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AI-CreativePartner.pdf
1. KRIS KRÜG | JUNE 2023
Canadian Society for Marketing
Professional Services
AIASCREATIVEPARTNER
2. - ChatGPT: Writing the Future of Marketing
- Deep Dive into ChatGPT Use Cases &
Pitfalls to Avoid
- Generative Image AI: Painting a Thousand
Words
- Deep Dive into Generative Image AI Use
Cases & Pitfalls
- The Intersection of ChatGPT and
Generative Image AI
- Future Trends in AI and Marketing
- Conclusion & Q&A
INTRO&AGENDA
KRÜG
3. - Writing, editing
- Research
- Competitive Analysis
- SEO
- Brand Audit
- Social Media Calendar
- Content Strategy
CHATGPT:WRITINGTHE
FUTUREOFMARKETING
KRÜG
4. - ‘Role’, ‘Context’, ‘Query’ - ‘You
are a…’, ‘This is the situation…’,
‘Pls help me to…’.
- Event Planning - concept,
timeline, budget, project plan,
campaign ideas & followups,
lead generation
- SEO Audit, Research &
Optimization
DEEPDIVEINTOCHATGPT
USECASES&PITFALLS
KRÜG
5. - Dall-e
- Midjourney
- Stable Di
ff
usion
- Text to image prompting
GENERATIVEIMAGEAI:
PAINTINGATHOUSANDWORDS
KRÜG
6. - Robert Scales Coloring Book
- Develop assets for a website
- FaceSwap
DEEPDIVEINTOGENERATIVE
IMAGEAIUSECASES&PITFALLS
KRÜG
7. - Get the AIs to talk to each
other.
- I developed the art for this
presentation by getting GPT to
make me a list of 25 popular
subcategories of future-
focused art and then worked
with that inside Midjourney on
the term ‘Vancouver
Architechture’.
THEINTERSECTIONOFCHATGPT
ANDGENERATIVEIMAGEAI
KRÜG
8. - The distributed commons of
the AI revolution.
- Join a handful of servers and
create your own.
- Install tools to tinker on your
server.
- Setup noti
fi
cations to control
fl
ow of messages.
DISCORD
KRÜG
9. - Record and transcribe
meetings.
- I voice memo to my phone and
then import to Otter then have
my AI summarize then run
through personas for analysis.
OTTER.AI
KRÜG
10. - Amazing WYSIWIG online
editor with many popular
templates for common online
uses and now integrating AI in
a super user-friendly way.
CANVA
KRÜG
11. - Turn large videos into topical
short videos.
VIDYO
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12. - New tools everyday
- Find a way to keep-up
- Learn the vocabulary and basic
concepts
- Be the person who guides your
organization through
technological change
- Use these tools for your own
career and side hustles.
CONCLUSION&Q&A
KRÜG