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Trends & Tools in UX

This talk was originally given at the Internet Summit in Raleigh, NC on November 7, 2012. In this presentation, we tackle several topics: - ux trends - ux tools - ux as a philosophy - ux as a discipline

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Current UX Trends and Tools
Ben Snyder / Little Wing Marketing / Wilmington, NC
abetteruserexperience.com
@BUXofficial
A Bit About Myself

   Owner of Little Wing Marketing:

    littlewingmarketing.com

   Co-Editor of A Better User Experience:

    abetteruserexperience.com

   Worked on projects for: Sony, RCA, Warner Bros. Records,
    Universal Records, MTV, Harmonix, Burton, Ubisoft, Pantene

   Radiohead, Dave Matthews Band, Christina Aguilera, Foo
    Fighters, Pink, Busta Rhymes, Mariah Carey, Brooks & Dunn,
    Martina McBride, Etta James, and dozens more
Today’s Agenda

   UX trends

   Find out if you’re a UX hater (like Abby Covert)

   UX as a philosophy

   UX as a discipline

   How UX impacts the design process

   28 UX tools for creating, testing & and iterating websites

   6 Things Your Homepage Must Do (to Keep from Sucking)
Trends in UX

   UX is becoming better known in business, even among small
    businesses

   While this is true, there’s still a lot of FUD about UX

   Because this is hard, UX is still routinely tacked on, not baked in

   We’re finding smarter metrics

   More data, more granularity, and more real time data

   Flexibility Through Standardization
Abby Covert aka Abby the IA

            Independent Information
            Architect
            http://abbytheia.wordpress.com
            @Abby_the_IA

            Her diverse portfolio includes work for
            among others: Herman Miller, Kraft Foods,
            Sharpie, JELL-O, Prismacolor, Expo
            Markers, Valspar, KMART, Taco Bell, KFC,
            State Farm and The United States Postal
            Service, BlueCross BlueShield, JSTOR,
            Fidelity Investments, Bank of America, The
            Hartford Insurance.
“There’s no such thing
 as a UX designer.”
                    – Abby Covert
           Independent Information Architect

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Trends & Tools in UX

  • 1. + Current UX Trends and Tools Ben Snyder / Little Wing Marketing / Wilmington, NC abetteruserexperience.com @BUXofficial
  • 2. A Bit About Myself  Owner of Little Wing Marketing: littlewingmarketing.com  Co-Editor of A Better User Experience: abetteruserexperience.com  Worked on projects for: Sony, RCA, Warner Bros. Records, Universal Records, MTV, Harmonix, Burton, Ubisoft, Pantene  Radiohead, Dave Matthews Band, Christina Aguilera, Foo Fighters, Pink, Busta Rhymes, Mariah Carey, Brooks & Dunn, Martina McBride, Etta James, and dozens more
  • 3. Today’s Agenda  UX trends  Find out if you’re a UX hater (like Abby Covert)  UX as a philosophy  UX as a discipline  How UX impacts the design process  28 UX tools for creating, testing & and iterating websites  6 Things Your Homepage Must Do (to Keep from Sucking)
  • 4. Trends in UX  UX is becoming better known in business, even among small businesses  While this is true, there’s still a lot of FUD about UX  Because this is hard, UX is still routinely tacked on, not baked in  We’re finding smarter metrics  More data, more granularity, and more real time data  Flexibility Through Standardization
  • 5. Abby Covert aka Abby the IA Independent Information Architect http://abbytheia.wordpress.com @Abby_the_IA Her diverse portfolio includes work for among others: Herman Miller, Kraft Foods, Sharpie, JELL-O, Prismacolor, Expo Markers, Valspar, KMART, Taco Bell, KFC, State Farm and The United States Postal Service, BlueCross BlueShield, JSTOR, Fidelity Investments, Bank of America, The Hartford Insurance.
  • 6. “There’s no such thing as a UX designer.” – Abby Covert Independent Information Architect
  • 7. UX Is Your Own Shiny Silo
  • 8. “If you work for a company that wants UX but you never get to talk to a user, you’re making shit up.” – Abby Covert Independent Information Architect
  • 9. “UX” As a Term Lacks Specificity UX is not a thing. You can’t call a guy to come preform UX on your website to make it perform better. UX encompasses a wide group of activity and thus has come to be a catch all term. Why the UX grouping in the first place?
  • 10. UX is a philosophy. UX philosophy says that business goals can best be achieved by creating an experience that satisfies the users needs.
  • 11. UX Includes These Disciplines  Business  Information Architecture  Interaction Design  Graphic Design  Programming  Marketing  User Testing  Data & Analytics
  • 12. Creating a better user experience is a result, not a tool.
  • 13. UX is a discipline. UX doesn’t live in its own silo. It informs all of the other silos. The philosophy of UX affects all of the other disciplines involved throughout the design process.
  • 14. Peter Morville's UX Honeycomb The Seven Stations of UX
  • 15. Peter Morville's UX Honeycomb Associate the Area  Business  Information Architecture  Interaction Design  Graphic Design  Programming  Marketing  User Testing  Data & Analytics
  • 16. A Typical Design Process  Define the Needs/Goals  Write the specs  Create the Information Architecture  Create the Interaction Design  Create the Visual Design  Coding, QA, testing
  • 17. Ways to Involve the User  Best practices  3rd party research  Analytics/Observation  Talk to them
  • 18. UX Tools  Like the term UX, it’s an umbrella term and refers to a wide variety of tools used in the design process.  These tools can be neatly divided into three groups:  Design & collaboration tools  Testing tools  Analytics tools For a complete list of tools visit
  • 19. Step 1: Define the Needs & Goals Testing Tools  Are you solving the right problem?
  • 20. Step 1: Define the Needs & Goals Testing Tools
  • 21. Step 1: Define the Needs & Goals Testing Tools
  • 22. Step 1: Define the Needs & Goals Testing Tools
  • 23. Step 1: Define the Needs & Goals Testing Tools
  • 24. Step 2: Write Out the Specs 3rd Party Research
  • 25. Step 2: Write Out the Specs Design & Collaboration Tools www.workflowly.com
  • 26. Step 2: Write Out the Specs Design & Collaboration Tools www.exobrain.com
  • 27. Step 3: Information Architecture Design & Collaboration Tools
  • 28. Step 3: Information Architecture Design & Collaboration Tools
  • 29. Step 3: Information Architecture Design & Collaboration Tools
  • 30. Step 3: Information Architecture Design & Collaboration Tools
  • 31. Step 3: Information Architecture Design & Collaboration Tools
  • 32. Step 3: Information Architecture Design & Collaboration Tools
  • 33. Step 3: Information Architecture Design & Collaboration Tools
  • 34. Step 3: Information Architecture Design & Collaboration & Testing Tools
  • 35. Step 3: Information Architecture Testing Tools
  • 36. Step 3: Information Architecture Testing Tools
  • 37. Step 3: Information Architecture Testing Tools
  • 38. Step 3: Information Architecture Testing Tools
  • 39. Step 3: Information Architecture Testing Tools
  • 40. Step 3: Information Architecture Testing Tools
  • 41. Step 3: Information Architecture Testing Tools
  • 42. Step 3: Information Architecture Testing Tools
  • 43. Step 3: Information Architecture Testing Tools
  • 44. Step 3: Information Architecture Testing Tools
  • 45. Step 3: Information Architecture Testing Tools
  • 46. Step 4: Interaction Design 3rd Party Research interaction-design.org
  • 47. Step 4: Interaction Design 3rd Party Research
  • 48. Step 4: Interaction Design Tools
  • 49. Step 5: Create the Visual Design 3rd Party Research  “The Principles of Great Graphic Design,” Matt Ward and Alexander  “Visible vs. Invisible Design”, Francisco Inchauste,  “Designing Mobile User Experiences,” Mike Rundle,  “Sketching, Wireframing and Prototyping,” Janko Jovanovic,  “Red Flags in Web Development,” Christian Heilmann,  “The Future of Web Typography,” Vivien Anayian,  “Game Design Techniques Applied to UX Design,” Christoph Kolb,  “When They Click: Psychology of Web Design,” Susan Weinschenk,  “Design Patterns on E-Commerce Websites (A Study),” Steven Bradley
  • 50. Step 5: Create the Visual Design Testing Tools
  • 51. Step 6: Coding, Testing & QA User Testing Tools
  • 52. Step 6: Coding, Testing & QA User Testing Tools
  • 53. Step 6: Coding, Testing & QA User Testing Tools
  • 54. Step 6: Coding, Testing & QA User Testing Tools
  • 55. Step 6: Coding, Testing & QA User Testing Tools
  • 56. Step 6: Coding, Testing & QA User Testing Tools
  • 57. Step 6: Coding, Testing & QA User Testing Tools
  • 58. A Typical User Centered Design Process  Define the Needs/Goals  Write the specs  Create the Information Architecture  Create the Interaction Design  Create the Visual Design  Coding, QA, testing  Ongoing Data Collection, Analysis, & Iteration
  • 59. Step 7: Data Collection & Analysis Analytics Tools
  • 60. Step 7: Data Collection & Analysis Smarter Metrics With Event Tracking
  • 61. Step 7: Data Collection & Analysis Smarter Metrics With A/B Testing
  • 62. Step 7: Data Collection & Analysis Smarter Metrics With A/B Testing
  • 63. Step 7: Data Collection & Analysis Analytics Tools
  • 64. Step 7: Data Collection & Analysis Analytics Tools
  • 65. Step 7: Data Collection & Analysis Analytics Tools
  • 66. Step 7: Data Collection & Analysis Analytics Tools
  • 67. Step 7: Data Collection & Analysis Analytics Tools
  • 68. Step 7: Data Collection & Analysis Analytics Tools
  • 69. 6 Things Your Homepage Must Do (To Keep From Sucking)  Needs to speak the users language  Needs to communicate who the customer is  Needs to communicate the core benefits  Needs to show passion for the product  Needs to build trust  Needs to push user into the sales funnel
  • 70. Needs to speak the users language Bad!
  • 71. Needs to speak the users language Good!
  • 72. Needs to communicate who the customer is Bad!
  • 73. Needs to communicate who the customer is Good!
  • 74. Needs to communicate your core benefits Bad!
  • 75. Needs to communicate your core benefits Good!
  • 76. Needs to show passion for the product Bad!
  • 77. Needs to show passion for the product Good!
  • 78. It needs to build trust Bad!
  • 79. It needs to build trust Good!
  • 80. It must drive the user into the sales funnel Bad!
  • 81. It must drive the user into the sales funnel Good!
  • 82. 6 Things Your Homepage Must Do (To Keep From Sucking)  Needs to speak the users language  Needs to communicate who the customer is  Needs to communicate the core benefits  Needs to show passion for the product  Needs to build trust  Needs to push user into the sales funnel
  • 83. Trends in UX  UX is becoming better known in business, even among small businesses  While this is true, there’s still a lot of FUD about UX  Because this is hard, UX is still routinely tacked on, not baked in  We’re finding smarter metrics  More data, more granularity, and more real time data  Flexibility Through Standardization
  • 84. Thanks for coming! Ben Snyder Little Wing Marketing littlewingmarketing.com abetteruserexperience.com @littlewingowl @BUXofficial (732) 300-9700 ben@littlewingmarketing.com Find a complete list of UX Tools at UXpuppy.com!