Start-Up-Way Yefi Gureni, Co-Founder, MyAdWise

1. Which Path Should I Take?
Yefi Gureni
Co-Founder MyAdWise Ltd.
July 2010

2. My Profile
Father to Gorgeous Amit
Entrepreneur
Co Founder of MyAdWise Ltd. - Creators of
PPCBully.com & RevenueHits.com
Past Experience:
Development Manager at SAP Labs
Team Lead Software Development at
HarmonyCom
Software Development Engineer at Amdocs

3. MyAdWise In A Glance
Start operation at August 2008
Launch our first service at November 2008
Technology & Services:
− PPCBully.com
Competitive Intelligence technology designed to enhance
Internet Marketing experience
− RevenueHits.com
A Performance Based (CPA) Ad Serving Platform
5 EE's + JVs + Outsource
Revenues until end of 2009 -
More than 2 Million $

4. Which Path Should I Take?
[Alice to Cat] “Would you tell me, please, which way
I ought to go from here?”
“That depends a good deal on where you want to get
to,” said the Cat.
“I don’t much care where -” said Alice.
“Then it doesn’t matter which way you go,” said the
Cat.
“So long as I get SOMEWHERE,” Alice added as an
explanation.
“Oh, you’re sure to do that,” said the Cat, “if you only
walk long enough.”
Where do you want to get to?
You have to walk long enough!

5. Where do we want to get to? - #1
Beginning of 2008:
Q: “Where we want to get to?”
A: 1000 customers buying our
services and pay $100/mo during
2009 → $1.2M/Year

6. Where do we want to get to? - #2
End of 2009:
Q: “Where we want to get to?”
A: Serve Ads to 50M Unique Users
per Day until end of 2010

7. Thank You!
eMail:
yefi.gureni@gmail.com
LinkedIn:
linkedin.com/in/yefig