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Executive Program For Growing Companies
- 1. What?
- 2. Executive Program For Growing Companies
- 3. At…
- 5. In…
- 7. Which is 80km south of…
- 9. Palo Alto has plenty of…
- 10. and
- 11. Because it is also home to…
- 12. Who made $ from…
- 13. Back to…
- 15. Learning was based on asking…
- 18. And providing…
- 20. For everybodys unique businesses.
- 24. The Strategy to win and keep winning control destiny doesn’t have to be perfect, just flexible customers place constraints on execution complements the vision a future we try to make happen clear, simple, compelling
- 25. Strategy Framework corporate strategy “ what we say” competitive advantage “what it takes to win” distinctive competencies “what have we got” strategic actions “what we do” internal environment “our culture” Define the minimum winning game
- 27. Brand Value not price, but value - EVC brand POD & POP POD: healthy POP: taste POD: “the customer” POP: market service provider customer intimacy to manage the brand the brand is “a promise”
- 29. Organisation differences mr market trapped by assumptions managing culture own behaviour involvement clear messages reward systems
- 31. Innovation innovation exploitive (current) vs exploratory (new) business the ambidextrous organisation seperate new from existing business maintain exec level oversight & share resources has a common cause
- 33. Sticky urban legends are sticky the principles Simple Unexpected Concrete Credible Emotional Stories avoid “the curse of knowledge”
- 34. Sticky “our mission is to become the international leader in the space industry through maximum team-centred innovation and strategically targeted aerospace initiatives” “put a man on the moon and return him safely to Earth by the end of the decade”
- 36. Growth: trading marketplace “the perfect store” evolution c2c, c2c & b2c, portfolios growth though network effects (PODs) feedback loops - reputation index community listening to customers acquisitions PayPal, Skyke, StubHub, local auction sites
- 38. Technology lock in forward innovation move up the value chain – “value-add” set de-facto industry standard Windows, iPhone leverage economies of scale over invest in new era technology, Not current technology does not always move fast the future telepresence, RFID, robotics, nano technology
- 39. Anything else?
- 41. But also…
- 43. And…
- 45. Plus…
- 47. Finally…