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Essay about Amazon.com
Jeff Bezos, founder, chief executive officer, president, and board chairman of the mega Internet store
Amazon.com is considered one of the most innovative entrepreneurs of the e–commerce industry. At
the age of 31, with just a computer science degree, little funding from his family, and a challenging
idea, Bezos set out to pursuit his entrepreneurial vision of a internet bookstore which had turn into
the biggest online retailer of our times (Jeff Bezos, 2007). Born in January 12, 1964, Bezos
demonstrated intense scientific and mechanical interests since an early age. Parents, Miguel Bezos, a
Cuban immigrant engineer, and Jackie Gise Jorgensen were impressed when their three–year–old
Jeff dismantled his crib apart using a screwdriver ... Show more content on Helpwriting.net ...
Working this start–up company Bezos focused in creating a network for international financial trade.
Unfortunately, the start–up failed and Bezos' inspiration was cut early and forced to move to Banker
Trust Company. At Banker, it took only two years for Bezos to reach the Vice–President position. In
1990, after a lucrative proposition Benzos left Banker Trust to became Vice–President of D.E. Shaw
& Company, a financial trading company leading the computer technology race. David Shaw, Bezos'
new employer soon discovered his VP's innovative work skills and promoted him little after one
year to Senior Vice–President. Shaw, described Bezos in an interview with Time magazine in 2003
as "sort of an entrepreneurial odd–job kind of person" (December 27, 2003). Two years later, in
1994, Bezos found himself leaving D.E. Sha to pursuit his wild Internet idea (Business, 2006).
Bezos' entrepreneurial vision perceived new opportunities in the rapid growing usage of the Internet.
He believed a 2300 percent increase in web trafficking every year could develop into a new sphere
of commerce. After reviewing top mail order business, Bezos discovered that no mail order
catalogue existed for selling books. Big name libraries like Barnes and Nobel considered that a
catalogue including all the feature titles would need thousand of pages therefore making it expensive
to mail. Bezos saw an Internet database as a solution to this issue and decided to serve this
unattended market by launching
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Amazon Business Model Essay
Amazon.com: An E–Commerce Retailer
A case report prepared for
MG 495 Business Policy
(Fall I 2012)
Miguel Lopez
26 August 2012
Amazon.com: An E–Commerce Retailer
I. INTRODUCTION
Selling nothing but books is how Amazon.com started its business in 1995, now is acknowledged as
the leading online retailer in the world. In addition, its new line of products is the compact disc,
digital video disc and movie videos, to include many other products from retail partners from around
the world as partnership agreements, which sell their goods through the Amazon.com website. This
agreement known as "powered by Amazon," ... Show more content on Helpwriting.net ...
"Because all its products were shipped, Amazon.com offered a number of shipping options,
including free shipping on orders over $25. Amazon.com also posted links to shipping companies,
so its customers could easily track their orders. Product returns needed to be shipped back to
Amazon.com by the customer". (Collins, Mockler, & Gartenfeld, 2003, p. 5). By charging monthly
management fees and commissions on completed purchases, Amazon.com developed a steady
revenue stream without incurring much expense. (Collins, Mockler, & Gartenfeld, 2003, p. 6). This
type of operations was the cornerstone for Amazon, and can be rated as "stars" for generating the
most operating profit.
3. Marketing – "In order to be the most complete retailer possible, Amazon.com realized that it
needed to expand beyond offering its own products for sale. The best way to accomplish this was to
use the Amazon.com selling platform as a basis to offer additional goods and services for sale".
(Collins, Mockler, & Gartenfeld, 2003, p. 5). Amazon.com partnered with retailers and invested in
other online retailers, offered the zShops program to small and medium–sized businesses as an e–
commerce platform. In early 1999, Amazon.com decided to invest in other online companies that
could profit from selling their products thru the website. "To help pay for these investments,
Amazon.com used its high stock prices to purchase ownership stakes in other online retailers. Some
of the
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Amazon.Com E-Business Model
Amazon.com's E–Business Model
Amazon.com's E–Business Model
This paper will discuss how the largest retailer of books, Amazon.com has expanded into many
other markets besides books and maintained profitability. It will examine how Amazon was able to
maintain its brand identity and also look at whether Amazon should consider retail locations.
Furthermore this paper will compare and contrast the websites of Borders.com, Barnes and
Noble.com, and Amazon.com according to the functionality and design and other criteria.
Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books.
Amazon has not lost its identity by expanding into markets beyond books however has matured in ...
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Furthermore it would help to make sure that their website's design is functional and effective for
their viewers. They would need to do some marketing research and survey many consumers to see
maybe what they are looking for and approximately at what cost. This will probably show how low
prices, availability, and expedient delivery are very important factors to consumers. Maybe Barnes
and Noble will need to look at creating a new innovation to aid in recapturing its online market
share.
At one time Dell sold computers exclusively online, now the same computers are available in retail
stores (Wal–Mart for example). Discuss whether or not you foresee Amazon expanding its channel
of distribution to include retail locations.
I really don't foresee Amazon expanding its channel of distribution to include retail locations. If it
does expand to that channel then it might only be a small portion of products. I think that Amazon
will stay true to its brand of being an online retailer. Because Amazon is always researching to stay
ahead of the game and if the research showed that it would be profitable for them to expand to retail
locations then I think that they would definitely give it a try. But online shopping is becoming more
of the norm versus going into a store to shop. Because of the convenience, personalization, and
lower prices more consumers
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Amazon: Online Shopping and Amazon.com
BINS 7250–01
Strategic Management of Information Systems and Technology
Fall 2014
CASE ANALYSIS INSTRUCTIONS – AMAZON.COM: BRINK OF BANKRUPTCY
(Points: 100)
Due: Sunday, September 17, 2014 before 6:00 p.m.
Write a 1–page, single–space, 10–point font case analysis on the Amazon Case making sure to
address the following questions:
1. On a scale of "1" (Very Poor) to "5" (Excellent), how would you rate Jeff Bezos as an
entrepreneur? How would you rate him as an IT manager?
2. Trace the evolution of the Amazon.com business from the company's launch in 1995 to the dot–
com collapse in 2000. How did the company's strategy change over time? How did capabilities
evolve? What value did the company deliver to all stakeholders? 3. Do you ... Show more content on
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The company also created a barrier to entry by being the first large online bookseller.
Since its incorporation in 1994, Amazon's business model had expanded from offering a simple
internet marketplace for books to providing web services to online retailers, storage solutions and a
dramatically expanded product line. Nevertheless, despite massive sales the company failed to
produce a profit for shareholders and Amazon was on the brink of bankruptcy at the beginning of
2001. If I were a shareholder who received the company's 2000 annual report, I would have strongly
agreed with CEO Jeff Bezos that the company must achieve profitability by year–end 2001. I would
recommend that the company accomplish this by cutting costs related to fulfillment and inventory
and by increasing revenue by capitalizing on the previous year's investments in infrastructure.
While many expenditures in 2000 were related to Amazon's efforts to implement its strategy for
growth, operating costs had also increased. Amazon's fulfillment costs were 11 11% of sales in 1997
and 1998, increased to 14
14% in 1999. Because e–Commerce was still new and just beginning to establish customer trust, it's
critical that these costs be reduced without negatively impacting quality, speed of delivery or
customer service. Because of Amazon's large scale and repeatable processes, I would recommend a
continuous improvement strategy such
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Amazon.Com (Financial Analysis)
ADMN919: Financial Accounting Project Company: Amazon.com Bikram Gautam UNH
(MANCHESTER) Q1 – 9. Brief Description of the Company: Founder and CEO Jeff Bezos opened
the virtual doors of Amazon.com's online store in July 1995. The company was incorporated in 1994
in the state of Washington and reincorporated in 1996 in Delaware. The Company's principal
corporate offices are located in Seattle, Washington. Amazon.com completed its initial public
offering in May 1997, and its common stock is listed on the NASDAQ National Market under the
ticker symbol AMZN. Amazon.com's fiscal year is based on the calendar year, and the last day of
the fiscal year is December 31. The closing stock selling price for February 1, 2006 was $43.98. ...
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Q 22. Does the company have contingent liabilities? If so, briefly describe them. The company does
not have any contingent liabilities. Q 23. Does the company have any commitments? If so, briefly
describe them. The company does have few commitments. The following table summarizes the
company's principal contractual commitments, including open orders for inventory purchases as of
December 31, 2005. (In millions) 2006 2007 2008 2009 2010 Thereafter Total Total commitments
$512 $212 $172 $1037 $687 $183 $2808 The company's total operating and capital commitments
are broadly categorized into: Debt principal and other, Debt interest, Capital leases, Operating
leases, and Purchase Obligations. The company reported a total of $ 1523 millions for debt principal
and other commitments, and $ 350 millions for debt interest. Similarly, a total of $7 millions, $ 595
millions and $333 millions are reported for capital leases, operating leases and purchase obligations
respectively. Q 24. Does the company have notes or bonds payable? If they do, what is the detail of
the debt maturity schedule? As of December 31, 2005, the company had long term indebtedness of
$1.52 billion. The company makes annual and semi–annual interest payments on the indebtedness
under its two convertible notes, which are due in 2009 and 2010. The company has not issued any
bonds. Q 25. Items: Year 2005(in millions) Year 2004 (in millions) Current
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Amazon.com Case Study Essay
The objective of this case study is to outline and provide a brief overview of Amazon.com's
(Amazon) mission, strategic direction, core competencies, relied technologies and their future
impact of new technologies, and how management and use of consumer data will impact future
business.
In addition, we have analyzed Amazon's strengths, weaknesses, opportunities and threats in a SWOT
analysis. Based on this analysis, and research, we have recommend a course of action as to how
Amazon should respond to their weaknesses and threats and how best to leverage strengths to take
advantage of available opportunities.
Amazon's Mission and Strategic Direction
Amazon.com, Inc. is an internet retailer headquartered in Seattle, Washington ... Show more content
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This strategy will help Amazon increase its low profit margin, decrease its operational cost, increase
customer response and order processing services and pass that savings on to the customer.
Amazon's Core Competencies
Amazon's core competencies are in its ability to effectively use and develop technology to drive site
traffic and enhance the customer experience. Their distinctive use of website real estate coupled
with their ability to leverage their brand and effectively use that leverage to deliver low prices and
high quality products, makes them a leader in online retailing. Their partner brands and their ability
to adapt and recognize deficiencies enable them to effectively cut out the middle man, or at the very
least, partner with them.
Relied Technologies and Their Impact on Future Business
Amazon strives to provide customers with the best possible online shopping experience by
leveraging their powerful and innovative technologies. Part of the company's competitiveness lies in
their proprietary technology, which is licensed to companies like Target to run their e–commerce
site. Its patented portal technology allows the customer to customize their on–line experience with
personalized home page,
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Financial Statement Analysis Of Amazon.com, Inc.
Financial Statement Analysis AMAZON.COM, INC. History Incorporated in 1994 and launched in
1995 as an online bookstore, Amazon.com was founded by Jeff Bezos with a vision of creating "the
everything store" (Stone, 2013) and the largest of its kind; hence, it was named after the largest river
in the world (D'Onfro, 2014). In 1997, Amazon announced IPO and trading began on NASDAQ
under "AMZN". That same year, Amazon sold to its one–millionth customer copies of a Windows
NT manual and The Royals, Kitty Kelley's biography of the British Royal family, hand–delivered to
Japan by founder Jeff Bezos. Since 1998, Amazon has started expanding and opened its doors to
international trading by launching its first international websites: Amazon.co.uk (UK) and
Amazon.de (Germany). In 2000, Amazon publicly showed its intention of selling all goods by
adding a curved arrow from A to z on the company logo (Hayes, 2015). That same year, Amazon
Marketplace allowed third party sellers (individuals and companies) to sell new and used products
on the Amazon platform. By 2001, Amazon finally earned a quarterly profit of $5 million on
revenues of over $1 billion. In 2005, Amazon launches Amazon Prime, a membership that gives
faster deliveries and access to Amazon's film and tv streaming service, of which Google chairman,
Eric Schmidt, is a member (Stone, 2013). In 2007, Amazon Kindle e–book reader was launched and
as of 2014, there are 2.5 million e–book titles available (Hayes, 2015).
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Essay about Amazon.Com and Mattel
Amazon.com, from a strategic approach, is dominating the world–wide–web. They have become the
world leader in online sales of books, music, videos, movies and other products and services.
Amazon knew that the Internet could be used as a distribution channel, thus reducing their supply
chain relations. By making these strategic advances, Amazon was able to achieve and sustain their
competitive advantage. After researching and reading the 2009 and 1997 Annual Reports, it was
determined, that in order to achieve this recognition, they needed to acquire the United Kingdom
and German online booksellers. By these acquisitions, they increased book sales in the European
markets. They have also formed the following strategic partnerships: 1) ... Show more content on
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(1999, Annual Report) In order to develop a strong supply chain, Mattel has outsourced their
manufacturing to Asian and Mexican partners and also uses company–owned facilities. By
outsourcing, Mattel aim was to prevent disruption in distribution and provide sufficient inventory
for future seasons. Competition is increasing due to increasing technology, shorter toy life cycles of,
and co–branding is becoming prominent. Mattel is currently researching and developing and
forming new alliances with partners all over the world to expand product development in the
technology field. Mattel spends millions of dollars in legal fees to operate as an international toy
company in protecting trademarks, copyrights and patents. This must be done in order to protect the
company from infringement of products developed exclusively by Mattel. They must also license
third–party suppliers that "...allow Mattel to utilize the trademarks, characters or other inventions of
the licensor in products that Mattel sells" (2009 Annual Report). Supplier agreement must be drawn
up for purchases and goods and services for future manufacturing needs. These agreements ensure
guaranteed
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Suggest and evaluate one possible strategy for Amazon.com,...
Suggest and evaluate one possible strategy for Amazon.com, using the Value Chain methodology.
According to Webb and Schlemmer (2008) the firm's infrastructure related to Amazon.com is that
they consist of having the utilisation of technology so that they can connect with services in
worldwide locations which cut costs and investment. Customer data is stored in warehouses where
details can be saved in their data banks, although there has been a case when customer data has been
lost so it's not too reliable (Webb and Schlemmer, 2008). According to the Amazon strategic plan of
the value chain, for the Human resources, Amazon grant their employees fringe benefits such as
holiday pay, relocation allowances health insurance etc. This means ... Show more content on
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Also the payment systems are functional and reliable. Customers can contact Amazon's customer
service and will get thorough feedback. For outbound logistics, there is a fulfilment centre in the UK
that is close to the motorways, which makes it easier for stock that is ordered in being able to be
ready to dispatch to the customers. In marketing and sales, if a customer has ordered from Amazon
before, Amazon knows what type of products that customer purchases. For example a customer buys
a product that is at a low price, so Amazon will suggest similar products that have that same price
range. This also applies when the products are at a high price. They also offer free deliveries
depending on how much they spend and discounts are available which varies with suggested product
mixes. In services, Amazon offer a 30 day returns policy if customers are unhappy or an error has
occurred with the product. This makes the company more reliable because if they sort their
customers problems efficiently then the customers will remain loyal in the future. Critically reflect
upon your learning experience by referring to one SM model as set against modules learning
outcomes. The model that is being used is Porter's Five Forces. It contains the power of suppliers,
threat of suppliers, competitive rivalry, threat of new rivalry, and power of buyers. The presentation
that I did for the Global forces and the European
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Amazon.com VS Overstock.com
Amazon.com and Overstock.com are the two companies that will be researched in detail. Their
financials will be comb through and synopsis of their financial status will be developed. These two
companies are within the same industry of selling discounted products online. This is a tough
industry to do well in and competition is tough. The e–commerce marketplace is intensely and
savagely competitive. Their financials tell the story and show how lean and mean these companies
must run. This paper is going to touch on briefly on each company, what they do, where they are
financially, ratios between the two and their industry, and look at their cashflow.
The first company, Amazon.com, has been in business since 1995 when Jeff Bezos started his ...
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Overstocks balance sheet included 3 years of data: 2003–2005. The current assets included all
entries they owned, such as cash, receivables and inventory. They also listed non–current assets,
which was property, depreciation, and intangibles. Overstocks inc. liabilities included current short–
term debt items, and the non–current liabilities included long–term debt items. The shareholders
equity included preferred and common stock, which gave the company their total equity amounts.
Overstocks income statement included 3 year of date: 2003–2005. The total revenue increased 15%
each year. The gross profit included all operating expenses and research development and was the
totaled out after deducting cost of good sold by the revenue. Overstock included their operating
Income and loss, which included all cost of income from the current operations, expenses and
interest. The income statement also included the Net Income, which was what the company earned
after the operating loss was calculated. Overstocks general ledger would include all assets,
liabilities, sales and expenses and list all increases and decreases. Overstocks T account would
include the company's depreciation, insurance, revenue, rent and investments. (Overstock.com,
2006)
When looking at Overstock.com's last 10–K statement for 2005, there was one accounting policy
within the document on how to handle inbound freight changes alerts investors that there will be
some
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The, Inc. ( Amazon.com ) Is An E Commerce Company
Amazon.com, Inc. (Amazon.com) is an e–commerce company. The Company sells a range of
products and services through its Websites. The Company 's products are offered through consumer–
facing Websites, which include merchandise and content that it purchases for resale from vendors
and those offered by third–party sellers. It designs its Websites to enable products to be sold by the
Company and by third parties across various product categories. It also manufactures and sells
electronic devices, including Kindle e–readers, Fire tablets, Fire TVs, Echo and Fire phones.
Amazon.com operates in two segments: North America and International. The North America
segment focuses on retail sales earned through North America–focused Websites. The International
segment focuses on the Company 's operations done through its international Websites. It serves
developers and enterprises through Amazon Web Services (AWS). It serves authors and independent
publishers with Kindle Direct Publishing. (Amazon.com Inc.) When Amazon opened its virtual
doors in 1995, it was with the mission to be Earth's most customer–centric company, where
shoppers everywhere can discover anything they might want to buy online. (hourly fulfillment
associate jobs) In fact, Amazon 's AWS will become the most important business, its cloud
technology is the unbelievable power and might be the single most important piece of technology to
the modern tech boom. Amazon Web Services (AWS) is a set of cloud
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Amazon.Com Case Study
IT ELECTIVE
(E–BUSINESS)
Chapter 1
Case 1
AMAZON.COM
Angeles, Catherine Marie
Cabral, John Kevin
Pangilin, Kristel Mae
Sabater, Shenalou
1. New Jersey judge ruled that Amazon.com Inc. violated its agreement to give toy retailer Toys"R"
Us Inc. the exclusive right to sell toys and baby products on Amazon 's Web site. In the ruling,New
Jersey Superior Court Judge Margaret Mary McVeigh said Toys "R" Us can sever theagreement it
signed with Amazon in August 2000, in which it agreed to sell toys on Amazon.com 'sWeb site,
effectively putting Amazon in control of the Web address www.toysrus.com. The rulingpaves the
way for Toys "R" Us to operate the Web site independently. Judge McVeigh deniedmonetary
damages to both ... Show more content on Helpwriting.net ...
3. One possible recommendation is that Amazon could offer to only allow zShops that sell toys
notavailable from Toys R Us. This scenario would allow Amazon to honor the exclusivity
agreementwith Toys R Us, but continue to realize profits from specialty toy retailers. Toys R Us
would benefitfrom this scenario because zShops would not be able to undersell on identical
products. Also,consumers who go to Amazon searching for a specialty toy may end up ordering a
toy from Toys RUs instead.
Amazon should've negotiated instead coming up with penalty. Penalty which will make
Amazon.com pay either cash or they will suspend the contract in few months. From this, it will
avoid litigation and their contract as well as working relationship will continue. Another is coming
up in a renewed agreement, which will specifically state that Amazon.com is not allowed to work
with other toy retailer and if not met, Toys R Us must be paid in cash for breaking the agreement.
4. The partnership made sense at the first wave of E–commerce, but is no longer good for the two
companies because the holiday sales fell well short of expectations and rival and category leader
Best Buy surged ahead. It's better to end the partnership seeing the effects rather than keeping the
contract and both companies are no longer getting benefits from it. Amazon investors did not seem
fazed by the development, with the e–tailer 's shares up about half a percent in
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Marketing Analysis : Amazon.com, Inc.
Amazon.com, Inc.
Introduction
Amazon.com, Inc. was founded in the year 1994 by Jeffrey P. Bezos after he left his employment
with D. E. Shaw & Co. (Wall Street firm) as vice–president and moved to Seattle.
After reading a report about the future of the internet projecting annual web commerce growth at
2,300%, Bezos created a list of 20 products that could be marketed online. He, finally narrowed the
search five most promising products including compact discs, computer hardware, computer
software, videos, and books. Bezos finally decided that his new business would sell books online,
due to the large world–wide demand for literature, the low price points for books, along with the
huge number of titles available in print.
Jeff Bezos ... Show more content on Helpwriting.net ...
In May 2012, the Company acquired Kiva Systems, Inc. (Kiva). In October 2013, Amazon.com Inc
acquired TenMarks Education Inc. Effective February 5, 2014, Amazon.com Inc acquired Double
Helix Games LLC. Effective May 6, 2014, the Company acquired Iconology Inc.
The Company offers its customers the lowest prices possible through low everyday product pricing
and shipping offers, including through membership in Amazon Prime, and to improve its operating
efficiencies so that it can continue to lower prices for its customers. The Company also provides
easy–to–use functionality, fast and reliable fulfillment, and timely customer service. It offers
programs that enable sellers to sell their products on its websites and their own branded websites
and to fulfill orders through them.
The Company serves developers and enterprises of all sizes through Amazon Web Services (AWS),
which provides access to technology infrastructure that enables virtually any type of business. The
Company serves serve authors and independent publishers with Kindle Direct Publishing. It also
offers programs that allow authors, musicians, filmmakers, app developers, and others to publish
and sell content.
North America
North America segment consists of amounts earned from retail sales of consumer products and
subscriptions through North America–focused websites such as www.amazon.com and
www.amazon.ca and include amounts earned from AWS. This segment includes export sales from
www.amazon.com and
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Company Profile : Amazon.com, Inc.
Company Profile
Amazon.com, Inc.
NAME:
DIEGO FERNANDEZ PROFESSOR: JOSE CASAL COURSE: MGMT 390–455
Amazon.com, Inc. is an American electronic commerce company that started as a bookstore on the
internet with a different name, Cadabra.com. Jeffrey Bezos, founder and CEO of Amazon.com,
incorporated the company on July, 1994. The site went online as Amazon.com in July 1995, with
headquarters in Seattle, Washington, United States (Securities, 3). Bezos named the company
Amazon.com, because he wanted a name for his company that began with "A" so that it would
appear early in alphabetic order when someone look for it in the internet. He looked through the
dictionary and settled on "Amazon", ... Show more content on Helpwriting.net ...
It had a strategy of building strong brand recognition, customer loyalty and supplier relationships.
In its two first two months of business, Amazon sold to all 50 states and over 45 countries. Its sales
increased rapidly. Through December 31, 1996, Amazon had sales of more than $16 million to
approximately 180 000 customer accounts (Securities, 4). Amazon began as an online bookstore, but
over the last decade has branched out into additional product areas. The company diversified and
started selling DVDs, VHSs, CDs, MP3, video games as digital and physical copies, toys, food,
apparel, furniture, electronics, and jewelry. Besides, Amazon selling products created by other
industries. The company has also created its own products. They sell exclusive products like the Fire
TV, Fire kindle, and Amazon Fire phone; these products can be purchased on its own website. They
also provide a membership that offers two–day shipping and an instant streaming of selected movies
and TV shows. This membership is called Amazon Prime. Thanks to this variety, Amazon started to
compete with other industries like Apple, Netflix, Hulu, and to expand to different area of the world.
New Amazon sites were created as Amazon.co.uk and Amazon.de. This helped to service customers
outside of the United States.
Amazon has always sold goods out of its own warehouses, but it has created a way to help other
retailers and individual sellers. Retailers like
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Amazon.Com Essay 23
Question 1)
How does Amazon.com create value for its customers? How has its approach to creating value
changed since its founding?
Amazon creates value for its customers by offering customer satisfactory services by managing
retail operations with efficient use of technology. Operational efficiency is the strength of
Amazon.com and supports the management to maintain its competitive advantage and enhance
corporate performance.
Amazon.com creates value for its customers by offering customers broad array of products to select
from through their website and ensuring timely delivery of products to exhibit high level of
commitment towards their business and customers
Amazon.com was a venture into an emerging market of internet and had to ... Show more content on
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Wholesalers e.g. C and S wholesale Grocers. IT allows retailers to order directly from their
wholesale partners via their website. Retailers can check stocks and look at current promotions. This
approach is more effective than depending entirely on merchandisers.
Agents e.g. Avon Representatives. There are a number of different types of agents. One well known
example is that of Avon cosmetics and their workforce of extremely loyal representatives. The
representatives are in reality agents. eMarketing allows customers to choose between the services of
their traditional Avon rep or the Avon Online Shop i.e. using an agent or going direct.
Franchises e.g. KFC. There are many examples of franchises. The online equivalent of a franchise is
an affiliation or 'affiliate.' This gives the franchise owner the opportunity to develop a network of
affiliates that display goods, services or solutions on the affiliate website. A commonly cited
example is that of Amazon.com. So if you are a golf enthusiast, and you have developed a site that
give tips on how to play better golf, then you can apply to Amazon.com for an affiliation that allows
you to place tailored Amazon ad boxes on your site. They can be adapted to sell golfing books, and
you as the site owner can adapt the ads to match the feel of your site. For every golf book sale that
your leads generate, you are paid a commission.
Vending and automated retailers e.g. Coke machines. Vending is very much based upon
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The Amazon.Com Essay
1.) What portion of the business should be focused on sales of products, sales of services to
consumers, business partnerships for sales, and partnerships for order fulfillment/Web services? The
portion of the business that should be focus on sales of products is advertising, sales promotion,
publicity, personal selling, sales force management, customer relations, and dealer relations. These
activities are especially critical when a firm pursues a market penetration strategy. The effectiveness
of various selling tools for consumer and industrial products varies. Personal selling is most
important for industrial goods companies, and advertising is most important for consumer goods
companies. With regard to advertising products and ... Show more content on Helpwriting.net ...
The company can ensure that it can compete effectively by market share, product quality, product
life cycle, customer loyalty, competition's capacity utilization, technological know–how, control
over suppliers, and distributors.
3.) How should the company decide on opportunities for entering new international markets? How
much emphasis should be placed on this strategy? The company should decide on opportunities for
entering new international markets by checking population of the city, rival computer store
openings, vehicle traffic passing store up, vendors average, senior citizen use of computers, small
businesses growth in the area, desire for Web site by realtors, and desire for Web sites by small
firms, and by knowing of threats, like opening of new stores nearby, malls, and gas prices in the
area. The amount of emphasis that should be placed on this strategy is inventory turnover increase,
average customer purchase increase, employee morale, in–store promotions, stores' debt–to–total
assets, and revenues of employees.
4.) Should Amazon continue to offer "super saver shipping," free shipping plans, and membership
plans that offer free express shipping, or do these services cost too much to be a useful strategy?
Sometimes the variables included in a cost/benefit analysis cannot be quantified or even measured,
but usually reasonable estimates can be made to allow the analysis to be performed. One key factor
to be considered is risk. Cost/benefit
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eBusiness Model: Amazon.com
E–Business Model of Amazon.com––Assignment #2 Questions and Answers
Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books.
After reviewing the Amazon.com annual report, I feel that it has not lost its identity by expanding
into different online markets beyond selling books. Online merchandising is a large and lucrative
market that most competitors are taking advantage of this profitable business. Furthermore, online
commerce has saved time and money for consumers, so Amazon made the right business decision to
pursue this window of opportunity. Next, Amazon is more competitive than any other online
bookstore such as Barnes and Noble and Borders. After browsing the Barnes and Noble and Border
... Show more content on Helpwriting.net ...
Since Amazon has a competitive edge over Barnes and Noble and Borders in most aspects of online
merchandising, they have to develop innovative strategies to increase their online market share.
These strategies include increasing their marketing campaign, expanding into the international
growth segment, nurturing existing vendor relationships, establishing new long–term vendor
relationships, and adding new product categories.
Barnes and Nobles and Borders must be competitive in their book pricing. Since the book business
has gone digital, whichever online company can sell the most e–readers will also be in the best
position to sell books to customers. Barnes and Nobles and Borders will have to develop low cost e–
readers that can compete with the popular Kindle e–reader created by Amazon. Also, Barnes and
Nobles and Borders should enable consumers to read digital books on different devices, including
the iPod and cellular phones.
I think that Barnes and Noble and Borders can utilize some creative strategies that most consumers
may find appealing. First, Barnes and Noble and Borders can increase rewards for loyal shoppers by
offering them discounts based on multiple orders made in a certain time–frame, or even give them a
discount for orders made on their birthday. Furthermore, Barnes and Noble and Borders can offer
online rewards to their nearest retail store location which is advantageous to both companies since
Amazon does not have retail stores.
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Amazon.Com Business Model
Amazon.com's E–Business Model
Amazon.com was founded in 1994 as an online book retailer. Now, the largest retailer of books has
also become the largest online retailer with a customer base of over 30 million people. Amazon
competes in a vast array of markets including: books, movies, digital readers, computers, consumer
electronics, pet needs, groceries, health and beauty aids, toys, clothing, jewelry, shoes, sporting
goods, tools, automotive, hardware, building supply, and more. Despite their large product offering,
Amazon has maintained its strong brand.
Imagine if Toys–R–Us, the largest toy retailer began selling books or if the NBA began selling
hardware online. The threat of consumer confusion would rise, thus bringing into ... Show more
content on Helpwriting.net ...
Amazon.com has made a deal in the online car industry boosting the fortunes of a new player;
Greenlight.com; while laying the foundation for the addition of its own car "tab" by year 's (2000)
end. These moves will further entrench the model of direct auto sales over the Internet. Amazon.com
has expanded its stake in Drugstore.com (it now owns nearly 28 percent of the firm), and has given
Drugstore.com a "tab" on the Amazon site. In 1999, Amazon.com opened up stores selling software,
video games and home improvement products. Amazon's long–term strategy appears to be in
harmony with its resources and capabilities. As Amazon.com realizes its long–term strategy and
solidifies its brand even further, Amazon.com hopes that e–commerce sites that sell only books and
music, such as Barnesandnoble.com will face increased challenges to lure people to come to their
site to buy books and music, as opposed to going to Amazon.com for a more complete shopping
experience.
Determine the impact if Amazon.com had split up and become a family of brands (for example,
"Amazon" for books, "Supertoys" for toys, etc.), each with a different public face but all run by the
same parent company.
There are many reasons and pros and cons of having a parent company. Amazon will have to look at
the following aspect
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Business Analysis Of Amazon.com Inc. Essay
Consolidations of Financial Statements
Corporate Structure Amazon.com Inc. maintains a corporate structure like any other corporation,
with a board of directors, management and stockholders. The board of directors consists of 10
directors and is chaired by the company's CEO Jeffery Bezos. Amazon's corporate governance
guidelines (2016) state the responsibility of the board of directors is to control and direct the
company while maintaining accountability to the shareholders and building long–term shareowner
value. In addition to Amazon proper, the company has established two key subsidiaries, Amazon
Web Service and Worldwide Consumer Services (International) to further its reach. Both
subsidiaries maintain a respective CEO who are part of the management team along with the CFO,
Worldwide Controller, Business Development Officer, and General Counsel Officer (Amazon.com
Inc., 2016). Both Amazon Web Service and Worldwide Consumer maintain separate entities while
being wholly owned subsidiaries of Amazon. Each subsidiary is essentially a division of Amazon
and serve to meet the needs of the consumer and developer customer sets and extend Amazon's
market reach. Additionally, Amazon provides a list of significant subsidiaries in the 2015 Annual
Report. Hoyle et al. (2015) suggests business combinations are part of an overall managerial
strategy to maximize shareholder value and expand into diversified areas (p. 40, 41). Along with the
significant subsidiaries Amazon owns a
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Amazon.com
CASE STUDY
Amazon.com© 2007–early 2009
Gary J. Stockport
This case study is concerned with the continual roll–out of Amazon's global strategy through the
development of resources and strategic capabilities. It is about global dominance through the
development and use of technology and acquisitions and alliances to offer an increasing array of
products and services and continually enhancing customer experience. The case discusses the
widening of Amazon's business through serving three distinct and different groups of customers.
The case highlights a number of potentially disruptive technologies including Kindle and cloud
computing.
G G G G G
Introduction
By 2008, Amazon.com had a market capitalisation of some US$29.4 billion1 ... Show more content
on Helpwriting.net ...
Bezos had already chosen books as his preferred product due to their low price point and the size of
the global market, estimated at over US$80 billion at the time. He believed web–based technology
would provide customers with a much larger range of titles at their fingertips as well as enable better
organisation and presentation of the millions of books. Seattle was a logical choice to locate the
business as it was close to Ingram Books, the largest US book distributor. It also had access to a
large supply of computer software talent. Furthermore, the State of Washington had a more
favourable sales tax climate. Over the next 12 months, whilst operating from the garage of his rented
home, Bezos, his wife, and three others established relationships with shippers and wholesalers,
developed the software and tried to raise money. The business went 'live' with an online store in July
1995.
Silicon Valley funding for a further $8 million. During 1997, an initial public offering (IPO)
comprising 3 million shares raised $50 million and enabled an aggressive expansion of the
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Amazon 's Largest Online Bookstore Amazon.com Essay
Jeff Bezos is the CEO and founder of the world 's largest online bookstore Amazon.com; In August
2013, Bezos spent 250 million US dollars on behalf of the individual acquisition of "Washington
Post". Bezos will use the private identity, rather than through the Amazon to complete the
transaction. In competing with other company market, the advantage of Amazon become more
obvious, Amazon was one of the cheapest online bookstore, it always on sale. Compare to other
traditional bookstore, it was more convenient by just click the product and you can get all the books,
and it has very fast service. Amazon also provides efficient, reliable back–end services to an
enormous range of customers through Amazon Web Service. In the company's initial stage, to
compete with other company, he took a year to build website and databases. At the same time,
Amazon faced many challenges, the most powerful competitors Barnes and Noble bookstore, and
this is a struggle between tradition and modernity. Amazon 's initial business plan was uncommon; it
did not assume to make profits for at least four to five years. This deliberate "slow" growth made
stockholders complain about the company not reaching profitability fast enough to rationalize
investing in it. However, when the dot–com bubble burst, destroying many e–companies in the
process, Amazon survived, and went past the bust to become a huge player in online sales. It
eventually posted its first profit in the fourth quarter of 2001: $5
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Amazon.Com the Brink of Bankruptcy
Question 1 – Achieve Positive Cash Flow
"Would Amazon.com achieve its aggressive goal of becoming cash flow positive by the end of
2001" (Applegate, Austin, Soule, 2009, p. 155)? Amazon.com will be cash flow positive by the end
of 2001. A close analysis of operating expenses for Amazon.com from 1997 to 2000 indicates the
company has experienced significant increases in fulfillment, marketing, technology, and
restructuring costs. Amazon has experienced a positive growth over several years and the upward
trend will likely continue in 2001. In 2000 the company had almost 30 million customers.
Amazon.com should consider conducting market research and collecting customer information
(Applegate, Austin, Soule, 2009). To ... Show more content on Helpwriting.net ...
Amazon.com spent over $400 million on digital business infrastructure that linked nine distribution
centers and six customer service centers throughout the U.S., Europe, and Asia during 1998 and
1999. Due to the company's larger customer base from expansion with the infrastructure in place
Amazon.com will earn profits quickly. The digital business infrastructure allowed Amazon.com to
cut their cost drastically because they did not have to stock every item. Customers received
shipments faster which increased customer loyalty and satisfaction. IT capabilities enabled
Amazon.com to cut cost, earn higher profits, and reduce competition by gaining partnerships
(Applegate, Austin, Soule, 2009).
Questions 3 and 4 – Time Requirements "How much time did the company have and how much
time would it need to spend to prove that it could create and sustain value over time" (Applegate, et
al., 2009, p. 155)? Amazon.com had 5 years since the company went public in 1995 and needed 1
year to create and sustain value over time. Many of the investments have been made to build the
state–of–the art digital business infrastructure. The company has tremendous opportunities
according to the SWOT analysis. Amazon.com is ranked 48th worldwide and online retail sales are
growing rapidly. Amazon.com has good leadership and digital infrastructure with excess capacity.
Amazon.com has built high barriers to entry and is the leading online retailer globally and has a
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Business Environment, Target Customers, Market Needs Of...
Amazon.com Market Analysis
Marketing Management
Lin KE
1670998
28/02/2015
Words: 1806
Executive Summary
This paper explains the business environment, target customers, market needs of Amazon.com. The
main purpose of using Amazon.com as the case study is that, it is the leading company in the
multinational electronic industry and it has faced many variations in its growing period.
Amazon.com is the biggest e–commerce company based in Seattle,Washington,United States. It
started as an online bookstore in 1995, but soon diversified to sell DVDs, MP3, electronic device,
software, video games, furniture, clothing, jewelry and consumer goods. (Kenney, 2000) Its online
sales pattern and economic scopes has contributed a great ... Show more content on Helpwriting.net
...
During ten years developing, Amazons.com has become a fortune 500 company and a drive force of
e–commerce industries. Amazo.com currently employs 51,000 people, ships packages to customer
in 50 states, also has separate retail websites for 14 countries, includes America, England, France,
Canada, Germany, Netherlands, Italy, Spain, Australia, Brazil, Japan, China, India and Mexico.
Amazon.com expanded its business empire in different fields as innovated its own brand consumer
electronics–notably products like Amazon Kindle, Fire tablets, Fire Televison and Fire Mobile
phone, also established own cloud computing services system, Amazon Publishing, launched
Amazon Art and film products. Jeff's innovative idea and technological advancements have allowed
Amazon.com to grow rapidly as a result its cash flow has increased from $800 millions
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The Company Amazon.com Inc. An E Commerce Based Industry...
Political
The company Amazon.Com Inc. an e–commerce based industry can be affected by the country's
political external factors for example:
A) political stability of developed countries. It could creates an opportunity to expand .
B)Government support for e–commerce. It is an a opportunity as a well a threat, an opportunity
because it can continue to expand and diversify it business, a treat because competition will also
increase.
C) Increasing governmental efforts on cyber–security which could be a positive change. It is an
opportunity that Amazon.com should exploit to increase its capacity of recuperation in the remote or
macro–environment of e–commerce.
Economic
Effects on supply and demand determined by the economics environmental of the nation and the rest
of world. When there is a recession, population income declines and people become more
conservative in their spending. In contrast, with the growing population and increase access to the
internet in large population countries, the e–commerce business has grown tremendously. "Asia
Pacific's internet retailing market is expected to overtake North America due to its large population
size, rising incomes and increasing familiarity with technology (Euro Monitor International, 2013),
China and India are also gaining more access to broadband to the internet this factor aided Amazon
to growth incredibly.
Social
Billions of users can be gotten through proper use of social networking giants, and
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Essay about Amazon.Com Case Study
Amazon.com
1. How would you define Amazon's industry? What difficulties do you encounter identifying
primary competitors and key lines of business?
Amazons primary industry is electronic commerce. At its core Amazon is an electronic commerce
retailer. But over the years the brand has developed into something grander. Originally the company
started out as an online bookstore but now has diversified its inventory to include dvds, software,
video games, electronics, furniture, apparel, food, toys, and jewelry. Amazon has also become a
producer of their own brand of consumer electronics, most notably their line of Kindle e–book
readers, Fire Tablets, Fire TV, Fire phone, and is now a leading provider of cloud computing
services. Now Amazon ... Show more content on Helpwriting.net ...
What do all these sites have in common? They are all multi–channel bricks and clicks meaning that
in addition to an online shopping experience, they also offer a traditional retailing experience as well
in the form of physical stores. Yet the site above all of them and most popular in terms of internet
traffic is Amazon.com. So how has Amazon achieved its current level of success without a physical
manifestation of itself? Success at its core is often a case of being good and lucky. Amazon was no
exception to the rule. From the start Jeff Bezos and his team did a lot of things well. A well–
conceived business plan and an innovative business model that immediately set them apart from
other online e–tailers and put them on the road to success. The ability to improve on its supply chain
and distribution model, to take advantage of advancements in information management, to brand,
market, and advertise itself correctly, and to execute all these initiatives successfully enabled
Amazon to rise above its initial competitors and establish an enduring foothold in the market. An
emphasis on customer service and relations ensured that a large percentage of new customers would
turn into repeat clientele. Amazon successfully took the artificial and inhuman component of online
shopping and put a caring human element into the act of clicking a button.
3. Given its internet base, can Amazon's success be
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History of the company Amazon.com
History of the company
Amazon.com is an American multinational electronic commerce company with headquarters in
Seattle, Washington, United States. It is the world 's largest online retailer. Amazon.com started as
an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video
games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer
electronics–notably the Amazon Kindle–book reader and the Kindle Fire tablet computer–and is a
major provider of cloud computing services. Jeff Bezos started the company in his garage. He
started out by selling just books, but now they sell just about anything.
The Mission and Vision Statement of Amazon.com:
Amazon.com has had a ... Show more content on Helpwriting.net ...
In 2002 Amazon launched a web services platform. Perhaps it was risky for a young company that
had only reached profitability in that same year to invest its innovation resources in new business
models rather than stick to its core, but within five years the site used by Amazon 's web–services
platform had grown into the seventh–largest in the world. And Amazon kept going. In late 2007, it
set up Lab126, whose first product, the Kindle e–book reader, came to market wrapped in a business
model not only foreign to Amazon 's DNA but also potentially disruptive to the entire publishing
industry. To launch this high–margin, product–based offering, Amazon had to become an original
equipment manufacturer (OEM). It wrapped this technology in a seamlessly integrated iTunes–type
digital media platform that combined both transaction– and subscription–based content delivery. It
partnered with content producers in innovative ways and created an open back–end that allowed
independent publishers to generate new content for the Kindle. In its first year, Amazon sold an
estimated 500,000 Kindle. Amazon has greatly expanded the market for e–books and positioned
itself for success not only in this market but in newspaper and periodical distribution as well.
Amazon at its roots is built to transform. When it finds opportunities to serve new customers, or
existing customers in new ways, it conceives and builds new business models to exploit them.
Amazon has
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Business Analysis: Amazon. Com
Abstract:
Amazon.com is an On–line retailer of, originally, books. The company was established as a micro
enterprise in the US in 1994. Since then it has enjoyed rapid expansion in all aspects of its
operations, including business turnover, and a spectacular rise in share value since public floatation
in 1997. New on–line sites based in Germany and UK and a distribution center in Amsterdam were
established in 1998 to cater for European markets. On August 30, 2000 Amazon.com launched its
third site outside the US, Amazon.fr in France. Amazon.com sells only on–line and is essentially an
information broker. It holds a relatively small, though increasing, inventory and outsources most
aspects of its operations. Almost every aspect of amazon ... Show more content on Helpwriting.net
...
Although Jeff Bezos had no previous experience in the book trade, he saw a business opportunity in
selling books solely on the Web. He started the company out of his garage in a Seattle suburb,
wrapping orders and then delivering them to the post office in the family car. The characteristics of
the books retailing industry make it amenable to electronic commerce: a great variety of products
and consumer tastes, and tastes which hanker after a lot of information about the products.
Moreover, there is room for bringing down margins, i.e. offering customers deep discounts.
Jeff Bezos picked the name Amazon because it is the biggest river on earth. He wanted his on–line
bookstore to become "Earth 's Biggest Bookstore", but without the need to stock vast quantities of
books. Amazon.com would be lean, fit but hungry.
A screenshot of Amazon.com 's very first homepage
Amazon.com opened its virtual doors in July 1995 with 1.1 million titles, almost ten times the
number of books carried by an average bookstore. Amazon quickly became the largest online seller
of books and has since parlayed that lead and leveraged its large customer base (17 million and
growing) to rapidly expand into additional retail categories. Today, Amzon.com is considered the
largest and most aggressive pure–play consumer e–commerce company, offering its customer an
estimated 18 million unique products : books, music, videos, toys,
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Amazon.Com
Amazon.com
A case report prepared for MG 495 Business Policy
INTRODUCTION
Executive Summary/ Situation
Amazon.com offers one touch shopping experience for millions of consumers around the world. You
now have the ability to conduct all your shopping needs, wants and desires ... Show more content on
Helpwriting.net ...
When Amazon was first established, the goal of the management team was to create an environment
that offered superior customer service and satisfaction. As time went on and they were able to see
the importance of diversifying the company to not only sell books, but to also sell hundreds of other
products in order to continue the satisfaction of the consumers. This is where the idea was formed to
create partnerships with other companies in order to sell their products on Amazon's search engine.
Using the BCG growth–share matrix you are able to see where and why certain products were a
good choice and other where a little more risky. Stars Cash Cows Dogs
Music Downloads Online book sales, Amazon on Demand Online consumer goods
2.Operations
Amazon.com knowing what needed to be done to grow the industry had to take a step back and
determine ways that would maximize company growth. They took this approach in few ways, the
first being to invest in other online companies that could benefit from the high traffic generated from
Amazon.com 's web site. (Collins, P., Mockler, R, & Gartenfeld, M, pg 6, 2003) For the
management team of Amazon this step created a bigger risk due to the fact of the stock market
crash, which caused a lot of big investors to face bankruptcy and therefore have Amazon write off
those investments. In addition to partnering with other online retailers, Amazon.com, due to its
patented
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Amazon.Com Case Study/Swot
Amazon.com: An E–Commerce Retailer
I. INTRODUCTION
A. EXECUTIVE SUMMARY
1. Summary statement of the problem: Increased competition, a consistently poor economic
environment and a possible repeal of the Internet sales tax exemption has forced Amazon.com to
generate new strategies on how to remain competitive in the e–Commerce business. This issue
seems to be, how to retain a competitive edge while minimizing costs and still remaining focused on
the core vision of the company. The strategies focused on the services side of the company instead
of the products side, as the services side was the best suited for new opportunities.
2. Summary statement of the recommended solution: Amazon.com has two solutions to entertain
regarding their ... Show more content on Helpwriting.net ...
12).
3. Marketing
If you have been on a web site with an Amazon ad, you have been on an Amazon web services
partner. Also, if you order online, many sites take you right to Amazon.com's website to order. This
brand of marketing is practically free since the partners that want a bigger market share join with
Amazon.com, giving Amazon a broader customer base without even trying.
4. Finance
A close examination of Amazon's financial sheets from 2000 to 2003 show how hard it is to sustain
profitability and why the company is looking at taking a different course. While Amazon had
operating earnings of $52 million in the third quarter of 2003–it's first operating profit in a quarter
that doesn't include the holiday season–it was a muted accomplishment. Once interest payments of
$30 million are subtracted, Amazon is left with just $22 million in profits on revenues of $1.1
billion. This is a very weak financial portfolio.
5. Strengths, Weaknesses, Opportunities and Threats
a. Strengths Customer Intimacy –The degree of customer intimacy, community building, and one–
to–one marketing is the forte of Amazon. It can be argued that Amazon has successfully created a
"community feel" with its customers, and by virtue of its omnipresence and comprehensive
information management systems has garnered superior knowledge of consumer purchasing habits.
Thus we can say that Amazon excels at customer intimacy. This can be supported by the fact that it
is one of the most
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Amazon.com Case Study Essay
Case Analysis
September 20, 2013
IS 6672–Information System and Business Strategy
Dr. Ryan–Fall 2013
1–2 Amazon Discussion Questions
1. On a scale of "1" (Very Poor) to "5" (Excellent), how would you rate Jeff Bezos as an
entrepreneur? How would you rate him as an operating manager? Support your rating from case
specifics.
I would rate Jeff Bezos 10 as an entrepreneur, and 7 as an operating manager.
On one hand, he identified book retailing as an industry segment that could exploit the power of
emerging Internet technologies and found the Amazon.com, which enjoyed several years of
tremendous growth, from an online bookstore into an online superstore, expanding the online
business from retailing to auctions and ... Show more content on Helpwriting.net ...
Stage III: Amazon created for itself a unique asset base comprising of its brand, customer
relationships, the technical and fulfillment infrastructure, and leveraged it to create for itself a
capability that could not be easily imitated by its competitors (online and traditional) or new
entrants.
Stage IV: Using IT to create sustainable advantage: Amazon's digital business infrastructure, which
linked its customer facing processes to its backend processes, helped it create a sustainable
advantage for itself which served as an entry barriers for competition. The IT enabled commerce
platform that Amazon built for itself is the key to its success.
The value it delivered to all shareholders is its brand, customer relationships, technology,
infrastructure, financial strength, people, and leadership in the dot com industry
At the heart of Amazon's value proposition is the fact that it leveraged its existing IT system and
transformed it into a commerce platform, and this allowed Amazon to pursue new IT enabled
strategic growth initiatives. In this process Amazon created value for all its stakeholders.
Customers: Amazon's sophisticated browsing experience with enhanced search capabilities, wish
list, recommendations, shopping carts, one click shopping, personalized consumers shopping
experience.
Industry: Amazon's business concept not only helped Amazon grow, rather it developed a value
network for all the industry
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Critical Appraisal Of Amazon.Com Current E-Business...
Business strategies and activities play a very crucial role in the future development of the
organization. These strategies become more important, in case of e–business organization such as
Amazon.
Every organization uses different business strategies in order to remain in business. Some adopt
customer– centric strategies; some uses strategies to maximize their profit. For a long time, many
organizations have made quality as their selling point.
The goal of this report is to analyze the Amazon's e–business strategies and activities. This report
also discusses the result of strategies adopted by Amazon and how far it has been successful.
Introduction
According to the definition of Whatis.com "E–business (electronic business), derived ... Show more
content on Helpwriting.net ...
Amazon has been changing its business model according to market conditions.
One indication of a smart company is to continuously change its business model; it is an indication
of smart company and ultimately the smart management team. It is also an indication that the
company is learning and adopting itself to the external and internal environment.
For the first time in year 2000, Amazon management has set its focus of making profit. Again, it is
an indication of nothing but smart, opportunistic management that utilized its strength to grow. It is
very clear that Amazon management team is very focused.
In order to meets its future targets, Amazon has implemented a restructuring plan. It will allow
Amazon to reduce operating costs, reduce employee staff, and strengthen some of its fulfillment and
customer service operations. According to the quarterly report released by amazon.com for quarter
ended September 30, 2004 "There has been a steep decline in operating costs."[2] This has improved
the performance of the company.
Amazon Business Strategies
Since its beginning, Amazon has adopted various e–Business model to increase its customer base
and recently set its focus on making profit. Given below are the strategies adopted by Amazon.
Expertise and scaling
Amazon has a track recording of first gaining expertise in the market and then scaling into other
areas. For ex. Amazon started with a web–based bookstore
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Marketing Analysis : Amazon.com Inc.
Amazon.com Inc. Report
Stephen Hesson
Mrs. Robinson–Jones
EH–300–01
University of Alabama – Huntsville
June 23, 2015
Amazon.com, Inc.(Amazon) is an online retailer, which offers a variety of products and services
through its website, they also produce and sell the Kindle e–Book reader. Amazon.com, Inc. is
located at 410 Terry Avenue North, Seattle Washington 98109 5210, USA, Amazon is also located in
Redlands, CA, Chattanooga, TN, Lexington, KY and numerous other locations. Jeff Bezos started
Amazon.com, Inc. in 1994, and launched the Amazon.com website 1995, as a book retailer on
Netscape, and AOL. In 1998 Amazon expanded by acquiring Bookpages, Telebook, Internet Movie
Database, Planet All, and Junglee Corp, Then in 2004, Amazon struck a strategic alliance with the
Bombay Company to sell their products on new e–commerce technology website and then entered
the Chinese market by acquiring joyo.com, one of China's largest online retailers of books, music,
and videos. A year later in 2005, Amazon launch their own search engine and acquired BookSurge,
the leader in book printing and fulfillment. In 2006, Amazon bought Shopbop.com retailing women
fashion clothing and accessories and launched Endless.com for shoes and accessories. In 2007
dpriveiw.com, a digital camera information site, and Brilliance Audio, the largest audio book
publisher in the US, joined Amazon' expanding online retail portfolio. Company acquisition
continued each year with
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Amazon.Com: the Brink of Bankruptcy
Amazon.com: The Brink of Bankruptcy Jeffrey Bezos, formerly a senior vice president for D. E.
Shaw & Company, founded Amazon.com in 1994. D. E. Shaw is a Wall Street–based
investment bank, and Mr. Bezoswas assigned to find good Internet companies in which to invest.
During the summer of 1994, he stumbled across a Web site that showed the number of Internet users
was growing by 2,300 percent per month. He quickly realized the vast potential of the Internet, and
began putting together a list of possible products that he could sell on the World Wide Web. He
eventually narrowed his list to music products and books. Although music products and books both
had enormous potential, he eventually selected books because he believed that he could ... Show
more content on Helpwriting.net ...
These objectives are reasonable. However, objectives should be specific and measurable. Some
alternative objectives would be to focus the Company's resources toward achieving profitability by
the fourth quarter of 2000 (an annual objective), and to increase profitability by 5 percent per year
for the next 3 years (long–term objective). These objectives would give meaningful, measurable
goals that management would need to obtain, or it would require management to re–evaluate the
Company's objectives or the Company's strategy to achieve the objectives. With the aforementioned
objectives in mind, the Companyneeds to implement a strategy to achieve the desired results. It is
necessary to evaluate alternative strategies before selecting the actual strategy to implement. The
SWOT or TOWS, SPACE, Grand Strategy, IE, and QSPM Matrices are tools to help in the
evaluation and selection of alternative strategies. The matrices indicate that Amazon is in a strong
competitive position, and that the Companyshould build and grow. The matrices indicate that,
despite Amazon's financial position, the Companyhas some distinct competitive advantages in a
high–growth or unstable industry. Some strategies for companies that fit this profile are backward,
forward and horizontal integration, market penetration, market development, product development
and joint venture. One strategy that would fit into
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Analysis of Amazon.com Essay
Industry Description
History
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally
and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the
Internet that made it possible for such an industry not only to be established but to become one of
the most flourishing sectors in the business environment. What is interesting is that Amazon.com,
together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still
extremely successful. The creation of e–mail in 1996 had a huge impact on the development of
online retail by introducing a fast and easy way to communicate with customers. For this two–year
period Internet usage ... Show more content on Helpwriting.net ...
Companies need to provide an omnichannel experience to their customers in order to keep them.
However, with the huge variety of retailers and brands, it is becoming harder and harder to maintain
customer loyalty. Another problem may arise from the fact that currently the U.S. legislators are
enforcing laws on making online retailers to collect sales tax. Up until now, the law has been
enacted in at least 12 states.
b. Challenges: One of the biggest challenges in nowadays virtual world is that competitiveness
among companies is higher than ever – almost everyone is going online and fighting for a bigger
market share and a secure position there. This makes it harder for companies to stay appealing to
customers by offering lower prices, while generating sustainable profits in the meantime. Another
big challenge for online retailers is customer data mining and conducting useful analysis of this data,
which is mostly important for developing business strategies for the future.
c. Opportunities: Being able to personalize customer targeting is a big advantage of the
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Marketing Analysis Of Amazon.com, Inc.
Marketing Analysis of Amazon.com Company Overview Jeff Benzo founded Amazon.com, Inc.,
simply known as Amazon in 1994 in Bellevue, Washington. Benzo started the company with the
name of "Cadabra" on July 5, 1994 and a year later in 1995 changed the name of the company to
what it is now, Amazon. The reason Benzo picked the word Amazon to name his company after was
because he knew the Amazon river was special and unique just like he wanted his company to be,
not only that but he knew the Amazon river was the biggest in the world which is what he strove for
when making his company. What started off as a website to purchase books grew into what is now
known as the largest online retailer worldwide. Take note that the Amazon logo has an arrow going
from "a to z" to show that Amazon carries everything from A to Z. As Amazon grew not only did
they sell books but also they grew to their goal of selling all retail good from "A to Z". As Amazon
continues to soar they are adding other products to their brand extension. Amazon has now added
one of its most popular features, Amazon Prime which allows for free two–day shipping if you are a
member, but also Amazon has branched into the world of digital goods such as Amazon Video,
Amazon Art, and Amazon Games, allowing for members who have purchased these extensions to
access digital goods at the click of a button. Amazon has now started adding more convenient
features like Amazon Local, giving members deals within their neighborhoods,
... Get more on HelpWriting.net ...
Launching Amazon.com Self Service Lockers Essay
Launching Amazon.com self–service lockers
In a modern fast paced world, people seek instant gratification. On a national level this can be seen
in companies such as Mc Donald's which have adopted this notion by preparing hot, quick food for
customers. This can be delivered on a local level as well as we see in a company like Comet
Cleaners which offers a same–day service. According to Entrepreneur and Online Marketing Expert,
Neil Patel, "Humans are hardwired to want things –– now. It's called instant gratification, and it's a
powerful force." The sensation associated with instant gratification is a delightful feeling. A feeling
of seeking pleasure, which can be easily fulfilled in today's world. One simple form of instant
gratification is the desire of wanting packages to arrive faster. While online retail stores utilize
standard mail carriers, Amazon.com, has found a way to meet faster delivery demands. Releasing
their new, self–service lockers, Amazon is able to leverage their title as the "e–retail giant."
With a majority of people wanting instant gratification, online retail businesses should cater to and
satisfy the wishes of consumers. Patel argues, "The most important thing is not necessarily to feed
your customer's hunger right away, but to be completely transparent with them about what you can
and can't provide." Some online retail stores can provide twenty–four seven live chat while others
can send out auto–response emails. These types of measures have become the
... Get more on HelpWriting.net ...
Amazon.Com Case Studies
Name: PRASHANTH BALAKRISHNAN
Student ID: 071090070
Course: BIS 541/03 –MANAGING INFORMATION SYSTEMS
Program: CEMBA Commonwealth Executive Master of Business and Administration
TMA 1: "Amazon.com"– A Business History
Tutor: Prasanan P.T. Kannan
Submission Date: 07.March. 2009
[pic]
TABLE OF CONTENTS
Chapter Title Page 1.0 Executive Summary 2.0 Problem Statement 1 3.0 Analysis of Causes 3.1
Amazon's Debt 2–3 3.2 Competition 3–4 3.3 Expansion 4–6
4.0 Decision Criteria and Alternative Solutions 4.1 Reduce ... Show more content on
Helpwriting.net ...
For example, in March of 1999, Amazon introduced an auction service. After a few months effort,
its auction business performed slightly, indicating how difficult it is to challenge the giant's eBay
and Yahoo! Auctions.
|Auction Sites |27–Sep–99 |Multiplier needed to equal eBay listings |
|Amazon Auctions |4.80% |15.3 |
|eBay |73.60% | |
|Yahoo! Auctions |21.60% |3.4 |
Source: Auction Web sites and C.E Unterberg Towbin
Consumer Behavior Amazon.com is widely regarded as having one of the best management team of
any internet company. However, there are some outside forces that are not easy to manipulate. ❖
Security; as the number of Internet crimes increases, customers are becoming aware of the possible
danger involved in the process of on–line shopping. This security problem may not be difficult to
improve since security technology is innovated quickly, but to convince customer of this is not as
easy ❖ Etailers vs. retailers Another factor is hard to manage customer purchasing habits. Most
consumers still prefer the capability of seeing a
... Get more on HelpWriting.net ...
Jeff Bezos: The Founder of Amazon.com Essay
Jeff Bezos, the founder of Amazon.com, was born in Albuquerque, New Mexico in 1964. His
mother, Jackie, was in her teens when he was born and she was only married to his biological father
for about a year. She married Mike Bezos when Jeff was four years old. Mike was a Cuban who
escaped to the United States when he was fifteen. He put himself through college in New Mexico
and eventually became an engineer at Exxon.
Jeff went to Princeton and studied electrical engineering and computer science. He graduated
summa cum laude in 1986 with a GPA of 4.3 on a 4.0 scale.
After he graduated from Princeton, Jeff joined a high–tech startup in New York called FITEL. After
two years at FITEL, he joined Bankers Trust Company. At Bankers Trust, he setup ... Show more
content on Helpwriting.net ...
He helped the company build the most technically advanced hedge funds on Wall Street. In 1994,
Jeff read a statistic that said the Internet was growing at a rate of 2300% per year. He decided to
leave D.E. Shaw and Company to form Amazon.com, which he named after the seemingly endless
South American River.
He and his wife, MacKenzie, drove to Seattle to be close to a book wholesaler called Ingram. Jeff, a
programmer named Shel Kaphan, and a contractor named Paul Barton–Davis built the prototype for
Amazon.com in Jeff's garage in Seattle. They spent a year developing database programs and
creating the website.
Jeff raised a million dollars to finance the company through twenty–two angel investors, whom
consisted of family, friends, and former colleagues.
On July 16, 1995, Amazon.com went live to the world and Jeff told the testers to spread the word
that it was open. Within 30 days, the company had sold books to all fifty states and forty–five
foreign counties. By September, the site had sales of $20,000 a week.
Jeff has a unique management style. He invokes loyalty from his employees and most of them see
him as a colleague. He has a distinctive, loud laugh that he uses to "charm and disarm" people. He is
known as a fun person to work with, but his employees and investors know that he is serious about
his company.
The main focus of Jeff's corporate strategy is customer service. Instead of focusing on the
competition, he focuses on how he can improve his customers'
... Get more on HelpWriting.net ...
Customer Fulfillment in the Digital Economy Amazon.Com
Customer Fulfillment in the Digital Economy
Amazon.com
E–tail Customer Fulfillment Networks Pioneer
"The logistics of distribution
Scorecard
are the iceberg below the waterline of online bookselling."1
B–web type
–Jeff Bezos, founder and CEO, Amazon.com
Aggregation (e–tail) /Agora
(auctions, Zshops) hybrid model
KEY PARTICIPANTS
"Ten years from now, no one will remember whether
Consumers and business buyers
Context providers
Content providers
Amazon.com and small online merchants (Amazon.com associates, Zshops, auctions)
Suppliers and b–web partners
(publishers; producers [OEM]; distributors e.g. Ingram Micro,
Baker & Taylor Books, and others)
Customers
Amazon.com spent ... Show more content on Helpwriting.net ...
Already the largest online e–tailer of books, music, and videos, the company has expanded its
product offering to include toys, gifts, and electronics, and in September 1999 launched "Zshops," a
new initiative (online flea market on Amazon.com's Web site) which offers customers "universal
selection."4 Zshops empower small merchants and customers to set up online stores on the
Amazon.com Web site for a monthly fee of $10, and a transaction fee of 1–5% of every sale.
With a market capitalization of approximately $31.4 billion (as of November 1999), 12 million loyal
customers, 18 million items on sale, projected 1999 sales of $1.4 billion, and the most recognized
brand name on the Internet,5 Amazon.com aspires to become the supermall of choice for online
shoppers. Its recipe includes innovation driven by "customer obsession" and the ability to provide a
secure, enjoyable shopping experience online, but its dominance is due to a customer fulfillment
process that delivers.
A carefully orchestrated and adroitly executed "sell all, carry few" strategy explains Amazon.com's
success with e–tail customer fulfillment. Its business web
(b–web) (for books) includes Ingram Book Group and
Baker & Taylor, the two largest book wholesalers in the
US, as well as dozens of others. In 1998, Amazon.com obtained 60% of its books through Ingram,
which operates seven strategically located US warehouses.
Amazon.com pays Ingram a wholesale markup a few
percentage
... Get more on HelpWriting.net ...

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Essay About Amazon.Com

  • 1. Essay about Amazon.com Jeff Bezos, founder, chief executive officer, president, and board chairman of the mega Internet store Amazon.com is considered one of the most innovative entrepreneurs of the e–commerce industry. At the age of 31, with just a computer science degree, little funding from his family, and a challenging idea, Bezos set out to pursuit his entrepreneurial vision of a internet bookstore which had turn into the biggest online retailer of our times (Jeff Bezos, 2007). Born in January 12, 1964, Bezos demonstrated intense scientific and mechanical interests since an early age. Parents, Miguel Bezos, a Cuban immigrant engineer, and Jackie Gise Jorgensen were impressed when their three–year–old Jeff dismantled his crib apart using a screwdriver ... Show more content on Helpwriting.net ... Working this start–up company Bezos focused in creating a network for international financial trade. Unfortunately, the start–up failed and Bezos' inspiration was cut early and forced to move to Banker Trust Company. At Banker, it took only two years for Bezos to reach the Vice–President position. In 1990, after a lucrative proposition Benzos left Banker Trust to became Vice–President of D.E. Shaw & Company, a financial trading company leading the computer technology race. David Shaw, Bezos' new employer soon discovered his VP's innovative work skills and promoted him little after one year to Senior Vice–President. Shaw, described Bezos in an interview with Time magazine in 2003 as "sort of an entrepreneurial odd–job kind of person" (December 27, 2003). Two years later, in 1994, Bezos found himself leaving D.E. Sha to pursuit his wild Internet idea (Business, 2006). Bezos' entrepreneurial vision perceived new opportunities in the rapid growing usage of the Internet. He believed a 2300 percent increase in web trafficking every year could develop into a new sphere of commerce. After reviewing top mail order business, Bezos discovered that no mail order catalogue existed for selling books. Big name libraries like Barnes and Nobel considered that a catalogue including all the feature titles would need thousand of pages therefore making it expensive to mail. Bezos saw an Internet database as a solution to this issue and decided to serve this unattended market by launching ... Get more on HelpWriting.net ...
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  • 3. Amazon Business Model Essay Amazon.com: An E–Commerce Retailer A case report prepared for MG 495 Business Policy (Fall I 2012) Miguel Lopez 26 August 2012 Amazon.com: An E–Commerce Retailer I. INTRODUCTION Selling nothing but books is how Amazon.com started its business in 1995, now is acknowledged as the leading online retailer in the world. In addition, its new line of products is the compact disc, digital video disc and movie videos, to include many other products from retail partners from around the world as partnership agreements, which sell their goods through the Amazon.com website. This agreement known as "powered by Amazon," ... Show more content on Helpwriting.net ... "Because all its products were shipped, Amazon.com offered a number of shipping options, including free shipping on orders over $25. Amazon.com also posted links to shipping companies, so its customers could easily track their orders. Product returns needed to be shipped back to Amazon.com by the customer". (Collins, Mockler, & Gartenfeld, 2003, p. 5). By charging monthly management fees and commissions on completed purchases, Amazon.com developed a steady revenue stream without incurring much expense. (Collins, Mockler, & Gartenfeld, 2003, p. 6). This type of operations was the cornerstone for Amazon, and can be rated as "stars" for generating the most operating profit. 3. Marketing – "In order to be the most complete retailer possible, Amazon.com realized that it needed to expand beyond offering its own products for sale. The best way to accomplish this was to use the Amazon.com selling platform as a basis to offer additional goods and services for sale". (Collins, Mockler, & Gartenfeld, 2003, p. 5). Amazon.com partnered with retailers and invested in other online retailers, offered the zShops program to small and medium–sized businesses as an e– commerce platform. In early 1999, Amazon.com decided to invest in other online companies that could profit from selling their products thru the website. "To help pay for these investments,
  • 4. Amazon.com used its high stock prices to purchase ownership stakes in other online retailers. Some of the ... Get more on HelpWriting.net ...
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  • 6. Amazon.Com E-Business Model Amazon.com's E–Business Model Amazon.com's E–Business Model This paper will discuss how the largest retailer of books, Amazon.com has expanded into many other markets besides books and maintained profitability. It will examine how Amazon was able to maintain its brand identity and also look at whether Amazon should consider retail locations. Furthermore this paper will compare and contrast the websites of Borders.com, Barnes and Noble.com, and Amazon.com according to the functionality and design and other criteria. Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books. Amazon has not lost its identity by expanding into markets beyond books however has matured in ... Show more content on Helpwriting.net ... Furthermore it would help to make sure that their website's design is functional and effective for their viewers. They would need to do some marketing research and survey many consumers to see maybe what they are looking for and approximately at what cost. This will probably show how low prices, availability, and expedient delivery are very important factors to consumers. Maybe Barnes and Noble will need to look at creating a new innovation to aid in recapturing its online market share. At one time Dell sold computers exclusively online, now the same computers are available in retail stores (Wal–Mart for example). Discuss whether or not you foresee Amazon expanding its channel of distribution to include retail locations. I really don't foresee Amazon expanding its channel of distribution to include retail locations. If it does expand to that channel then it might only be a small portion of products. I think that Amazon will stay true to its brand of being an online retailer. Because Amazon is always researching to stay ahead of the game and if the research showed that it would be profitable for them to expand to retail locations then I think that they would definitely give it a try. But online shopping is becoming more of the norm versus going into a store to shop. Because of the convenience, personalization, and lower prices more consumers ... Get more on HelpWriting.net ...
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  • 8. Amazon: Online Shopping and Amazon.com BINS 7250–01 Strategic Management of Information Systems and Technology Fall 2014 CASE ANALYSIS INSTRUCTIONS – AMAZON.COM: BRINK OF BANKRUPTCY (Points: 100) Due: Sunday, September 17, 2014 before 6:00 p.m. Write a 1–page, single–space, 10–point font case analysis on the Amazon Case making sure to address the following questions: 1. On a scale of "1" (Very Poor) to "5" (Excellent), how would you rate Jeff Bezos as an entrepreneur? How would you rate him as an IT manager? 2. Trace the evolution of the Amazon.com business from the company's launch in 1995 to the dot– com collapse in 2000. How did the company's strategy change over time? How did capabilities evolve? What value did the company deliver to all stakeholders? 3. Do you ... Show more content on Helpwriting.net ... The company also created a barrier to entry by being the first large online bookseller. Since its incorporation in 1994, Amazon's business model had expanded from offering a simple internet marketplace for books to providing web services to online retailers, storage solutions and a dramatically expanded product line. Nevertheless, despite massive sales the company failed to produce a profit for shareholders and Amazon was on the brink of bankruptcy at the beginning of 2001. If I were a shareholder who received the company's 2000 annual report, I would have strongly agreed with CEO Jeff Bezos that the company must achieve profitability by year–end 2001. I would recommend that the company accomplish this by cutting costs related to fulfillment and inventory and by increasing revenue by capitalizing on the previous year's investments in infrastructure. While many expenditures in 2000 were related to Amazon's efforts to implement its strategy for growth, operating costs had also increased. Amazon's fulfillment costs were 11 11% of sales in 1997 and 1998, increased to 14 14% in 1999. Because e–Commerce was still new and just beginning to establish customer trust, it's critical that these costs be reduced without negatively impacting quality, speed of delivery or
  • 9. customer service. Because of Amazon's large scale and repeatable processes, I would recommend a continuous improvement strategy such ... Get more on HelpWriting.net ...
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  • 11. Amazon.Com (Financial Analysis) ADMN919: Financial Accounting Project Company: Amazon.com Bikram Gautam UNH (MANCHESTER) Q1 – 9. Brief Description of the Company: Founder and CEO Jeff Bezos opened the virtual doors of Amazon.com's online store in July 1995. The company was incorporated in 1994 in the state of Washington and reincorporated in 1996 in Delaware. The Company's principal corporate offices are located in Seattle, Washington. Amazon.com completed its initial public offering in May 1997, and its common stock is listed on the NASDAQ National Market under the ticker symbol AMZN. Amazon.com's fiscal year is based on the calendar year, and the last day of the fiscal year is December 31. The closing stock selling price for February 1, 2006 was $43.98. ... Show more content on Helpwriting.net ... Q 22. Does the company have contingent liabilities? If so, briefly describe them. The company does not have any contingent liabilities. Q 23. Does the company have any commitments? If so, briefly describe them. The company does have few commitments. The following table summarizes the company's principal contractual commitments, including open orders for inventory purchases as of December 31, 2005. (In millions) 2006 2007 2008 2009 2010 Thereafter Total Total commitments $512 $212 $172 $1037 $687 $183 $2808 The company's total operating and capital commitments are broadly categorized into: Debt principal and other, Debt interest, Capital leases, Operating leases, and Purchase Obligations. The company reported a total of $ 1523 millions for debt principal and other commitments, and $ 350 millions for debt interest. Similarly, a total of $7 millions, $ 595 millions and $333 millions are reported for capital leases, operating leases and purchase obligations respectively. Q 24. Does the company have notes or bonds payable? If they do, what is the detail of the debt maturity schedule? As of December 31, 2005, the company had long term indebtedness of $1.52 billion. The company makes annual and semi–annual interest payments on the indebtedness under its two convertible notes, which are due in 2009 and 2010. The company has not issued any bonds. Q 25. Items: Year 2005(in millions) Year 2004 (in millions) Current ... Get more on HelpWriting.net ...
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  • 13. Amazon.com Case Study Essay The objective of this case study is to outline and provide a brief overview of Amazon.com's (Amazon) mission, strategic direction, core competencies, relied technologies and their future impact of new technologies, and how management and use of consumer data will impact future business. In addition, we have analyzed Amazon's strengths, weaknesses, opportunities and threats in a SWOT analysis. Based on this analysis, and research, we have recommend a course of action as to how Amazon should respond to their weaknesses and threats and how best to leverage strengths to take advantage of available opportunities. Amazon's Mission and Strategic Direction Amazon.com, Inc. is an internet retailer headquartered in Seattle, Washington ... Show more content on Helpwriting.net ... This strategy will help Amazon increase its low profit margin, decrease its operational cost, increase customer response and order processing services and pass that savings on to the customer. Amazon's Core Competencies Amazon's core competencies are in its ability to effectively use and develop technology to drive site traffic and enhance the customer experience. Their distinctive use of website real estate coupled with their ability to leverage their brand and effectively use that leverage to deliver low prices and high quality products, makes them a leader in online retailing. Their partner brands and their ability to adapt and recognize deficiencies enable them to effectively cut out the middle man, or at the very least, partner with them. Relied Technologies and Their Impact on Future Business Amazon strives to provide customers with the best possible online shopping experience by leveraging their powerful and innovative technologies. Part of the company's competitiveness lies in their proprietary technology, which is licensed to companies like Target to run their e–commerce site. Its patented portal technology allows the customer to customize their on–line experience with personalized home page, ... Get more on HelpWriting.net ...
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  • 15. Financial Statement Analysis Of Amazon.com, Inc. Financial Statement Analysis AMAZON.COM, INC. History Incorporated in 1994 and launched in 1995 as an online bookstore, Amazon.com was founded by Jeff Bezos with a vision of creating "the everything store" (Stone, 2013) and the largest of its kind; hence, it was named after the largest river in the world (D'Onfro, 2014). In 1997, Amazon announced IPO and trading began on NASDAQ under "AMZN". That same year, Amazon sold to its one–millionth customer copies of a Windows NT manual and The Royals, Kitty Kelley's biography of the British Royal family, hand–delivered to Japan by founder Jeff Bezos. Since 1998, Amazon has started expanding and opened its doors to international trading by launching its first international websites: Amazon.co.uk (UK) and Amazon.de (Germany). In 2000, Amazon publicly showed its intention of selling all goods by adding a curved arrow from A to z on the company logo (Hayes, 2015). That same year, Amazon Marketplace allowed third party sellers (individuals and companies) to sell new and used products on the Amazon platform. By 2001, Amazon finally earned a quarterly profit of $5 million on revenues of over $1 billion. In 2005, Amazon launches Amazon Prime, a membership that gives faster deliveries and access to Amazon's film and tv streaming service, of which Google chairman, Eric Schmidt, is a member (Stone, 2013). In 2007, Amazon Kindle e–book reader was launched and as of 2014, there are 2.5 million e–book titles available (Hayes, 2015). ... Get more on HelpWriting.net ...
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  • 17. Essay about Amazon.Com and Mattel Amazon.com, from a strategic approach, is dominating the world–wide–web. They have become the world leader in online sales of books, music, videos, movies and other products and services. Amazon knew that the Internet could be used as a distribution channel, thus reducing their supply chain relations. By making these strategic advances, Amazon was able to achieve and sustain their competitive advantage. After researching and reading the 2009 and 1997 Annual Reports, it was determined, that in order to achieve this recognition, they needed to acquire the United Kingdom and German online booksellers. By these acquisitions, they increased book sales in the European markets. They have also formed the following strategic partnerships: 1) ... Show more content on Helpwriting.net ... (1999, Annual Report) In order to develop a strong supply chain, Mattel has outsourced their manufacturing to Asian and Mexican partners and also uses company–owned facilities. By outsourcing, Mattel aim was to prevent disruption in distribution and provide sufficient inventory for future seasons. Competition is increasing due to increasing technology, shorter toy life cycles of, and co–branding is becoming prominent. Mattel is currently researching and developing and forming new alliances with partners all over the world to expand product development in the technology field. Mattel spends millions of dollars in legal fees to operate as an international toy company in protecting trademarks, copyrights and patents. This must be done in order to protect the company from infringement of products developed exclusively by Mattel. They must also license third–party suppliers that "...allow Mattel to utilize the trademarks, characters or other inventions of the licensor in products that Mattel sells" (2009 Annual Report). Supplier agreement must be drawn up for purchases and goods and services for future manufacturing needs. These agreements ensure guaranteed ... Get more on HelpWriting.net ...
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  • 19. Suggest and evaluate one possible strategy for Amazon.com,... Suggest and evaluate one possible strategy for Amazon.com, using the Value Chain methodology. According to Webb and Schlemmer (2008) the firm's infrastructure related to Amazon.com is that they consist of having the utilisation of technology so that they can connect with services in worldwide locations which cut costs and investment. Customer data is stored in warehouses where details can be saved in their data banks, although there has been a case when customer data has been lost so it's not too reliable (Webb and Schlemmer, 2008). According to the Amazon strategic plan of the value chain, for the Human resources, Amazon grant their employees fringe benefits such as holiday pay, relocation allowances health insurance etc. This means ... Show more content on Helpwriting.net ... Also the payment systems are functional and reliable. Customers can contact Amazon's customer service and will get thorough feedback. For outbound logistics, there is a fulfilment centre in the UK that is close to the motorways, which makes it easier for stock that is ordered in being able to be ready to dispatch to the customers. In marketing and sales, if a customer has ordered from Amazon before, Amazon knows what type of products that customer purchases. For example a customer buys a product that is at a low price, so Amazon will suggest similar products that have that same price range. This also applies when the products are at a high price. They also offer free deliveries depending on how much they spend and discounts are available which varies with suggested product mixes. In services, Amazon offer a 30 day returns policy if customers are unhappy or an error has occurred with the product. This makes the company more reliable because if they sort their customers problems efficiently then the customers will remain loyal in the future. Critically reflect upon your learning experience by referring to one SM model as set against modules learning outcomes. The model that is being used is Porter's Five Forces. It contains the power of suppliers, threat of suppliers, competitive rivalry, threat of new rivalry, and power of buyers. The presentation that I did for the Global forces and the European ... Get more on HelpWriting.net ...
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  • 21. Amazon.com VS Overstock.com Amazon.com and Overstock.com are the two companies that will be researched in detail. Their financials will be comb through and synopsis of their financial status will be developed. These two companies are within the same industry of selling discounted products online. This is a tough industry to do well in and competition is tough. The e–commerce marketplace is intensely and savagely competitive. Their financials tell the story and show how lean and mean these companies must run. This paper is going to touch on briefly on each company, what they do, where they are financially, ratios between the two and their industry, and look at their cashflow. The first company, Amazon.com, has been in business since 1995 when Jeff Bezos started his ... Show more content on Helpwriting.net ... Overstocks balance sheet included 3 years of data: 2003–2005. The current assets included all entries they owned, such as cash, receivables and inventory. They also listed non–current assets, which was property, depreciation, and intangibles. Overstocks inc. liabilities included current short– term debt items, and the non–current liabilities included long–term debt items. The shareholders equity included preferred and common stock, which gave the company their total equity amounts. Overstocks income statement included 3 year of date: 2003–2005. The total revenue increased 15% each year. The gross profit included all operating expenses and research development and was the totaled out after deducting cost of good sold by the revenue. Overstock included their operating Income and loss, which included all cost of income from the current operations, expenses and interest. The income statement also included the Net Income, which was what the company earned after the operating loss was calculated. Overstocks general ledger would include all assets, liabilities, sales and expenses and list all increases and decreases. Overstocks T account would include the company's depreciation, insurance, revenue, rent and investments. (Overstock.com, 2006) When looking at Overstock.com's last 10–K statement for 2005, there was one accounting policy within the document on how to handle inbound freight changes alerts investors that there will be some ... Get more on HelpWriting.net ...
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  • 23. The, Inc. ( Amazon.com ) Is An E Commerce Company Amazon.com, Inc. (Amazon.com) is an e–commerce company. The Company sells a range of products and services through its Websites. The Company 's products are offered through consumer– facing Websites, which include merchandise and content that it purchases for resale from vendors and those offered by third–party sellers. It designs its Websites to enable products to be sold by the Company and by third parties across various product categories. It also manufactures and sells electronic devices, including Kindle e–readers, Fire tablets, Fire TVs, Echo and Fire phones. Amazon.com operates in two segments: North America and International. The North America segment focuses on retail sales earned through North America–focused Websites. The International segment focuses on the Company 's operations done through its international Websites. It serves developers and enterprises through Amazon Web Services (AWS). It serves authors and independent publishers with Kindle Direct Publishing. (Amazon.com Inc.) When Amazon opened its virtual doors in 1995, it was with the mission to be Earth's most customer–centric company, where shoppers everywhere can discover anything they might want to buy online. (hourly fulfillment associate jobs) In fact, Amazon 's AWS will become the most important business, its cloud technology is the unbelievable power and might be the single most important piece of technology to the modern tech boom. Amazon Web Services (AWS) is a set of cloud ... Get more on HelpWriting.net ...
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  • 25. Amazon.Com Case Study IT ELECTIVE (E–BUSINESS) Chapter 1 Case 1 AMAZON.COM Angeles, Catherine Marie Cabral, John Kevin Pangilin, Kristel Mae Sabater, Shenalou 1. New Jersey judge ruled that Amazon.com Inc. violated its agreement to give toy retailer Toys"R" Us Inc. the exclusive right to sell toys and baby products on Amazon 's Web site. In the ruling,New Jersey Superior Court Judge Margaret Mary McVeigh said Toys "R" Us can sever theagreement it signed with Amazon in August 2000, in which it agreed to sell toys on Amazon.com 'sWeb site, effectively putting Amazon in control of the Web address www.toysrus.com. The rulingpaves the way for Toys "R" Us to operate the Web site independently. Judge McVeigh deniedmonetary damages to both ... Show more content on Helpwriting.net ... 3. One possible recommendation is that Amazon could offer to only allow zShops that sell toys notavailable from Toys R Us. This scenario would allow Amazon to honor the exclusivity agreementwith Toys R Us, but continue to realize profits from specialty toy retailers. Toys R Us would benefitfrom this scenario because zShops would not be able to undersell on identical products. Also,consumers who go to Amazon searching for a specialty toy may end up ordering a toy from Toys RUs instead. Amazon should've negotiated instead coming up with penalty. Penalty which will make Amazon.com pay either cash or they will suspend the contract in few months. From this, it will avoid litigation and their contract as well as working relationship will continue. Another is coming up in a renewed agreement, which will specifically state that Amazon.com is not allowed to work with other toy retailer and if not met, Toys R Us must be paid in cash for breaking the agreement. 4. The partnership made sense at the first wave of E–commerce, but is no longer good for the two companies because the holiday sales fell well short of expectations and rival and category leader Best Buy surged ahead. It's better to end the partnership seeing the effects rather than keeping the
  • 26. contract and both companies are no longer getting benefits from it. Amazon investors did not seem fazed by the development, with the e–tailer 's shares up about half a percent in ... Get more on HelpWriting.net ...
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  • 28. Marketing Analysis : Amazon.com, Inc. Amazon.com, Inc. Introduction Amazon.com, Inc. was founded in the year 1994 by Jeffrey P. Bezos after he left his employment with D. E. Shaw & Co. (Wall Street firm) as vice–president and moved to Seattle. After reading a report about the future of the internet projecting annual web commerce growth at 2,300%, Bezos created a list of 20 products that could be marketed online. He, finally narrowed the search five most promising products including compact discs, computer hardware, computer software, videos, and books. Bezos finally decided that his new business would sell books online, due to the large world–wide demand for literature, the low price points for books, along with the huge number of titles available in print. Jeff Bezos ... Show more content on Helpwriting.net ... In May 2012, the Company acquired Kiva Systems, Inc. (Kiva). In October 2013, Amazon.com Inc acquired TenMarks Education Inc. Effective February 5, 2014, Amazon.com Inc acquired Double Helix Games LLC. Effective May 6, 2014, the Company acquired Iconology Inc. The Company offers its customers the lowest prices possible through low everyday product pricing and shipping offers, including through membership in Amazon Prime, and to improve its operating efficiencies so that it can continue to lower prices for its customers. The Company also provides easy–to–use functionality, fast and reliable fulfillment, and timely customer service. It offers programs that enable sellers to sell their products on its websites and their own branded websites and to fulfill orders through them. The Company serves developers and enterprises of all sizes through Amazon Web Services (AWS), which provides access to technology infrastructure that enables virtually any type of business. The Company serves serve authors and independent publishers with Kindle Direct Publishing. It also offers programs that allow authors, musicians, filmmakers, app developers, and others to publish and sell content. North America North America segment consists of amounts earned from retail sales of consumer products and subscriptions through North America–focused websites such as www.amazon.com and www.amazon.ca and include amounts earned from AWS. This segment includes export sales from www.amazon.com and ... Get more on HelpWriting.net ...
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  • 30. Company Profile : Amazon.com, Inc. Company Profile Amazon.com, Inc. NAME: DIEGO FERNANDEZ PROFESSOR: JOSE CASAL COURSE: MGMT 390–455 Amazon.com, Inc. is an American electronic commerce company that started as a bookstore on the internet with a different name, Cadabra.com. Jeffrey Bezos, founder and CEO of Amazon.com, incorporated the company on July, 1994. The site went online as Amazon.com in July 1995, with headquarters in Seattle, Washington, United States (Securities, 3). Bezos named the company Amazon.com, because he wanted a name for his company that began with "A" so that it would appear early in alphabetic order when someone look for it in the internet. He looked through the dictionary and settled on "Amazon", ... Show more content on Helpwriting.net ... It had a strategy of building strong brand recognition, customer loyalty and supplier relationships. In its two first two months of business, Amazon sold to all 50 states and over 45 countries. Its sales increased rapidly. Through December 31, 1996, Amazon had sales of more than $16 million to approximately 180 000 customer accounts (Securities, 4). Amazon began as an online bookstore, but over the last decade has branched out into additional product areas. The company diversified and started selling DVDs, VHSs, CDs, MP3, video games as digital and physical copies, toys, food, apparel, furniture, electronics, and jewelry. Besides, Amazon selling products created by other industries. The company has also created its own products. They sell exclusive products like the Fire TV, Fire kindle, and Amazon Fire phone; these products can be purchased on its own website. They also provide a membership that offers two–day shipping and an instant streaming of selected movies and TV shows. This membership is called Amazon Prime. Thanks to this variety, Amazon started to compete with other industries like Apple, Netflix, Hulu, and to expand to different area of the world. New Amazon sites were created as Amazon.co.uk and Amazon.de. This helped to service customers outside of the United States. Amazon has always sold goods out of its own warehouses, but it has created a way to help other retailers and individual sellers. Retailers like ... Get more on HelpWriting.net ...
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  • 32. Amazon.Com Essay 23 Question 1) How does Amazon.com create value for its customers? How has its approach to creating value changed since its founding? Amazon creates value for its customers by offering customer satisfactory services by managing retail operations with efficient use of technology. Operational efficiency is the strength of Amazon.com and supports the management to maintain its competitive advantage and enhance corporate performance. Amazon.com creates value for its customers by offering customers broad array of products to select from through their website and ensuring timely delivery of products to exhibit high level of commitment towards their business and customers Amazon.com was a venture into an emerging market of internet and had to ... Show more content on Helpwriting.net ... Wholesalers e.g. C and S wholesale Grocers. IT allows retailers to order directly from their wholesale partners via their website. Retailers can check stocks and look at current promotions. This approach is more effective than depending entirely on merchandisers. Agents e.g. Avon Representatives. There are a number of different types of agents. One well known example is that of Avon cosmetics and their workforce of extremely loyal representatives. The representatives are in reality agents. eMarketing allows customers to choose between the services of their traditional Avon rep or the Avon Online Shop i.e. using an agent or going direct. Franchises e.g. KFC. There are many examples of franchises. The online equivalent of a franchise is an affiliation or 'affiliate.' This gives the franchise owner the opportunity to develop a network of affiliates that display goods, services or solutions on the affiliate website. A commonly cited example is that of Amazon.com. So if you are a golf enthusiast, and you have developed a site that give tips on how to play better golf, then you can apply to Amazon.com for an affiliation that allows you to place tailored Amazon ad boxes on your site. They can be adapted to sell golfing books, and you as the site owner can adapt the ads to match the feel of your site. For every golf book sale that your leads generate, you are paid a commission. Vending and automated retailers e.g. Coke machines. Vending is very much based upon ... Get more on HelpWriting.net ...
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  • 34. The Amazon.Com Essay 1.) What portion of the business should be focused on sales of products, sales of services to consumers, business partnerships for sales, and partnerships for order fulfillment/Web services? The portion of the business that should be focus on sales of products is advertising, sales promotion, publicity, personal selling, sales force management, customer relations, and dealer relations. These activities are especially critical when a firm pursues a market penetration strategy. The effectiveness of various selling tools for consumer and industrial products varies. Personal selling is most important for industrial goods companies, and advertising is most important for consumer goods companies. With regard to advertising products and ... Show more content on Helpwriting.net ... The company can ensure that it can compete effectively by market share, product quality, product life cycle, customer loyalty, competition's capacity utilization, technological know–how, control over suppliers, and distributors. 3.) How should the company decide on opportunities for entering new international markets? How much emphasis should be placed on this strategy? The company should decide on opportunities for entering new international markets by checking population of the city, rival computer store openings, vehicle traffic passing store up, vendors average, senior citizen use of computers, small businesses growth in the area, desire for Web site by realtors, and desire for Web sites by small firms, and by knowing of threats, like opening of new stores nearby, malls, and gas prices in the area. The amount of emphasis that should be placed on this strategy is inventory turnover increase, average customer purchase increase, employee morale, in–store promotions, stores' debt–to–total assets, and revenues of employees. 4.) Should Amazon continue to offer "super saver shipping," free shipping plans, and membership plans that offer free express shipping, or do these services cost too much to be a useful strategy? Sometimes the variables included in a cost/benefit analysis cannot be quantified or even measured, but usually reasonable estimates can be made to allow the analysis to be performed. One key factor to be considered is risk. Cost/benefit ... Get more on HelpWriting.net ...
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  • 36. eBusiness Model: Amazon.com E–Business Model of Amazon.com––Assignment #2 Questions and Answers Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books. After reviewing the Amazon.com annual report, I feel that it has not lost its identity by expanding into different online markets beyond selling books. Online merchandising is a large and lucrative market that most competitors are taking advantage of this profitable business. Furthermore, online commerce has saved time and money for consumers, so Amazon made the right business decision to pursue this window of opportunity. Next, Amazon is more competitive than any other online bookstore such as Barnes and Noble and Borders. After browsing the Barnes and Noble and Border ... Show more content on Helpwriting.net ... Since Amazon has a competitive edge over Barnes and Noble and Borders in most aspects of online merchandising, they have to develop innovative strategies to increase their online market share. These strategies include increasing their marketing campaign, expanding into the international growth segment, nurturing existing vendor relationships, establishing new long–term vendor relationships, and adding new product categories. Barnes and Nobles and Borders must be competitive in their book pricing. Since the book business has gone digital, whichever online company can sell the most e–readers will also be in the best position to sell books to customers. Barnes and Nobles and Borders will have to develop low cost e– readers that can compete with the popular Kindle e–reader created by Amazon. Also, Barnes and Nobles and Borders should enable consumers to read digital books on different devices, including the iPod and cellular phones. I think that Barnes and Noble and Borders can utilize some creative strategies that most consumers may find appealing. First, Barnes and Noble and Borders can increase rewards for loyal shoppers by offering them discounts based on multiple orders made in a certain time–frame, or even give them a discount for orders made on their birthday. Furthermore, Barnes and Noble and Borders can offer online rewards to their nearest retail store location which is advantageous to both companies since Amazon does not have retail stores. ... Get more on HelpWriting.net ...
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  • 38. Amazon.Com Business Model Amazon.com's E–Business Model Amazon.com was founded in 1994 as an online book retailer. Now, the largest retailer of books has also become the largest online retailer with a customer base of over 30 million people. Amazon competes in a vast array of markets including: books, movies, digital readers, computers, consumer electronics, pet needs, groceries, health and beauty aids, toys, clothing, jewelry, shoes, sporting goods, tools, automotive, hardware, building supply, and more. Despite their large product offering, Amazon has maintained its strong brand. Imagine if Toys–R–Us, the largest toy retailer began selling books or if the NBA began selling hardware online. The threat of consumer confusion would rise, thus bringing into ... Show more content on Helpwriting.net ... Amazon.com has made a deal in the online car industry boosting the fortunes of a new player; Greenlight.com; while laying the foundation for the addition of its own car "tab" by year 's (2000) end. These moves will further entrench the model of direct auto sales over the Internet. Amazon.com has expanded its stake in Drugstore.com (it now owns nearly 28 percent of the firm), and has given Drugstore.com a "tab" on the Amazon site. In 1999, Amazon.com opened up stores selling software, video games and home improvement products. Amazon's long–term strategy appears to be in harmony with its resources and capabilities. As Amazon.com realizes its long–term strategy and solidifies its brand even further, Amazon.com hopes that e–commerce sites that sell only books and music, such as Barnesandnoble.com will face increased challenges to lure people to come to their site to buy books and music, as opposed to going to Amazon.com for a more complete shopping experience. Determine the impact if Amazon.com had split up and become a family of brands (for example, "Amazon" for books, "Supertoys" for toys, etc.), each with a different public face but all run by the same parent company. There are many reasons and pros and cons of having a parent company. Amazon will have to look at the following aspect ... Get more on HelpWriting.net ...
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  • 40. Business Analysis Of Amazon.com Inc. Essay Consolidations of Financial Statements Corporate Structure Amazon.com Inc. maintains a corporate structure like any other corporation, with a board of directors, management and stockholders. The board of directors consists of 10 directors and is chaired by the company's CEO Jeffery Bezos. Amazon's corporate governance guidelines (2016) state the responsibility of the board of directors is to control and direct the company while maintaining accountability to the shareholders and building long–term shareowner value. In addition to Amazon proper, the company has established two key subsidiaries, Amazon Web Service and Worldwide Consumer Services (International) to further its reach. Both subsidiaries maintain a respective CEO who are part of the management team along with the CFO, Worldwide Controller, Business Development Officer, and General Counsel Officer (Amazon.com Inc., 2016). Both Amazon Web Service and Worldwide Consumer maintain separate entities while being wholly owned subsidiaries of Amazon. Each subsidiary is essentially a division of Amazon and serve to meet the needs of the consumer and developer customer sets and extend Amazon's market reach. Additionally, Amazon provides a list of significant subsidiaries in the 2015 Annual Report. Hoyle et al. (2015) suggests business combinations are part of an overall managerial strategy to maximize shareholder value and expand into diversified areas (p. 40, 41). Along with the significant subsidiaries Amazon owns a ... Get more on HelpWriting.net ...
  • 41.
  • 42. Amazon.com CASE STUDY Amazon.com© 2007–early 2009 Gary J. Stockport This case study is concerned with the continual roll–out of Amazon's global strategy through the development of resources and strategic capabilities. It is about global dominance through the development and use of technology and acquisitions and alliances to offer an increasing array of products and services and continually enhancing customer experience. The case discusses the widening of Amazon's business through serving three distinct and different groups of customers. The case highlights a number of potentially disruptive technologies including Kindle and cloud computing. G G G G G Introduction By 2008, Amazon.com had a market capitalisation of some US$29.4 billion1 ... Show more content on Helpwriting.net ... Bezos had already chosen books as his preferred product due to their low price point and the size of the global market, estimated at over US$80 billion at the time. He believed web–based technology would provide customers with a much larger range of titles at their fingertips as well as enable better organisation and presentation of the millions of books. Seattle was a logical choice to locate the business as it was close to Ingram Books, the largest US book distributor. It also had access to a large supply of computer software talent. Furthermore, the State of Washington had a more favourable sales tax climate. Over the next 12 months, whilst operating from the garage of his rented home, Bezos, his wife, and three others established relationships with shippers and wholesalers, developed the software and tried to raise money. The business went 'live' with an online store in July 1995. Silicon Valley funding for a further $8 million. During 1997, an initial public offering (IPO) comprising 3 million shares raised $50 million and enabled an aggressive expansion of the ... Get more on HelpWriting.net ...
  • 43.
  • 44. Amazon 's Largest Online Bookstore Amazon.com Essay Jeff Bezos is the CEO and founder of the world 's largest online bookstore Amazon.com; In August 2013, Bezos spent 250 million US dollars on behalf of the individual acquisition of "Washington Post". Bezos will use the private identity, rather than through the Amazon to complete the transaction. In competing with other company market, the advantage of Amazon become more obvious, Amazon was one of the cheapest online bookstore, it always on sale. Compare to other traditional bookstore, it was more convenient by just click the product and you can get all the books, and it has very fast service. Amazon also provides efficient, reliable back–end services to an enormous range of customers through Amazon Web Service. In the company's initial stage, to compete with other company, he took a year to build website and databases. At the same time, Amazon faced many challenges, the most powerful competitors Barnes and Noble bookstore, and this is a struggle between tradition and modernity. Amazon 's initial business plan was uncommon; it did not assume to make profits for at least four to five years. This deliberate "slow" growth made stockholders complain about the company not reaching profitability fast enough to rationalize investing in it. However, when the dot–com bubble burst, destroying many e–companies in the process, Amazon survived, and went past the bust to become a huge player in online sales. It eventually posted its first profit in the fourth quarter of 2001: $5 ... Get more on HelpWriting.net ...
  • 45.
  • 46. Amazon.Com the Brink of Bankruptcy Question 1 – Achieve Positive Cash Flow "Would Amazon.com achieve its aggressive goal of becoming cash flow positive by the end of 2001" (Applegate, Austin, Soule, 2009, p. 155)? Amazon.com will be cash flow positive by the end of 2001. A close analysis of operating expenses for Amazon.com from 1997 to 2000 indicates the company has experienced significant increases in fulfillment, marketing, technology, and restructuring costs. Amazon has experienced a positive growth over several years and the upward trend will likely continue in 2001. In 2000 the company had almost 30 million customers. Amazon.com should consider conducting market research and collecting customer information (Applegate, Austin, Soule, 2009). To ... Show more content on Helpwriting.net ... Amazon.com spent over $400 million on digital business infrastructure that linked nine distribution centers and six customer service centers throughout the U.S., Europe, and Asia during 1998 and 1999. Due to the company's larger customer base from expansion with the infrastructure in place Amazon.com will earn profits quickly. The digital business infrastructure allowed Amazon.com to cut their cost drastically because they did not have to stock every item. Customers received shipments faster which increased customer loyalty and satisfaction. IT capabilities enabled Amazon.com to cut cost, earn higher profits, and reduce competition by gaining partnerships (Applegate, Austin, Soule, 2009). Questions 3 and 4 – Time Requirements "How much time did the company have and how much time would it need to spend to prove that it could create and sustain value over time" (Applegate, et al., 2009, p. 155)? Amazon.com had 5 years since the company went public in 1995 and needed 1 year to create and sustain value over time. Many of the investments have been made to build the state–of–the art digital business infrastructure. The company has tremendous opportunities according to the SWOT analysis. Amazon.com is ranked 48th worldwide and online retail sales are growing rapidly. Amazon.com has good leadership and digital infrastructure with excess capacity. Amazon.com has built high barriers to entry and is the leading online retailer globally and has a ... Get more on HelpWriting.net ...
  • 47.
  • 48. Business Environment, Target Customers, Market Needs Of... Amazon.com Market Analysis Marketing Management Lin KE 1670998 28/02/2015 Words: 1806 Executive Summary This paper explains the business environment, target customers, market needs of Amazon.com. The main purpose of using Amazon.com as the case study is that, it is the leading company in the multinational electronic industry and it has faced many variations in its growing period. Amazon.com is the biggest e–commerce company based in Seattle,Washington,United States. It started as an online bookstore in 1995, but soon diversified to sell DVDs, MP3, electronic device, software, video games, furniture, clothing, jewelry and consumer goods. (Kenney, 2000) Its online sales pattern and economic scopes has contributed a great ... Show more content on Helpwriting.net ... During ten years developing, Amazons.com has become a fortune 500 company and a drive force of e–commerce industries. Amazo.com currently employs 51,000 people, ships packages to customer in 50 states, also has separate retail websites for 14 countries, includes America, England, France, Canada, Germany, Netherlands, Italy, Spain, Australia, Brazil, Japan, China, India and Mexico. Amazon.com expanded its business empire in different fields as innovated its own brand consumer electronics–notably products like Amazon Kindle, Fire tablets, Fire Televison and Fire Mobile phone, also established own cloud computing services system, Amazon Publishing, launched Amazon Art and film products. Jeff's innovative idea and technological advancements have allowed Amazon.com to grow rapidly as a result its cash flow has increased from $800 millions ... Get more on HelpWriting.net ...
  • 49.
  • 50. The Company Amazon.com Inc. An E Commerce Based Industry... Political The company Amazon.Com Inc. an e–commerce based industry can be affected by the country's political external factors for example: A) political stability of developed countries. It could creates an opportunity to expand . B)Government support for e–commerce. It is an a opportunity as a well a threat, an opportunity because it can continue to expand and diversify it business, a treat because competition will also increase. C) Increasing governmental efforts on cyber–security which could be a positive change. It is an opportunity that Amazon.com should exploit to increase its capacity of recuperation in the remote or macro–environment of e–commerce. Economic Effects on supply and demand determined by the economics environmental of the nation and the rest of world. When there is a recession, population income declines and people become more conservative in their spending. In contrast, with the growing population and increase access to the internet in large population countries, the e–commerce business has grown tremendously. "Asia Pacific's internet retailing market is expected to overtake North America due to its large population size, rising incomes and increasing familiarity with technology (Euro Monitor International, 2013), China and India are also gaining more access to broadband to the internet this factor aided Amazon to growth incredibly. Social Billions of users can be gotten through proper use of social networking giants, and ... Get more on HelpWriting.net ...
  • 51.
  • 52. Essay about Amazon.Com Case Study Amazon.com 1. How would you define Amazon's industry? What difficulties do you encounter identifying primary competitors and key lines of business? Amazons primary industry is electronic commerce. At its core Amazon is an electronic commerce retailer. But over the years the brand has developed into something grander. Originally the company started out as an online bookstore but now has diversified its inventory to include dvds, software, video games, electronics, furniture, apparel, food, toys, and jewelry. Amazon has also become a producer of their own brand of consumer electronics, most notably their line of Kindle e–book readers, Fire Tablets, Fire TV, Fire phone, and is now a leading provider of cloud computing services. Now Amazon ... Show more content on Helpwriting.net ... What do all these sites have in common? They are all multi–channel bricks and clicks meaning that in addition to an online shopping experience, they also offer a traditional retailing experience as well in the form of physical stores. Yet the site above all of them and most popular in terms of internet traffic is Amazon.com. So how has Amazon achieved its current level of success without a physical manifestation of itself? Success at its core is often a case of being good and lucky. Amazon was no exception to the rule. From the start Jeff Bezos and his team did a lot of things well. A well– conceived business plan and an innovative business model that immediately set them apart from other online e–tailers and put them on the road to success. The ability to improve on its supply chain and distribution model, to take advantage of advancements in information management, to brand, market, and advertise itself correctly, and to execute all these initiatives successfully enabled Amazon to rise above its initial competitors and establish an enduring foothold in the market. An emphasis on customer service and relations ensured that a large percentage of new customers would turn into repeat clientele. Amazon successfully took the artificial and inhuman component of online shopping and put a caring human element into the act of clicking a button. 3. Given its internet base, can Amazon's success be ... Get more on HelpWriting.net ...
  • 53.
  • 54. History of the company Amazon.com History of the company Amazon.com is an American multinational electronic commerce company with headquarters in Seattle, Washington, United States. It is the world 's largest online retailer. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics–notably the Amazon Kindle–book reader and the Kindle Fire tablet computer–and is a major provider of cloud computing services. Jeff Bezos started the company in his garage. He started out by selling just books, but now they sell just about anything. The Mission and Vision Statement of Amazon.com: Amazon.com has had a ... Show more content on Helpwriting.net ... In 2002 Amazon launched a web services platform. Perhaps it was risky for a young company that had only reached profitability in that same year to invest its innovation resources in new business models rather than stick to its core, but within five years the site used by Amazon 's web–services platform had grown into the seventh–largest in the world. And Amazon kept going. In late 2007, it set up Lab126, whose first product, the Kindle e–book reader, came to market wrapped in a business model not only foreign to Amazon 's DNA but also potentially disruptive to the entire publishing industry. To launch this high–margin, product–based offering, Amazon had to become an original equipment manufacturer (OEM). It wrapped this technology in a seamlessly integrated iTunes–type digital media platform that combined both transaction– and subscription–based content delivery. It partnered with content producers in innovative ways and created an open back–end that allowed independent publishers to generate new content for the Kindle. In its first year, Amazon sold an estimated 500,000 Kindle. Amazon has greatly expanded the market for e–books and positioned itself for success not only in this market but in newspaper and periodical distribution as well. Amazon at its roots is built to transform. When it finds opportunities to serve new customers, or existing customers in new ways, it conceives and builds new business models to exploit them. Amazon has ... Get more on HelpWriting.net ...
  • 55.
  • 56. Business Analysis: Amazon. Com Abstract: Amazon.com is an On–line retailer of, originally, books. The company was established as a micro enterprise in the US in 1994. Since then it has enjoyed rapid expansion in all aspects of its operations, including business turnover, and a spectacular rise in share value since public floatation in 1997. New on–line sites based in Germany and UK and a distribution center in Amsterdam were established in 1998 to cater for European markets. On August 30, 2000 Amazon.com launched its third site outside the US, Amazon.fr in France. Amazon.com sells only on–line and is essentially an information broker. It holds a relatively small, though increasing, inventory and outsources most aspects of its operations. Almost every aspect of amazon ... Show more content on Helpwriting.net ... Although Jeff Bezos had no previous experience in the book trade, he saw a business opportunity in selling books solely on the Web. He started the company out of his garage in a Seattle suburb, wrapping orders and then delivering them to the post office in the family car. The characteristics of the books retailing industry make it amenable to electronic commerce: a great variety of products and consumer tastes, and tastes which hanker after a lot of information about the products. Moreover, there is room for bringing down margins, i.e. offering customers deep discounts. Jeff Bezos picked the name Amazon because it is the biggest river on earth. He wanted his on–line bookstore to become "Earth 's Biggest Bookstore", but without the need to stock vast quantities of books. Amazon.com would be lean, fit but hungry. A screenshot of Amazon.com 's very first homepage Amazon.com opened its virtual doors in July 1995 with 1.1 million titles, almost ten times the number of books carried by an average bookstore. Amazon quickly became the largest online seller of books and has since parlayed that lead and leveraged its large customer base (17 million and growing) to rapidly expand into additional retail categories. Today, Amzon.com is considered the largest and most aggressive pure–play consumer e–commerce company, offering its customer an estimated 18 million unique products : books, music, videos, toys, ... Get more on HelpWriting.net ...
  • 57.
  • 58. Amazon.Com Amazon.com A case report prepared for MG 495 Business Policy INTRODUCTION Executive Summary/ Situation Amazon.com offers one touch shopping experience for millions of consumers around the world. You now have the ability to conduct all your shopping needs, wants and desires ... Show more content on Helpwriting.net ... When Amazon was first established, the goal of the management team was to create an environment that offered superior customer service and satisfaction. As time went on and they were able to see the importance of diversifying the company to not only sell books, but to also sell hundreds of other products in order to continue the satisfaction of the consumers. This is where the idea was formed to create partnerships with other companies in order to sell their products on Amazon's search engine. Using the BCG growth–share matrix you are able to see where and why certain products were a good choice and other where a little more risky. Stars Cash Cows Dogs Music Downloads Online book sales, Amazon on Demand Online consumer goods 2.Operations Amazon.com knowing what needed to be done to grow the industry had to take a step back and determine ways that would maximize company growth. They took this approach in few ways, the first being to invest in other online companies that could benefit from the high traffic generated from Amazon.com 's web site. (Collins, P., Mockler, R, & Gartenfeld, M, pg 6, 2003) For the management team of Amazon this step created a bigger risk due to the fact of the stock market crash, which caused a lot of big investors to face bankruptcy and therefore have Amazon write off those investments. In addition to partnering with other online retailers, Amazon.com, due to its patented ... Get more on HelpWriting.net ...
  • 59.
  • 60. Amazon.Com Case Study/Swot Amazon.com: An E–Commerce Retailer I. INTRODUCTION A. EXECUTIVE SUMMARY 1. Summary statement of the problem: Increased competition, a consistently poor economic environment and a possible repeal of the Internet sales tax exemption has forced Amazon.com to generate new strategies on how to remain competitive in the e–Commerce business. This issue seems to be, how to retain a competitive edge while minimizing costs and still remaining focused on the core vision of the company. The strategies focused on the services side of the company instead of the products side, as the services side was the best suited for new opportunities. 2. Summary statement of the recommended solution: Amazon.com has two solutions to entertain regarding their ... Show more content on Helpwriting.net ... 12). 3. Marketing If you have been on a web site with an Amazon ad, you have been on an Amazon web services partner. Also, if you order online, many sites take you right to Amazon.com's website to order. This brand of marketing is practically free since the partners that want a bigger market share join with Amazon.com, giving Amazon a broader customer base without even trying. 4. Finance A close examination of Amazon's financial sheets from 2000 to 2003 show how hard it is to sustain profitability and why the company is looking at taking a different course. While Amazon had operating earnings of $52 million in the third quarter of 2003–it's first operating profit in a quarter that doesn't include the holiday season–it was a muted accomplishment. Once interest payments of $30 million are subtracted, Amazon is left with just $22 million in profits on revenues of $1.1 billion. This is a very weak financial portfolio. 5. Strengths, Weaknesses, Opportunities and Threats a. Strengths Customer Intimacy –The degree of customer intimacy, community building, and one– to–one marketing is the forte of Amazon. It can be argued that Amazon has successfully created a "community feel" with its customers, and by virtue of its omnipresence and comprehensive information management systems has garnered superior knowledge of consumer purchasing habits.
  • 61. Thus we can say that Amazon excels at customer intimacy. This can be supported by the fact that it is one of the most ... Get more on HelpWriting.net ...
  • 62.
  • 63. Amazon.com Case Study Essay Case Analysis September 20, 2013 IS 6672–Information System and Business Strategy Dr. Ryan–Fall 2013 1–2 Amazon Discussion Questions 1. On a scale of "1" (Very Poor) to "5" (Excellent), how would you rate Jeff Bezos as an entrepreneur? How would you rate him as an operating manager? Support your rating from case specifics. I would rate Jeff Bezos 10 as an entrepreneur, and 7 as an operating manager. On one hand, he identified book retailing as an industry segment that could exploit the power of emerging Internet technologies and found the Amazon.com, which enjoyed several years of tremendous growth, from an online bookstore into an online superstore, expanding the online business from retailing to auctions and ... Show more content on Helpwriting.net ... Stage III: Amazon created for itself a unique asset base comprising of its brand, customer relationships, the technical and fulfillment infrastructure, and leveraged it to create for itself a capability that could not be easily imitated by its competitors (online and traditional) or new entrants. Stage IV: Using IT to create sustainable advantage: Amazon's digital business infrastructure, which linked its customer facing processes to its backend processes, helped it create a sustainable advantage for itself which served as an entry barriers for competition. The IT enabled commerce platform that Amazon built for itself is the key to its success. The value it delivered to all shareholders is its brand, customer relationships, technology, infrastructure, financial strength, people, and leadership in the dot com industry At the heart of Amazon's value proposition is the fact that it leveraged its existing IT system and transformed it into a commerce platform, and this allowed Amazon to pursue new IT enabled strategic growth initiatives. In this process Amazon created value for all its stakeholders. Customers: Amazon's sophisticated browsing experience with enhanced search capabilities, wish
  • 64. list, recommendations, shopping carts, one click shopping, personalized consumers shopping experience. Industry: Amazon's business concept not only helped Amazon grow, rather it developed a value network for all the industry ... Get more on HelpWriting.net ...
  • 65.
  • 66. Critical Appraisal Of Amazon.Com Current E-Business... Business strategies and activities play a very crucial role in the future development of the organization. These strategies become more important, in case of e–business organization such as Amazon. Every organization uses different business strategies in order to remain in business. Some adopt customer– centric strategies; some uses strategies to maximize their profit. For a long time, many organizations have made quality as their selling point. The goal of this report is to analyze the Amazon's e–business strategies and activities. This report also discusses the result of strategies adopted by Amazon and how far it has been successful. Introduction According to the definition of Whatis.com "E–business (electronic business), derived ... Show more content on Helpwriting.net ... Amazon has been changing its business model according to market conditions. One indication of a smart company is to continuously change its business model; it is an indication of smart company and ultimately the smart management team. It is also an indication that the company is learning and adopting itself to the external and internal environment. For the first time in year 2000, Amazon management has set its focus of making profit. Again, it is an indication of nothing but smart, opportunistic management that utilized its strength to grow. It is very clear that Amazon management team is very focused. In order to meets its future targets, Amazon has implemented a restructuring plan. It will allow Amazon to reduce operating costs, reduce employee staff, and strengthen some of its fulfillment and customer service operations. According to the quarterly report released by amazon.com for quarter ended September 30, 2004 "There has been a steep decline in operating costs."[2] This has improved the performance of the company. Amazon Business Strategies Since its beginning, Amazon has adopted various e–Business model to increase its customer base and recently set its focus on making profit. Given below are the strategies adopted by Amazon. Expertise and scaling Amazon has a track recording of first gaining expertise in the market and then scaling into other areas. For ex. Amazon started with a web–based bookstore ... Get more on HelpWriting.net ...
  • 67.
  • 68. Marketing Analysis : Amazon.com Inc. Amazon.com Inc. Report Stephen Hesson Mrs. Robinson–Jones EH–300–01 University of Alabama – Huntsville June 23, 2015 Amazon.com, Inc.(Amazon) is an online retailer, which offers a variety of products and services through its website, they also produce and sell the Kindle e–Book reader. Amazon.com, Inc. is located at 410 Terry Avenue North, Seattle Washington 98109 5210, USA, Amazon is also located in Redlands, CA, Chattanooga, TN, Lexington, KY and numerous other locations. Jeff Bezos started Amazon.com, Inc. in 1994, and launched the Amazon.com website 1995, as a book retailer on Netscape, and AOL. In 1998 Amazon expanded by acquiring Bookpages, Telebook, Internet Movie Database, Planet All, and Junglee Corp, Then in 2004, Amazon struck a strategic alliance with the Bombay Company to sell their products on new e–commerce technology website and then entered the Chinese market by acquiring joyo.com, one of China's largest online retailers of books, music, and videos. A year later in 2005, Amazon launch their own search engine and acquired BookSurge, the leader in book printing and fulfillment. In 2006, Amazon bought Shopbop.com retailing women fashion clothing and accessories and launched Endless.com for shoes and accessories. In 2007 dpriveiw.com, a digital camera information site, and Brilliance Audio, the largest audio book publisher in the US, joined Amazon' expanding online retail portfolio. Company acquisition continued each year with ... Get more on HelpWriting.net ...
  • 69.
  • 70. Amazon.Com: the Brink of Bankruptcy Amazon.com: The Brink of Bankruptcy Jeffrey Bezos, formerly a senior vice president for D. E. Shaw & Company, founded Amazon.com in 1994. D. E. Shaw is a Wall Street–based investment bank, and Mr. Bezoswas assigned to find good Internet companies in which to invest. During the summer of 1994, he stumbled across a Web site that showed the number of Internet users was growing by 2,300 percent per month. He quickly realized the vast potential of the Internet, and began putting together a list of possible products that he could sell on the World Wide Web. He eventually narrowed his list to music products and books. Although music products and books both had enormous potential, he eventually selected books because he believed that he could ... Show more content on Helpwriting.net ... These objectives are reasonable. However, objectives should be specific and measurable. Some alternative objectives would be to focus the Company's resources toward achieving profitability by the fourth quarter of 2000 (an annual objective), and to increase profitability by 5 percent per year for the next 3 years (long–term objective). These objectives would give meaningful, measurable goals that management would need to obtain, or it would require management to re–evaluate the Company's objectives or the Company's strategy to achieve the objectives. With the aforementioned objectives in mind, the Companyneeds to implement a strategy to achieve the desired results. It is necessary to evaluate alternative strategies before selecting the actual strategy to implement. The SWOT or TOWS, SPACE, Grand Strategy, IE, and QSPM Matrices are tools to help in the evaluation and selection of alternative strategies. The matrices indicate that Amazon is in a strong competitive position, and that the Companyshould build and grow. The matrices indicate that, despite Amazon's financial position, the Companyhas some distinct competitive advantages in a high–growth or unstable industry. Some strategies for companies that fit this profile are backward, forward and horizontal integration, market penetration, market development, product development and joint venture. One strategy that would fit into ... Get more on HelpWriting.net ...
  • 71.
  • 72. Analysis of Amazon.com Essay Industry Description History Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e–mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two–year period Internet usage ... Show more content on Helpwriting.net ... Companies need to provide an omnichannel experience to their customers in order to keep them. However, with the huge variety of retailers and brands, it is becoming harder and harder to maintain customer loyalty. Another problem may arise from the fact that currently the U.S. legislators are enforcing laws on making online retailers to collect sales tax. Up until now, the law has been enacted in at least 12 states. b. Challenges: One of the biggest challenges in nowadays virtual world is that competitiveness among companies is higher than ever – almost everyone is going online and fighting for a bigger market share and a secure position there. This makes it harder for companies to stay appealing to customers by offering lower prices, while generating sustainable profits in the meantime. Another big challenge for online retailers is customer data mining and conducting useful analysis of this data, which is mostly important for developing business strategies for the future. c. Opportunities: Being able to personalize customer targeting is a big advantage of the ... Get more on HelpWriting.net ...
  • 73.
  • 74. Marketing Analysis Of Amazon.com, Inc. Marketing Analysis of Amazon.com Company Overview Jeff Benzo founded Amazon.com, Inc., simply known as Amazon in 1994 in Bellevue, Washington. Benzo started the company with the name of "Cadabra" on July 5, 1994 and a year later in 1995 changed the name of the company to what it is now, Amazon. The reason Benzo picked the word Amazon to name his company after was because he knew the Amazon river was special and unique just like he wanted his company to be, not only that but he knew the Amazon river was the biggest in the world which is what he strove for when making his company. What started off as a website to purchase books grew into what is now known as the largest online retailer worldwide. Take note that the Amazon logo has an arrow going from "a to z" to show that Amazon carries everything from A to Z. As Amazon grew not only did they sell books but also they grew to their goal of selling all retail good from "A to Z". As Amazon continues to soar they are adding other products to their brand extension. Amazon has now added one of its most popular features, Amazon Prime which allows for free two–day shipping if you are a member, but also Amazon has branched into the world of digital goods such as Amazon Video, Amazon Art, and Amazon Games, allowing for members who have purchased these extensions to access digital goods at the click of a button. Amazon has now started adding more convenient features like Amazon Local, giving members deals within their neighborhoods, ... Get more on HelpWriting.net ...
  • 75.
  • 76. Launching Amazon.com Self Service Lockers Essay Launching Amazon.com self–service lockers In a modern fast paced world, people seek instant gratification. On a national level this can be seen in companies such as Mc Donald's which have adopted this notion by preparing hot, quick food for customers. This can be delivered on a local level as well as we see in a company like Comet Cleaners which offers a same–day service. According to Entrepreneur and Online Marketing Expert, Neil Patel, "Humans are hardwired to want things –– now. It's called instant gratification, and it's a powerful force." The sensation associated with instant gratification is a delightful feeling. A feeling of seeking pleasure, which can be easily fulfilled in today's world. One simple form of instant gratification is the desire of wanting packages to arrive faster. While online retail stores utilize standard mail carriers, Amazon.com, has found a way to meet faster delivery demands. Releasing their new, self–service lockers, Amazon is able to leverage their title as the "e–retail giant." With a majority of people wanting instant gratification, online retail businesses should cater to and satisfy the wishes of consumers. Patel argues, "The most important thing is not necessarily to feed your customer's hunger right away, but to be completely transparent with them about what you can and can't provide." Some online retail stores can provide twenty–four seven live chat while others can send out auto–response emails. These types of measures have become the ... Get more on HelpWriting.net ...
  • 77.
  • 78. Amazon.Com Case Studies Name: PRASHANTH BALAKRISHNAN Student ID: 071090070 Course: BIS 541/03 –MANAGING INFORMATION SYSTEMS Program: CEMBA Commonwealth Executive Master of Business and Administration TMA 1: "Amazon.com"– A Business History Tutor: Prasanan P.T. Kannan Submission Date: 07.March. 2009 [pic] TABLE OF CONTENTS Chapter Title Page 1.0 Executive Summary 2.0 Problem Statement 1 3.0 Analysis of Causes 3.1 Amazon's Debt 2–3 3.2 Competition 3–4 3.3 Expansion 4–6 4.0 Decision Criteria and Alternative Solutions 4.1 Reduce ... Show more content on Helpwriting.net ... For example, in March of 1999, Amazon introduced an auction service. After a few months effort, its auction business performed slightly, indicating how difficult it is to challenge the giant's eBay and Yahoo! Auctions. |Auction Sites |27–Sep–99 |Multiplier needed to equal eBay listings | |Amazon Auctions |4.80% |15.3 | |eBay |73.60% | | |Yahoo! Auctions |21.60% |3.4 | Source: Auction Web sites and C.E Unterberg Towbin Consumer Behavior Amazon.com is widely regarded as having one of the best management team of any internet company. However, there are some outside forces that are not easy to manipulate. ❖ Security; as the number of Internet crimes increases, customers are becoming aware of the possible danger involved in the process of on–line shopping. This security problem may not be difficult to improve since security technology is innovated quickly, but to convince customer of this is not as easy ❖ Etailers vs. retailers Another factor is hard to manage customer purchasing habits. Most consumers still prefer the capability of seeing a
  • 79. ... Get more on HelpWriting.net ...
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  • 81. Jeff Bezos: The Founder of Amazon.com Essay Jeff Bezos, the founder of Amazon.com, was born in Albuquerque, New Mexico in 1964. His mother, Jackie, was in her teens when he was born and she was only married to his biological father for about a year. She married Mike Bezos when Jeff was four years old. Mike was a Cuban who escaped to the United States when he was fifteen. He put himself through college in New Mexico and eventually became an engineer at Exxon. Jeff went to Princeton and studied electrical engineering and computer science. He graduated summa cum laude in 1986 with a GPA of 4.3 on a 4.0 scale. After he graduated from Princeton, Jeff joined a high–tech startup in New York called FITEL. After two years at FITEL, he joined Bankers Trust Company. At Bankers Trust, he setup ... Show more content on Helpwriting.net ... He helped the company build the most technically advanced hedge funds on Wall Street. In 1994, Jeff read a statistic that said the Internet was growing at a rate of 2300% per year. He decided to leave D.E. Shaw and Company to form Amazon.com, which he named after the seemingly endless South American River. He and his wife, MacKenzie, drove to Seattle to be close to a book wholesaler called Ingram. Jeff, a programmer named Shel Kaphan, and a contractor named Paul Barton–Davis built the prototype for Amazon.com in Jeff's garage in Seattle. They spent a year developing database programs and creating the website. Jeff raised a million dollars to finance the company through twenty–two angel investors, whom consisted of family, friends, and former colleagues. On July 16, 1995, Amazon.com went live to the world and Jeff told the testers to spread the word that it was open. Within 30 days, the company had sold books to all fifty states and forty–five foreign counties. By September, the site had sales of $20,000 a week. Jeff has a unique management style. He invokes loyalty from his employees and most of them see him as a colleague. He has a distinctive, loud laugh that he uses to "charm and disarm" people. He is known as a fun person to work with, but his employees and investors know that he is serious about his company. The main focus of Jeff's corporate strategy is customer service. Instead of focusing on the competition, he focuses on how he can improve his customers' ... Get more on HelpWriting.net ...
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  • 83. Customer Fulfillment in the Digital Economy Amazon.Com Customer Fulfillment in the Digital Economy Amazon.com E–tail Customer Fulfillment Networks Pioneer "The logistics of distribution Scorecard are the iceberg below the waterline of online bookselling."1 B–web type –Jeff Bezos, founder and CEO, Amazon.com Aggregation (e–tail) /Agora (auctions, Zshops) hybrid model KEY PARTICIPANTS "Ten years from now, no one will remember whether Consumers and business buyers Context providers Content providers Amazon.com and small online merchants (Amazon.com associates, Zshops, auctions) Suppliers and b–web partners
  • 84. (publishers; producers [OEM]; distributors e.g. Ingram Micro, Baker & Taylor Books, and others) Customers Amazon.com spent ... Show more content on Helpwriting.net ... Already the largest online e–tailer of books, music, and videos, the company has expanded its product offering to include toys, gifts, and electronics, and in September 1999 launched "Zshops," a new initiative (online flea market on Amazon.com's Web site) which offers customers "universal selection."4 Zshops empower small merchants and customers to set up online stores on the Amazon.com Web site for a monthly fee of $10, and a transaction fee of 1–5% of every sale. With a market capitalization of approximately $31.4 billion (as of November 1999), 12 million loyal customers, 18 million items on sale, projected 1999 sales of $1.4 billion, and the most recognized brand name on the Internet,5 Amazon.com aspires to become the supermall of choice for online shoppers. Its recipe includes innovation driven by "customer obsession" and the ability to provide a secure, enjoyable shopping experience online, but its dominance is due to a customer fulfillment process that delivers. A carefully orchestrated and adroitly executed "sell all, carry few" strategy explains Amazon.com's success with e–tail customer fulfillment. Its business web (b–web) (for books) includes Ingram Book Group and Baker & Taylor, the two largest book wholesalers in the US, as well as dozens of others. In 1998, Amazon.com obtained 60% of its books through Ingram, which operates seven strategically located US warehouses. Amazon.com pays Ingram a wholesale markup a few percentage ... Get more on HelpWriting.net ...