Good content - key to drive traffic to your website

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Good content - key to drive traffic to your website

  1. 1. Good content - key to drive traffic to your website © Copyright 2011 -12 Karmick Solutions Pvt. Ltd. www.karmicksolutions.com | info@karmicksolutions.com
  2. 2. Good content - key to drive traffic to your website 2 © Copyright 2011 -12 Karmick Solutions Pvt. Ltd. www.karmicksolutions.com | info@karmicksolutions.com Are you thinking of how to get people glued to your website? Well try it with content.   Content is rightly regarded to be the undisputed king in developing a website. It strongly relates to techniques used in online marketing and search engine optimization. Therefore, it helps in a great way to generate traffic to any website.   So, if you own a website, you need to equip it with good content.
  3. 3. Good content - key to drive traffic to your website 3 © Copyright 2011 -12 Karmick Solutions Pvt. Ltd. www.karmicksolutions.com | info@karmicksolutions.com Writing good content for a website is an art. Therefore, it must be backed with sound research and adept implementation. As this form has changed over the years, a conspicuous effort is required to maintain the quality.   Good content can aptly engage the visitors to your website. It is your tool to interact with them. So, you need to take proper care while designing your website content.
  4. 4. Good content - key to drive traffic to your website 4 © Copyright 2011 -12 Karmick Solutions Pvt. Ltd. www.karmicksolutions.com | info@karmicksolutions.com Simplicity and brevity are the two most important features required to design a good content. Visitors have very little time when they come over Internet. Therefore, you need to be very precise in explaining yourself. This will help your visitors to understand you better within the limited time.   Short and simple sentences are well accepted by any and all. So, while developing a website, you need to conform that you are keeping it simple.
  5. 5. Good content - key to drive traffic to your website 5 © Copyright 2011 -12 Karmick Solutions Pvt. Ltd. www.karmicksolutions.com | info@karmicksolutions.com Visitors keep coming back to a website when they found it interesting. But how to make a website interesting? The only way you can achieve this target is by scripting quality content.   It proves to be worthy to create content that is highly informative in nature. Also it should be aimed towards solving a problem. When blended with a fine sense of wit and humour, content can be your major appliance to drive quality traffic to your website.
  6. 6. Good content - key to drive traffic to your website Fresh content greatly attracts visitors.   So, you need to provide your website with regular updates. This should be done especially in the frequently visited sections.   It would be good if you can update the content of your website every week. It will attract your visitors to come to your site regularly in search of latest additions.   Also you can ask them to sign up on your website to receive your newsletters regularly. 6 © Copyright 2011 -12 Karmick Solutions Pvt. Ltd. www.karmicksolutions.com | info@karmicksolutions.com
  7. 7. Good content - key to drive traffic to your website You must make your content keyword-rich. The keywords that you are planning to incorporate should be in sync to your line of business. This enables the search engines to find your site on the web and show it up on the search results. Also you need to maintain a proportionate usage of these keywords. Anything that is not proportionate will lead a search engine to black list your site. Generally, the prescribed rule is not to use keywords for more than 2% of the total word count. 7 © Copyright 2011 -12 Karmick Solutions Pvt. Ltd. www.karmicksolutions.com | info@karmicksolutions.com
  8. 8. Good content - key to drive traffic to your website You also need to draft the content of your website in a conversational accent. If possible, you should also make it informal in approach. A friendly tone, when used in the content, is often found to attract visitors towards a particular website.   It is also a great way to relate visitors to your site. It will make then feeling comfortable. All these will eventually lead them to keep coming back to your site more often. 8 © Copyright 2011 -12 Karmick Solutions Pvt. Ltd. www.karmicksolutions.com | info@karmicksolutions.com
  9. 9. Good content - key to drive traffic to your website Make the content of your website as non-commercial as possible. Now, if you are developing a personal website, it is not an issue. But, if you are planning to develop a website for your business, you need to be judicious with the underlying tone of the content.   Here the services of professional content writers come in help. They have a way with words, and therefore, can appropriately help you out in your endeavour. So, while developing a business website, always seek a professional help. 9 © Copyright 2011 -12 Karmick Solutions Pvt. Ltd. www.karmicksolutions.com | info@karmicksolutions.com
  10. 10. Good content - key to drive traffic to your website Article and directory submission of contents are also a major way through which you can drive traffic to your website. Make sure that you have included proper keywords with appropriate links that will redirect to your web pages when clicked. This will definitely lead a significant mass towards your site.   Also include your contact and company information, if any, at the bottom of the content. These links also help to draw substantial visitors to a website. So, while submitting content to a directory, make sure that you have followed these steps. 10 © Copyright 2011 -12 Karmick Solutions Pvt. Ltd. www.karmicksolutions.com | info@karmicksolutions.com
  11. 11. Good content - key to drive traffic to your website Good content always offers a perfect solution to drive traffic to your website.   It is the way you communicate with your visitors. A way to let your visitors feel comfortable and welcomed. Therefore, content is all about using the right phrases integrated in a right approach.   So, no matter how catchy the layout of your website is, you need to equip it with quality content. Only then your visitors will be attracted to your site and feel compelled to visit it again. 11 © Copyright 2011 -12 Karmick Solutions Pvt. Ltd. www.karmicksolutions.com | info@karmicksolutions.com
  12. 12. Thank You 12 © Copyright 2011 -12 Karmick Solutions Pvt Ltd. www.karmicksolutions.com | info@karmicksolutions.com Thank you for your time. If you have any questions or feedback please feel free to raise them now or Email us: [email_address]

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