Public speaking is a great way to position yourself as an expert and identify high quality sales opportunities

1. Building Your Business With Speaking
Mel Schlesinger

2. The #1 Challenge Facing Sales and Small Business Professionals

3. WHY SPEAK?

4. Speaking Opportunities
•Civic Clubs
–Kiwanis
–Optimist
•Chambers of Commerce
•Professional Associations
–SHRM
–Heating and Cooling Contractors
•Specialty Clubs
–Over 50
–AARP
•Public Workshops

5. Goal of Speaking Events
•Establish Expertise
•Generate Buyers
–Educating is secondary

6. Choose Your Topic
•It must have the ability to explicitly relate to a product or service that you can provide

7. Creating a Talk that Opens Opportunities
•Interesting and Actionable Topic
–How to Reduce Employee Pressure for Increased Wages
•Seed Talk with Examples from your clients
–One client was struggling with employee dissatisfaction due to benefit cost-shifting. We came in and by implementing a new communication strategy were able to demonstrate measurable improvement in morale
•Have a call to action at the end
–If you would like to know more about our communication strategies and measurable results just give me your business card.

8. Civic Clubs, Professional Associations, Chambers, etc – Zero Cost

9. Public Workshops
•Call prospects to invite
•Invite selected clients
•Offer breakfast or lunch
•Promise useful information that can help
•Nothing will be sold!
•Keep the meeting to 90 minutes or less, including dining
DOWNSIDE IS COST

11. After-Action Steps
•Immediately connect on LinkedIn with anyone that gave you a business card
•Follow-up three to four days after the event
•If you get an appointment send a “Thanks for talking with me – Look forward to seeing you next (DAY) at” Snail-Mail card

12. One speaking opportunity with 15 good prospects should result in 3 to 5 sales appointments

13. (336) 525-6357
mel@melschlesinger.com