Concepts for Marketing Campaigns

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Input for the brainstorming session

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Concepts for Marketing Campaigns

  1. 1. Some marketing campaigns used for creatingcustomer engagement(F&B Sector) The following slides enumerates different campaigns organizations have used to create a marketing buzz and customer engagement in the recent times. (No copyright infringement intended : slides merely depict the different campaigns used by companies)
  2. 2. Mcoupons  used  by  Titan  on  facebook    (Generate  code  bu6on)  
  3. 3. Click-­‐to-­‐view  implementa>on  at  >tan    They  also  have  a  daily  lucky  draw  and  ask  customers  to  tag  themselves  
  4. 4. Promote  when  new  store  opens       Gallery   Ac/ons     Click  to  download  the  address  of  the  new  store     Click  to  get  a  coupon  for  a  first  >me  discount    Ac/on  :  At  the  new  store  ask  people  about  the  ambience  and  what  more  they  would  love  to  see.  
  5. 5. Promote  new  stores    Gallery  Click  to  download  the  address  of  the  new  store    Click  to  get  a  coupon  for  a  first  >me  discount    
  6. 6. Create  the  ini/al  buzz  around  opening  a  new  store    Ask  people  to  send  in  their  photographs  of  having  fun  at  the  joint,  this  goes  on  the  patrons  wall  at  the  new  loca>on  !  
  7. 7. Create  the  ini/al  buzz  around  new  introduc/ons  (Product  etc)  or  new  celebra/ons  and  fes/vals  
  8. 8. Engagement  over  new  events  Organize  new  events  in  the  store  :-­‐      e.g.  Cricket  match    Ac/ons  :    Click  here  for  a  special  discount      Click  here  for  the  reveiw    Click  here  for  a  special  invite  to  session  Vote  your  experience  !  
  9. 9. Engagement  and  inclusion      Be  a  part  of  the  local  eco  system  by  promo>ng  marathon,  sessions  (book  reading),  workshops  at  the  place    
  10. 10. New  Product  Introduc/ons  :      Ac/ons  Try  this  and  also  write  a  small  feedback  !    Write  a  tweet    
  11. 11. Understand  the  brand  recall  of  your  customers    1)  New  stores    2)  New  marke>ng  ini>a>ves  etc  
  12. 12. Inclusive  crea>on  :    Making  people  a  part  of  your  growth  story  !  
  13. 13. Thought  leadership      1)  Onboard  people  to  >ps  or  newsle6ers  in   real  >me    2)  Can  be  used  to  promote  a  new  book  on   cakes  /  ar>cle  by  a  renowned  doctor  etc  
  14. 14. Sharing  Moments  Show  how  people  are  having  fun  at  your  place    Ac/on  :    So  when  are  you  droping  over  ?  Contact  the  owner  here  |  Book  your  slot  |  Birthday  |  Anniversary  etc  
  15. 15. Sharing  Moments  (Cont)  (Upselling)  Planning  a  party,  diwali  ,  New  year,  Birthday,  Anniversary  etc    Ac/ons  :    GiT  a  box  of  Laddu  to  a  friend  of  yours    GiT  a  pack  of  laddu  to  your  sister  this  rakhi    !  (mcoupons)    
  16. 16. Special  discounts  only  to  a  few  target  segments    Based  on  repeat  behavior  (Loyalty)  Based  on  customer  segment  
  17. 17. Run  polls    
  18. 18. Immediate  offers  (Day,  Weather,  Time,  Fes>vals)  
  19. 19. Other  gamifica>on  elements  

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