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8 Tips for Writing Content for Organic Search (SEO)


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8 tips for writing content that Google loves - an overview of the part content plays in your search engine optimisation (SEO) strategy.

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8 Tips for Writing Content for Organic Search (SEO)

  1. 1. E I G H T B E S T P R A C T I C E S F O R W R I T I N G C O N T E N T F O R O R G A N I C S E A R C H ( S E O ) W W W . C L I C K . C O . U K
  2. 2. Search engine optimisation (SEO) has evolved. Today, your content should be aimed at humans (your end users) not search engine robots...
  3. 3. Tip 1 Don’t go keyword cramming crazy Content should read naturally. Mention your keyword in the title and headline and a couple of times in the copy. That’s enough!
  4. 4. Tip 2 Write headlines & titles that capture attention If it isn’t enticing the content won’t be read. Create headlines that solve a problem, create a debate or offer guidance. Bear in mind that the headline will be used when shared on social networks.
  5. 5. Tip 3 Make sure content delivers on the headline Most people skim articles first and if they don’t think the copy delivers on the headline they won’t stick around.
  6. 6. Tip 4 Reel in your audience with a killer intro Pose a question, use a quote, tell an anecdote, use an anology, paint a picture in your reader’s mind or quote an interesting fact... grab your reader’s attention at the start.
  7. 7. Tip 5 Break up your text Sub headings, short paragraphs, call- out boxes, pull quotes and bullet points all help your user skim your content and pull them in. Sub heads are great for SEO too.
  8. 8. Tip 6 Use images A picture (or a screenshot, infographic or chart) speaks a thousand words. Use them to convey more information and to grab your reader’s attention (and use alt tags to help Google too).
  9. 9. Tip 7 Think about internal links to other content Where possible link to another piece of relevant content on your website. Not only does this have an SEO benefit but it also keeps your users on your website and exposes them to more of your content.
  10. 10. Tip 8 Set goals for every single piece of content that you produce Whether it is to generate leads, to be shared on social media, or another goal, make sure you have an aim in mind for your content and shape it to meet that need.
  11. 11. But most importantly... NEVER sacrifice user experience to force your copy to meet a specific SEO goal
  12. 12. For more great Search Engine Optimisation tips download our free Simple Guide to SEO eBook now... Download eBook
  13. 13. W W W . C L I C K . C O . U K P H O N E : 0 8 4 5 2 0 5 0 2 9 2 E M A I L : h e l l o @ c l i c k . c o . u k