Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Manager Advisory Services at EY
Industry
Accounting / Auditing
About
Brand Strategist is definitely the term that best describe my job
My personal vision is that today's marketing strategies are more about day-by-day implementations than 5-years-plans (that's why I prefer the title of Strategist vs Planner)
What I keep doing everyday is trying to connect brands with consumer needs and desires
I am able to mix the emotions of the communication ideas with the rational needs emerging from nielsen sales data (or any other big or small data available)
I have always been media neutral, trying to understand the most effective touchpoints to reach our audience without being slave of the creative clichés of the day
My passion for music, subcultures and street...
Tags
planning
strategic planning
talent
advertising
new media
branding
social media
marketing
pechakucha
selfexpression
milan
fashion
look
design
styles
kjpm
management
brands
advertising and marketing
strategy
creativity
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