incorporating visual media into blog posts

1. USING
VISUALS &
VIDEO IN YOUR
SOCIAL MEDIA
& BLOG POSTS
Dr. Kelsey Hall, ASTE 1710

2. LEARNING
OBJECTIVES
RECALL TIPS FOR PODCASTING &
TAKING VIDEO FOR BLOG POSTS
INCORPORATE VISUALS, PODCASTS
& VIDEO IN BLOG POSTS

3. CHOOSE RIGHT
PHOTOS
01
Match image to blog post's purpose
Include photo caption for it provides
context & creates impact
Stay tuned - agricultural photography &
caption writing from 10/18-10/27

4. Feature image in headline
created in Canva for free
CHOOSE RIGHT
PHOTOS

5. USE PHOTO GALLERY
02
Tell story in reverse or chronological
order with series of images

6. DON'TS
PHOTO GALLERY
Displaying photos in stack of
images, making viewers scroll

7. DO'S
PHOTO GALLERY
Tell story using images,
incorporating photo captions

8. ARE STILL PHOTOS MORE
EMOTIONALLY POWERFUL
THAN VIDEO, OR IS IT THE
OTHER WAY AROUND? TO
PUT IT ANOTHER WAY: CAN
AN AUDIO SLIDE SHOW
PACK MORE EMOTIONAL
PUNCH THAN A VIDEO?
WHY OR WHY NOT?

9. ADD VIDEO TO
BLOGS
03

10. 8 TIPS FOR
V-LOGING
Keep content brief & topic narrow - 1-2:30 minutes long
Jot down 3 main points
Rehearse a few times but don’t memorize
Avoid awkward staring into camera
Use tripod, selfie stick, stand or anything to stabilize camera
Be aware of wind, background noises & volume
Get main message across in 90 seconds
Try to capture attention in the first 30 seconds

11. WHAT ARE REASONS FOR
WHY FARMERS ARE USING
VIDEOS WITH THEIR BLOG
POSTS?

12. EXAMPLE
FACEBOOK LIVE VIDEO
Dairy Carrie uses Facebook Live to share
stories about her farm

13. PODCAST ON BLOG
04

14. 8 TIPS FOR WRITING
PODCAST SCRIPT
Use present tense
Short sentences of 20
words or less
Subject-verb-object
sentence order preferred
Tell who said something
before telling what was
said
Title precedes name on first
reference (Professor Jennifer
Reeve says…) & use last name
thereafter (Reeve says…)
Use action verbs (Avoid “there is”
because weak verb)
Write out symbols (dollars instead
of $ or percent instead of %)
For decimals, write out word
“point”

15. Read the template for
writing and formatting
a podcast script.
Be ready to discuss these
questions:
What style of writing do you use for podcasts?
What are the guidelines for writing informally? How
is attribution for podcasting different than for blogs?
What is one tip about transitions?

16. DO'S
PODCASTING
Record podcast in Audacity
Host podcast on Soundcloud or Archive.org
Embed podcast into blog

17. EXAMPLE
PODCASTING
Utah State student Katlyn Uhart studies
agricultural communication

18. WHAT WAS THE MOST
INTERESTING TIP YOU
GAINED FROM THE BLOG
POST?