1. How I Learned to Stop Worrying
and Love the Blog
How to Care and Feed Your Blog

2. Today’s Takeaways
 Getting started
 Avoiding “abandoned blog” syndrome
 Feeding the content beast
 Blogging is like flossing
 Getting the most out of your blog
 You can be famous!
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3. A Tip from Journalists
 Who?
 What?
 When?
 Where?
 Why?
 How?
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4. Mission Statement
 A mission statement is a informal statement
of the purpose of your blog. It provides "the
framework or context within which your blog’s
content is formulated.
 In simplest terms, the mission is the blog's
reason for existence, and vision is what it
wants to be.
4 Adapted from Wikipedia
#wcmtl July 2011

5. Reasons for Blogging
 Thought Leadership
 Position you/your
 Drive traffic through SEO
company as an expert
 Share knowledge,  Keyword-dense blogs enable
insight traffic to “self-quality
 Communicate key
messages
The Julie/Julia Project
 Job Search
 Showcase your skills “My Dad Reads too Many
 Increase digital Books”
“Business blogs provide the opportunity for companies
footprint
to start conversations about their products, services
 Share
5 #wcmtl a Passion
and brands.” – Blogging for Dummies July 2011

6. Blogging is like Flossing
Frequency
 Blog regularly
Links
 Build traffic
Objectivity
 Provide value
Short
 500 words
Search
 Keyword terms
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7. Blog Content
 News articles  Interviews
 News recaps  Customer stories
 Opinion pieces  Trends
 Hot topics  First-hand
 Events experience/insights
 Industry reports
Useful tool: Editorial calendar widget:
http://stresslimitdesign.com/editorial-calendar-plugin
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8. SEO Tips
 Select a keyword  Best Practices
 Keyword strategy  Include your name
 In title  Company/client name
 In first sentence  Full terms and
 2nd time in first acronyms
paragraph  Twitter hashtags
 In second paragraph  Others mentioned
 Yoast SEO widget
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9. Sree’s #1 Rule for Social Media…
Be Interesting
 helpful  generous
 useful  credible
 informative  brief
 relevant  entertaining
 practical  fun
 actionable  occasionally
 timely funny
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10. 3 Tips on Comments
 Always moderate
 Comment on other blogs
 Don’t confuse comments with
analytics
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11. Interactive Discussion
 Kelley Lynn Kassa
 KLKassa@MidnightOilComm
s.com
 @KelleyLynnK
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