Distracted Driving Adverts

Distracted Driving Adverts
Making the Public Aware In 2013, there were about 3,200 deaths due to distracted driving. But, people decided to make the public aware of these
statistics by creating advertisements. So, when you first look at this specific ad, the main thing you see is the dark red blood spewing through the
phone, onto this poor woman's face. The ad at first just looks gory, and shocking, but once you read the words the whole picture comes together. This
ad has these impressions because they really stood out, with all the blood, and even having the words written in that person's blood. This ad is
appealing to people's ethos, and making them feel emotional about the issue of distracted driving. The things that make this ad efficient for getting this
idea through... Show more content on Helpwriting.net ...
Even when people walk away from the ad they will still be thinking about it later. The fact that it is gory, relatable, and has the ability to transfer
emotions to people, all come together to make this ad a one to remember, for a while. This ad may not be telling someone to buy a product, but it is
doing something way more important than that. This advertisement is making the public aware of what can happen if you decide to be on the phone
while driving, or on the phone with someone who is
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Perfume Advert Analysis
For my perfume advertisement, Eternity, I have used numerous techniques to persuade the audience to purchase this product. Firstly, I have used a
well–known couple for the main background setup. Since these couples are close together, this makes the perfume more memorable for consumers, as
these famous subjects are used to promote the product. This also creates a positive feeling about the company and the advertisement which is more
influential, entertaining and appealing to the audience. The couple is used as intimate and romantic connotations which is a successful tactic in
persuading the audience to purchase the perfume. In the advert, we can see a man on the right hand side wearing a black shirt with a black shadow
cast upon him to depict the idea of the man not being too muscular or dominating the advert. The man's body language is showing affection to the
lady as his eyes are gazed low, followed by the gentle expression on his face. This displays positive emotions towards the woman as he portrays a
romantic relationship by which the woman is adored. The lady on the other hand, has her right hand on the man's chest followed by the elegant and
feminine body posture. The woman's hair is open loose with cosmetic makeup on her face. This shows that the lady wants to impress her man and are
all signs of affection. The message to the audience is too be attracted to your partner just like the ones used for the advert by using Eternity as their
fragrance.
In addition, the

The Hare Advert
In 2013 the 2D animated advert "The Bear and the Hare" was first shown as a teaser during Agatha Christie's Poirot, Wednesday the 6th of
November before releasing it on Saturday the same week. The advert was directed by Elliot Dear and Yves Geleyn with the animations created by
Aaron Blaise. Blaise who has been a Disney animator (The Lion King, Pocahontas, Beauty and the Beast) (https://creatureartteacher.com) created
in the advert had a similar look. The advert has been ranked as one of the top five John Lewis adverts and has won several awards (https:/
/www.blinkink.co.uk/a/3157) The advert had no dialogue and was accompanied only by music, British singer Lily Allen sang a cover of Keane's
"Somewhere only we know" Another advert that was well received was "Monty the Penguin" directed by Dougal Wilson, it shows a year in the life
of a little boy and his best friend, a real life penguin (created by 3D animation) in the end it is realised that it's a toy penguin and it's only the boys
imagination that makes him real. British singer–songwriter Tom Odell sang a cover of John Lennons "Real Love"... Show more content on
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The advert was created using a real dog for some of the advert then a digital double for the jumping on the trampoline, enhancing facial expressions
was also made with CGI. A cover of Randy Crawford's "One Day I'll Fly Away" was performed by the English band Vaults. These three adverts create
the base for this dissertation, choosing them based on different techniques with animals, one 2D animated, one 3D animated with a toy penguin and one
3D animated with a real

Cadbury Advert
Cadbury's Caramel Busy Bee Advert Denotation– A female bunny, wearing a pink bow, sits in an open area under a tree. A bumble bee buzzes down
from the tree and flies into a flower. The bunny tells the bee to relax and feeds him chocolate. The bee and bunny both relax when a mole come digging
by disturbing them and pops up where the bunny was sitting, she moves and offers him chocolate, then he blushes. Connotation– The area is outside
and isolated from any industrial disturbances. Nature is seen as peaceful and calming. The bunny is wearing a pink bow around her neck to
symbolise she is a girl; it also shows her as innocent and sweet with big brown eyes– like chocolate. Her voice has a sexual tone and when she talks to
the bee he... Show more content on Helpwriting.net ...
The fact that it rains and her painting gets ruined shows that when bad things happen you can always look on the bright side, like she does by turning
it around she decides it looks better. The advert insinuates that to see the bright side in the bad things is attainable by eating a flake. The song has a
relaxing acoustic sound to it and the lyrics 'taste like chocolate never tasted before' insinuating that the chocolate is new and unique, like her painting.
The style of the painting, now having run due to rain, is different and unique. Cadbury's Gorilla Advert Denotation– The advert starts with a purple
screen, the camera then pans across to something with black fur. As the camera continues to move across and starts to zoom out, we see it is a
close up of a gorilla, with an earpiece in. We see him close his eyes, taking deep breaths and clicking his neck, at one time he snarls at the camera.
The music slowly builds up, at the point when we see the gorilla is sitting at a drum set, he starts to play them. All this time the camera is slowly
panning out to reveal him to be in a music studio surrounded by mic's and speakers. The advert finishes with a purple screen and showing a bar of
Cadbury chocolate. Connotation– The colour purple is the associated with Cadburys as it is the main colour of the logo. We see him closing his eyes
and breathing deeply, as to calm himself, to isolate himself in a sense of inner

State Farm Adverts
Advertisements There are millions of different types of advertisements that we can view from anywhere in the world from our electronic devices to a
newspaper on a stand. Advertisements are being sent out in any way that the companies can make us want to buy their products. The thing that we do
not always see with these advertisements is their subtle hints that make you want to buy their products without you even realizing that you want to. One
such company that does this is State Farm. They do this through "the jingle", age of the actors, special moments in scene, or anything along the lines
that State Farm is trying to capture your attention to sell you their products. To express this I will utilize three commercial videos from the company,...
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It starts out with a person saying that he is never going to get married then buys a ring. The couple then says, "that we are never having kids," but
the two ends up having a kid. The mother says they are never moving to the suburbs and does so. As the husband is cleaning crayon off the wall, he
eludes to the fact that he never wants to have another kid, but the wife states she is pregnant. Finally, the commercial ends with the husband saying he
is never letting go. The whole commercial is promoting how State Farm will be there for all your Nevers in life. This would also show that they
would protect a growing family. This gives State Farm customers a reassurance that they can count on the agents to be ready for whatever little mishaps
might occur in our day–to–day lives.
There is no prominent distinction of State Farm colors red and white, but in the subtle details of the clothing and baby chair, these colors are
demonstrated. This helps show that State Farm is family ordinated. They are not only looking out for the parents, but also looking out for the
children. Instead of having a jingle, the commercial uses the many phrases of never among the adults. All the way up to the end, the Nevers are
negative, but the very last never is the dad explaining that he will not let go of what has become of his

Hovis Advert Essay
Media Coursework Hovis Advert Analysis In this essay, I will be analysing the 2008, ВЈ15 million Hovis TV advertisement. Filmed in Liverpool with
a cast of over 750 extras, director Ringan Ledwidge portrays a young boy (13 year old Brian Mackie) buying a loaf of bread in 1886, which was
when the first Hovis loaf of bread was sold, and then travelling with the bread tucked under him arm, through 12 decades in British History. The
concept behind the advert is to show that Hovis has been around for 122 years and is a British Institution. For this reason, the advert lasts 122
seconds; each second depicting each year. The product is shown to be just as good, hence the slogan "As good today as it's always been". Throughout
this advert, a range... Show more content on Helpwriting.net ...
Firstly, in the baker show at the beginning of the advert, the music is slightly upbeat evoking a sense of anticipation. During the wartime bombed
area, the music bed level drops and it changes to only slow piano chords to signify the depression and misery of the location. Additionally, it creates
tension and emotion for the audience. This music also mirrors the boy's feelings through the tempo and pitch. The music returns again quietly, with
violins playing in a solemn and respectful way for the loss of life from the war. It then begins to build up again with Churchill's speech, bringing a
sense of defiance and a feeling of pride. Another illustration of the music in the advert reflecting the mood of the scene is during the world cup setting.
The pace of the melody picks up and the dynamics increase to show excitement, joy and energy. It gets louder and even more instruments are added. In
the millennium setting, the tune is at a very fast pace with many diverse instruments all playing at the same time, which gives strong emphasis on the
environment's joyful and ecstatic setting. Throughout the advert, there are a variety of non–diegetic and diegetic sounds. The music in this advert is
the only non–diegetic sound. A number of diegetic sounds are used, for example, when the car is passing by in the world cup scene, the chants the
fans are yelling are diegetic as the young boy can hear them. This reflects

Unspun Advert Analysis
The first technique from the book, Unspun that appears in the following add is eye candy. The example shown in the add is the image of a nice
convertible car in very close proximity to the sun. This is an example of eye candy because it demonstrates how the advertisers are using the picture
to detract the audience away from what the actual meaning of the advertisement is. If you look into the details the product is actually for protecting
against the suns harmful rays. The advertisers used an extreme exaggeration of a giant flaming ball of fire very close to the car to make it appear to
the audience that if you use this product your car can survive the toughest conditions. In reality the product only stands up to a very minimal amount of
sun

Smokestack Adverts
In the 21st century, people are watching tons of advertising from TV, internet and magazine. All of the advertising have an own means what the creator
want to send a message to people. Sometime from the same advertising, all people might think differently. Without explaining about the advertising
from creator, there is no answer about the message. That is why the creator must make directly what they are wanted to say. Most of adverting is video
from the TV. Into 3minutes video, the company shows that what they want to notify their products. How about the poster? How creators send the
message to people? The poster or picture advertisement just shows the image to people and let people explain themselves. Let's see this advertising. The
creator ... Show more content on Helpwriting.net ...
More and more people are seeing about this advertisement, people try to reduce, recycle and reproduce the products. Everyday people use tons of
paper, so the factory operates the machine 24 hours, without the break. What if small number of people tries to reuse the paper, recycle the plastic
and glass? Maybe one tiny advertisement can changes the world. Furthermore, nowadays people share information with SNS (social network
system). It is one of the greatest methods that lots of companies are using it in 21 century. From the small image some people may try to recycle and
reproduce the products, however, some people just ignore the advertisement. For overall, one thing that all human being cannot traverse issues is the
earth is dying for the human. Maybe it is the best timing that all people must realize the scarcity of global warming, because most of the gas from the
fuel factory when the company try to extract oil. I hope that as soon as possible, people see this advertisement and try to save the

Gender representation in advert
Textual Investigation Explore how gender is represented in Joop! Homme. The slogan 'Real Men Wear Pink' denotes a naked man being embraced by
a woman who is holding a bottle of Joop Homme. The representation of the man connotes a masculine confidence in wearing pink, a colour
traditionally used to represent femininity. This suggests that the man is confident in his masculinity and that he doesn't need colours like blue or black
to show his masculinity and also that he is subverting the stereotype of male representation. Traditionally men were linked with colours like blue or
bold colours, and girls were linked with pink or softer colours. The colour scheme of this advertisement contradicts traditional gender representations.
Although... Show more content on Helpwriting.net ...
The 50s ad has a more homely domestic sort of feel because of how the man and woman in the ad are dressed. The man is wearing a suit which
gives a professional and a more sophisticated look, also the gender representation shows to look like the common/respectable/perfect man back in the
50s you have to wear a suit with a clean shaven face and short neat hair. Also the woman in the ad has a more domestic look with neat hair and also
her make–up is more motherly and gives a more traditional, albeit outdated representation of her gender. Representations of gender in the Joop
advert, although fully of sexual imagery and subverting the stereotype of 'pink is for girls' still conforms to traditional stereotypical representations of
masculinity and femininity. The male is still shown as the aggressor and in charge. He is now a man who is more confident in his masculinity and is
more unshaven than the 1950s representation of men. This suggests that the advert is responding to one of Maslow's needs theory : the need to
dominate. It creates a representation of a man wanting to be in control. It could also be argued that it also responds to the need for attention. The
representation of gender is shown in a way that men are more dominant and powerful. It is the same as the representations of the 1950s but this time it
uses sex to emphasise the

D&G Gang Rape Advert
Television commercials or print ads are often developed that rely on unusual creative tactics and have very little relevance to the product or service
being advertised. Creative personnel in agencies defend the use of these ads by noting that they are novel and provide a way to break through the
high level of clutter on television and in magazines. Evaluate the pros and cons of this argument. Find an example of a television commercial or print
ad that takes an unusual creative approach and discuss whether you feel it is effective or ineffective.
'Suicidal' Advertising or not?
[pic]
John Paul Mifsud– MKT 762: Integrated Marketing Communications
This advert was first issued in March 2007 edition of 'Esquire' magazine (Spain). ... Show more content on Helpwriting.net ...
An affective IMC strategy implies thorough understanding of their customers and the identification of the market (demographic) since a product cannot
broadly apply to all consumers. D&G are targeting young men & teenagers, middle and upper class professionals, metrosexual couples and people that
are employed in artistic and innovative industries such as interior designers.
Why should these categories buy D&G products? What is the perceived value customers gain when purchasing D&G products? Marketers are aware
that some teenagers and young men find it difficult to socialize with women. This advert is informing this category that with D&G products socializing
with women becomes an easy task (Women will fall for you!).
The black box at the background and the white opening symbolize their liberal and rebellious attitude. They are challenging the viewers to think outside
the box (lateral thinking– black box). They are provoking the viewer to reflect and dig deeper, to search for the connotative meanings behind the rape
scene. The background portraying the clouds gives the notion of paradise and transmits the feeling that the woman is giving consent. In other words
they are saying that this is not rape but a heavenly experience. This idea might appeal to metrosexual couples. D&G is making a statement that they
cater for people who are open minded (white opening).
One might argue that the idea behind using these images

Equated With Joe Camel And Cig Adverts?
1) How should Mac respond when ads promoting healthy lifestyle featuring Ronald McDonald are equated with Joe Camel and Cig ads? Should Mac
eliminate Ronald McDonald in its ads?
I do not believe it is necessary to eliminate Ronald McDonald as the mascot. The comparison to Joe Camel is rather unfair. Although McDonalds uses
Ronald to market its unhealthily to children, it is not the same as smoking and getting addicted to cigarettes (Adage.com, 2016). McDonalds should
used Ron's image in a different way, promoting healthy food and activity, less focus on the food even and focus on charitable work. Ronald is among
top 25 mascots of all times. (DailyFinance.com, 2016) Ronald McDonalds should make visits to schools to educate students about the importance of
eating healthy and staying active. Even addressing moderation of unhealthy foods and portions control. This will help to improve Ronald image in a
positive way as the mascot.
2) Discuss the merits of the law proposed by France that would require fast–food companies either to add a health message to commercials or to pay
1.5 % tax on their ad budget. Propose a strategy for McDonald's to pay the tax or add health message and defend your recommendation.
The French law will force food marketers to choose between adding a health message to commercials and paying a 1.5 percent tax on their ad budgets
to fund healthy–eating messages. (Adage.com, 2016) Other bans may also be placed on using celebrities and cartoon characters

A Comparison of Three Advertisements Essay
A Comparison of Three Advertisements The word 'Media' is a term for information or messages conveyed by diferent channels (means) to an
audience. Examples of media types are music, news, radio etc. A symbol is a picture of something eg: a cross. A denotation is what you actuallly see.
A connotation however is the hidden meaning or sub text of a symbol. The anchor ties the picture down, comfirms the 'message' or adds to the idea of
something. A stereotype suggests a typical image of people that the audience recognises. Soft focus might imply romance, olden days and femininity. I
will be analysing three adverts.... Show more content on Helpwriting.net ...
It shows a wealthly city street, with the kind of victoran architecture you may see in an exclusive shopping street like in London. It gives the
impression of wealth, reinforced by the price of the shoe which we see in the anchor for (ВЈ350).
The second jeep advert also has an area which is in focus and a area which is blurred. This time the background is blurred and the car is in focus.
The jeep is head on to the camera and this suggests power, strenght and confidence. The jeep looks like it is going fast through the water because of
the water splashing everywhere and the detailed droplets in the air.
Adverts lay things out well. They use specail techniques to catch our eye and to make us read the adverts. On the first advert they use the effect of 3
new cars on a white background. There is a box under each of the cars with the price and the model of the car. That is the bottom 40%. The are parked,
facing the camera head on. This makes the cars look big and strong (exaggerated perspective). The brand names of all these cars are at the bottom of
the page. There is a flag pole which shows authority, importance, tradition etc. On the car there are five spoked alloy's which suggest power, speed,
eye catchy, sporty, stylish etc. the car is a silvery colour and it stands out well from

Airplay Vs Adverts
1b) From the scatterplot, does there appear to be a strong correlation between Adverts and Airplay? If so, is the relationship positive or negative?
Type your answer below:
The scatterplot shows almost a strait regression which indicates that there is no correlation between the advertising budget of the album and the number
of times that the album was played on the radio in the last year.
2a) Use a matrix scatterplot to examine all of the relationships between Sales, Adverts, and Airplay.
Paste your relevant output below:
2b) Describe the relationships between the variables. More specifically, do any of the variables appear strongly correlated? If there are correlations, is
the relationship positive or negative?
Type your answer below:
On the above scatterplots we can observe two positive correlations. One, there is a positive correlation between the Sales variable and the Advertising
variable. Two, there is another positive correlation between the Airplay variable and the Sales variable.... Show more content on Helpwriting.net ...
What is the r–value? Does the r–value suggest a positive or negative correlation? Is the correlation weak or strong? Looking at the significance value, is
the correlation significant?
Type your answer in complete sentences below:
The r value is represented as Pearson correlation which in this case is .102. This suggests a weak positive correlation. The correlation value between
Advertising and Airplay is .151 (P=.151). This means that P > 0.05; when P is more than the significance level, we fail to reject Ho. Therefore, there is
not sufficient evidence to support the conclusion that there is correlation between the advertising budget of the album and the number of times that the
album was played on the radio in the last year.
4b) Are there any significant correlations between the variables? If so, explain which variables are correlated, and describe the nature of the correlation

(i.e., positive or negative).
Type your answer

Fahrenheit 451 Advert Analysis
(MIP)My meme is about advertisement and how it affects people in the world of F451. In the world of F451 advertisement is bombarded at you to
keep you from thinking on downtime. Supporting idea 1: The Advertisement in F451 is blared at you in train stations to keep you from thinking. It
keeps you distracted on your down time to think. It distracts you from thinking by flooding you with so much noise, you can't focus on what you were
previously doing. Then the noise is repeating flooding noise you being to focus more and more on the ad to the point you could memorize it. Example
1 " Trumpets blared Denham's Dentifrice shut up thought Montag. Consider the lilies of the field Denham's Dentifrice". (Bradbury 74) It keeps
bombarding Montag with... Show more content on Helpwriting.net ...
This tells us that Montag can't think of anything other than well yelling shut up and thinking it as well. This shows what the advertisement can do
to people who try to think It will cause them to go crazy. It will do its job of keeping the mind empty and focused on It the advertisement.
Supporting idea 1: The train station doesn't really stop pounding you with advertisement. The advertisement might play the whole time your there.
So even if people stay there for a long time they will never stop hearing the advertisements. " A voice drifted after him, Denham's Dentifrice
Denham's the train hissed like a snake. The train vanish and in the hole" (Bradbury 76). This tells us even after leaving the train station you're
mind will fill in the no noise by repeating it still. Quietly and quickly fading until you finally recover from being in the train station. What I try to
use for a logical fallacy would be appeal to authority. It's like a normal ad to be seen it appeals to authority because, a secretive law is to keep the
people mindless and thoughtless. Most will get untroubled if they act like this so if you did indeed act like this you would get in trouble. It would be a
smart decision to listen to the aid and avoid a tussle with the law or government. My meme is working to help the government persuade the society. It
helps the government because it's telling the reader to keep their mind empty and buy mindless materials. Concluding sentence:The

Old Spice Adverts
The advertisement I picked out is the Old Spice body wash for men. The main point in audience is female consumers, or men that want to impress
women. The ad is an NFL football player speaking to women, asking them if their man smells like a man. The commercial then shows the NFL player
describe the "ideal" image of a man who smells good. The target throughout the ad is that if men smell good by using the Old Spice body wash,
they will smell and become more appealing to other women. This ad has a few logical fallacies. The first fallacy I found was a, "bandwagon fallacy".
Using a young, good–looking NFL player with his shirt off to sell the product suggests to me and others I'm sure, that since the NFL player is popular,
the product must be

Pin-Up Outdoor Adverts
The "Pin–ups in public space" passage how advertisements that sexualizes women in the public should be considered as harassment like pin–ups that
are created for the pleasure of men. The article sheds light on how society gets baffled when faced with a professional work place harassment
however allows such action to take place in a surround where children would be exposed to it. Another great point the article brings up is that how we
as a society should have a law that prevents such advertising to not be exposed to the community.
When discussing power structures in our society, the bigger pictures should be looked at how influential those in power are. In this case, companies
who use explicit pin–ups in order to sell their products are actually ... Show more content on Helpwriting.net ...
"The pin–up" section primarily focus on what pin–ups and their association with sexualizing people. The author presents art historians, advertisers and
writes to highlight how "the basic idea of a pin–up is to provide an inexpensive, mass–produced images of a women for a man's viewing pleasure"
(Rosewarne 5). If the purpose of pin–ups to strip women away from any characterization but the sexual ones and if the outdoor advertisements are
using similar techniques when portraying women, then they are serving the same purpose. The "sexist outdoor advertisements as pin–ups" (Rosewarne
5) section then compare and contrast pin–ups and public advertisements. When demonstrating how both pin–ups and sexist outdoor advertisements are
similar and differ in gender base, Rosewarne did her own investigation to affirm her observation. Her research concluded that "66% of females were
found in the two categories where the greatest amount of body was displayed, in comparison to only 50% of males portrayed similar" (Rosewarne 5).
The fact that, these images primarily focus on wines body rather than their face belittles women and supported the idea that women don't have the
mindset to be

Bine Drinking Boy Advert Analysis
1) Alcohol is indirectly portrayed as being detrimental and destructive in both adverts.
In the Binge Drinking boy advert, the boy rips his clothing, pours food on himself, shaves his eyebrows, rips his earring out of his ear, and knocks
his head on the mirror. The excessive alcohol which the boy consumed causes him to damage his body and clothing and to become aggressive. This
therefore depicts alcohol as being a substance which causes self–destructive behaviour and harm to those who drink it in excess.
In the Binge Drinking girl advert the girl rips her clothing, vomits all over herself, messes her makeup and pours alcohol on the floor. These acts cause
the girl to look slutty, easy, trashy and worthless. The image of this 'out of control'... Show more content on Helpwriting.net ...
This becomes a continuous cycle of rehabilitation, staying clean from alcohol, relapsing again and then being readmitted into rehabilitation.
Personal Well Being: Alcoholism leads to long–term damage on numerous parts of your body. It can affect your mood permanently and cause anxiety.
Alcoholism can affect your immune system and your central nervous system. Furthermore, it can cause you to gain weight, and lead to high blood
pressure, cancer, strokes and heart attacks. Overall alcoholism leads to an alcohol addict leading an unhappy and unhealthy lifestyle.
Social Interaction: Alcoholism can cause problems with the personal and professional relationships in an addict's life. Alcoholism can lead to addicts
losing their friends as their friends do not want to be around them when they are only focused on alcohol and how they can access it. Alcoholism
negatively impacts the addict's personality, causing the addict to become irritable and to have poor judgment which in turn damages the addict's
relationships with those around them. Furthermore there is a high correlation between alcoholism and serious domestic violence. Alcoholism can lead to
verbal and physical abuse of the addict's friends and

The Representation Of Two Issues In The Media Today
Using your own detailed examples, explore the representation of two issues in the media today?
There are a range of issues and body image remains and issue. We have become a society obessed with how we look and what consititues beauty. The
fact that being white, thin and perfectly formed. Furthermore, one of the key events in August 2011 and the riots and the way young people were and
are still represented in the media. Representation means they way the media represents individuals, groups, issues and events we see a constructed
representation, which is the ideology.
In the media we still tend to get unrealistic images of women in magazines, documentaries raising awareness, newspapers putting images of cat walk
models whom size zero, the media commenting only thing is beautiful and tokenism. The adverts that make the user flawless, less wrinkeld and
beautiful offer an unrealistic representation. Adverts such as Lancome and Maybelline feauting Christy Turlington and Julia Roberts were deemed to
be unacceptable as they didn 't offer realistic representation of how the users would look after using the product. The advertising standards authority
said that they were deemed to be unacceptable, generally beauty adverts receive alot of complains. MP Jo Swinson succeeded into getting both of
these adverts as they were overly airbrushed.
Moreover, in the Cosmopolitan magazine featuring Fearne Cotton for the April issue. The representation of Fearne Cotton we are constructed with an

The Use Of Pathos And Adverts In The Samsung Commercial
People are constantly searching for the newest and most advanced technology. Phones are a predominant mobile device. The advertisements publicize
different brands of smartphones. The Apple Commercial shows Dwayne Johnson using Siri on the iPhone 7 to get through his active day. The Samsung
commercial shows Christoph Waltz using the Samsung Galaxy Note 7 to display the busyness of the American lifestyle. These commercials use pathos,
ethos, and logos.
Pathos is an appeal that creates an emotional response from viewers. The use of pathos in the Apple commercial induces an amusing atmosphere. At
the beginning of the advertisement, Dwayne Johnson is lifting weights, trimming a bonsai tree, reading movie lines, and having his head shaved while
a news reporter on the television questions his ability to balance an impossible schedule. Dwayne Johnson participates in several dramatized scenes
such as taking a selfie while floating in space in his astronaut attire ("iPhone 7 – The Rock x Siri Dominate the Day – Apple" internet). Dwayne
Johnson has a nonchalant demeanor that contrasts with the frantic people around him. This creates an episode of laughter because he engages in such
unusual activities in an effort to refute the reporter's doubt. The exaggeration of the various events in his day and Dwayne Johnson's interaction with
other people throughout the commercial creates a comical reaction from viewers. The use of pathos in the Samsung commercial creates a light–hearted
but

Persuasive Adverts
'Yet another rejection! I thought she kinda liked me. I mean, she smiled at me, laughed at my jokes, chatted to me all the time. Maybe she was just
being nice, after all women want a guy who is confident, good looking, stylish, the ones you see in movies or on aftershave adverts. Not poor,
gawky–looking guys like me'
He continues to go over the events of last night, trying to work out if she really liked him or whether she was just leading him on, then crushing
him for her enjoyment. It wouldn't be the first time he had fallen victim to this. On his way in to work his dead end job at the local leisure centre, he
continues to lay into himself, head down, eyes on the pavement as he aimlessly kicks stones and conkers. A few paces ahead of him something drifts
to the ground. It's golden, shiny and about the size of a credit card, but more flimsy. Stirred out of depressive daydreams for just a second, he rushes ...
You are the the lucky winner of the one of a kind Pussy Pass! From this point on, your life will never, and I mean never be the same. Wipe that
hand clean, put back that bottle of lotion and put away that fleshlight, because you will never need a substitute for pussy again! The Pussy Pass is a
revolutionary new device that will completely change the way guys "pick up chicks." No more flirting, no more having to buy drinks, no more
having to wine and dine, no more even having to date! Heck, the owner of the Pussy Pass doesn't even have to deal with rejection any more. When
you reveal the Pussy Pass to a woman, it uses completely new and revolutionary technology to release a hypnotic wave, affecting everyone in a 10m
radius. The woman it is pointed to specifically will behave however you want, and do anything you ask her to. I mean it, anything. Well, that effect
will only last until you "finish" on or in her. During this time, everyone else affected will simply continue their day, however they will forget that you
or your target exist at

Celebrities In Adverts
Celebrities have a lot of power and as a result, they can have significant selling power as seen in the commercials. This is because people are going to
more likely to use the product associated with the celebrity spokesperson for the product. For example, John Cena, a famous World Wrestling
Entertainment (WWE) wrestler advertised for a brand of garbage bags known as "Hefty Ultra Strong" garbage bags. The message in the commercial
is that these Hefty brand garbage bags are mighty, strong, durable, and can withstand a lot of weight, like John Cena. In the commercial, John
Cena wore a tight shirt showing off his big muscles and endorsing Hefty garbage bags as the superior, stronger garbage bags over competitors. As a
result, many people will be more likely buy Hefty brand garbage bags because they believe John Cena when he says that it is the best bag to have,
whether it is true or not. This commercial is one example of how celebrities can be influential as to what product people buy everyday. ... Show more
content on Helpwriting.net ...
Chris Paul is a Los Angeles Clippers' basketball player known for his role in being someone who is a "team player" and good at "assisting" his
teammates. State Farm Insurance wants viewers to know that their insurance company can "assist" people and play a good "helping hand" just like
Chris Paul. In the commercial, State Farm explains that life has its ups and downs, and that there is a bad moment for every good moment you
experience. These moments include times when a tree falls on your car, or skunks invade your home. At such times, State Farm insurance assisted
Chris Paul in providing insurance coverage for his loss. The audience would then have the general idea that State Farm would be a wonderful choice
for your insurance needs because of how reliable their coverage was for Chris Paul in covering his loss and

Sexism In Adverts
For my English assignment I was required to use an ad and describe it with words that the audience will be able to envision before clicking on my
link to the ad. Ads such as the ones where she is laying by the shoe were extremely common in the vintage ads; which leads to me believe that
woman have always faced sexism this is not only a current event but our history. The media especially social media have given sexist a new light
with "memes". In the text it mentions the men right to feel more sexual urges which I believe these "memes" instill this into our youth with these
images you will learn how to keep your man happy or suggesting that females who have sex are sluts for being sexually active (Keirns et al., 2015,
p.268). What I find extremely

Comparing Two Adverts
Smoking has a dramatic impact on many Victorians. Two ads that are trying to address the issue are Vic Health 'Will your kids go through the agony'
and Quit Line's 'Should have been there'. They are trying to stop parents smoking and position them to quit for their kids. Quit Line is an organisation
that has been running since early 1970. Vic health on the other hand has been running since 1987. The contention of 'Should have been there' is for the
parents to stop smoking so they do not miss out on things with their kids. The intention is to stop smoking so the viewers can spend as much time as
possible with their kids. Whereas the contention of 'Will your kids go through the agony' is to get the audience to stop and think about their kids and
how will they go if the viewer passes away from smoking the intention is for the audience to stop smoking so for the kids' sake. ... Show more content
on Helpwriting.net ...
They both are targeting the same audience (parents). They highlight and emphasise the point that kids have to go through the pain just as much as the
adult. They both use music to make the audience feel what they are going through. When these two ads use sad music, it is trying to make the
audience's emotions come into play so that they feel as though they are in that situation and they are truly saddened about what is going on with that
family. They both demonstrate and reinforce the fact that everyone is affected by just one person smoking in the family. The contention is very similar
because they are both stating that the person will miss out on things with their kids. Again, these ads are very similar and are each are trying to say
something about how parents smoking can lead to them missing

TV Advert you love or loathe
TV Advert you love or loathe
Do you love or loathe Dole bananas.
Have you ever seen something which was so unusual yet awe inspiring that it's imprinted inside your hippocampus that you have dreams of telling
your future grandkids about it? I remember that fateful day of July the 28st 2012, the year the Mayans were wrong about predicting the world was
going to end. It was a beginning to another boring Saturday. I was in my room watching your typical YouTubevideos on my computer since I'd had
nothing interesting to do...
After browsing through a few funny cat videos and a baker's dozen of people prank each other, I'd eventually begin to watch a video called "Japanese
Banana Commercial". I hesitated since the video was only 15 seconds long ... Show more content on Helpwriting.net ...
He then places one hand on his nostril and blows releasing a decent amount of bananas. Her depressing mood fades and he flaps his hand and floats
away. Talk about a climatic finish. I can't help wondering if she threw those bananas away and went out and bought some fresh ones. I wouldn't eat
those. Would you?
Hear me out, in my humblest opinion I think that this may be one of the best adverts ever made because, of three main reasons:
Quite simply it's simple; most advertisements nowadays are loud, obnoxious and headache inducing, trying to be revolutionary such as "Go
compare" but, I'll rather not go into that. I guess most adverts are starting to become like this however, at least Dole man relates to what he is
selling, looking at you, car commercials. The average child in America watches over 40,000 television commercials in a year, or over 100 a day and a
staggering 90% of successful adverts are less than 30 seconds since that's is the average attention span of your average Joe. The point is that even if
you don't personal enjoy it, it's only there for a brief 15 seconds!
It's as nostalgic as an episode of Tom and Jerry; the whole purpose of an advertisement is to sink its message across the minds of the particular viewer
and it certainly has. You might develop a disease that soldiers get called post–traumatic stress disorder whenever you see a banana but, who cares!
How can you not remember the all–powerful Dole man?
"Have you heard" syndrome; word of

Identify The Meaning Of Three Adverts
Companies who want to sell their product uses ads. And we often read ads, but there are more meanings in the ads than we often read. We can see
the other meanings in the ads if we look more carefully. In all the three ads: the Rise of the Guardians, the movie, the Jenga Girl Talk, the game,
and the Embassy Suites Hotels, all have message about girls and boys. Taken together the ads show us that girls happy and weak (and skinny),
while boys are important. In all three ads, the girls in it all looked happy. In the first ad, the Rise of the Guardians, the Tooth Fairy (she's a girl), she
looks curious, but she has a smile on her face. So that means she is happy (because there's a smile on her face). In the other ad, the Jenga Girl Talk,
the two girls are all smiling and maybe laughing, and that shows that they are happy (when they are playing the game). In the last ad, th Embassy
Suites Hotels, the girl in the background looks happy (with her big/huge crayon).... Show more content on Helpwriting.net ...
Also in the first ad, the Rise of the Guardians, the Tooth Fairy looks skinny. She doesn't have muscles, which means that she is weak (if she's going
to fight, she would be strong, and should have muscles like Santa). And she also is not fat, which also shows that she's skinny. In the other ad, the
Jenga Girl Talk, the two girls don't have muscles or fat parts on their faces and bodies. And that shows they are skinny, and they definitely don't look
strong. Also, in the last ad, the Embassy Suites Hotels, the girl in the background don't look fat, and don't have muscles

Semiotics Analysis of Lego Advert
Lego targets parents, offering an alternative to television!
From the first glance, it is immediately noticeable that this controversial advertisement is clearly very different from the traditional advertisements one
would expect from Lego. It definitely has the parents as the target audience and is focusing on the parent's fear of bad influences on their children.
When one considers who the preferred, negotiated and oppositional readers would be as defined by Stuart Hall (Hall et al. 1980), it becomes
noticeable that the preferred reading for this advertisement would be that of wealthy young parents that can still relate to playing with Lego when they
too were children. Even more so would be the parents that are influenced by the ... Show more content on Helpwriting.net ...
The target audience of the advertisement can easily make a connotation with the signs given in the first frame that this woman is about to have an
intimate and maybe even sexual encounter. Her partner being unknown to the audience does signify that he is likely unknown to her as well. The door
in the right of the image serves as a great use of an anchor to confirm to the audience that these two are about to have a monument in private behind a
closed door.
The signs in the second frame of the advert can be denoted as a young male sitting on a white sofa holding an object to his head. The audience
cannot see the object his holding as it has been censored out with Lego blocks. There is also a bottle of orange liquid with black labels. The room
the man is sitting in is very sterile and empty and the only other known items visible is a newspaper, knocked over drinking glass and a chest of draws
in the background.
As with the first frame, the creators of the advert, DDB advertising agency (Best–ad, 2009, online), were relying on semiotics. They were trusting that
in our modern culture the audience would be able to see the censored shape and colours of the Lego–pixelated object and use it as an indexed sign to
derive the meaning that the man is in fact holding a gun against his head.
This notion is anchored by the man's facial expression. The clever use of semiotics tool of

Dove Controversial Adverts
This article was about the controversial ad Dove came out with a couple of months ago. It involves a black woman taking off her shirt and
revealing a white woman underneath. This ad received a lot of criticism and backlash. The first time I saw this I was on Instagram. I couldn't believe
Dove would do that knowing the society which we live in. People are fighting for justice and equality for the black. It's shocking they would be
ignorant enough to put out this ad. After doing some research, I saw the whole video. People had taken only one specific part of the ad. No one
included the part when the white woman pulls her shirt up, then another woman of a darker complexion is revealed underneath. Was this ad trying to
say that black is

Adverts R Us Analysis
I will begin with the commentary "Advertisements R Us", by Melissa Rubin. I agree, somewhat, that advertising is a way to hook the consumers. Of
course, that is how they expect to sell their product. When a company wants to market their product, they will advertise it to appeal to a variety of
consumers. They will try to convince the consumers that they must have the product they are marketing. I do agree with the writer that maybe at some
point in time, marketing a product was geared towards specific types of consumers. Perhaps, those consumers may have been the only type of people
that could afford to spend the money to purchase the product that was being marketed. Back in those days, having a Coca–Cola was a luxury, and most
households only had one income. Now–a–days, it is fair game for everyone because we have a more diverse community. More jobs are available to all
races and genders, and two–income households are now necessary to make ends meet. According to the writer in the commentary, it sounds like the
advertisement was somewhat partial. It does not appear to have people from other ethnic groups. I cannot imagine that Coca–Cola would intentionally
leave out specific types of people since they were a popular manufacturer in those days, of course, that is just my opinion. ... Show more content on
Helpwriting.net ...
I can definitely relate to always in search of an upgrade (Havrilesky 170). I am currently in that predicament. I have reached a plateau in my current
employment, and I am ready for new opportunity. I have been at the same job for over twenty years, and I do not feel as though I am creating value
any longer. Pertaining to the statement in the writing, the book "The 4–Hour Work Week" tells us that working the same job for years is for suckers
(Havrilesky 170), I guess I am a sucker, and that is why I must move on. My philosophy is, if I am not learning, I am not

Diet Adverts
Those who watch any amount of television have probably noticed the numerous ads for diet programs that include diet mail–order food shipped
directly to the home. Results advertised as not typical are plastered across the screen in print almost too small to read, and scantily clad people
proudly exclaim they've achieved success with their diet plan of choice. One commercial in particular shows a less than perfect woman who doesn't
appear to be extremely overweight walking through the grocery store in her silky lavender underwear. Others show people in tight bathing suits with
tummies hanging over their waistbands while exposing themselves to the world. When wearing clothes, most of these people really wouldn't look that
bad, but they claim... Show more content on Helpwriting.net ...
The extra fat that you carry is completely due to the lifestyle that you follow including poor eating habits. If you know that you are carrying a lot of
extra fat on your body by the jokes and insulting comments other people bestow on you, then it is time to do your research on diet pills that safely aid in
weight loss. You will be able to get your life back, your energy back, and your good health back. Instead of being insulted you will have people
flocking to you asking you how you lost so much weight. If you want to burn excess fat quickly and safely diet pills can be a great option,
especially if you are in pretty good health as the side effects will not affect your health as much as someone with poor health. There are many
different types of diet pills out there on the market but it is best to research the diet pill fads as well as talk to your doctor to find out which diet
pills will be best for you. If you want to gain muscle as well as lose weight it is best to combine diet pills with a feasible exercise regimen and a
healthy diet plan. Once you have done your research and decided which path you are going to take start comparing them side by side as far as
what they have to offer, what the company itself can offer, and the testimonials of those that have used the product. While many diet pills claim that
you can lose 10 pounds in a week that is the extreme; it is important to read all the fine print and realize that losing weight can't happen over night;
you have to put a lot of effort into it by sticking to a healthy diet plan and participating in a workout regimen that is within your reach. Once you have
made the commitment mentally and emotionally you will get the most from your weight loss experience. Using diet pills can only be effective if you
include a healthy diet and exercise. If your goal is to lose the

Rhetorical Analysis Of Anti-Smoking Adverts
Anti–smoking ads can be found all over the internet and TV. I choose an anti–smoking ad where an African American male walks into a general store
and has to pull out a tooth to receive his pack of cigarettes. I stumbled upon this ad when watching YouTube, it was an ad. This advertisement is
effective in achieving its purpose of spreading awareness of what smoking does to young adults because it visually shows a man pulling out his tooth
just for a pack of cigarettes. This ad uses logos, ethos, and pathos to persuade the audience their argument. It uses pathos when the man is actually
pulling out his tooth, this brings the feeling of disgust for those watching. Logos is present when the narrator says what smoking causes such as cancer
and other diseases. Then finally ethos is also present because the commercial is being put online by the FDA. Pathos is present from the very
beginning of the commercial. Pathos is shown when the opening scene is the outside of general store sometime in the evening. This made me and
possibly many other viewers uncomfortable because nothing happens at night in a general store that is good. The next time that pathos is used is when
the man at the counter says, "That's not enough" when the African American male places down his money and I.D and asked for "pack of cigarettes."
The scene makes me super uncomfortable at just the thought of someone pulling out their tooth with a pair of pliers. Not only is he pulling his tooth
out but they put in

How Adverts Demonstrate Ethos
State the ad's product.– The advertisement is meant to warn people to focus more while driving on school holidays because there are more children out
meaning an increased chance of an accident. List the manufacturer.– The website that manufactured the advertisement is ekburg.ru. Name of
website.–The website that published the advertisement is boredpanda.com Date of Publication.–There is no available date of publication. What visual
elements dominate the advertisement?–Horizontal and Vertical lines dominate the front while light dominates the background and foreground What are
the main objects within the advertisement?– The main objects that dominate the advertisement are the mixture of the two children's faces and the
argument between the two front seat passengers. Describe its geometric design.– There is an implied triangle between the driver, the passenger, and...
Is it effective or can it be improved? How?–The advertisemenet's main argument is that distracted driving is bad driving. This type of driving leads to
accidents and the number of accidents is increased on days where children have no school. It is made effective through use of the aforementioned
statistics. It is effective because these statistics support why the numbers are skewed the way they are. How does the sponsor of the advertisement
demonstrate ethos?–The sponsor of the advertisement demonstrates ethos by saying it is those on the outside of the car, children, that are affected by
such accidents during school holidays. Note any other details that would help your analysis.–The advertisement is simply one photo. Yet, the artist was
able to fit in pathos and ethos arguments along with a picture that touched the heart of all those who viewed it. When you have answered all of the
above questions, compose a paragraph or two discussing the effectiveness if the advertisement. Make sure you utilize art vocabulary and discuss the
rhetorical situation in your

Reflective Practice Analysis: Schwarzkopf Print Adverts
Reflective Practice Analysis Report
INTRODUCTION
The whole learning process of this module has helped me become a better creative thinker. The brainstorming, planning and execution of ideas with a
simple scam could lead to the development of something new that can capture and intense the specific target group. The clear understanding of what
the product or service is and how the product is going to be useful to the target audience to create brand loyalty for that specific product and draw new
audiences. The unique selling point of each and every brief how the product works for them. One needs to understand what the needs or wants of that
particular age group.
THINGS I WOULD HAVE DONE IN THE BEGINNING OF THE SEMESTER
This is what I should ... Show more content on Helpwriting.net ...
I Believe the Advertising Design 372 has helped be became a better designer my making me think creatively, have a world view in Advertising by
research and observation of works that have been done. Having the interpersonal skill of the ability to observe the advertisement around the
environment. Product Placement, Packaging, legibility, simple layout, making the copy short, clear and concise, the flow of the series of adverts as a
one cohesive unit. The taking of product shots which I learned doing my Design, Photography for effective

Veelaa Magazine Adverts
Velaa: "Island for all the Senses" Throughout the course of history people developed an obsession over the idea of paradise. From their deep
fascination with the perfect, humans assumed that a utopia might actually exist and be discovered. Shortly after, people became engrossed in the
acquisition of a possible paradise. The question, today, is what cannot be sold to humans, who would do anything in order to acquire. Advertisements
play a key role into triggering the imagination and desires of the potential customers. They are intended to retail products, services and even places;
but can they sell the paradise? Apparently, yes, and all that is needed is a deep understanding of the viewer in order to produce a persuasive depiction
of this heaven. When presenting such a utopia, the advertiser will use different rhetorical and authentic appeals in order to... Show more content on
Helpwriting.net ...
Overall, the Velaa magazine ad lacks logical appeal. As seen, this destination is designed for people that are not limited by money, and who don't
put too much value on the special offers or reduced prices found in most commercials. Nowhere in this advertisement is there price specifications
or any cost mentions that give a detail on the services sold. This ad is targeting a demographics that can ultimately afford a "beyond luxury"
experience, and of course such an experience comes with its cost. The mention of "latest technology gadgets" seems to be addressed towards a
more tech focused audience, but frankly that is not a major fact based resource. The ad presents a list of activities the client would be able to use with
a wide variety of events, but the inclusive price is never specified. As seen, Velaa Island appears to reproduce a true paradise where money do not
represent a problem and where people don't have to worry about trivial facts or special offers, in order to be able to afford

Consumer Prescription Adverts
The pharmaceutical advancement into the medical mainframe having the space to directly sell or prescribe drugs to consumer has raised the bar of
concern. A number of factor have caused, especially in regards to the advertisements of the products, the marketing bits, the profit orientation and such
like aspects that have made the pharmaceutical agencies to be on the spot of their role in over medication among the consumers of the drugs they
promote. The target group that the advertisements of these drug major producers focus on, especially the young age segments is sometimes at the
highest risks, which have to take these drugs without the physician's assessment on the health implications. The analysis of the general attitude, the
awareness and the knowledge of direct–to–customer prescription drug advertisements by these pharmaceuticals among the young people of the ages
ranging from 18 to 24 years of age is important today. The specifics of the drugs known to this group are very suggestive, most of which have mixed
attitudes of the heavily adverts in general, especially the drugs ... Show more content on Helpwriting.net ...
(2002) argue in their study that most consumers, as a result of the emotional rather than informational ads, request for the adverts they have seen. With
the aim of examining the link between the drug adverts and the patient's request for the prescription. The study shows that a good number of the
visiting patients to the hospitals normally request for the prescriptions that they have watched being advertised in the televisions (p. 279). Most of these
patients have a higher possibility of influencing the decisions of the physicians, with a large number of the doctor having the highest tendency to agree
with them in the quest for the advertised drug. Therefore, it is true that he advertising prescriptions through the direct consumer adverts has a greater
appeal that also impact doctors when giving out their decisional prescriptions to patients who insist on

Political Adverts
"An Analysis of the Political Advertising in the 2016 Presidential Primaries" by Colleen O'Donnell, examined the correlation between the political
sponsor of advertisements (candidates, PACs, or Super PACs), and the type of political advertisement aired. Political advertisements are categorized
into three different groups: positive, negative, and contrast ads. In the "Introduction" section of her paper, O'Donnell provided an argument for the
pros and cons of each sponsor using the types of ads, largely the negative ads. For example, O'Donnell contended that, if a direct candidate aired a
negative ad, they may experience more backlash. However, she continued to say that negative ads draw in the viewer better than positive ads,
increasing the... Show more content on Helpwriting.net ...
Additionally, there were a few weaknesses within the paper that left significant obscurities. First, although O'Donnell's introduction was well written
and provided support for her hypotheses, it was largely centralized on the effects of negative advertisement, only briefly touching on the other
aspects of her research such as the effects of positive and contrast ads. Further, some contradictions were found in the introduction. For example, on
page 2, O'Donnell states that PACs legally have to be affiliated with a specific campaign, however O'Donnell negates this on page 4 where she says
that "PAC sponsored ads are... not directly associated with the campaign." This contradiction was detrimental to understanding O'Donnell's second
hypothesis. Second, for people who do not have a background in statistics, O'Donnell's methodology and results are difficult to follow. Because
O'Donnell does not spend much time describing the statistical procedure and resulting data such as test statistics and lambda values, it was difficult for
me, as someone who does not have a vast background in the subject, to follow the paper. However, I do know that O'Donnell's research was largely
meant to be read by intellectuals with an avid understanding of statistics. Further, if O'Donnell provided more statistical analysis rather than statistic
regurgitation, clarity in her paper may have been

Lysol Adverts
Keeping a Clean Conscious – How a Lysol Advertisement Promotes Germophobia and the Growth of Disinfectant Resistant Bacteria
A thirty second Canadian Lysol commercial that aired in 2010 opens to the sounds of happy xylophone tones and slow, calm guitar chords. It shows a
white appearing, early–to–mid 20's, able bodied and skinny woman. She has a black mid–level ponytail that stretches to her mid back and a modest
lavender colored shirt with short, ruffled sleeves. The woman faces the viewers' left and is reaching into a bathtub to play with a young, also white
appearing boy with dark hair in a bubble bath. The bathroom seems to be that of a suburban home and the tub itself has only one bottle of soap on its
edge. The bathroom looks clean ... Show more content on Helpwriting.net ...
Vice President of AFFLINK, Michael Wilson claims that ifbacteria are being constantly exposed to disinfectant, it can mutate to become resistant to
them as well as resistant to antibiotics. Wilson works to make different supply chains more efficient, and realized that hospitals are over–disinfecting
where they need to only be cleaning. It's important to note that cleaning and disinfection are different processes. Cleaning typically involves soap or a
detergent and removes things that can be physically seen such as dirt, food from a plate, or stains. Disinfecting involves chemically denaturing
microbes, small bacteria, or germs. Hospitals are trying to integrate a system that only disinfects certain high–risk contamination areas of a hospital and
simply cleaning others. Disinfecting both effectively eliminates bacteria and mold (Reynolds) and causes the strengthening and disinfectant and
antibiotic resistance (Wilson). The Lysol advertisement glorifies the idea of cleaning our environment down to the micro–particle, without telling the
dangers of creating increasingly antibiotic–resistant microbial organisms that can result from the liberal application of disinfectant in ones home.
However, according to the Journal of Food Production, the use of sanitization wipes in the food industry "increase(s) the risk of foreign body
contamination... from [the] wipes themselves," and that wipes were less effective than gel or foam sanitization options. Disinfecting agents shouldn't
be a go–to as far as household cleaners go, but disinfecting wipes can actually create cross contamination in one's home, all while the user believes
they're creating a cleaner environment (Bartleson 2131–2132). The idea of accidentally over–cleaning doesn't apply solely to disinfectants in the home,
but other common sanitizing agents in public workplaces, restrooms,

Media Analysis Of Gucci Dionysus Advert
MCH8057: Media Analysis
Analysis of Gucci Dionysus Advert
10/11/2017
Word Count:1028
I declare that this assignment is my own work and that I have correctly acknowledged the work of others. This assignment is in accordance with
University and School guidance on good academic conduct (and how to avoid plagiarism and other assessment irregularities). University guidance is
available at www.ncl.ac.uk/right–cite.
Advertisements have a great impact on consumers' mind and action by combining various semiotic resources to convey specific ideas. Therefore,
semiotic theories are useful for the critical analysis of advertisements. Semiotics are researched by Saussure (1986), Peirce (1991) and Barthes (1991).
Afterwards, ... Show more content on Helpwriting.net ...
There are some denotations: The blue sky, the green tree and shining sunshine in the background of the advert. Two girls in front who dressed in
delicate and elegant style enjoy the life with the Dionysus bag in their hands. It is relatively simple to recognize and understand denotation of a
visual image (Panofsky, 1970). While these signs have connotative meanings. Colour, as a sign, is connected with psychological
function(Caivano,1998). The blue colour, standing for perfect weather rather than a rainy day or hazy day in which people always feel relatively
depressed, by contrast, it creates fond and fragrant atmosphere. Additionally, green is similar with blue in hue, it links a strong tree to youthful spirit
and energy of girls, demonstrating a vibrant life image and creating a dreamlike and comfortable phenomenon. Apart from it, two bags in girls' hands
are coloured in pink, as Koller (2002, p.413) comments, pink is not only associated with 'girly softness', but also referring to 'sexual identity'. In this
advert, it is not baby pink, but deep and luscious pink, which indicates that they are not such kind of girls who are naГЇve and addicted to lovely toys,
on the contrary, they are mature girls who have found the sexual charm of themselves. Pink here represents confidence and lively girl–power. The
metallic lock above a bag is designed in curvilinear shape, which is similar to the snake totem, a symbol of rebelпјЊtemptation and awakening of
sexual to

Mypillow Advert Review Paper
The particular advert I have chosen to review is a short, thirty–one second YouTube video for the "MyPillow" that is pitched and sold by Mike Lindell.
From first glance, Lindell comes off as the overly nice grocery manager lingering at the checkouts, waiting to give you a final thank you for spending
your money with him before you head out to the parking lot. In fact, he comes off so friendly, I find it overbearing. Compound the overly friendly
nature of Lindell with the Crucifix prominently centered and purposefully displayed on the outside of his shirt, I come to the conclusion that Lindell
includes the Crucifix in hopes of increasing pillow sales. That is the main reason that has made this advert ineffective in persuading me into buying ...
Personally, this advert does not appeal to my logos. My logic tells me the "MyPillow" is not the "BEST Night's Sleep!" of my life because I know it
is not logical for me to believe someone just because they are overly nice and are wearing a Crucifix, which unfortunately is enough logic for some
folks. Perhaps the most effective use of the Crucifix is the appeal it can have on individual pathos. Certainly the image of the cross evokes all kinds
of feelings, but when the Crucifix is used in the capacity of advertisement, it instills a feeling of trust with the sellers; especially if the buyer is a
follower of the religion assumed by the Crucifix. In fact, it has the opposite effect with me personally as it demonstrates the opposite of trust simply
because of the context the Crucifix is

Vera Wang Advert
The advertising campaign that I will be analysing is "Princess" by Vera Wang. The two platforms this advert is promoted across is TV and print
image. The main representations across both platforms is: High anarchy Freedom Fun The TV advert begins by depicting jewellery and a gold
crown with gems. This gives connotations of wealth and luxury. Things you'd expect when you're in royalty, particularly a 'princess'. A typical
princess would be portrayed as elegant, classy and stylish. A first thought would be a fairy tale typical princess but this advert shows a more modern
take on being a princess. Like Partying and take advantage of being rich. This is would appeal to a more teenage audience as this is what teenagers
would usually do,... Show more content on Helpwriting.net ...
Whereas in the second she is casually lying down in her messy bed and her legs are up in the background and she's posing very innocently. Her
facial expression in the first print advert is sort of a smile however not completely she still has a look of determination and she connects with the
audience as there is direct mode of address. This could mean there is an element of mystery as she has decided not to smile fully. Similarly, in the
second picture she's looking at the camera with her sharp eyes and this time her mouth is a bit open, forming almost a smile. Yet again there is
something which is keeping her from showing a full smile, this perhaps could be her status showing she's a strong character and doesn't have to
prove her emotions to everybody yet at the same time she has to look inviting. Her costume in both pictures are very fantasy looking (as if she just
walked out of a fairy tale). It's very elegant and puffy, it looks expensive and this would be expected if she is a princess. In both campaigns they also
use massive crowns/tiara's this grabs the audience's attention as it's very captivating and glamorous. There are two types of fonts used in both
campaigns, the 'Vera Wang' part is in capitals and however the princess part looks like handwriting (again referring to teenagers and this is perhaps
how they

Distracted Driving Adverts

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