The staff at a company was not paying attention and did not notice a potential customer who was interested in their products. As a result, opportunities were missed like having open cash desks, available assistants, and fitting rooms. Products were also not conveniently placed and organized in a logical way for customers. Some surprises could have been offering matching items at a discount at the cash desk and providing samples to customers. Hidden opportunities may have included additional offerings at the cash desk and special sales discounts for interested customers.

1. PAYING ATTENTION
Julia Knebel

2. BECAUSE THE STAFF IS NOT PAYING ATTENTION
THEY DID NOT REALIZE THAT A POTENTIAL
CUSTOMER IS INTERESTED IN THEIR PRODUCTS
Company
Logo

3. WHAT TYPES OF THINGS HAD YOU MISSED
BEFORE?
 Open cash desks
 Available shop assistants to help
 Open fitting rooms
 Products are not placed to reach them convenient
 Logical placement of products

4. WHAT WERE YOUR BIGGEST SURPRISES?
 Offering matching articles at the cash desk for a
nicely discounted price
 Getting samples at the slaughter

5. ARE THERE OPPORTUNITIES HIDDEN IN
PLAIN SIGHT?
 Offer additional items at cash desk to the
customer
 Offer special sales discounts