Some marketing campaigns used for creatingcustomer engagement(F&B Sector) The following slides enumerates different campaigns organizations have used to create a marketing buzz and customer engagement in the recent times. (No copyright infringement intended : slides merely depict the different campaigns used by companies)
Mcoupons used by Titan on facebook (Generate code bu6on)
Click-‐to-‐view implementa>on at >tan They also have a daily lucky draw and ask customers to tag themselves
Promote when new store opens Gallery Ac/ons Click to download the address of the new store Click to get a coupon for a ﬁrst >me discount Ac/on : At the new store ask people about the ambience and what more they would love to see.
Promote new stores Gallery Click to download the address of the new store Click to get a coupon for a ﬁrst >me discount
Create the ini/al buzz around opening a new store Ask people to send in their photographs of having fun at the joint, this goes on the patrons wall at the new loca>on !
Create the ini/al buzz around new introduc/ons (Product etc) or new celebra/ons and fes/vals
Engagement over new events Organize new events in the store :-‐ e.g. Cricket match Ac/ons : Click here for a special discount Click here for the reveiw Click here for a special invite to session Vote your experience !
Engagement and inclusion Be a part of the local eco system by promo>ng marathon, sessions (book reading), workshops at the place
New Product Introduc/ons : Ac/ons Try this and also write a small feedback ! Write a tweet
Understand the brand recall of your customers 1) New stores 2) New marke>ng ini>a>ves etc
Inclusive crea>on : Making people a part of your growth story !
Thought leadership 1) Onboard people to >ps or newsle6ers in real >me 2) Can be used to promote a new book on cakes / ar>cle by a renowned doctor etc
Sharing Moments Show how people are having fun at your place Ac/on : So when are you droping over ? Contact the owner here | Book your slot | Birthday | Anniversary etc
Sharing Moments (Cont) (Upselling) Planning a party, diwali , New year, Birthday, Anniversary etc Ac/ons : GiT a box of Laddu to a friend of yours GiT a pack of laddu to your sister this rakhi ! (mcoupons)
Special discounts only to a few target segments Based on repeat behavior (Loyalty) Based on customer segment