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- 1. Fabio Pereira The Psychology of UX
- 2. Fabio Pereira The Psychology of UX Opening & Expectations
- 5. Fabio Pereira The Psychology of UX Team UX-UI Skills
- 8. Fabio Pereira The Psychology of UX The Future Me And my dream
- 10. Fabio Pereira The Psychology of UX TEDx Talk
- 11. 35,000
- 12. where to eat in Copenhagen 91.5% 75.000.000 results (0.67 seconds) #DigitalNudge
- 13. Image: https://autoescolasilva.com.br/wp/wp-content/uploads/2019/07/waze-google-maps-670x335.jpg
- 15. TITLE TLSKDJFLDSKF The Bat And the Ball (Experiment) www.flickr.com/photos/stavos52093
- 16. The bat is $1 more expensive than the ball A bat and a ball together cost $1.10 Ball ????
- 17. Ball $0.10 Bat $1.10 Total $1.20 The bat is $1 more expensive than the ball A bat and a ball together cost $1.10
- 18. Ball $0.05 Bat $1.05 Total $1.10 The bat is $1 more expensive than the ball A bat and a ball together cost $1.10
- 30. a
- 35. 4% 99% DEFAULT Images courtesy of Shutterstock Denmark Austria
- 36. Images courtesy of Shutterstock http://danariely.com/2008/05/05/3-main-lessons-of-psychology/
- 37. Images courtesy of Shutterstock http://danariely.com/2008/05/05/3-main-lessons-of-psychology/
- 38. Digital Defaults
- 39. I do not want to receive emails What happens on the DO NOTHING situation?
- 41. $59 $125 $125
- 42. $59 $125 $125 ✅ THE MAJORITY CHOSE THIS ONE NOBODY 🚫
- 43. $59 $125 $125 $59 $125 ✅ THE MAJORITY CHOSE THIS ONE 1 2
- 47. 511 Images courtesy of Shutterstock
- 48. Images courtesy of Shutterstock personalisation I D GITAL
- 50. People around you control your mind https://www.washingtonpost.com/news/storyline/wp/2014/12/04/people- around-you-control-your-mind-the-latest-evidence/
- 53. CUSTOMER BEHAVIOR DATA Chances of You buying Increase… 30% DATA INSIGHTS THOUSANDS OF MINI EXPERIMENTS
- 54. Amazon Patents “Anticipatory” Shipping To Start Sending Stuff Before You’ve Bought It https://techcrunch.com/2014/01/18/amazon-pre-ships/
- 55. UX DESIGN THE POWER OF DIGITAL DECISION ARCHITECTS
- 56. “A designer who doesn’t understand human psychology is going to be no more successful than an architect who doesn’t understand physics.” Joe Leech https://uxdesign.cc/the-psychology-of-ux-design-859439bc8a32
- 59. $13 million dollars to reinvent P2P insurance Insurance Uber!!! http://www.insurancejournal.com/news/ national/2015/12/08/391235.htm
- 65. are small and powerful interventions in the environments where we make decisions NUDGES
- 66. NUDGES Images courtesy of Shutterstock Nudge
- 74. Images courtesy of Shutterstock
- 75. Streak
- 76. Streak
- 77. Streak
- 78. Streak 100
- 79. The power and responsibilities of Nudges
- 91. quintech.io
- 104. Aula 3 UX - User Experience Design Thinking User Research Pesquisa de Usuário XD Experience Design Double Diamond Behavioural Economics Digital Nudge
- 105. Aula 3 Adaptable Entrepreneurial Open for new training 3 Skills for the world of Human and Machine
- 108. Fabio Pereira The Psychology of UX Design Cycle Goals
- 112. Source Digital Nudging: https://cacm.acm.org/magazines/2018/7/229029-digital-nudging/fulltext Digital Nudge Design Cycle Start Here
- 113. The Psychology of UX Traps & Trends
- 116. https://www.dta.gov.au/standard/service-design-and-delivery-process/ Service design and delivery process Focussing on users’ experience to design and deliver better solutions. Designing public services in user-centred and iterative ways helps teams to start small, learn fast, and deliver services quickly — reducing costs and service failures. DISCOVERY Start mapping the broader service landscape, researching the real needs and problems faced by your users, and understanding the policy intent and technology constraints. ALPHA Test out your hypotheses by building prototypes in code to explore different ways you might be able to meet your users’ needs. Explore multiple ideas. Do user research to learn which approach works best and iterate your solution as you learn more. BETA Define a minimum viable product from the successful prototype in Alpha. Build this as an accessible and secure service. Allow the public to trial the beta alongside the existing service. Use their feedback to improve the service. LIVE Put the team and processes in place to continue operating and improving the service. Phasing out the old services, and consolidating existing non-digital channels. dta.gov.au @DTA Date: 1 May 2016 http://www.dta.gov.au/standard
- 117. Designing public services in user-centred and iterative ways helps teams to start small, learn fast, and deliver services quickly — reducing costs and service failures. DISCOVERY Start mapping the broader service landscape, researching the real needs and problems faced by your users, and understanding the policy intent and technology constraints. ALPHA Test out your hypotheses by building prototypes in code to explore different ways you might be able to meet your users’ needs. Explore multiple ideas. Do user research to learn which approach works best and iterate your solution as you learn more. BETA Define a minimum viable product from the successful prototype in Alpha. Build this https://www.dta.gov.au/standard/service-design-and-delivery-process/
- 119. Digital Service Standard The Digital Service Standard helps digital teams build government services that are simple, clear and fast. 01 Understand user needs. Research to develop a deep knowledge of the users and their context for using the service. 02 Establish a sustainable multidisciplinary team to design, build, operate and iterate the service, led by an experienced product manager with decision- making responsibility. 03 Design and build the 04 Understand the tools 05 Identify the data and 06 Build the service with https://www.dta.gov.au/standard/
- 122. Mike Cohn - User Stories Applied
- 133. Trainning
- 134. Inference Trainning
- 137. Inference Trainning
- 140. https://www.theguardian.com/technology/2018/oct/10/amazon-hiring-ai-gender-bias-recruiting-engine
- 145. Seamless Experience is one with the minimum digital friction possible