
• capital requirements
• government policies

5. Competitive Rivalry
 number of competitors
 rate of industry growth
 diversity of competitors
 brand equity
 level of advertising expense

6. Supplier Power
•supplier switching costs relative to firm
switching costs
•degree of differentiation of inputs
•presence of substitute inputs
•supplier concentration to firm concentration
ratio
•threat of forward integration by suppliers
relative to the threat of backward integration by
firms
•cost of inputs relative to selling price of the
product

7. Buyer Power
•buyer volume
•buyer switching costs relative to firm switching
costs
•buyer information availability
•price of total purchase

8. Threat of Substitution
•buyer propensity to substitute
•relative price performance of substitutes
•buyer switching costs
•perceived level of product differentiation