Tom Klinkowstein's July 20, 2010 presentation to Dr. Anna Akbari's, Global Issues in Design and Visuality in the 21st Century: Culture, Parsons The New School for Design, New York

1. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Design 2010, 2030

2. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Why Design Matters
Design Matters Strategy Facilitators Singularity

3. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Design is an indication of a confident society.
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

4. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

5. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
“In most people’s minds, design means
veneer. (But in my mind) design is the
fundamental soul of a human-made creation
that ends up expressing itself in successive
outer layers of the product or service.”
Steve Jobs
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

6. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
The greater the penetration of
design, the stronger the company:
Starbucks
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

7. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Design articulates a culture’s “question”.
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

8. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
-The American question:
“What’s next?”
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

9. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
-The Continental European question:
“Is everyone a (little bit) happy?”
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

10. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Strategy Design
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

11. Horizon Projects 2030 & Passion
Design,2010, Design
The Future of Workshop
Design Thinking
Innovation Tom Klinkowstein
In addition to being form-givers, designers
now involved at all stages including research
and strategy.
Design Matters Principles
Strategy
Innovation New Designer
Facilitators
Mash-up
Passion Beyond 2015
Singularity

12. Horizon Projects 2030
Design Thinking
DesignNext Workshop
You Cannot Not Communicate
2010, Tom Klinkowstein
“The majority of our billings are now
for management and strategy rather than
traditional design deliverables.”
Dan Buchner, Vice President,
Design Continuum, Boston
Design Matters
Evolution Strategy
Principles
Innovation
Democratization New Designer
Facilitators Design Beyond 2015 New Skills Skills
Mash-up
New
Experience Design
Professions
Singularity New

13. Horizon Projects 2030
Design Thinking
DesignNext Workshop
You Cannot Not Communicate
2010, Tom Klinkowstein
Design Matters
Evolution Strategy
Principles
Innovation
Democratization New Designer
Facilitators Design Beyond 2015 New Skills Skills
Mash-up
New
Experience Design
Professions
Singularity New

14. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Strategy Designers:
-They know something about everything.
-They are able to do everything.
-They know that they don’t have to do
everything.
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

15. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
-They “set the scene”.
-More like film directors than
specialist designers.
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

16. Horizon Projects 2030 & Passion
Design,2010, Design
The Future of Workshop
Design Thinking
Innovation Tom Klinkowstein
Rem Koolhaas
Design Matters Strategy
Principles
Innovation Facilitators
New Designer
Mash-up
Passion Singularity
Beyond 2015

17. Horizon Projects 2030 & Passion
Design,2010, Design
The Future of Workshop
Design Thinking
Innovation Tom Klinkowstein
Design Matters Strategy
Principles
Innovation Facilitators
New Designer
Mash-up
Passion Singularity
Beyond 2015

18. Horizon Projects 2030 & Passion
Design,2010, Design
The Future of Workshop
Design Thinking
Innovation Tom Klinkowstein
Alabama Chanin
-Trained as a
filmmaker
-Designs and
produces numbered,
one-of-a-kind
clothing
-Network of artisans
Design Matters Strategy
Principles
Innovation Facilitators
New Designer
Mash-up
Passion Singularity
Beyond 2015

19. Horizon Projects 2030 & Passion
Design,2010, Design
The Future of Workshop
Design Thinking
Innovation Tom Klinkowstein
Design Matters Strategy
Principles
Innovation Facilitators
New Designer
Mash-up
Passion Singularity
Beyond 2015

20. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
TapIt:
-Articulated the offering and character
-Brought company into existence
-Located resources
-Tagline, Tag-phrase
-Logo, Site, Mobile Site, iPhone app
-Continuing Consulting (strategy, QR dev.,
partnering)
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

21. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

22. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

23. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
-Presence as a green business
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

24. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
-Facilitating Partnerships
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

25. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
-Fostering community
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

26. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Control vs. Facilitation
-As designers become directors, they
also learn to relinquish some control to the
community as facilitators.
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

27. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

28. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

29. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Singularity
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

30. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Singularity = An Acute and Abrupt Break
Design: State of the Art,
2009, 2029
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

31. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
-Our intuition says that change is linear,
but change in our technological extensions
is exponential.
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

32. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
-Important because these extensions
effect what we can do, when we can do it
and what we expect to happen.
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

33. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
“With 30 linear steps, you get to 30; with 30
steps exponentially, you get to one billion…
in 25 years, a computer as powerful as
today’s smartphones will be the size of a
blood cell.”
Ray Kurzweil
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

34. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

35. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
kurzweilai.net
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

36. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
2030
2015
Now
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

37. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Wolfram Alpha
Computational Knowledge Engine
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

38. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Wolfram Alpha
Computational Knowledge Engine
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

39. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

40. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

41. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
NASA Evolvable Software
-Simulated Darwinian evolution used to
evolve software to design and configure
hardware.
-Algorithms developed are
incomprehensible to human designers (but
they work).
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

42. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
BigDog
-All terrain robot
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

43. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Summary
-Design is at the center of cultural change.
-Designers becoming strategists, directors,
facilitators.
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

44. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
-Engineers drive change from 10,000 meter
vantage point
-Designers needed for the two meter
perspective.
Design Matters Strategy
Principles Facilitators
New Designer Singularity
Beyond

45. Horizon Projects 2030
Design 2010, Workshop
Singularity Not
You Cannot 2029Communicate Tom Klinkowstein
“We are called upon to be architects of the
future, not its victims.”
Buckminster Fuller
Design Matters Principles New Designer Beyond

46. Horizon Projects 2030
Design 2010, Workshop
Singularity Not
You Cannot 2029Communicate Tom Klinkowstein
Sources:
Boston Dynamics, BigDog - The Most Advanced Rough-
Terrain Robot on Earth, bostondynamics.com/
robot_bigdog.html
Chastain, Cindy, Experience Themes or How a Storytelling
Method Can Help Us Unify Teams and Create Better Products,
Boxes and Arrows, 4/2010, boxesandarrows.com/view/
experience-themes
Kurzweil, Ray, A University for the Coming Singularity,
TED conference, Long Beach, California, 2/2009
Design Matters Principles New Designer Beyond

47. Horizon Projects 2030
Design 2010, Workshop Tom Klinkowstein
Thank You