business model on super mom Baby Diaper

1. Business Model
Name ID
Konok Kumar Mondal 1407016
Submitted By:
Group - 07 (INFINITY)

2. Company Logo
Presentation Outline
 Mission
 Vission
 Objective
 History
 SWOT Analysis
 BCG Matrix
 Porter’s Five Forces Model
 Business Model

3. Mission
Satisfy and meet customer's expectation
Assure complete compliance
Promote the development and best
Attain highest level of competence
Vision
We see business as a means to the well-
being of the investors, employees and the
society at large, leading to accretion of
wealth through financial and moral gains
as a part of the process of human
civilization.

4. Objective
Objective is to conduct transparent
business operations within the legal &
social framework with aims to attain the
mission reflected by our vision.
History
1958 : Debut
1964 : Converted into a Private Limited Company.
1974 : Technical Collaboration with Janssen Pharmaceutical, Belgium
1985 : Achieved first position in the Pharmaceutical Market of Bangladesh
1991 : Converted in to a Public Limited Company
2004 : Signing of agreement with ROVIPHARM

5. SWOT Analysis
• Goodwill
• Cross Subsidization
• Diversification
• Emerging markets
• Patent
• Competition
SWO
T

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BCG Matrix
High market share with good
market growth. Managers
organizing or staffing should
be prioritized
High market share with low
market growth. Managers
decide to apply the concept of
profit milking
Low market share with Good
market growth. Managers
should emphasis on
adjusting with their
environment
Low market share with low
market growth. Managers
can decide to de-invest
Market share
Marketgrowth
HighLow
High Low

7. Porter’s Five Forces Model
Competitive Rivalry – Medium
Supplier Power – Low
Buyer Power – High
Threat of New Entrants – Medium
Threat of Substitutes – Low

9. Conclusion
Among the disposable markets, the
diaper market is still in its infancy
in Bangladesh. Diapers are still very
expensive as they are mostly
imported or re-packaged in the
country. Pampers, Molfix, Chuchu,
nanys and Bashunhara baby diaper
are already present in the market,
but the pricing is at a level where it
cannot stimulate demand.