Valuate(TM) Mobility Platform Overview

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VAS Platform for Content Aggregators

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Valuate(TM) Mobility Platform Overview

  1. 1. Valu@te™ Mobile Internet Experiences Platform Multi-Modal/Channel/Device Mobilization of Content & Services iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 1
  2. 2. Valu@te™ VAS Offering For End-Users - iPath Mobile Client For Aggregators – Valu@te Server Platform • Adapts to server-side configurations • Single Platform based Mobilization of Content & Services – Single client brand-able for across MC / MM / MD different SOs • Differentially Scalable – Experience of single/multiple • Multiple Content Delivery Options service offering(s) within a – Requested on-demand by user using SMS single App – Pushed on a scheduled basis – Delivered on interactive request • Contextual Content Experience • Server-side content configurations – Multi-level access to related • Ticker and Connection/Navigation time image pop-ups content and actions - Text + Multimedia + Web • Time/Content/User context sensitive Ad refreshes • Tech-agnostic • Personalization of experience • Extensible • Consistent individual-centric experience • Auto wakeup • Open Standards based • Single solution life-cycle for differential end user experiences across content sources/information service end points and across delivery channels • Rich MIS – Usage tracking across multiple content & service experiences iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 2
  3. 3. Implemented using Valu@te(TM), using ZERO CODING OVERVIEW OF CONSUMER EXPERIENCES iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 3
  4. 4. News, Television, ODP MULTIPLE FLAVORS OF APP iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 4
  5. 5. Different Skins, Different Content Focus iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 5
  6. 6. SMS alert sent to a custom port, app wake-up and contextual experiences SERVER-DRIVEN USER CONNECTS iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 6
  7. 7. Book Review Alert + .. iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 7
  8. 8. User-initiated and server initiated first-level experience CONTEXTUAL COMMERCE iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 8
  9. 9. Movie Reviews + .. iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 9
  10. 10. DIFFERENT TYPES OF CONTENT MOBILIZATION EXPERIENCES iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 10
  11. 11. Live Audio/Video Events – Cricket, Athletics, Music Concerts.. iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 11
  12. 12. Digital Content Monetization Ringtones, Videos .. iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 12
  13. 13. Actionable Newspaper.. iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 13
  14. 14. MORE BRANDING, PROMOTIONAL AND COMMERCE OPPORTUNITIES iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 14
  15. 15. Multiple Branding & Promotional Options - Customized skin, server-driven pop-up, connection-time & ticker ads iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 15
  16. 16. “Opinion Poll” iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 16
  17. 17. Content – Informational/Transactional “On-line Ordering” iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 17
  18. 18. Multiple Consumer Applications, Varied Content Experiences AN INTEGRATED SET OF SERVER/CLIENT TECHNOLOGIES iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 18
  19. 19. Valu@te ™ Subscriber-Centric Mobile Internet Experience Delivery Platform • Mobilizes multiple types of Internet content across a range of mobile handsets • Categorized management • Unique experiences to each subscriber • Experiences on periodic basis • On-demand access to experiences • Access to all related/contextual experiences for completeness in primary experience • Extensive MIS on application downloads, application-level and experience- level usage • Dynamic marketing, direct to subscribers, based on business events and calendar events • Multiple in-app advertising options iPath’s iAllWays end-to-end information flow technology is covered 19 19 by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved
  20. 20. Valu@te ™ Server Platform - based on iAllWays™ Delivery Components Asynchronous Gateway – Interactive Access Gateway – Push Gateway – SMTP, Operator MIS HTTP/Mobile Client SMPP, FTP-SMS Gwy, HTTP- SMS Requests Interactions API SMS Gwy Integration Components BI Mobilization Components External Event Gateway Run-Time Engine Scheduling & Polling Engine Dynamic …. … Marketing Ad Server Data Integration Components Integrations RDBMS RSS WSDL Misc. digital content formats,,, iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 20
  21. 21. iAllWays™ - Patent-Pending Technology Multi-Channel / Multi-Modal / Multi-Device Experiences SMS Email Outbound Voice Portal (Mobile/PC/Voice) Solution Administration Metadata Delivery Components Delivery Presentation Metadata iAllWaysTM Mobilization Platform Mobilization Scheduler Run-Time Engine Event Queue Solution Solution Administrator Configurator Mobilization Solution Metadata Domain Representation Metadata Data Integration Logic WSDL Web Services JDBC IMAP / POP3 Data Integration Metadata Business/External Data Sources iPath’s iAllWays end-to-end information flow technology Copyright 2008-11 iPath Technologies All Rights Reserved 21 is covered by pending patent applications
  22. 22. Technology Components – Client Side Apple iPhone, RIM BlackBerry, Symbian OS, Microsoft Windows Mobile, Java Handsets iPath Mobile Client Server-driven Permission-based Rich contextual content Server-driven dynamic ad configuration usage tracking experience & actioning updates and timing Auto Wakeup Experience Personalization Distributed content access iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 22
  23. 23. Our Value Proposition • Multiple Service Offering Options • Increased adoption & stickiness – Sponsored Content – Paid Content • Increased reach • On-demand pay-to-experience – Differential packaging • Subscription based – Rapid time to market • Continuous expansion of Service Offerings • Multiple Ad Opportunities scope • Manageability • Increased opportunities – Direct marketing – Indirect marketing – Easy plug-ability into different contexts iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 23
  24. 24. Thank you iPath Technologies Pvt Ltd. sales@ipathtech.com iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 24

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