Motilal Oswal summer ppt


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ppts on summer project done at MOTILAL OSWAL

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  • hi..i just saw a bit abt their marketing dept...any idea what their annual advertising budgets might be like???
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Motilal Oswal summer ppt

  2. 2. CORE PURPOSE To be a well respected and preferred global financial services organization enabling wealth creation for all our customers. VALUES Integrity A company honoring commitment with highest ethical and business practices. Teamwork Attaining goals collectively and collaboratively. Meritocracy Performance gets differentiated, recognized and rewarded in an apolitical Passion & High energy and self motivated with a “Do It” attitude and entrepreneurial Attitude spirit. Excellence in Time bound results within the framework of the company ’s value system. Execution
  7. 7. ! India network with presence in over 430 cities/ towns comprising 1,430 business locations (own as well as franchisees) ! Network growing at a rapid pace - grown from a single location to a nationwide network in over 430 cities and towns ! Extensive distribution network providing opportunities to cross-sell products and services, particularly as we diversify into new business streams ! Physical distribution supplemented by on line channel ! Recently entered into a strategic alliance with State Bank of India (SBI), the largest bank in India, to offer our online brokerage services to SBI’s retail banking clients ! Plans to enter into additional strategic alliances to cater to an even wider customer base INDIA NETWORK
  11. 11. (1) PORTFOLIO MANAGEMENT SERVICES (PMS) PMS is the service under which Portfolio of the client is maintained by the Company. Types Of PMS : (a) Value PMS (b) Bull’s Eye PMS Who is it for? Portfolio management service is well suited for high-net worth customers. Benefits of PMS: Professional Management Risk Control Convenience Constant Portfolio Tracking Transparency Dedicated Relationship Manager
  13. 13. (3) E-Broking service Motilal Oswal MyBroker (E-Broking) platform which provides uninterrupted online investing –anyplace, anytime i.e. Buying and selling of shares and securities. For whom? For High value investors and high volume traders who wants uninterrupted access to stock prices and execution facility. <ul><li>Key benefits of trading online with MyBroker: </li></ul><ul><li>Instant order/trade confirmation gives you similar trading experience as </li></ul><ul><li>exchange based software without the burden of overhead and maintenance </li></ul><ul><li>cost </li></ul><ul><li> A refreshing experience of getting outstanding research based advise </li></ul><ul><li>equity and derivatives on the same screen. </li></ul><ul><li> Live quotes of NSE–Cash/Derivative, BSE Cash, Commodity </li></ul><ul><li> Get access to various online reports like margin report, Demat A/c details </li></ul><ul><li> Online transfer of funds through multiple banks </li></ul><ul><li> Access to latest research reports, daily market dairy, derivative dairy </li></ul>
  14. 14. (4) IPO Initial Public Offering (IPO) is when a company makes a fresh issue of securities/shares to the public. <ul><li>IPO’s at MOSL: </li></ul><ul><li>Easy access to motilal oswal Business locations with over 1430 Business </li></ul><ul><li>locations spread across over 430 cities. </li></ul><ul><li> Research and advice on new issues. </li></ul><ul><li> Regular updates on ongoing and forthcoming issues to investors. </li></ul><ul><li> IPO funding can be made available in case the application amount is greater </li></ul><ul><li>then Rs 50 Lakhs. </li></ul>
  15. 15. (5) MUTUAL FUND Mutual funds offer a platform to participate in the equity & debt market indirectly through professional management. <ul><li>Services Offered: </li></ul><ul><li>Need based advisory fully backed </li></ul><ul><li>with solid research. </li></ul><ul><li> Dedicated Mutual fund advisors to </li></ul><ul><li>understand needs and building a </li></ul><ul><li>prudent portfolio. </li></ul><ul><li> Monthly review of portfolios </li></ul><ul><li> Monthly Fact-sheet covering motilal </li></ul><ul><li>oswal analysis of various funds </li></ul><ul><li> Knowledge sharing through </li></ul><ul><li>educational seminars and </li></ul><ul><li>workshops. </li></ul><ul><li>What Motilal Oswal Do: </li></ul><ul><li> Client Profiling </li></ul><ul><li> Asset Allocation Plan </li></ul><ul><li> Scheme Selection </li></ul><ul><li>Re-balancing: </li></ul><ul><li>Periodic portfolio re-balancing to maintain the long term asset allocation. A disciplined approach of buying in a falling market and selling in a rising market will be adopted. </li></ul>
  16. 16. (6) COMMODITY Motilal Oswal Commodities Broker (P) Ltd. is a fully owned subsidiary of Motilal Oswal Financial Services Ltd. and has been providing commodity trading facilities and related products and services on MCX and NCDEX. <ul><li>Trading through Motilal Oswal: </li></ul><ul><li> Solid Research: Daily Fundamental and Technical Research Reports on highly traded commodities </li></ul><ul><li>One Stop Shop: MOCBPL provides end-to-end advice for all the commodities to all motilal oswal prestigious individual investors. Privileged customers also get exclusive & customized advice. </li></ul><ul><li>Dual Membership: MOCBPL has membership to MCX and NCDEX </li></ul><ul><li>Personalized Service: Service through dedicated relationship managers </li></ul>
  17. 17. (7) MOTILAL OSWAL DP SERVICES Motilal Oswal is Depository Participant in CDSL. It provides Demat a/c services under MODES. In terms of number of accounts MODES is the second biggest Depository Participant in CDSL with over 150,000 accounts. Client receives regular account reports and an efficient service at all times. Clients having holdings over Rs. 10 lakhs receive special SMS service. Investor enjoys many benefits if they buy and sell shares in the depository mode.
  19. 19. Motilal Oswal is one of the broker who is acting as wholesalers and as a broker, it is the duty of it to provide service of collecting funds and securities from the investors and send it to clearing house and vice versa. According to SEBI investor has to open trading account for trading in shares. Client can open an account in any depository. TRADING DEPARTMENT Trading department is divided into three parts:  Pre-trading (A/c opening, Deposits, ect.)  Trading (Dealing room, Sauda punching, conformation)  Post-trading (Payout process, Bills, Pay-in-process, Contract note)
  21. 21. The main aim of marketing activities at Motilal oswal is that the customer should get enough guidance to join the company and how he can get the best service than any other stockbroker. MARKETING DEPARTMENT Marketing Mix: Products Price Place Promotion
  22. 22. MARKETING DEPARTMENT ‘ Knowledge First’ Campaign This year MOFSL introduced a new brand philosophy. The relentless focus on research and insight, which is the DNA of the company, has manifested itself in the brand idea - ‘Knowledge First’. This simple philosophy of 'Knowledge First' has been brought alive through a multimedia campaign in TV, print, outdoor and the web.
  23. 23. MARKETING DEPARTMENT Wealthwise Building on their promise of providing knowledge to investors, MOSL introduced a unique intitiative - Wealthwise. This investor education programme (televised on CNBC) consisted of a series of investor camps that provided customers wealth management advice for different life stages.
  24. 24. MARKETING DEPARTMENT Purple Purple is their recently launched Private Banking brand that provides holistic wealth management solutions for Individual, Family and Business needs of High Net Worth Individuals (HNIs). To provide these clients a gold standard private banking experience, they introduced a series of Purple lounges in different cities.
  26. 26. HUMAN RESOURCE DEPARTMENT MOFSL has grown at a scorching pace, not only in terms of business but also in terms of its most valuable asset -people. They have an ever-growing employee strength of 2315 associates that operates out of a rapidly expanding Company network. HR at Motilal Oswal, on the one hand strives to make every employee of the organisation its brand ambassador and on the other hand make the Motilal Oswal brand stand for the best people practices.
  27. 27. The 3 pillars of HR strategy are: (1) A clear and relentless ( persistent ) focus on leadership development (2) Stringent ( severe ) focus on the identification and development of 'High Potentials' at all levels (3) Investment in technology to deliver state-of-the-art HR processes across the organisation in a time and cost efficient manner HUMAN RESOURCE DEPARTMENT
  28. 28. The key initiatives towards implementation of the strategy have been: Balanced Scorecard and KRA implementation : Leadership Development: Style and competency assessment for the top tier management of the Company was carried out and an intensive Executive Coaching programme based on Individual Developement Plans has been started for 13 of the top leaders of the organization. Technology: The recruitment process has been enabled and implemented using the existing HR software of MyZone. This has been implemented in Mumbai during the current year and will be rolled out across all regions during this year. HUMAN RESOURCE DEPARTMENT
  30. 30. SWOT ANALYSIS OF MOTILAL OSWAL Strengths  Large and diverse distribution network  Strong research and sales teams  Brand recognition  Experienced top management  Strong financial results Weaknesses  Charges are high compare to other companies in industry
  31. 31. <ul><li>Opportunities </li></ul><ul><li> Growing Financial Services industry's share of wallet for disposable income </li></ul><ul><li>Huge market opportunity for wealth management service providers as Indian </li></ul><ul><li>wealth management business is transforming from mere wealth safeguarding </li></ul><ul><li>to growing wealth. </li></ul><ul><li> Regulatory reforms would aid greater participation by all class of investors </li></ul><ul><li> Leveraging technology to enable best practices and processes </li></ul><ul><li> Increased appetite (need) of Indian corporate for growth capital </li></ul><ul><li>Threats </li></ul><ul><li> Execution risk </li></ul><ul><li> Slowdown in global liquidity flows </li></ul><ul><li> Increased intensity of competition from local and global players </li></ul><ul><li> Unfavorable economic conditions </li></ul>SWOT ANALYSIS OF MOTILAL OSWAL
  34. 34. IPO DETAILS 66,15,720 Total 23,15,502 Retail (35%) 9,92,358 Non-institutional (15%) 33,07,860 QIB (50%) 75 shares Minimum lot size 17th June 2008 Issue close date 11th June 2008 Issue open date 10 Face Value 70-80 Price band (Rs) 66,15,720 No. of shares on offer Woodpanel products Sector IPO of Archidply Industries Ltd.
  35. 35. IPO DETAILS Karvy Computershare Private Limited Registrar to this Issue Motilal Oswal Investment Advisors Private Limited Book Running Lead Manager 1. Setting up a new manufacturing facility of Plain Particle Board (PPB), Pre Laminated Board (PLB) and decorative plywood at Chintamani in Karnataka. 2. Setting up a new manufacturing capacity for medium density fibreboard (MDF) at Rudrapur in Uttarakhand. 3. Margin Money for Working Capital. Objects of the Issue BSE, NSE Listing 2,20,00,000 Equity Shares o/s after the Issue 66,15,720 Equity Shares offered through IPO 1,53,84,280 Equity Shares o/s prior to the Issue
  36. 36. IPO Grading ICRA Limited has assigned an IPO Grade 3 (pronounced ‘three on five’), indicating average fundamentals. ICRA assigns IPO grading on a scale of IPO Grade 5 through IPO Grade 1, with Grade 5 indicating strong fundamentals and Grade 1 indicating poor fundamentals.” IPO DETAILS
  37. 37. GENERAL INFORMATION Name of company: Archidply Industries Limited Sector/industry: Wood Panel Products Registered and 29/2, G.K. Manor, Corporate office: 1st Floor, Nehru Nagar Circle, Seshadripuram, Bangalore – 560 020, Website: Promoters: Mr. Deen Dayal Daga – CMD, Mr. Shyam Daga – Joint Managing Director and CFO Mr. Rajiv Daga - Director and Assam Timber Products Private Limited
  38. 38. INDUSTRY OVERVIEW Plywood Industry in India Today, India is one of the most exciting and emerging markets with a robust economy that is expected to expand further. With a growing population of Indians who have a higher disposable income, the domestic market for the woodworking industry is ripe and ready to be harvested. In the recent years architects, designers, furniture manufacturers and consumers in India are becoming interested in high value timber applications and high quality finished wood products. There is a big demand for modular office furniture and workstations. There was no restriction of putting up plywood Mill upto 1970 . The Wood based Industry was under Compulsory Industrial Licensing from 1988 whether a small scale unit or a Large/Medium unit, new undertaking or substantial expansion would require Industrial License. In 1997 the Government of India totally de-licensed wood based industry as a result more than 2000 small-scale units coming up
  39. 39. Production The production of Commercial plywood, decorative plywood, blockboards, Flushdoors, veneers, particleboard, Hard/Soft boards and medium density fibreboard (MDF). INDUSTRY OVERVIEW 42,982 1,22,579 1,54,059 M.T. Hard/Soft Board 56,315 60,030 70,644 M.T. Medium Density Fibre 78,77,585 28,79,851 3,56,42,575 SQM Veneers 81,214 47,124 56,705 M.T. Particle Board 21.67 20.73 24.44 M2 – 4MM Plywood 2006-07 2005-06 2004-05 Unit Particulars
  40. 40. INDUSTRY OVERVIEW Industry Trends in India Broadly the wood panel and decorative surfacing products come under the building material category and can be further narrowed down to interior infrastructure or interior solution sector. The sector is witnessing tremendous growth driven by Retail stores (fast expanding chain of stores) Large firms, corporate spaces (IT and BPO sector) Hospitality sector (restaurant, lounges, hotel and resorts etc.) Services sector (banking and financial services like new banks) Entertainment sector (like multiplexes) Housing sector Hospital and health care Infrastructure projects (like airports, railways, SEZs) etc.
  41. 41. Industry Trends in India Government is also encouraging this sector by reducing the excise duty from 16% to 8% in the financial bill 2007. Also some of the state government like Delhi, Utter Pradesh, West Bengal, Madhyapradesh have reduced the VAT from 12.5% to 4% in the recent past. Major Companies Archidply Industries Greenply Industries Novopan Industries Uniply Industries Century Plyboard INDUSTRY OVERVIEW
  42. 42. BUSINESS INFORMATION OVERVIEW OF THE COMPANY Archidply Industries Limited is the flagship company of the Archidply group. There promoters have been associated with plywood manufacturing for more than 30 years. Company was incorporated in 1995 and today, they are modern state-of-the-art manufacturers of wood panel products and decorative surfacing products in two locations, Rudrapur and Mysore , with a network of branches, distributors and dealers across India.
  43. 43. BUSINESS INFORMATION <ul><li>Products </li></ul><ul><li>Plywoods </li></ul><ul><li>Block Board and Flush Doors </li></ul><ul><li>Particle Boards </li></ul><ul><li>Decorative Laminates </li></ul><ul><li>Decorative Veneers </li></ul>The products comply with quality standards of BIS and International standards of UK, USA and Germany. It has been awarded ISO 9001: 2000 for quality management systems to manufacture and marketing of wood and agro based panel products.
  44. 44. BOARD OF DIRECTORS BUSINESS INFORMATION The Board comprises of: Independent Director Mr. Bharathkumar Hukumchand Rathi 8 Independent Director Mr. Kamal Kishore Taparia 7 Independent Director Mr. Narayan Subrao Adkoli 6 Independent Director Mr. Mohammed Shahid Aftab 5 Director (Technical) Mr. Krishna Kant Somani 4 Executive Director Mr. Rajiv D. Daga 3 Joint Managing Director Mr. Shyam D. Daga 2 Chairman and Managing Director Mr. Deen Dayal Daga 1 Designation Name Sr. No.
  45. 45. BUSINESS INFORMATION BRANDS Archidply “ premium segment” Silvi “ middle segment “ Pureply “ premium plywood product”
  46. 46. SELLING & DISTRIBUTION NETWORK BUSINESS INFORMATION Distribution Chandelles a) Factory -> Company Depot -> Distributor -> Dealer -> Consumer b) Factory -> Distributor -> Dealer -> Consumer c) Factory -> Large Contractors/ Large Builders 586 143 25 61 61 23 Total 108 12 3 20 20 3 West 256 56 4 12 12 4 South 72 21 8 8 8 5 East 150 54 10 21 21 11 North No. of Dealers City States No. of Distributor City States Dealers Network Distributors Network Region
  48. 48. MAJOR CUSTOMERS Products are used for interior and construction work, the main customers for the products are individual houses, bungalows, Apartment builders, Government organization like CPWD, Banks, Software Offices, Hotels etc. The products have been specified in various leading projects such as HIndalco, BSNL, Bank of India, Appollo Hospital, ABN AMRO, Punjab National bank, Hotel Leela Venture, BHEL, to name a few. BUSINESS INFORMATION
  49. 49. COMPETITION Their major competitors in plywood, decorative veneers and decorative laminates are Greenply and Century Ply . In pre laminated particle board segment, they face competition with Novapan . Company and the wood based industry in general continue to face competition from the unorganized sector. BUSINESS INFORMATION
  50. 50. INFRASTRUCTURE FACILITIES Raw Material Labour Water Electricity Pollution Control BUSINESS INFORMATION Raw Material Cost (Rs. in lakhs) % of Raw Material Consumed to 57.28% 63.88% Total Income Cost of Goods Sold 3,781.73 6,428.18 Total Income 6,602.63 10,062.88 Particulars For the half year ended For the year ended September 30, 2007 March 31, 2007
  52. 52. HUMAN RESOURCE At present they have the total strength of 531 permanent employees (including workmen) in various departments. The details of which are given as below: They have not experienced any material strikes, work stoppages, labour disputes or actions by or with their employees. BUSINESS INFORMATION 531 Total 233 Skilled & Unskilled Workers 7 20 Administrative staff 6 137 Marketing Personnel 5 94 Technical Personnel 4 05 Human Resource Personnel 3 34 Finance & Accounts Personnel 2 08 Top Management Personnel 1 Number of Employees Category Sr. No.
  53. 53. FINANCIAL INFORMATION BUSINESS INFORMATION Profit and Loss A/c PAT 53 143 - Preli. Pre op. Exp. 1 0 - Tax 11 18 - Interest 40 70 - Depreciation 26 37 + Other income 8 11 Operating Profit 123 258 - Operating Expenses 835 1,102 Total Income 959 1,359 Increase /(Decrease) in Inventory 59 - Net Sales 900 1,359 Income (Rs m) Y/E MARCH MAR-07 MAR-08
  54. 54. FINANCIAL INFORMATION BUSINESS INFORMATION Balance Sheet (Rs m) Capital Deployed 827 967 Cash 27 51 Working capital 388 506 Investments 0 0 Fixed Assets 412 409 Capital Employed 827 967 Deferred Tax Liability 5 2 Debt (LT+ST) 549 541 Net Worth 272 424 Y/E MARCH MAR-07 MAR-08
  55. 55. BUSINESS INFORMATION <ul><li>Special Tax Benefits to the one unit of Company located in the state of Uttarakhand </li></ul><ul><li> Lower rate of 1 % on Central Sales Tax </li></ul><ul><li>Exemption from Central Excise Duty for ten years from the year </li></ul><ul><li>financial year 2006-07 </li></ul><ul><li> Exemption of 100 % from Income Tax for first five years with effect </li></ul><ul><li>from the financial year 2006-07 and 30 % for next five years as stated </li></ul><ul><li>above in point no. a of Tax deductions and concessions available to </li></ul><ul><li>the Company </li></ul>
  56. 56. Strength The Promoter/ Directors are well experienced in this industry. Company has wide sales network. The trade name is already established in the market. Company is allotting funds every year for the advertisement. Government Incentives Locational Advantage Weaknesses Once the unit is established, the entire unit would be looked after by professional people and not by the main Promoters. The main Promoter will visit the unit at regular intervals. SWOT ANALYSIS
  57. 57. Opportunities New industry to near by area Positive industry outlook (Growth rate @ 30%) Threat Change in government policy regarding excise duty Delay in implementation Threat from unorganized sector Realty sector – Primary growth driver Pending license to manufacture MDF SWOT ANALYSIS
  58. 58. RESEARCH
  59. 59. RESEARCH ON “ ARARENESS REGARDING STOCK MARKET” PROBLEM IDENTIFICATION I have conducted study on awareness regarding stock market. Now, Motilal Oswal wants to know about the investment instruments used by the people of Rajkot city. It also wants to know how to educate people about stock market. It wants to know sources which are affecting to the decision of client to invest in stock market.
  60. 60. <ul><li>RESEARCH OBJECTIVE </li></ul><ul><li>The objectives of the study are as under: </li></ul><ul><li>To know the awareness of stock market. </li></ul><ul><li>To know the investment habit/pattern of the people of Rajkot city. </li></ul><ul><li>To know the purpose of investing in stock market. </li></ul><ul><li>To know the influencing forces behind the decision making while trading in stock market. </li></ul><ul><li>To know constraints which are affecting investment in stock market </li></ul><ul><li>To find out best way or method to educate about stock market. </li></ul>
  61. 61. RESEARCH INSTRUMENT QUESTIONNAIRE SAMPLING METHOD : Convenient sampling method SAMPLE UNIT : Those who are investing in different investment Options SAMPLE SIZE : 100 samples Type of Questionnaire : Structured Type of Questions : Closed ended questions No of Questions : 12 Place : RAJKOT CITY
  62. 62. <ul><li>DATA COLLECTION METHOD </li></ul><ul><li>Primary Data </li></ul><ul><li>Secondary data </li></ul>
  63. 63. <ul><li>BENEFITS OF THE STUDY: </li></ul><ul><li>The research that is being conducted by me will be useful in the following respect: </li></ul><ul><li>This will help the company, how to make people aware about stock market by imparting best education. </li></ul><ul><li>This will help to know the investment options used by people and turn them towards stock market. </li></ul><ul><li>This will help the company to frame effective marketing strategy. </li></ul><ul><li>This will also help to select right media for advertising to create brand awareness as well as to give knowledge of the products. </li></ul><ul><li>It will help to know how the people take decision to invest in stock market. </li></ul>
  64. 64. <ul><li>LIMITATIONS OF THE STUDY </li></ul><ul><li>Personal bias </li></ul><ul><li>Time limit </li></ul><ul><li>Are </li></ul><ul><li>Sample size: </li></ul><ul><li>Lack of expertise </li></ul>
  65. 65. DATA ANALYSIS & INTERPRETATION AGE GROUP WISE RESPONDENTS 100 Total 07 Above 61 14 51 – 60 22 41 – 50 26 31 – 40 31 21 – 30 No. of respondents Age
  66. 66. DATA ANALYSIS & INTERPRETATION EDUCATION QUALIFICATION WISE RESPONDENTS 100 Total 01 Illiterate 26 Professional 27 Post-Graduate 22 Graduate 24 Under-Graduate No. of respondents Education qualification
  67. 67. DATA ANALYSIS & INTERPRETATION OCCUPATION WISE DISTRIBUTION OF RESPONDENTS 100 Total 11 Others 18 Student 21 Employee 34 Businessman 16 Professional No. of respondents Occupation
  68. 68. DATA ANALYSIS & INTERPRETATION INVESTMENT IN DIFFERENT INVESTMENT INSTRUMENTS 04 Other 78 Jewellery 16 Pension Fund 10 P.P.F 19 Postal Scheme 07 Bonds/Debenture 26 Govt. Securities 54 Real Estate 61 Insurance 87 Shares/Equity 49 Mutual Fund 57 Bank Fixed Deposit No. of Investors Investment options
  70. 70. DATA ANALYSIS & INTERPRETATION DO YOU INVEST IN STOCK MARKET? 100 13 87 Total Do Not Invest (No) Invest (Yes)
  71. 71. DATA ANALYSIS & INTERPRETATION HOW TO INVEST IN STOCKS 38 Both 23 Secondary Market 26 IPO’s No. of Investors
  72. 72. DATA ANALYSIS & INTERPRETATION FACTORS CONSIDERED IN INVESTMENT 27 36 17 20 Regular Income 48 22 19 11 Speculation 11 24 40 25 High return 14 18 24 44 Safety of investment 4 th Rank 3 rd Rank 2 nd Rank 1 st Rank
  76. 76. DATA ANALYSIS & INTERPRETATION INVESTMENT INSTRUMENT IN WHICH PEOPLE WANT TO INVEST 35 Others 43 Commodity 39 Derivatives 37 Equity No. of Investors Instruments
  77. 77. DATA ANALYSIS & INTERPRETATION THE CONSTRAINTS WHICH ARE AFFECTING THE INVESTMENT IN STOCK MARKET 07 Other 38 Lack of Guidance 11 Regulatory constraints 23 Risk taking ability 29 Fund facilities 47 Lack of knowledge Nos. Constraints
  78. 78. DATA ANALYSIS & INTERPRETATION DECISION TAKEN BY INVESTORS WHILE INVESTING INTO STOCK MARKET 15 Internet 19 Business Magazines 31 Business Newspapers 23 Well-known stock broking house 43 News Channels 14 Advice from CA/Tax Consultant 56 Broker's/Agent's Advice 12 Advice from friends/colleagues 41 Independently Percentage Factors
  80. 80. DATA ANALYSIS & INTERPRETATION TOOLS PERFERED BY PEOPLE WHILE LEARNING ABOUT STOK MARKET 67 Self-Experience 29 Seminars 26 Internet 21 Documentaries 31 Classroom Training 38 Literature No. of responses Tools
  81. 81. <ul><li>RECOMMENDATION </li></ul><ul><li>I have examined that different investors are giving priorities to investment instrument as per their need. Accordingly, as per the needs of the client, a product can be recommended to him. Motilal Oswal Financial Services Limited (MOSL) has strength in Top Quality Research, Internet Trading, Investment Advisory Services, Value Added Back office services and DP Services. The firm also deals in commodities and mutual funds to add more number of clients. </li></ul><ul><li>Motilal Oswal should increase its promotional activities and it should make aware people of Rajkot city about its product and services. </li></ul><ul><li>Motilal Oswal should turn the existing customer to trade or invest in other product, which they are not aware about, or not investing in them. </li></ul><ul><li>Motilal Oswal should organize seminars and presentation of highly experienced person. It should provide classroom training and literature to those who are eager to learn about share market. It should distribute documents about product information. </li></ul><ul><li>Motilal Oswal should utilize the Radio (FM), Newspaper, and local T.V advertisement as a medium of promotion. </li></ul>
  82. 82. Thank You Motilal Oswal Financial Services Ltd. Regd Office: Palm Spring Centre, 2nd Floor, Palm Court Complex, New Link Road, Malad (W), Mumbai - 400 064.