This document summarizes the key reasons to do business with a SEO company. It highlights that they consistently achieve higher ROIs than average, often over 400%. They are transparent in their processes and substantiate their claims. As SEO specialists, they stay on top of the latest techniques. Search engine usage is rising and SEO provides a cost-effective way to reach many consumers during the research phase and increase sales opportunities.
2. Why Us?
So why pick us over other providers? For three reasons:
1. We over-achieve on results
2. We are entirely transparent about how we do business
3. We are a specialist in the SEO (search engine optimisation) field
We will now discuss these 3 reasons for doing business with us over the next slides.
3. Our Results
A common Return on investment (ROI) for seo is 400% (this will be verified later on in this
document), this rate is impressive – however we consistently higher ROIs for our clients. Let’s
look at some case studies:
Reputationmight contacted us after doing their seo in house. Unfortunately they followed some
bad advice online and were penalised by Google. We took corrective and performance boosting
measures by altering the content and structure of their web presence.
Reputationmight
“Our problems are totally different since 1stseo came on board, quantity of sales are
no longer a problem. Staffing to deal with the increased demand is!”
Luke Rennie | Marketing Director | Reputationmight
Strategy
Results
4. We enhanced Binauralbeatsentertainment’s income by optimizing their webpages to be more
buyer friendly, whilst concentrating on gaining exposure for the website on popular websites
(e.g. Google News/CBS) which subsequently increased trust and search rankings.
“For our campaign ending 2012 1stseo delivered us a 1290% ROI, so needless to say
we are extremely pleased with their efforts. We are looking forward to what the future
will bring especially since we took the decision to let 1stseo manage our additional
subsidiary websites.”
Jon Cleary | Marketing VP | Binauralbeatsentertainment
Strategy
Results
Binauralbeatsentertainment
5. Transparency
We pride ourselves on being transparent and value trust in our relationships with clients.
We feel we show these values straight away through our substantiation of generating a profit for
our clients. We will proof we can generate you a profit, if we can’t provide you value, this will
show in our substantiation** and we won’t take you on as a client (this happens rarely.)
The transparency and trust doesn’t stop there though, we will remain open and honest
throughout our relationships. For us, there are no awkward questions you can ask.
** Substantiation involves using verifiable Google/Bing search volumes, average conversion
rates and customer value. Below screenshot shows example volume data from Google.
6. Specialism
We are specialists. We live and breathe Seo.
We believe if you are considering Seo you should
consider a specialist as you are likely to take this
approach for non-marketing needs. E.g. If you
have critical plumbing issues, you are likely to
seek a plumber and not trust a handyman who has
‘dabbled’ in the art and isn’t qualified…..
As we are 100% focused on Seo, we are at the forefront of the industry and we can ensure
we are always using the most effective and up to date techniques.
7. Seo Benefits
52% of American adults used
search engines daily in 2002,
whereas 73% of American
adults used search engines
daily in 2012* and this figure is
only rising. Marketing through
search engines is therefore
future proofed.
Industry wide, 40% of seo
campaigns aware of their ROI,
achieve returns in excess of
500%** and 75% of marketers
say the ROI from Seo is either
excellent or good***
92% of people have more
confidence online compared to
other sources such as
salesclerks^ People trust
information online and the
impartial search engines.
Let’s not forget about the general benefits of Seo
* http://www.pewinternet.org/Reports/2012/Search-Engine-Use-2012/Summary-of-findings.aspx
** http://www.intraspin.com/news/10-statistics-that-demonstrate-the-value-of-seo/
*** http://econsultancy.com/uk/blog/62464-66-of-marketers-say-email-delivers-excellent-or-good-roi-2
^ Wallstreetjournal Jan 2009
8. 88% of consumers research
before they buy and consult an
average of 10 sources of
information* Seo creates more
opportunities for customers to
see the Aviva brand and
therefore more sales
opportunities.
The conversion rate of seo as a
marketing method is 14.6%
whereas traditional outbound
such as print/flyers etc is
1.7%** Seo is a cost effective
marketing solution
80% of all first-time visitors to
websites are referred from search
engines*** and 75% of users
never scroll past the first page^
Search engines will evolve to be a
major customer channel in the
future and it continues to be
important to rank prominently
within them
* http://www.google.com/think/research-studies/the-zero-moment-of-truth-macro-study.html
** http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
*** http://www.murrysvilleonline.com/website _optimization.html
^ http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
9. Summary
This slideshow has been a short introduction as to why you
should partner with us (we could come up with many more
reasons but don’t wish to bore you.)
I hope I have convinced you of the value of Seo and partnering
with 1stSeo.
Please contact me today to understand how we could
implement a bespoke strategy and drive more customers to
your business
